INNOVATOR ETFS TRUST BSTP
BUFFER STEP UP S · ETP · CUSIP 45783Y731
39
institutional holders
-2 vs Q1 2026
1.1m
shares reported held*
$44.3mreported value*
2 new
9 added
16 reduced
3 sold out
net sold ≈ $1.2m (-29.5k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $39.33.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 16 |
| Q4 2022 | 20 |
| Q1 2023 | 21 |
| Q2 2023 | 19 |
| Q3 2023 | 25 |
| Q4 2023 | 29 |
| Q1 2024 | 31 |
| Q2 2024 | 31 |
| Q3 2024 | 31 |
| Q4 2024 | 40 |
| Q1 2025 | 37 |
| Q2 2025 | 41 |
| Q3 2025 | 40 |
| Q4 2025 | 39 |
| Q1 2026 | 41 |
| Q2 2026 | 39 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 17 | 7 |
| Q4 2024 | 14 | 16 |
| Q1 2025 | 18 | 13 |
| Q2 2025 | 13 | 17 |
| Q3 2025 | 15 | 16 |
| Q4 2025 | 12 | 18 |
| Q1 2026 | 15 | 19 |
| Q2 2026 | 11 | 19 |
Biggest buyers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +31.8k |
| Cetera Investment Advisers | Added | +29.0k |
| Diversify Advisory Services, LLC | New | +7.7k |
| D.B. Root & Company, LLC | Added | +6.1k |
| OSAIC HOLDINGS, INC. | Added | +5.3k |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV | Added | +2.0k |
| Luminist Capital LLC | New | +1.3k |
| GeoWealth Management, LLC | Added | +1.1k |
| CITADEL ADVISORS LLC | Added | +291 |
| Capital Investment Advisory Services, LLC | Added | +278 |
Biggest sellers
| Triton Financial Group Inc | Reduced | -41.5k |
| OLD MISSION CAPITAL LLC | Reduced | -27.8k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -16.1k |
| Arlington Capital Management, Inc. | Sold out | -13.9k |
| Cambridge Advisors Inc. | Reduced | -7.2k |
| OFC FINANCIAL PLANNING, LLC | Reduced | -2.5k |
| PRINCIPAL SECURITIES, INC. | Reduced | -1.4k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -879 |
| LPL Financial LLC | Reduced | -855 |
| Bedel Financial Consulting, Inc. | Reduced | -579 |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| D.B. Root & Company, LLC 1.82% of their portfolio | 217.5k $8.6m | Added +6.1k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 119.5k $4.7m | Added +5.3k |
| Cetera Investment Advisers 0.00% of their portfolio | 92.5k $3.6m | Added +29.0k |
| Cambridge Advisors Inc. 0.53% of their portfolio | 78.9k $3.1m | Reduced -7.2k |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.15% of their portfolio | 77.6k $3.1m | Added +2.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 54.5k $2.1m | Added +31.8k |
| Valtinson Bruner Financial Planning LLC 0.49% of their portfolio | 49.8k $2.0m | Unchanged |
| Triton Financial Group Inc 1.11% of their portfolio | 48.9k $1.9m | Reduced -41.5k |
| Capital Investment Advisory Services, LLC 0.10% of their portfolio | 42.1k $1.7m | Added +278 |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 39.7k $1.6m | Reduced -16.1k |
| Vista Cima Wealth Management LLC 0.96% of their portfolio | 32.8k $1.3m | Reduced -26 |
| OFC FINANCIAL PLANNING, LLC 1.02% of their portfolio | 29.3k $1.2m | Reduced -2.5k |
| Brookstone Capital Management 0.01% of their portfolio | 27.6k $1.1m | Reduced -12 |
| HighTower Advisors, LLC 0.00% of their portfolio | 26.1k $1.0m | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 22.1k $867.5k | Reduced -879 |
| Krilogy Financial LLC 0.03% of their portfolio | 21.7k $854.6k | Reduced -150 |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC 0.01% of their portfolio | 19.5k $766.5k | Reduced -105 |
| GeoWealth Management, LLC 0.02% of their portfolio | 16.0k $629.4k | Added +1.1k |
| LPL Financial LLC 0.00% of their portfolio | 15.4k $605.9k | Reduced -855 |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 11.0k $434.5k | Reduced -1.4k |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 10.9k $429.7k | Reduced -27.8k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 7.9k $311.8k | Added +291 |
| Merit Financial Group, LLC 0.00% of their portfolio | 7.8k $307.2k | Reduced -361 |
| Diversify Advisory Services, LLC 0.01% of their portfolio | 7.7k $302.6k | New |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 7.7k $302.6k | Unchanged |
| Bedel Financial Consulting, Inc. 0.03% of their portfolio | 6.8k $267.2k | Reduced -579 |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 6.0k $234.0k | Unchanged |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 5.8k $229.8k | Unchanged |
| FSA Advisors, Inc. 0.10% of their portfolio | 5.7k $225.8k | Reduced -302 |
| KFG WEALTH MANAGEMENT, LLC 0.03% of their portfolio | 5.7k $223.5k | Added +68 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 5.5k $214.3k | Reduced -556 |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 4.1k $160.3k | Unchanged |
| Luminist Capital LLC 0.05% of their portfolio | 1.3k $48.1k | New |
| Allworth Financial LP 0.00% of their portfolio | 850 $33.4k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 439 $17.3k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 45 $1.8k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 37 $1.5k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.00% of their portfolio | 10 $394 | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 6 $236 | Unchanged |