INNOVATOR ETFS TRUST BUFF
LADERD ALCTN PWR · ETP · CUSIP 45783Y814
165
institutional holders
+12 vs Q1 2026
12.9m
shares reported held*
$681.2mreported value*
20 new
71 added
46 reduced
10 sold out
net bought ≈ $56.6m (+1.1m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $52.68.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 46 |
| Q4 2022 | 58 |
| Q1 2023 | 60 |
| Q2 2023 | 72 |
| Q3 2023 | 75 |
| Q4 2023 | 85 |
| Q1 2024 | 96 |
| Q2 2024 | 98 |
| Q3 2024 | 106 |
| Q4 2024 | 120 |
| Q1 2025 | 125 |
| Q2 2025 | 133 |
| Q3 2025 | 135 |
| Q4 2025 | 140 |
| Q1 2026 | 153 |
| Q2 2026 | 165 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 57 | 37 |
| Q4 2024 | 63 | 39 |
| Q1 2025 | 62 | 48 |
| Q2 2025 | 66 | 50 |
| Q3 2025 | 71 | 53 |
| Q4 2025 | 63 | 59 |
| Q1 2026 | 79 | 57 |
| Q2 2026 | 91 | 56 |
Biggest buyers
| OSAIC HOLDINGS, INC. | Added | +312.9k |
| LPL Financial LLC | Added | +281.5k |
| UBS Group AG | New | +261.1k |
| Quadcap Wealth Management, LLC | New | +200.1k |
| Cambridge Investment Research Advisors, Inc. | Added | +171.8k |
| AXXCESS WEALTH MANAGEMENT, LLC | New | +55.9k |
| Capital Analysts, LLC | New | +48.0k |
| INDEPENDENT FINANCIAL GROUP, LLC | Added | +37.2k |
| LifeWealth Investments, LLC | Added | +34.4k |
| Diversify Advisory Services, LLC | New | +31.2k |
Biggest sellers
| GGM Financial LLC | Reduced | -548.1k |
| Patriot Financial Group Insurance Agency, LLC | Reduced | -31.7k |
| Andina Capital Management, LLC | Reduced | -31.7k |
| SeaCrest Wealth Management, LLC | Sold out | -31.4k |
| Stratos Wealth Partners, LTD. | Reduced | -21.3k |
| OLD MISSION CAPITAL LLC | Sold out | -16.6k |
| Orion Porfolio Solutions, LLC | Sold out | -14.2k |
| Advisory Services Network, LLC | Reduced | -14.0k |
| Brookstone Capital Management | Reduced | -13.9k |
| Atria Investments, Inc | Reduced | -13.4k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| LPL Financial LLC 0.02% of their portfolio | 1.9m $102.6m | Added +281.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 1.2m $61.9m | Added +23.9k |
| Cetera Investment Advisers 0.03% of their portfolio | 658.7k $34.7m | Added +27.4k |
| OSAIC HOLDINGS, INC. 0.04% of their portfolio | 568.6k $30.0m | Added +312.9k |
| Kingsview Wealth Management, LLC 0.34% of their portfolio | 534.4k $28.2m | Added +14.0k |
| Prasad Wealth Partners, LLC 5.21% of their portfolio | 410.6k $21.6m | Added +12.4k |
| Collaborative Wealth Managment Inc. 8.85% of their portfolio | 399.2k $21.0m | Added +22.4k |
| LifeWealth Investments, LLC 5.23% of their portfolio | 371.3k $19.6m | Added +34.4k |
| Janney Montgomery Scott LLC 0.04% of their portfolio | 358.0k $18.9m | Added +4.8k |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 355.2k $18.7m | Added +171.8k |
| Holos Integrated Wealth LLC 8.55% of their portfolio | 347.1k $18.3m | Added +22.0k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 279.9k $14.7m | Added +29.3k |
| UBS Group AG 0.00% of their portfolio | 261.1k $13.8m | New |
| Mutual Advisors, LLC 0.24% of their portfolio | 246.6k $13.0m | Added +14.5k |
| MTM FINANCIAL GROUP, LLC 5.55% of their portfolio | 245.7k $12.9m | Added +5.7k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 224.6k $11.8m | Added +3.1k |
| HighTower Advisors, LLC 0.01% of their portfolio | 206.4k $10.9m | Added +16.3k |
| Quadcap Wealth Management, LLC 1.03% of their portfolio | 200.1k $10.5m | New |
| Buska Wealth Management, LLC 3.74% of their portfolio | 196.8k $10.4m | Added +6.0k |
