Vault-13

INNOVATOR ETFS TRUST SFLR

QUITY MANAGD FLR · ETP · CUSIP 45783Y673

142 institutional holders +19 vs Q1 2025
19,293,17019.3m shares reported held*
$648.6mreported value*
27 new 54 added 46 reduced 10 sold out net bought ≈ $46.5m (+1.4m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $33.62.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

050100150Q4 22: 9Q1 23: 11Q2 23: 10Q3 23: 20Q4 23: 32Q1 24: 43Q2 24: 68Q3 24: 92Q4 24: 115Q1 25: 123Q2 25: 142142Q4 22Q2 23Q4 23Q2 24Q4 24Q2 25
Numbers
QuarterHolders
Q4 20229
Q1 202311
Q2 202310
Q3 202320
Q4 202332
Q1 202443
Q2 202468
Q3 202492
Q4 2024115
Q1 2025123
Q2 2025142

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q3 23: 15 bought or addedQ3 23: 4 cut or sold outQ4 23: 22 bought or addedQ4 23: 7 cut or sold outQ4 23Q1 24: 38 bought or addedQ1 24: 8 cut or sold outQ2 24: 58 bought or addedQ2 24: 9 cut or sold outQ2 24Q3 24: 73 bought or addedQ3 24: 19 cut or sold outQ4 24: 81 bought or addedQ4 24: 21 cut or sold outQ4 24Q1 25: 87 bought or addedQ1 25: 38 cut or sold outQ2 25: 81 bought or addedQ2 25: 56 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 2023154
Q4 2023227
Q1 2024388
Q2 2024589
Q3 20247319
Q4 20248121
Q1 20258738
Q2 20258156

Biggest buyers

HighTower Advisors, LLC New +424,802+424.8k
COMMONWEALTH EQUITY SERVICES, LLC Added +404,231+404.2k
WETZEL INVESTMENT ADVISORS, INC. Added +246,764+246.8k
ENVESTNET ASSET MANAGEMENT INC Added +135,057+135.1k
NewEdge Advisors, LLC Added +134,521+134.5k
Kingsview Wealth Management, LLC Added +122,735+122.7k
Private Advisor Group, LLC Added +100,207+100.2k
STEPHENS INC /AR/ Added +91,088+91.1k
RAYMOND JAMES FINANCIAL INC New +75,186+75.2k
Kestra Advisory Services, LLC Added +73,781+73.8k

Biggest sellers

WINNACLE WEALTH LLC Sold out -239,612-239.6k
LPL Financial LLC Reduced -165,047-165.0k
Financial Futures Ltd Liability Co. Reduced -120,917-120.9k
RFG Advisory, LLC Sold out -87,739-87.7k
Chicago Partners Investment Group LLC Reduced -87,732-87.7k
Sovran Advisors, LLC Reduced -65,323-65.3k
John W. Brooker & Co., CPAs Reduced -61,039-61.0k
OSAIC HOLDINGS, INC. Reduced -59,229-59.2k
Ausdal Financial Partners, Inc. Sold out -42,636-42.6k
Ameritas Advisory Services, LLC Reduced -35,965-36.0k

