Vault-13

INNOVATOR ETFS TRUST BUFB

LADDERED ALC BFR · ETP · CUSIP 45783Y756

81 institutional holders +8 vs Q1 2025
4,461,8504.5m shares reported held*
$151.3mreported value*
9 new 28 added 28 reduced 4 sold out net sold ≈ $15.8m (-467.7k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $33.92.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 16Q4 22: 23Q1 23: 24Q2 23: 26Q3 23: 31Q4 23: 40Q1 24: 50Q2 24: 56Q3 24: 59Q4 24: 66Q1 25: 73Q2 25: 8181Q3 22Q2 23Q1 24Q4 24Q2 25
Numbers
QuarterHolders
Q3 202216
Q4 202223
Q1 202324
Q2 202326
Q3 202331
Q4 202340
Q1 202450
Q2 202456
Q3 202459
Q4 202466
Q1 202573
Q2 202581

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
50050Q3 23: 16 bought or addedQ3 23: 8 cut or sold outQ4 23: 18 bought or addedQ4 23: 15 cut or sold outQ4 23Q1 24: 32 bought or addedQ1 24: 14 cut or sold outQ2 24: 30 bought or addedQ2 24: 18 cut or sold outQ2 24Q3 24: 39 bought or addedQ3 24: 13 cut or sold outQ4 24: 36 bought or addedQ4 24: 21 cut or sold outQ4 24Q1 25: 44 bought or addedQ1 25: 23 cut or sold outQ2 25: 37 bought or addedQ2 25: 32 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 2023168
Q4 20231815
Q1 20243214
Q2 20243018
Q3 20243913
Q4 20243621
Q1 20254423
Q2 20253732

Biggest buyers

HighTower Advisors, LLC Added +41,420+41.4k
COLUMBIA ADVISORY PARTNERS LLC New +34,176+34.2k
GWN SECURITIES INC. Added +21,256+21.3k
ENVESTNET ASSET MANAGEMENT INC Added +19,875+19.9k
Heritage Wealth Management, Inc. Added +16,189+16.2k
CAPITAL WEALTH MANAGEMENT, LLC Added +14,638+14.6k
PRINCIPAL SECURITIES, INC. Added +14,326+14.3k
Caliber Wealth Management, LLC / KS New +13,287+13.3k
Curtis Advisory Group, LLC Added +10,533+10.5k
VestGen Advisors, LLC New +10,522+10.5k

Biggest sellers

4J Wealth Management LLC Reduced -175,883-175.9k
RAYMOND JAMES FINANCIAL INC Reduced -117,968-118.0k
Capital Asset Advisory Services LLC Reduced -99,109-99.1k
OSAIC HOLDINGS, INC. Reduced -98,650-98.7k
AXXCESS WEALTH MANAGEMENT, LLC Reduced -97,496-97.5k
Visionary Wealth Advisors Reduced -36,473-36.5k
CreativeOne Wealth, LLC Reduced -34,780-34.8k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced -24,306-24.3k
LPL Financial LLC Reduced -16,264-16.3k
Virtue Capital Management, LLC Sold out -10,724-10.7k