| Kestra Advisory Services, LLC 0.03% of their portfolio | 185.1k $9.8m | Added +25.9k |
| HARBOUR INVESTMENTS, INC. 0.11% of their portfolio | 155.9k $8.2m | Reduced -8.2k |
| World Investment Advisors 0.13% of their portfolio | 152.5k $8.0m | Added +461 |
| KFG WEALTH MANAGEMENT, LLC 0.83% of their portfolio | 139.2k $7.3m | Added +885 |
| GWN SECURITIES INC. 1.17% of their portfolio | 133.4k $7.0m | Added +2.0k |
| Caliber Wealth Management, LLC / KS 0.62% of their portfolio | 122.0k $6.4m | Added +7.6k |
| Beacon Pointe Advisors, LLC 0.03% of their portfolio | 118.7k $6.3m | Added +17.6k |
| Core Wealth Advisors, Inc. 1.16% of their portfolio | 110.0k $5.8m | Added +4.7k |
| MML INVESTORS SERVICES, LLC 0.01% of their portfolio | 109.6k $5.8m | Added +21.1k |
| Forvis Mazars Wealth Advisors, LLC 0.09% of their portfolio | 101.4k $5.3m | Reduced -8.3k |
| Seros Financial, LLC 2.62% of their portfolio | 95.4k $5.0m | Added +3.7k |
| Merit Financial Group, LLC 0.03% of their portfolio | 88.8k $4.7m | Added +637 |
| Garden State Investment Advisory Services LLC 0.92% of their portfolio | 88.8k $4.7m | Reduced -9.4k |
| CreativeOne Wealth, LLC 0.09% of their portfolio | 79.9k $4.2m | Added +10.6k |
| COLUMBIA ADVISORY PARTNERS LLC 2.24% of their portfolio | 76.9k $4.1m | Added +2.0k |
| Visionary Wealth Advisors 0.12% of their portfolio | 57.2k $3.0m | Reduced -6.3k |
| AXXCESS WEALTH MANAGEMENT, LLC 0.05% of their portfolio | 55.9k $2.9m | New |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 51.8k $2.7m | Reduced -8.6k |
| Wealthcare Advisory Partners LLC 0.05% of their portfolio | 50.7k $2.7m | Reduced -2.0k |
| Southland Equity Partners LLC 0.46% of their portfolio | 50.3k $2.6m | Unchanged |
| Blue Trust, Inc. 0.03% of their portfolio | 49.5k $2.6m | Reduced -4.6k |
| Glen Eagle Advisors, LLC 0.33% of their portfolio | 49.3k $2.6m | Reduced -4.1k |
| Capital Analysts, LLC 0.06% of their portfolio | 48.0k $2.5m | New |
| INDEPENDENT FINANCIAL GROUP, LLC 0.05% of their portfolio | 47.9k $2.5m | Added +37.2k |
| Comprehensive Financial Consultants Institutional, Inc. 0.66% of their portfolio | 47.2k $2.5m | Added +3.1k |
| PRINCIPAL SECURITIES, INC. 0.03% of their portfolio | 46.3k $2.4m | Added +2.3k |
| MILESTONE ASSET MANAGEMENT, LLC 0.36% of their portfolio | 43.9k $2.3m | Reduced -766 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 43.9k $2.3m | Added +27.0k |
| Focus Financial Network, Inc. 0.07% of their portfolio | 43.0k $2.3m | Added +45 |
| Diligent Investors, LLC 0.49% of their portfolio | 41.5k $2.2m | Added +6 |
| JDM Financial Group LLC 0.74% of their portfolio | 41.0k $2.2m | Added +634 |
| Stratos Wealth Partners, LTD. 0.02% of their portfolio | 40.5k $2.1m | Reduced -21.3k |
| Lineweaver Wealth Advisors, LLC 0.25% of their portfolio | 39.9k $2.1m | Unchanged |
| PLANWISER FINANCIAL, LLC 1.41% of their portfolio | 38.4k $2.0m | Added +296 |
| City Center Advisors, LLC 1.58% of their portfolio | 37.0k $1.9m | Added +5.2k |
| Financial Network Wealth Advisors LLC 1.93% of their portfolio | 36.1k $1.9m | Reduced -2.7k |
| Concurrent Investment Advisors, LLC 0.02% of their portfolio | 35.9k $1.9m | Added +2.1k |
| Advisory Services Network, LLC 0.02% of their portfolio | 34.2k $1.8m | Reduced -14.0k |
| Patriot Financial Group Insurance Agency, LLC 0.18% of their portfolio | 34.0k $1.8m | Reduced -31.7k |
| Soltis Investment Advisors LLC 0.10% of their portfolio | 32.4k $1.7m | Reduced -5.0k |
| Diversify Advisory Services, LLC 0.03% of their portfolio | 31.2k $1.6m | New |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.03% of their portfolio | 31.2k $1.6m | Reduced -66 |
| VESTIA PERSONAL WEALTH ADVISORS 0.64% of their portfolio | 31.2k $1.6m | Reduced -2.6k |
| Wisconsin Wealth Advisors, LLC 1.28% of their portfolio | 28.2k $1.5m | Added +673 |
| Sound View Wealth Advisors Group, LLC 0.09% of their portfolio | 28.0k $1.5m | Reduced -273 |
| HAZLETT, BURT & WATSON, INC. 0.38% of their portfolio | 27.2k $1.4m | Reduced -146 |
| Signal Advisors Wealth, LLC 0.07% of their portfolio | 27.0k $1.4m | Added +8.1k |
| OneDigital Investment Advisors LLC 0.01% of their portfolio | 26.7k $1.4m | Added +4.6k |
| MARIPAU WEALTH MANAGEMENT LLC 0.48% of their portfolio | 25.5k $1.3m | Added +8.6k |
| TOP Private Wealth LLC. 1.28% of their portfolio | 25.3k $1.3m | First filing |
| Private Advisor Group, LLC 0.01% of their portfolio | 23.1k $1.2m | Added +2.4k |
| Summit Financial, LLC 0.01% of their portfolio | 22.8k $1.2m | New |
| CoreCap Advisors, LLC 0.03% of their portfolio | 22.4k $1.2m | Added +1.1k |
| Applied Capital LLC 0.37% of their portfolio | 21.5k $1.1m | Added +3.7k |
| OFC FINANCIAL PLANNING, LLC 1.01% of their portfolio | 21.5k $1.1m | Reduced -1.9k |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 21.5k $1.1m | Added +908 |
| Beacon Financial Advisory LLC 0.22% of their portfolio | 21.0k $1.1m | Added +4.1k |
| Equitable Holdings, Inc. 0.01% of their portfolio | 20.9k $1.1m | New |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 20.8k $1.1m | Reduced -182 |
| Steward Partners Investment Advisory, LLC 0.01% of their portfolio | 20.7k $1.1m | Added +1.1k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 20.6k $1.1m | Added +194 |
| Prospera Financial Services Inc 0.02% of their portfolio | 20.2k $1.1m | Added +1.5k |
| Tradition Wealth Management, LLC 0.06% of their portfolio | 19.0k $1.0m | Added +2.6k |
| Weaver Consulting Group 0.21% of their portfolio | 19.0k $1.0m | Unchanged |
| BLUEDOOR PRIVATE WEALTH, LLC 0.41% of their portfolio | 18.5k $974.9k | Added +2.8k |
| Strategic Blueprint, LLC 0.05% of their portfolio | 18.4k $971.2k | Unchanged |
| Western Wealth Management, LLC 0.03% of their portfolio | 18.4k $969.5k | Unchanged |
| Creative Planning 0.00% of their portfolio | 17.9k $944.6k | Reduced -2.3k |
| IFG Advisory, LLC 0.03% of their portfolio | 16.6k $875.1k | Unchanged |
| TopTier Wealth Management, LLC 0.50% of their portfolio | 15.8k $834.2k | Reduced -3.3k |
| SageView Advisory Group, LLC 0.03% of their portfolio | 15.7k $826.4k | Reduced -2.6k |
| AdvisorNet Financial, Inc 0.04% of their portfolio | 15.5k $815.9k | Added +200 |
| BENJAMIN EDWARDS INC 0.01% of their portfolio | 15.2k $801.0k | New |
| J.W. COLE ADVISORS, INC. 0.01% of their portfolio | 15.0k $791.8k | New |
| SOUTHERN CAPITAL ADVISORS, LLC 0.30% of their portfolio | 13.5k $709.8k | Added +1.2k |
| Brookstone Capital Management 0.01% of their portfolio | 13.2k $694.2k | Reduced -13.9k |
| Sovran Advisors, LLC 0.05% of their portfolio | 13.1k $688.0k | Added +254 |
| Keeler Thomas Management LLC 0.24% of their portfolio | 12.9k $681.7k | New |
| CHAPMAN FINANCIAL GROUP, LLC 0.44% of their portfolio | 12.7k $667.5k | Added +550 |
| Nicholson Meyer Capital Management, Inc. 0.39% of their portfolio | 11.2k $589.3k | Reduced -4.5k |
| FOUNDERS FINANCIAL SECURITIES LLC 0.03% of their portfolio | 10.8k $566.9k | Reduced -142 |