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 LPL Financial LLC 0.04% of their portfolio FORT MILL, SC 3,592,8573.6m $120.6m $120.6m 0.04% Reduced -165.0k -165,047
2 COMMONWEALTH EQUITY SERVICES, LLC 0.08% of their portfolio WALTHAM, MA 1,839,8901.8m $61.8m $61.8m 0.08% Added +404.2k +404,231
3 Kingsview Wealth Management, LLC 0.96% of their portfolio GRANTS PASS, OR 1,684,4631.7m $56.5m $56.5m 0.96% Added +122.7k +122,735
4 Chicago Partners Investment Group LLC 1.54% of their portfolio CHICAGO, IL 1,552,5121.6m $53.3m $53.3m 1.54% Reduced -87.7k -87,732
5 Delta Investment Management, LLC 5.73% of their portfolio SAN FRANCISCO, CA 888,058888.1k $29.8m $29.8m 5.73% Added +43.1k +43,113
6 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 537,180537.2k $18.0m $18.0m 0.03% Reduced -59.2k -59,229
7 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 424,802424.8k $14.3m $14.3m 0.02% New
8 WETZEL INVESTMENT ADVISORS, INC. 6.12% of their portfolio INDIANAPOLIS, IN 398,084398.1k $13.4m $13.4m 6.12% Added +246.8k +246,764
9 EVOLUTION WEALTH MANAGEMENT INC. 16.29% of their portfolio FORT MYERS, FL 393,837393.8k $13.2m $13.2m 16.29% First filing
10 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 378,784378.8k $12.7m $12.7m 0.00% Added +135.1k +135,057
11 Southland Equity Partners LLC 2.57% of their portfolio WILDWOOD, MO 348,776348.8k $11.7m $11.7m 2.57% Reduced -456 -456
12 Davies Financial Advisors, Inc. 7.81% of their portfolio MURRIETA, CA 299,661299.7k $10.1m $10.1m 7.81% Reduced -24.8k -24,782
13 CoreCap Advisors, LLC 0.39% of their portfolio SOUTHFIELD, MI 291,472291.5k $9.8m $9.8m 0.39% Reduced -8.7k -8,749
14 NewEdge Advisors, LLC 0.05% of their portfolio NEW ORLEANS, LA 278,721278.7k $9.4m $9.4m 0.05% Added +134.5k +134,521
15 Steward Partners Investment Advisory, LLC 0.07% of their portfolio STAMFORD, CT 264,808264.8k $8.9m $8.9m 0.07% Reduced -2.2k -2,184
16 MML INVESTORS SERVICES, LLC 0.02% of their portfolio SPRINGFIELD, MA 242,649242.6k $8.1m $8.1m 0.02% Reduced -34.4k -34,413
17 Rothschild Wealth LLC 1.98% of their portfolio OAK BROOK, IL 239,959240.0k $8.1m $8.1m 1.98% Reduced -10.2k -10,238
18 Authentikos Wealth Advisory, LLC 5.16% of their portfolio MORGAN HILL, CA 220,907220.9k $7.4m $7.4m 5.16% Reduced -5.0k -5,007
19 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 194,041194.0k $6.5m $6.5m 0.01% Added +19.0k +18,998
20 Kestra Advisory Services, LLC 0.03% of their portfolio AUSTIN, TX 189,007189.0k $6.3m $6.3m 0.03% Added +73.8k +73,781
21 First Commonwealth Financial Corp /PA/ 1.23% of their portfolio Indiana, PA 169,388169.4k $5.7m $5.7m 1.23% Added +23.0k +22,985
22 AE Wealth Management LLC 0.04% of their portfolio TOPEKA, KS 168,804168.8k $5.7m $5.7m 0.04% Added +7.3k +7,262
23 STEPHENS INC /AR/ 0.07% of their portfolio LITTLE ROCK, AR 153,690153.7k $5.2m $5.2m 0.07% Added +91.1k +91,088
24 HFG Wealth Management, LLC 2.94% of their portfolio The Woodlands, TX 153,607153.6k $4.8m $4.8m 2.94% Added +5.0k +4,951
