INNOVATOR ETFS TRUST PSTP
POWER BUFFER SET · ETP · CUSIP 45783Y723
46
institutional holders
+5 vs Q3 2025
3.1m
shares reported held*
$107.5mreported value*
5 new
11 added
18 reduced
4 sold out
net sold ≈ $8.4m (-226.6k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($308.6k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $35.24.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 16 |
| Q4 2022 | 21 |
| Q1 2023 | 23 |
| Q2 2023 | 22 |
| Q3 2023 | 28 |
| Q4 2023 | 28 |
| Q1 2024 | 27 |
| Q2 2024 | 30 |
| Q3 2024 | 30 |
| Q4 2024 | 35 |
| Q1 2025 | 39 |
| Q2 2025 | 39 |
| Q3 2025 | 41 |
| Q4 2025 | 46 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 15 | 11 |
| Q2 2024 | 12 | 14 |
| Q3 2024 | 15 | 15 |
| Q4 2024 | 19 | 12 |
| Q1 2025 | 18 | 12 |
| Q2 2025 | 15 | 18 |
| Q3 2025 | 21 | 14 |
| Q4 2025 | 16 | 22 |
Biggest buyers
| AE Wealth Management LLC | Added | +45.7k |
| FSA Advisors, Inc. | New | +21.2k |
| Sunbelt Securities, Inc. | Added | +19.2k |
| BROWN WEALTH MANAGEMENT, LLC | Added | +13.0k |
| GTS SECURITIES LLC | New | +9.1k |
| Cape Investment Advisory, Inc. | New | +9.0k |
| Brooklyn Investment Group | New | +8.7k |
| Lloyd Advisory Services, LLC. | New | +8.6k |
| Occidental Asset Management, LLC | Added | +3.8k |
| MORGAN STANLEY | Added | +3.3k |
Biggest sellers
| ROVIN CAPITAL /UT/ /ADV | Reduced | -135.8k |
| KFG WEALTH MANAGEMENT, LLC | Reduced | -130.6k |
| EVOLUTION WEALTH MANAGEMENT INC. | Reduced | -27.7k |
| Krilogy Financial LLC | Reduced | -16.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -15.3k |
| JPMORGAN CHASE & CO | Reduced | -10.8k |
| CITADEL ADVISORS LLC | Sold out | -8.3k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -6.8k |
| Authentikos Wealth Advisory, LLC | Sold out | -6.6k |
| Lineweaver Wealth Advisors, LLC | Reduced | -3.2k |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| KFG WEALTH MANAGEMENT, LLC 2.46% of their portfolio | 520.1k $18.4m | Reduced -130.6k |
| Sunbelt Securities, Inc. 0.85% of their portfolio | 360.5k $12.7m | Added +19.2k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 351.6k $12.4m | Reduced -6.8k |
| BROWN WEALTH MANAGEMENT, LLC 2.71% of their portfolio | 291.0k $10.3m | Added +13.0k |
| HighTower Advisors, LLC 0.01% of their portfolio | 219.5k $7.8m | Added +925 |
| Lineweaver Wealth Advisors, LLC 0.99% of their portfolio | 206.2k $7.3m | Reduced -3.2k |
| ROVIN CAPITAL /UT/ /ADV 1.31% of their portfolio | 140.1k $5.0m | Reduced -135.8k |
| Cetera Investment Advisers 0.00% of their portfolio | 125.2k $4.4m | Reduced -1.4k |
| Krilogy Financial LLC 0.14% of their portfolio | 112.2k $4.0m | Reduced -16.1k |
| AE Wealth Management LLC 0.02% of their portfolio | 109.9k $3.9m | Added +45.7k |
| AIRE ADVISORS, LLC 0.49% of their portfolio | 75.9k $2.7m | Reduced -321 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 65.8k $2.3m | Reduced -2.9k |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC 0.03% of their portfolio | 44.7k $1.6m | Added +1.9k |
| EVOLUTION WEALTH MANAGEMENT INC. 1.24% of their portfolio | 42.3k $1.5m | Reduced -27.7k |
| WEALTHGARDEN F.S. LLC 0.83% of their portfolio | 35.3k $1.3m | Reduced -2.9k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 31.3k $1.1m | Reduced -2.1k |
| OFC FINANCIAL PLANNING, LLC 1.03% of their portfolio | 30.6k $1.1m | Added +359 |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 28.3k $999.9k | Added +1.8k |
| Cambridge Advisors Inc. 0.15% of their portfolio | 22.3k $789.0k | Reduced -100 |
| Nest Investments, LLC 0.65% of their portfolio | 22.0k $778.9k | First filing |
| William Mack & Associates, Inc. 0.36% of their portfolio | 21.8k $768.8k | Unchanged |
| FSA Advisors, Inc. 0.25% of their portfolio | 21.2k $365.3k | New |
| LPL Financial LLC 0.00% of their portfolio | 19.0k $673.3k | Reduced -94 |
| SOUTHERN CAPITAL ADVISORS, LLC 0.28% of their portfolio | 17.5k $617.1k | Added +28 |
| Tradition Wealth Management, LLC 0.04% of their portfolio | 15.7k $554.4k | Reduced -228 |
| Modera Wealth Management, LLC 0.01% of their portfolio | 13.0k $460.2k | Unchanged |
| Opus Financial Solutions LLC 0.38% of their portfolio | 11.4k $403.9k | First filing |
| Occidental Asset Management, LLC 0.04% of their portfolio | 10.5k $371.2k | Added +3.8k |
| GTS SECURITIES LLC 0.01% of their portfolio | 9.1k $320.6k | New |
| Cape Investment Advisory, Inc. 0.10% of their portfolio | 9.0k $318.1k | New |
| COFG Advisors, LLC 0.08% of their portfolio | 8.9k $315.0k | First filing |
| PLANWISER FINANCIAL, LLC 0.23% of their portfolio | 8.8k $313.1k | Reduced -185 |
| Brooklyn Investment Group 0.01% of their portfolio | 8.7k $308.6k | New |
| Lloyd Advisory Services, LLC. 0.12% of their portfolio | 8.6k $304.8k | New |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 8.1k $285.2k | Reduced -1.5k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 7.5k $265.1k | Unchanged |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 6.6k $235.5k | Reduced -69 |
| Stegent Equity Advisors, Inc. 0.17% of their portfolio | 6.2k $217.5k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 4.6k $161.8k | Reduced -10.8k |
| MORGAN STANLEY 0.00% of their portfolio | 3.6k $128.1k | Added +3.3k |
| Capital Investment Advisory Services, LLC 0.01% of their portfolio | 2.3k $81.2k | Added +532 |
| Allworth Financial LP 0.00% of their portfolio | 1.4k $49.5k | Unchanged |
| Key Capital Management, INC 0.02% of their portfolio | 508 $18.0k | First filing |
| CoreCap Advisors, LLC 0.00% of their portfolio | 388 $13.7k | Unchanged |
| Luminist Capital LLC 0.01% of their portfolio | 339 $12.0k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.00% of their portfolio | 10 $354 | Unchanged |