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Capital Asset Advisory Services LLC 0.76% of their portfolio Williamston, MI 481,391481.4k $16.3m $16.3m 0.76% Reduced -99.1k -99,109
2 AXXCESS WEALTH MANAGEMENT, LLC 0.39% of their portfolio CARLSBAD, CA 479,790479.8k $16.3m $16.3m 0.39% Reduced -97.5k -97,496
3 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 284,681284.7k $9.6m $9.6m 0.00% Reduced -16.3k -16,264
4 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 239,204239.2k $8.1m $8.1m 0.01% Added +41.4k +41,420
5 Seros Financial, LLC 4.46% of their portfolio TEMPE, AZ 207,593207.6k $7.0m $7.0m 4.46% Added +5.0k +4,986
6 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 189,383189.4k $6.4m $6.4m 0.00% Added +19.9k +19,875
7 OSAIC HOLDINGS, INC. 0.01% of their portfolio SCOTTSDALE, AZ 172,525172.5k $5.8m $5.8m 0.01% Reduced -98.7k -98,650
8 CAPITAL WEALTH MANAGEMENT, LLC 2.15% of their portfolio W. WARWICK, RI 170,172170.2k $5.8m $5.8m 2.15% Added +14.6k +14,638
9 Encompass More Asset Management 1.35% of their portfolio Danville, CA 169,996170.0k $5.8m $5.8m 1.35% Added +2.5k +2,527
10 Syntegra Private Wealth Group, LLC 0.53% of their portfolio Chesterfield, MO 154,233154.2k $5.2m $5.2m 0.53% Added +3.1k +3,134
11 GWN SECURITIES INC. 0.94% of their portfolio Palm Beach Gardens, FL 149,668149.7k $5.1m $5.1m 0.94% Added +21.3k +21,256
12 DIVERSIFY WEALTH MANAGEMENT, LLC 0.31% of their portfolio SANDY, UT 145,732145.7k $5.1m $5.1m 0.31% Added +507 +507
13 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 134,762134.8k $4.6m $4.6m 0.01% Added +4.2k +4,209
14 KFG WEALTH MANAGEMENT, LLC 0.63% of their portfolio GRANGER, IN 115,665115.7k $3.9m $3.9m 0.63% Added +1.4k +1,398
15 Kathmere Capital Management, LLC 0.23% of their portfolio WAYNE, PA 87,88887.9k $3.0m $3.0m 0.23% Reduced -2.9k -2,884
16 MTM FINANCIAL GROUP, LLC 1.44% of their portfolio BETHLEHEM, PA 78,54078.5k $2.7m $2.7m 1.44% Added +127 +127
17 Wealthspire Retirement, LLC 0.16% of their portfolio ALISO VIEJO, CA 72,76572.8k $2.5m $2.5m 0.16% Reduced -1.3k -1,284
18 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 71,54271.5k $2.4m $2.4m 0.01% Added +2.8k +2,769
19 World Investment Advisors 0.05% of their portfolio LINCROFT, NJ 67,92967.9k $2.3m $2.3m 0.05% Reduced -4.1k -4,080
20 OPTIMA CAPITAL LLC 1.16% of their portfolio PORTLAND, OR 63,73163.7k $2.2m $2.2m 1.16% Added +935 +935
21 PRINCIPAL SECURITIES, INC. 0.04% of their portfolio DES MOINES, IA 57,36057.4k $1.9m $1.9m 0.04% Added +14.3k +14,326
22 Diligent Investors, LLC 0.36% of their portfolio REDLANDS, CA 45,18345.2k $1.5m $1.5m 0.36% Reduced -1.8k -1,775
23 Bedel Financial Consulting, Inc. 0.20% of their portfolio INDIANAPOLIS, IN 42,86542.9k $1.5m $1.5m 0.20% Reduced -868 -868
24 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 40,25040.2k $1.4m $1.4m 0.01% Reduced -6.3k -6,253
25 Balance Wealth Partners LLC 0.75% of their portfolio WORTHINGTON, OH 37,70037.7k $1.3m $1.3m 0.75% Added +6.4k +6,403
26 Visionary Wealth Advisors 0.06% of their portfolio O'FALLON, IL 34,83934.8k $1.2m $1.2m 0.06% Reduced -36.5k -36,473