25 Pinnacle Wealth Management Group, Inc. 2.94% of their portfolio PLYMOUTH, MI 152,964153.0k $5.1m $5.1m 2.94% Added +4.1k +4,106
26 MPWM ADVISORY SOLUTIONS, LLC 3.22% of their portfolio ALPHARETTA, GA 151,636151.6k $5.1m $5.1m 3.22% Added +6.0k +6,022
27 Worth Financial Advisory Group, LLC 2.90% of their portfolio CHARLOTTE, NC 140,936140.9k $4.7m $4.7m 2.90% Reduced -7.8k -7,833
28 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 136,206136.2k $4.6m $4.6m 0.01% Added +17.7k +17,704
29 Trek Financial, LLC 0.30% of their portfolio Scottsdale, AZ 133,433133.4k $4.5m $4.5m 0.30% Reduced -3.4k -3,355
30 Pallas Capital Advisors LLC 0.16% of their portfolio BRAINTREE, MA 128,894128.9k $4.3m $4.3m 0.16% Added +46.8k +46,767
31 Private Advisor Group, LLC 0.02% of their portfolio MORRISTOWN, NJ 124,911124.9k $4.2m $4.2m 0.02% Added +100.2k +100,207
32 Perennial Investment Advisors, LLC 0.40% of their portfolio Los Angeles, CA 123,088123.1k $4.1m $4.1m 0.40% Added +15.1k +15,076
33 Luminist Capital LLC 3.93% of their portfolio GRAND RAPIDS, MI 118,278118.3k $4.0m $4.0m 3.93% Reduced -274 -274
34 Global Retirement Partners, LLC 0.10% of their portfolio San Rafael, CA 117,498117.5k $3.9m $3.9m 0.10% First filing
35 Archford Capital Strategies, LLC 0.49% of their portfolio SWANSEA, IL 115,000115.0k $3.9m $3.9m 0.49% Added +20.8k +20,750
36 Triumph Capital Management 1.11% of their portfolio DENVER, CO 110,303110.3k $3.7m $3.7m 1.11% Added +6.4k +6,377
37 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio BALA CYNWYD, PA 107,127107.1k $3.6m $3.6m 0.01% Added +57.9k +57,917
38 Stratos Wealth Partners, LTD. 0.05% of their portfolio BEACHWOOD, OH 103,792103.8k $3.5m $3.5m 0.05% Reduced -1.9k -1,882
39 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 101,082101.1k $3.4m $3.4m 0.01% Reduced -10.4k -10,449
40 BEACON FINANCIAL GROUP 0.34% of their portfolio DALLAS, TX 96,47996.5k $3.2m $3.2m 0.34% Added +20.7k +20,703
41 Mariner, LLC 0.00% of their portfolio Overland Park, KS 82,68582.7k $2.8m $2.8m 0.00% Added +26.4k +26,372
42 Brookstone Capital Management 0.03% of their portfolio WHEATON, IL 76,84376.8k $2.6m $2.6m 0.03% Reduced -6.6k -6,617
43 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 75,18675.2k $2.5m $2.5m 0.00% New
44 Merit Financial Group, LLC 0.03% of their portfolio ALPHARETTA, GA 74,81574.8k $2.5m $2.5m 0.03% Added +65.6k +65,616
45 HARBOUR INVESTMENTS, INC. 0.06% of their portfolio MADISON, WI 74,25774.3k $2.5m $2.5m 0.06% Reduced -1.4k -1,371
46 IHT Wealth Management, LLC 0.07% of their portfolio Chicago, IL 72,03472.0k $2.4m $2.4m 0.07% Added +17.6k +17,583
47 MILESTONE ASSET MANAGEMENT, LLC 0.48% of their portfolio PITTSBURGH, PA 67,30767.3k $2.3m $2.3m 0.48% Reduced -1.1k -1,059
48 Balance Wealth Partners LLC 1.30% of their portfolio WORTHINGTON, OH 65,92265.9k $2.2m $2.2m 1.30% Added +11.1k +11,125
49 Beacon Financial Advisory LLC 0.56% of their portfolio CLEVELAND, OH 64,54764.5k $2.2m $2.2m 0.56% Added +8.6k +8,550
