INNOVATOR ETFS TRUST AOCT
EQUITY DEF PRO 2 · ETP · CUSIP 45784N601
40
institutional holders
-5 vs Q1 2025
1.9m
shares reported held*
$49.4mreported value*
1 new
13 added
16 reduced
5 sold out
net sold ≈ $1.4m (-53.3k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $25.71.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 25 |
| Q1 2025 | 45 |
| Q2 2025 | 40 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 26 | 7 |
| Q2 2025 | 14 | 21 |
Biggest buyers
| CWM, LLC | Added | +47.6k |
| Csenge Advisory Group | New | +34.2k |
| AE Wealth Management LLC | Added | +14.7k |
| Atria Investments, Inc | Added | +7.3k |
| KFG WEALTH MANAGEMENT, LLC | Added | +7.2k |
| Triad Wealth Partners, LLC | Added | +6.9k |
| Encompass More Asset Management | Added | +6.4k |
| RAYMOND JAMES FINANCIAL INC | Added | +3.9k |
| Bison Wealth, LLC | Added | +2.6k |
| HOWARD BAILEY SECURITIES, LLC | Added | +2.4k |
Biggest sellers
| FORT WASHINGTON INVESTMENT ADVISORS INC /OH/ | Sold out | -59.5k |
| OLD MISSION CAPITAL LLC | Sold out | -25.8k |
| John W. Brooker & Co., CPAs | Sold out | -24.6k |
| Atlantic Private Wealth, LLC | Sold out | -22.7k |
| JANE STREET GROUP, LLC | Sold out | -18.7k |
| Legacy CG, LLC | Reduced | -6.6k |
| WealthShield Partners, LLC | Reduced | -5.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -5.5k |
| Cetera Investment Advisers | Reduced | -5.3k |
| Bellwether Advisors, LLC | Reduced | -4.0k |
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| Legacy CG, LLC 5.12% of their portfolio | 668.0k $17.2m | Reduced -6.6k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 201.9k $5.2m | Added +3.9k |
| Atria Investments, Inc 0.04% of their portfolio | 135.3k $3.5m | Added +7.3k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 112.3k $2.9m | Reduced -285 |
| AE Wealth Management LLC 0.02% of their portfolio | 109.6k $2.8m | Added +14.7k |
| Brookstone Capital Management 0.03% of their portfolio | 98.9k $2.5m | Reduced -1.6k |
| HighTower Advisors, LLC 0.00% of their portfolio | 67.5k $1.7m | Reduced -2.0k |
| CWM, LLC 0.00% of their portfolio | 50.8k $1.3m | Added +47.6k |
| HOWARD BAILEY SECURITIES, LLC 0.34% of their portfolio | 42.4k $1.1m | Added +2.4k |
| Bison Wealth, LLC 0.08% of their portfolio | 36.9k $948.6k | Added +2.6k |
| Tradition Wealth Management, LLC 0.07% of their portfolio | 35.7k $918.1k | Unchanged |
| Csenge Advisory Group 0.05% of their portfolio | 34.2k $865.6k | New |
| Cetera Investment Advisers 0.00% of their portfolio | 32.4k $833.1k | Reduced -5.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 31.4k $806.5k | Reduced -5.5k |
| Capasso Planning Partners LLC 0.45% of their portfolio | 30.9k $793.4k | Reduced -595 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 28.0k $720.0k | Added +205 |
| Orion Porfolio Solutions, LLC 0.01% of their portfolio | 24.0k $618.3k | Added +2.2k |
| KFG WEALTH MANAGEMENT, LLC 0.08% of their portfolio | 19.5k $500.3k | Added +7.2k |
| MTM FINANCIAL GROUP, LLC 0.25% of their portfolio | 17.9k $459.4k | Added +176 |
| IFG Advisors, LLC 0.07% of their portfolio | 16.1k $413.7k | Unchanged |
| Encompass More Asset Management 0.10% of their portfolio | 15.9k $409.9k | Added +6.4k |
| GILL CAPITAL PARTNERS, LLC 0.13% of their portfolio | 15.3k $394.5k | Reduced -1.1k |
| Triad Wealth Partners, LLC 0.08% of their portfolio | 15.2k $391.3k | Added +6.9k |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 11.9k $306.7k | Added +1.5k |
| Syntegra Private Wealth Group, LLC 0.03% of their portfolio | 11.7k $301.7k | Unchanged |
| Comprehensive Financial Consultants Institutional, Inc. 0.10% of their portfolio | 11.5k $294.9k | Reduced -1.1k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.01% of their portfolio | 10.0k $257.1k | Unchanged |
| Cypress Wealth Services, LLC 0.04% of their portfolio | 9.1k $232.9k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 6.9k $175.8k | Unchanged |
| WealthShield Partners, LLC 0.02% of their portfolio | 6.2k $159.6k | Reduced -5.7k |
| CoreCap Advisors, LLC 0.00% of their portfolio | 3.7k $94.5k | Reduced -387 |
| BARCLAYS PLC 0.00% of their portfolio | 3.0k $77.1k | Reduced -1.6k |
| PRINCIPAL SECURITIES, INC. 0.00% of their portfolio | 3.0k $76.0k | Unchanged |
| Bellwether Advisors, LLC 0.01% of their portfolio | 2.5k $64.3k | Reduced -4.0k |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.5k $37.5k | Reduced -1.2k |
| Wood Tarver Financial Group, LLC 0.01% of their portfolio | 871 $22.0k | Reduced -2.4k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 600 $15.4k | Reduced -100 |
| IFP Advisors, Inc 0.00% of their portfolio | 500 $12.9k | Unchanged |
| Park Square Financial Group, LLC 0.00% of their portfolio | 137 $3.5k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |