INNOVATOR ETFS TRUST XBJA
US EQT ACC 9 BFR · ETP · CUSIP 45783Y780
45
institutional holders
-2 vs Q4 2025
2.1m
shares reported held*
$66.6mreported value*
9 new
15 added
10 reduced
11 sold out
net bought ≈ $435.1k (+13.9k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.30.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 13 |
| Q4 2022 | 13 |
| Q1 2023 | 27 |
| Q2 2023 | 30 |
| Q3 2023 | 31 |
| Q4 2023 | 32 |
| Q1 2024 | 35 |
| Q2 2024 | 34 |
| Q3 2024 | 33 |
| Q4 2024 | 39 |
| Q1 2025 | 45 |
| Q2 2025 | 47 |
| Q3 2025 | 45 |
| Q4 2025 | 47 |
| Q1 2026 | 45 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 9 | 14 |
| Q3 2024 | 10 | 14 |
| Q4 2024 | 11 | 21 |
| Q1 2025 | 21 | 16 |
| Q2 2025 | 23 | 14 |
| Q3 2025 | 20 | 21 |
| Q4 2025 | 17 | 25 |
| Q1 2026 | 24 | 21 |
Biggest buyers
| PERSONAL CFO SOLUTIONS, LLC | New | +269.8k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | Added | +96.4k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +32.4k |
| JT Stratford LLC | Added | +20.3k |
| LeClair Wealth Partners LLC | New | +18.2k |
| CoreCap Advisors, LLC | New | +15.1k |
| Occidental Asset Management, LLC | New | +13.0k |
| SEI INVESTMENTS CO | New | +11.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +10.7k |
| Sterling Financial Planning, Inc. | Added | +10.1k |
Biggest sellers
| HighTower Advisors, LLC | Reduced | -194.7k |
| Millington Financial Advisors, LLC | Reduced | -64.0k |
| Orion Porfolio Solutions, LLC | Sold out | -50.2k |
| Encompass More Asset Management | Sold out | -40.5k |
| CWM, LLC | Sold out | -34.8k |
| OLD MISSION CAPITAL LLC | Sold out | -34.3k |
| Atria Investments, Inc | Sold out | -30.8k |
| Triad Wealth Partners, LLC | Sold out | -16.6k |
| OSAIC HOLDINGS, INC. | Reduced | -15.0k |
| Visionary Wealth Advisors | Sold out | -6.4k |
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Cetera Investment Advisers 0.01% of their portfolio | 346.7k $10.8m | Reduced -2.3k |
| Sterling Financial Planning, Inc. 2.64% of their portfolio | 284.9k $8.9m | Added +10.1k |
| PERSONAL CFO SOLUTIONS, LLC 1.19% of their portfolio | 269.8k $8.4m | New |
| HighTower Advisors, LLC 0.01% of their portfolio | 189.6k $5.9m | Reduced -194.7k |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.83% of their portfolio | 183.9k $5.8m | Added +96.4k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 108.0k $3.4m | Reduced -15.0k |
| Steward Partners Investment Advisory, LLC 0.02% of their portfolio | 106.6k $3.3m | Added +1.3k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 56.7k $1.8m | Added +32.4k |
| Snowden Capital Advisors LLC 0.05% of their portfolio | 56.1k $1.8m | Unchanged |
| Brookwood Investment Group LLC 0.22% of their portfolio | 54.2k $1.7m | Added +1.9k |
| Sunbelt Securities, Inc. 0.08% of their portfolio | 42.3k $1.3m | Added +12 |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 35.5k $1.1m | Added +6.9k |
| GWN SECURITIES INC. 0.19% of their portfolio | 30.9k $967.1k | Added +319 |
| Noble Wealth Management PBC 0.45% of their portfolio | 28.2k $882.4k | Reduced -4.1k |
| First Commonwealth Financial Corp /PA/ 0.14% of their portfolio | 27.7k $865.5k | Unchanged |
| JT Stratford LLC 0.11% of their portfolio | 27.5k $859.5k | Added +20.3k |
| CreativeOne Wealth, LLC 0.02% of their portfolio | 27.1k $848.1k | Reduced -790 |
| CENTAURUS FINANCIAL, INC. 0.03% of their portfolio | 21.0k $657.0k | Added +2.6k |
| Millington Financial Advisors, LLC 0.27% of their portfolio | 19.5k $642.8k | Reduced -64.0k |
| Blue Water Asset Management 0.20% of their portfolio | 18.2k $570.7k | Unchanged |
| LeClair Wealth Partners LLC 0.20% of their portfolio | 18.2k $570.7k | New |
| CROSSPOINT FINANCIAL, LLC 1.37% of their portfolio | 17.4k $544.3k | Unchanged |
| Welch Financial Planning, LLC 0.38% of their portfolio | 16.7k $522.0k | Added +1.4k |
| Global Trust Wealth Management LLC 0.38% of their portfolio | 16.0k $500.5k | Reduced -500 |
| Brookstone Capital Management 0.01% of their portfolio | 15.4k $481.5k | Added +2.2k |
| CoreCap Advisors, LLC 0.02% of their portfolio | 15.1k $473.7k | New |
| Occidental Asset Management, LLC 0.05% of their portfolio | 13.0k $405.3k | New |
| SEI INVESTMENTS CO 0.00% of their portfolio | 11.3k $353.1k | New |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 10.8k $339.0k | Reduced -826 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 10.7k $334.2k | New |
| FORT WASHINGTON INVESTMENT ADVISORS INC /OH/ 0.00% of their portfolio | 10.0k $312.8k | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 9.4k $294.4k | Added +99 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 7.8k $244.2k | Unchanged |
| Orion Capital Management LLC 0.08% of their portfolio | 7.8k $242.4k | Added +200 |
| VESTIA PERSONAL WEALTH ADVISORS 0.10% of their portfolio | 7.1k $222.3k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.02% of their portfolio | 2.4k $74.4k | Reduced -145 |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 1.0k $31.3k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 952 $29.8k | Unchanged |
| Legacy Wealth Managment, LLC/ID 0.01% of their portfolio | 619 $19.4k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 561 $17.5k | Reduced -59 |
| TWIN PEAKS WEALTH ADVISORS, LLC 0.00% of their portfolio | 466 $14.6k | New |
| Ashton Thomas Private Wealth, LLC 0.00% of their portfolio | 204 $6.4k | New |
| UBS Group AG 0.00% of their portfolio | 100 $3.1k | Added +39 |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 100 $3.1k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 70 $2.2k | Unchanged |