27 COLUMBIA ADVISORY PARTNERS LLC 0.88% of their portfolio SPOKANE, WA 34,17634.2k $1.2m $1.2m 0.88% New
28 OFC FINANCIAL PLANNING, LLC 1.16% of their portfolio SHORT HILLS, NJ 32,36232.4k $1.1m $1.1m 1.16% Added +401 +401
29 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 32,06032.1k $1.1m $1.1m 0.00% Reduced -1 -1
30 CENTAURUS FINANCIAL, INC. 0.06% of their portfolio ANAHEIM, CA 30,82330.8k $1.0m $1.0m 0.06% Reduced -136 -136
31 CONTINUUM WEALTH ADVISORS, LLC 0.46% of their portfolio SARATOGA SPRINGS, NY 28,04128.0k $950.0k $950.0k 0.46% Reduced -131 -131
32 Kestra Advisory Services, LLC 0.00% of their portfolio AUSTIN, TX 26,70226.7k $904.7k $904.7k 0.00% Added +6.6k +6,607
33 Heritage Wealth Management, Inc. 0.29% of their portfolio CINCINNATI, OH 26,60026.6k $901.2k $901.2k 0.29% Added +16.2k +16,189
34 CreativeOne Wealth, LLC 0.02% of their portfolio OVERLAND PARK, KS 26,25126.3k $889.4k $889.4k 0.02% Reduced -34.8k -34,780
35 4J Wealth Management LLC 0.59% of their portfolio MCLEAN, VA 25,57025.6k $866.3k $866.3k 0.59% Reduced -175.9k -175,883
36 Curtis Advisory Group, LLC 0.19% of their portfolio SANTA BARBARA, CA 22,74822.7k $770.7k $770.7k 0.19% Added +10.5k +10,533
37 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 22,64222.6k $767.1k $767.1k 0.00% Added +4.7k +4,655
38 ACAS, LLC 0.52% of their portfolio RANCHO SANTA FE, CA 22,12822.1k $770.7k $770.7k 0.52% Added +300 +300
39 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 21,62121.6k $732.5k $732.5k 0.00% Reduced -118.0k -117,968
40 Independent Wealth Network Inc. 0.25% of their portfolio URBANDALE, IA 20,66020.7k $700.0k $700.0k 0.25% Reduced -137 -137
41 RFG Advisory, LLC 0.02% of their portfolio BIRMINGHAM, AL 20,30020.3k $687.8k $687.8k 0.02% Reduced -1.1k -1,132
42 Private Advisor Group, LLC 0.00% of their portfolio MORRISTOWN, NJ 17,09317.1k $579.1k $579.1k 0.00% Added +1.9k +1,868
43 Kingsview Wealth Management, LLC 0.01% of their portfolio GRANTS PASS, OR 17,05517.1k $577.8k $577.8k 0.01% Added +3.2k +3,151
44 COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio WALTHAM, MA 15,82315.8k $536.0k $536.0k 0.00% Added +2.9k +2,893
45 MKD WEALTH COACHES, LLC 0.56% of their portfolio TROY, MI 15,74015.7k $533.3k $533.3k 0.56% Unchanged
46 Caliber Wealth Management, LLC / KS 0.05% of their portfolio Overland Park, KS 13,28713.3k $450.2k $450.2k 0.05% New
47 Western Wealth Management, LLC 0.03% of their portfolio GOLDEN, CO 12,88712.9k $436.6k $436.6k 0.03% Unchanged
48 Harvest Investment Services, LLC 0.10% of their portfolio Oakbrook Terrace, IL 12,87412.9k $436.2k $436.2k 0.10% Reduced -8 -8
49 DAYMARK WEALTH PARTNERS, LLC 0.01% of their portfolio CINCINNATI, OH 11,09911.1k $376.0k $376.0k 0.01% Unchanged
50 VestGen Advisors, LLC 0.01% of their portfolio CHICAGO, IL 10,52210.5k $362.4k $362.4k 0.01% New
51 INTEGRAL INVESTMENT ADVISORS, INC. 0.10% of their portfolio TURLOCK, CA 10,40010.4k $352.4k $352.4k 0.10% Unchanged
52 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 10,25310.3k $347.4k $347.4k 0.00% Reduced -24.3k -24,306
