INNOVATOR ETFS TRUST TJUL
EQUITY DEF PROTN · ETP · CUSIP 45783Y541
74
institutional holders
-9 vs Q1 2026
2.7m
shares reported held*
$81.8mreported value*
3 new
12 added
30 reduced
12 sold out
net sold ≈ $7.4m (-245.8k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $30.23.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2023 | 62 |
| Q4 2023 | 87 |
| Q1 2024 | 90 |
| Q2 2024 | 90 |
| Q3 2024 | 90 |
| Q4 2024 | 92 |
| Q1 2025 | 85 |
| Q2 2025 | 79 |
| Q3 2025 | 80 |
| Q4 2025 | 92 |
| Q1 2026 | 83 |
| Q2 2026 | 74 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 23 | 41 |
| Q4 2024 | 16 | 50 |
| Q1 2025 | 14 | 51 |
| Q2 2025 | 16 | 46 |
| Q3 2025 | 36 | 35 |
| Q4 2025 | 25 | 36 |
| Q1 2026 | 17 | 54 |
| Q2 2026 | 15 | 42 |
Biggest buyers
| Cambridge Investment Research Advisors, Inc. | Added | +55.5k |
| AXXCESS WEALTH MANAGEMENT, LLC | New | +21.6k |
| Legacy CG, LLC | Added | +12.5k |
| LPL Financial LLC | Added | +8.2k |
| CAPTRUST FINANCIAL ADVISORS | New | +7.8k |
| WEDBUSH SECURITIES INC | New | +6.7k |
| HighTower Advisors, LLC | Added | +3.6k |
| HRT FINANCIAL LP | Added | +2.5k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +1.7k |
| MML INVESTORS SERVICES, LLC | Added | +1.7k |
Biggest sellers
| Brookstone Capital Management | Reduced | -54.8k |
| AE Wealth Management LLC | Reduced | -50.8k |
| OLD MISSION CAPITAL LLC | Sold out | -40.2k |
| MERCER GLOBAL ADVISORS INC /ADV | Reduced | -35.9k |
| Csenge Advisory Group | Sold out | -24.8k |
| HOWARD BAILEY SECURITIES, LLC | Sold out | -21.8k |
| Kestra Advisory Services, LLC | Reduced | -16.1k |
| OSAIC HOLDINGS, INC. | Reduced | -13.2k |
| KFG WEALTH MANAGEMENT, LLC | Reduced | -10.4k |
| Integrated Wealth Management | Sold out | -10.3k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 577.0k $17.4m | Reduced -6.0k |
| Legacy CG, LLC 4.37% of their portfolio | 564.5k $17.1m | Added +12.5k |
| Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio | 145.5k $4.4m | Added +55.5k |
| Brookstone Capital Management 0.04% of their portfolio | 126.3k $3.8m | Reduced -54.8k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 89.8k $2.7m | Reduced -13.2k |
| KFG WEALTH MANAGEMENT, LLC 0.24% of their portfolio | 69.9k $2.1m | Reduced -10.4k |
| Cetera Investment Advisers 0.00% of their portfolio | 66.9k $2.0m | Reduced -2.9k |
| LPL Financial LLC 0.00% of their portfolio | 63.2k $1.9m | Added +8.2k |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 53.9k $1.6m | Reduced -35.9k |
| Syntegra Private Wealth Group, LLC 0.13% of their portfolio | 53.9k $1.6m | Reduced -5.1k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 53.7k $1.6m | Reduced -16.1k |
| HighTower Advisors, LLC 0.00% of their portfolio | 44.8k $1.4m | Added +3.6k |
| Diligent Investors, LLC 0.29% of their portfolio | 42.7k $1.3m | Reduced -7.7k |
| MTM FINANCIAL GROUP, LLC 0.53% of their portfolio | 40.8k $1.2m | Reduced -7.0k |
| Waverly Advisors, LLC 0.01% of their portfolio | 36.5k $1.1m | Unchanged |
| Cypress Wealth Services, LLC 0.13% of their portfolio | 34.9k $1.1m | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 34.3k $1.0m | Added +1.7k |
| MGO ONE SEVEN LLC 0.02% of their portfolio | 34.0k $1.0m | Reduced -1.3k |
