INNOVATOR ETFS TRUST ZSEP
EQUITY DEFINED P · ETP · CUSIP 45784N106
74
institutional holders
-8 vs Q1 2026
3.0m
shares reported held*
$82.6mreported value*
6 new
9 added
25 reduced
14 sold out
net sold ≈ $5.1m (-184.6k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $27.56.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2024 | 53 |
| Q4 2024 | 57 |
| Q1 2025 | 55 |
| Q2 2025 | 58 |
| Q3 2025 | 77 |
| Q4 2025 | 81 |
| Q1 2026 | 82 |
| Q2 2026 | 74 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2024 | 26 | 19 |
| Q1 2025 | 10 | 22 |
| Q2 2025 | 10 | 21 |
| Q3 2025 | 49 | 18 |
| Q4 2025 | 20 | 40 |
| Q1 2026 | 14 | 36 |
| Q2 2026 | 15 | 39 |
Biggest buyers
| Soltis Investment Advisors LLC | Added | +403.5k |
| Cambridge Investment Research Advisors, Inc. | Added | +25.0k |
| HRT FINANCIAL LP | New | +15.9k |
| Archer Investment Corp | Added | +8.8k |
| CITADEL ADVISORS LLC | New | +8.5k |
| SWMG, LLC | New | +8.5k |
| Farther Finance Advisors, LLC | Added | +8.3k |
| LPL Financial LLC | Added | +6.6k |
| Alpine Bank Wealth Management | New | +5.7k |
| Continuum Advisory, LLC | New | +5.3k |
Biggest sellers
| AE Wealth Management LLC | Reduced | -179.7k |
| Csenge Advisory Group | Sold out | -85.9k |
| HOWARD BAILEY SECURITIES, LLC | Sold out | -76.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -48.9k |
| Integrated Wealth Management | Sold out | -37.8k |
| Noble Wealth Management PBC | Reduced | -31.3k |
| Key Capital Management, INC | Reduced | -28.6k |
| Centennial Advisors, LLC | Sold out | -22.8k |
| MORGAN STANLEY | Sold out | -22.4k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -21.6k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 489.6k $13.5m | Reduced -21.6k |
| Soltis Investment Advisors LLC 0.66% of their portfolio | 413.4k $11.4m | Added +403.5k |
| SIGNATUREFD, LLC 0.10% of their portfolio | 282.8k $7.8m | Unchanged |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 167.2k $4.6m | Reduced -9.1k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 144.6k $4.0m | Reduced -7.5k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 129.4k $3.6m | Unchanged |
| KFG WEALTH MANAGEMENT, LLC 0.36% of their portfolio | 114.9k $3.2m | Reduced -93 |
| HighTower Advisors, LLC 0.00% of their portfolio | 114.7k $3.2m | Reduced -365 |
| Cetera Investment Advisers 0.00% of their portfolio | 77.4k $2.1m | Reduced -2.3k |
| CENTAURUS FINANCIAL, INC. 0.06% of their portfolio | 56.0k $1.5m | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 51.2k $1.4m | Added +25.0k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 44.9k $1.2m | Added +161 |
| LPL Financial LLC 0.00% of their portfolio | 42.9k $1.2m | Added +6.6k |
| MONEY CONCEPTS CAPITAL CORP 0.05% of their portfolio | 42.0k $1.2m | Unchanged |
| Noble Wealth Management PBC 0.52% of their portfolio | 41.6k $1.1m | Reduced -31.3k |
| BROWN WEALTH MANAGEMENT, LLC 0.24% of their portfolio | 38.8k $1.1m | Added +4.7k |
| CRA Financial Services, LLC 0.11% of their portfolio | 34.8k $960.0k | Unchanged |
| Integrity Advisory Solutions, LLC 0.09% of their portfolio | 33.5k $922.0k | Reduced -3.0k |
| Three Seasons Wealth, LLC 0.08% of their portfolio | 33.1k $911.0k | Unchanged |
| Brookstone Capital Management 0.01% of their portfolio | 31.9k $880.2k | Reduced -10.5k |
| TopTier Wealth Management, LLC 0.51% of their portfolio | 30.5k $840.6k | Unchanged |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 30.1k $829.1k | Reduced -4.4k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 29.2k $804.1k | Reduced -104 |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 28.9k $795.3k | Reduced -6.8k |
| Advisory Services Network, LLC 0.01% of their portfolio | 27.9k $767.7k | Unchanged |
| Lineweaver Wealth Advisors, LLC 0.09% of their portfolio | 26.7k $735.2k | Unchanged |