53 FORONJY FINANCIAL LLC 0.16% of their portfolio Los Osos, CA 9,8599.9k $334.0k $334.0k 0.16% First filing
54 Brookstone Capital Management 0.00% of their portfolio WHEATON, IL 9,7699.8k $331.0k $331.0k 0.00% Unchanged
55 Atria Investments, Inc 0.00% of their portfolio Charlotte, NC 9,7609.8k $330.7k $330.7k 0.00% Reduced -670 -670
56 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 9,7549.8k $336.0k $336.0k 0.01% Reduced -676 -676
57 OLD MISSION CAPITAL LLC 0.01% of their portfolio CHICAGO, IL 9,3089.3k $315.4k $315.4k 0.01% New
58 BLVD Private Wealth, LLC 0.26% of their portfolio Prospect, KY 8,2368.2k $279.0k $279.0k 0.26% First filing
59 Arax Advisory Partners 0.01% of their portfolio NEW YORK, NY 8,1148.1k $274.9k $274.9k 0.01% New
60 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.05% of their portfolio BLUE BELL, PA 8,0788.1k $273.7k $273.7k 0.05% Unchanged
61 CHAPMAN FINANCIAL GROUP, LLC 0.22% of their portfolio KAILUA, HI 7,7557.8k $262.7k $262.7k 0.22% First filing
62 D.B. Root & Company, LLC 0.08% of their portfolio PITTSBURGH, PA 7,6077.6k $257.7k $257.7k 0.08% Reduced -211 -211
63 Capital Investment Advisory Services, LLC 0.02% of their portfolio RALEIGH, NC 7,3377.3k $248.6k $248.6k 0.02% Added +738 +738
64 Trail Ridge Investment Advisors, LLC 0.10% of their portfolio FORT COLLINS, CO 6,0686.1k $209.0k $209.0k 0.10% New
65 IBEX WEALTH ADVISORS 0.02% of their portfolio BEDMINSTER, NJ 6,0576.1k $205.2k $205.2k 0.02% New
66 AdvisorNet Financial, Inc 0.01% of their portfolio MINNETONKA, MN 4,1004.1k $138.9k $138.9k 0.01% Added +700 +700
67 Bellwether Advisors, LLC 0.02% of their portfolio LINCOLN, NE 3,3963.4k $115.1k $115.1k 0.02% Unchanged
68 Ameritas Advisory Services, LLC 0.00% of their portfolio Lincoln, NE 2,4122.4k $81.7k $81.7k 0.00% Reduced -5.1k -5,074
69 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 2,0492.0k $69.4k $69.4k 0.00% Reduced -33 -33
70 DHJJ Financial Advisors, Ltd. 0.02% of their portfolio NAPERVILLE, IL 1,6351.6k $55.4k $55.4k 0.02% Added +1.0k +1,030
71 Global Retirement Partners, LLC 0.00% of their portfolio San Rafael, CA 1,4761.5k $50.0k $50.0k 0.00% First filing
72 CoreCap Advisors, LLC 0.00% of their portfolio SOUTHFIELD, MI 1,3881.4k $47.0k $47.0k 0.00% Added +1.3k +1,301
73 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 1,0001.0k $33.9k $33.9k 0.00% Unchanged
74 Financial Network Wealth Advisors LLC 0.02% of their portfolio MURRAY, UT 405405 $13.7k $13.7k 0.02% Unchanged
75 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 351351 $11.9k $11.9k 0.00% Reduced -3.5k -3,550
76 CWM, LLC 0.00% of their portfolio OMAHA, NE 254254 $9.0k $9.0k 0.00% Unchanged
77 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 230230 $7.8k $7.8k 0.00% New
78 HAZLETT, BURT & WATSON, INC. 0.00% of their portfolio WHEELING, WV 219219 $7.0k $7.0k 0.00% Reduced -756 -756
79 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 8383 $2.8k $2.8k 0.00% Unchanged
80 ASSETMARK, INC 0.00% of their portfolio CONCORD, CA 4646 $1.6k $1.6k 0.00% New
81 CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio BIRMINGHAM, AL 00 $0 $0 — Unchanged