50 Signal Advisors Wealth, LLC 0.16% of their portfolio DETROIT, MI 59,75959.8k $2.0m $2.0m 0.16% Added +12.2k +12,245
51 Kellett Wealth Advisors, LLC 1.20% of their portfolio CINCINNATI, OH 54,94554.9k $1.8m $1.8m 1.20% Reduced -3.8k -3,797
52 Mutual Advisors, LLC 0.05% of their portfolio OMAHA, NE 53,47053.5k $1.8m $1.8m 0.05% Added +1.8k +1,810
53 Farther Finance Advisors, LLC 0.04% of their portfolio SAN FRANCISCO, CA 52,39452.4k $1.8m $1.8m 0.04% Added +9.8k +9,775
54 GWN SECURITIES INC. 0.32% of their portfolio Palm Beach Gardens, FL 50,82250.8k $1.7m $1.7m 0.32% Added +4.9k +4,942
55 Whipplewood Advisors, LLC 0.93% of their portfolio LITTLETON, CO 50,24850.2k $1.7m $1.7m 0.93% Added +28.2k +28,236
56 FLAGSHIP HARBOR ADVISORS, LLC 0.08% of their portfolio BOSTON, MA 48,78048.8k $1.6m $1.6m 0.08% New
57 Sequoia Financial Advisors, LLC 0.01% of their portfolio Akron, OH 47,60547.6k $1.6m $1.6m 0.01% Reduced -9.9k -9,902
58 Ameritas Advisory Services, LLC 0.08% of their portfolio Lincoln, NE 46,16146.2k $1.5m $1.5m 0.08% Reduced -36.0k -35,965
59 Advisor Resource Council 0.75% of their portfolio DALLAS, TX 45,53145.5k $1.5m $1.5m 0.75% Reduced -505 -505
60 Kraft, Davis & Associates, LLC 0.39% of their portfolio St. Louis, MO 41,59341.6k $1.4m $1.4m 0.39% Added +1.4k +1,444
61 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 39,11039.1k $1.3m $1.3m 0.00% New
62 Thrivent Financial for Lutherans 0.00% of their portfolio Minneapolis, MN 36,64436.6k $1.2m $1.2m 0.00% New
63 BANK OF AMERICA CORP /DE/ 0.00% of their portfolio CHARLOTTE, NC 36,30536.3k $1.2m $1.2m 0.00% New
64 Financial Futures Ltd Liability Co. 0.65% of their portfolio BRIELLE, NJ 36,26936.3k $1.2m $1.2m 0.65% Reduced -120.9k -120,917
65 INDEPENDENT FINANCIAL GROUP, LLC 0.03% of their portfolio SAN DIEGO, CA 35,64335.6k $1.2m $1.2m 0.03% Added +15.9k +15,867
66 Freedom Investment Management, Inc. 0.09% of their portfolio SOUTH WINDSOR, CT 34,55434.6k $1.2m $1.2m 0.09% Added +651 +651
67 Foundations Investment Advisors, LLC 0.02% of their portfolio PHOENIX, AZ 33,00033.0k $1.1m $1.1m 0.02% Added +3.7k +3,651
68 SECURED RETIREMENT ADVISORS, LLC 0.66% of their portfolio ST LOUIS PARK, MN 32,99833.0k $1.1m $1.1m 0.66% Added +2.6k +2,609
69 Lifeworks Advisors, LLC 0.16% of their portfolio GRAND RAPIDS, MI 32,07032.1k $1.1m $1.1m 0.16% Added +477 +477
70 Well Done, LLC 0.20% of their portfolio HOLLAND, MI 31,95732.0k $1.1m $1.1m 0.20% New
71 KESTRA PRIVATE WEALTH SERVICES, LLC 0.01% of their portfolio AUSTIN, TX 29,41629.4k $987.5k $987.5k 0.01% Reduced -5.4k -5,407
72 Claro Advisors Inc. 0.16% of their portfolio BOSTON, MA 28,87428.9k $969.3k $969.3k 0.16% Reduced -3.7k -3,655
73 Meridian Wealth Management, LLC 0.04% of their portfolio LEXINGTON, KY 28,78028.8k $966.1k $966.1k 0.04% Added +2.2k +2,206
74 Castleview Partners, LLC 0.60% of their portfolio DALLAS, TX 27,86027.9k $935.3k $935.3k 0.60% Added +2.5k +2,455