| CENTRAL VALLEY ADVISORS, LLC 0.16% of their portfolio | 23.1k $637.3k | Reduced -691 |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 21.5k $591.2k | Unchanged |
| Cypress Wealth Services, LLC 0.07% of their portfolio | 21.0k $579.5k | Unchanged |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 20.0k $550.1k | Reduced -1.2k |
| Archer Investment Corp 0.05% of their portfolio | 18.2k $501.0k | Added +8.8k |
| HRT FINANCIAL LP 0.00% of their portfolio | 15.9k $438.0k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 15.6k $429.2k | Unchanged |
| Glen Eagle Advisors, LLC 0.05% of their portfolio | 15.5k $427.4k | Reduced -2.6k |
| Main Street Financial Solutions, LLC 0.03% of their portfolio | 15.4k $425.7k | Unchanged |
| Commonwealth Financial Services, LLC 0.06% of their portfolio | 15.0k $414.6k | Unchanged |
| Souders Financial Advisors 0.04% of their portfolio | 14.6k $402.4k | Unchanged |
| Chris Bulman Inc 0.15% of their portfolio | 14.6k $402.0k | Added +131 |
| FSA Advisors, Inc. 0.17% of their portfolio | 13.8k $379.3k | Reduced -17.5k |
| Waverly Advisors, LLC 0.00% of their portfolio | 13.3k $367.4k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 13.1k $361.8k | Reduced -4.2k |
| AdvisorNet Financial, Inc 0.02% of their portfolio | 12.8k $352.5k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 12.8k $351.6k | Added +8.3k |
| MTM FINANCIAL GROUP, LLC 0.15% of their portfolio | 12.8k $351.5k | Unchanged |
| Mutual Advisors, LLC 0.01% of their portfolio | 12.4k $341.8k | Reduced -1.1k |
| Trek Financial, LLC 0.02% of their portfolio | 12.2k $337.1k | Unchanged |
| Insight Wealth Partners, LLC 0.04% of their portfolio | 10.4k $287.0k | Reduced -70 |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 9.8k $269.2k | Reduced -200 |
| WPWealth LLP 0.04% of their portfolio | 9.6k $265.8k | Unchanged |
| Sound View Wealth Advisors Group, LLC 0.02% of their portfolio | 8.9k $244.7k | Reduced -374 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 8.5k $234.6k | New |
| Clearstead Advisors, LLC 0.00% of their portfolio | 8.5k $234.1k | Unchanged |
| SWMG, LLC 0.06% of their portfolio | 8.5k $234.9k | New |
| Marshall Financial Group, LLC 0.03% of their portfolio | 8.1k $223.7k | Unchanged |
| FC Advisory LLC 0.06% of their portfolio | 7.9k $218.9k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 5.8k $159.5k | Reduced -1.8k |
| Alpine Bank Wealth Management 0.02% of their portfolio | 5.7k $157.1k | New |
| Ashton Thomas Private Wealth, LLC 0.00% of their portfolio | 5.7k $156.9k | Unchanged |
| Continuum Advisory, LLC 0.01% of their portfolio | 5.3k $146.3k | New |
| Allworth Financial LP 0.00% of their portfolio | 4.8k $131.1k | Unchanged |
| HARBOR INVESTMENT ADVISORY, LLC 0.01% of their portfolio | 4.0k $110.2k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 2.6k $71.7k | Reduced -179.7k |
| EVOLUTION WEALTH MANAGEMENT INC. 0.04% of their portfolio | 2.4k $65.9k | Unchanged |
| Financial Network Wealth Advisors LLC 0.04% of their portfolio | 1.4k $39.8k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 1.4k $38.1k | Added +53 |
| GHP Investment Advisors, Inc. 0.00% of their portfolio | 1.1k $29.7k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 1.1k $29.5k | Unchanged |
| Triumph Capital Management 0.00% of their portfolio | 1.0k $27.6k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 996 $27.0k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.01% of their portfolio | 950 $26.2k | Unchanged |
| SHP Wealth Management 0.00% of their portfolio | 652 $18.0k | New |
| IMG Wealth Management, Inc. 0.01% of their portfolio | 569 $15.7k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 346 $9.5k | Reduced -7.0k |
| Key Capital Management, INC 0.00% of their portfolio | 175 $4.8k | Reduced -28.6k |