75 Glen Eagle Advisors, LLC 0.14% of their portfolio KINGSTON, NJ 26,60526.6k $893.1k $893.1k 0.14% Unchanged
76 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 25,72825.7k $863.7k $863.7k 0.00% Added +11.6k +11,571
77 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.06% of their portfolio Westlake, OH 25,15525.2k $844.4k $844.4k 0.06% Added +1 +1
78 Arax Advisory Partners 0.04% of their portfolio NEW YORK, NY 23,89323.9k $802.1k $802.1k 0.04% Added +9.6k +9,603
79 Clearstead Advisors, LLC 0.01% of their portfolio CLEVELAND, OH 23,17623.2k $778.0k $778.0k 0.01% Reduced -402 -402
80 World Investment Advisors 0.02% of their portfolio LINCROFT, NJ 22,72722.7k $762.9k $762.9k 0.02% Reduced -1.2k -1,198
81 CGN Advisors LLC 0.07% of their portfolio MANHATTAN, KS 21,70121.7k $728.5k $728.5k 0.07% Unchanged
82 Jacobi Capital Management LLC 0.05% of their portfolio PITTSTON, PA 21,23421.2k $712.8k $712.8k 0.05% Added +19 +19
83 SARD WEALTH MANAGEMENT GROUP, LLC 0.41% of their portfolio ATLANTA, GA 19,70719.7k $661.6k $661.6k 0.41% Added +17 +17
84 VestGen Advisors, LLC 0.03% of their portfolio CHICAGO, IL 19,58419.6k $674.3k $674.3k 0.03% Added +9.0k +8,967
85 Ifrah Financial Services, Inc. 0.18% of their portfolio Little Rock, AR 19,45519.5k $653.1k $653.1k 0.18% Reduced -68 -68
86 YARGER WEALTH STRATEGIES, LLC 0.33% of their portfolio WESTERVILLE, OH 19,05719.1k $639.8k $639.8k 0.33% Reduced -8.9k -8,917
87 FORONJY FINANCIAL LLC 0.30% of their portfolio Los Osos, CA 19,01119.0k $638.2k $638.2k 0.30% First filing
88 CWM, LLC 0.00% of their portfolio OMAHA, NE 18,71118.7k $628.0k $628.0k 0.00% Reduced -3.7k -3,701
89 Gradient Investments LLC 0.01% of their portfolio ARDEN HILLS, MN 18,11418.1k $608.1k $608.1k 0.01% New
90 Worth Asset Management, LLC 0.30% of their portfolio DALLAS, TX 18,07418.1k $606.7k $606.7k 0.30% Reduced -12.7k -12,662
91 SOUTHERN CAPITAL ADVISORS, LLC 0.30% of their portfolio Jackson, TN 17,54517.5k $589.0k $589.0k 0.30% Reduced -1.9k -1,881
92 COLUMBIA ADVISORY PARTNERS LLC 0.43% of their portfolio SPOKANE, WA 16,96717.0k $569.6k $569.6k 0.43% New
93 WealthPlan Investment Management, LLC 0.04% of their portfolio OMAHA, NE 15,91615.9k $534.3k $534.3k 0.04% Added +14 +14
94 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 15,37215.4k $516.0k $516.0k 0.00% Reduced -5.8k -5,821
95 CRA Financial Services, LLC 0.07% of their portfolio NORTHFIELD, NJ 13,60513.6k $456.7k $456.7k 0.07% Unchanged
96 Quantinno Capital Management LP 0.00% of their portfolio NEW YORK, NY 13,26313.3k $445.2k $445.2k 0.00% Added +486 +486
97 John W. Brooker & Co., CPAs 1.05% of their portfolio OAKLAND, CA 13,24013.2k $449.2k $449.2k 1.05% Reduced -61.0k -61,039
98 Concurrent Investment Advisors, LLC 0.01% of their portfolio Tampa, FL 13,11613.1k $440.3k $440.3k 0.01% New
99 Diligent Investors, LLC 0.10% of their portfolio REDLANDS, CA 12,54012.5k $421.0k $421.0k 0.10% New
100 Western Wealth Management, LLC 0.02% of their portfolio GOLDEN, CO 12,11812.1k $406.8k $406.8k 0.02% Added +3 +3