| KINGSWOOD WEALTH ADVISORS, LLC 0.04% of their portfolio | 31.3k $945.7k | Reduced -470 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 24.7k $746.4k | Added +1.7k |
| Trek Financial, LLC 0.04% of their portfolio | 23.9k $723.4k | Reduced -281 |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 23.8k $720.0k | Reduced -1.8k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 22.2k $671.2k | Added +160 |
| Atlantic Private Wealth, LLC 0.40% of their portfolio | 21.8k $657.5k | Reduced -1.0k |
| Spire Wealth Management 0.02% of their portfolio | 21.7k $655.6k | Reduced -996 |
| CENTRAL VALLEY ADVISORS, LLC 0.17% of their portfolio | 21.7k $654.7k | Unchanged |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 21.6k $652.0k | New |
| Tempo Wealth, LLC 0.10% of their portfolio | 21.4k $645.9k | Unchanged |
| Main Street Financial Solutions, LLC 0.04% of their portfolio | 18.6k $562.8k | Reduced -2.0k |
| Focus Partners Wealth 0.00% of their portfolio | 16.1k $486.5k | Unchanged |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 15.9k $480.0k | Reduced -2.3k |
| INTEGRITY ALLIANCE, LLC. 0.01% of their portfolio | 15.4k $467.0k | Reduced -232 |
| GWN SECURITIES INC. 0.08% of their portfolio | 15.1k $456.4k | Reduced -3 |
| Sound Income Strategies, LLC 0.02% of their portfolio | 14.3k $431.9k | Unchanged |
| Three Seasons Wealth, LLC 0.04% of their portfolio | 13.6k $410.6k | Unchanged |
| NewEdge Advisors, LLC 0.00% of their portfolio | 12.7k $385.3k | Added +750 |
| Beacon Financial Advisory LLC 0.07% of their portfolio | 11.9k $360.6k | Unchanged |
| HRT FINANCIAL LP 0.00% of their portfolio | 11.7k $354.0k | Added +2.5k |
| Maia Wealth LLC 0.05% of their portfolio | 10.6k $320.1k | Reduced -2.3k |
| AE Wealth Management LLC 0.00% of their portfolio | 10.3k $312.6k | Reduced -50.8k |
| Castle Rock Wealth Management, LLC 0.06% of their portfolio | 10.3k $311.5k | Reduced -266 |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 9.8k $296.0k | Unchanged |
| Pine Harbor Wealth Management, LLC 0.08% of their portfolio | 9.4k $284.6k | Unchanged |
| Tradition Wealth Management, LLC 0.02% of their portfolio | 9.1k $274.9k | Reduced -1.0k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 9.0k $273.1k | Added +571 |
| Mutual Advisors, LLC 0.00% of their portfolio | 8.6k $260.9k | Unchanged |
| Sigma Planning Corp 0.01% of their portfolio | 8.3k $252.0k | Unchanged |
| Prostatis Group LLC 0.06% of their portfolio | 8.3k $251.1k | Reduced -936 |
| BIP Wealth, LLC 0.01% of their portfolio | 8.2k $247.9k | Unchanged |
| Patriot Financial Group Insurance Agency, LLC 0.03% of their portfolio | 8.1k $244.9k | Reduced -8.1k |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 7.8k $234.5k | New |
| Selby Wealth Management, LLC 0.08% of their portfolio | 7.7k $232.2k | Unchanged |
| Intentional Wealth Strategies, LLC 0.20% of their portfolio | 7.1k $214.8k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 6.8k $205.1k | Reduced -838 |
| WEDBUSH SECURITIES INC 0.01% of their portfolio | 6.7k $202.0k | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 6.3k $190.2k | Reduced -5.7k |
| BARCLAYS PLC 0.00% of their portfolio | 6.3k $189.6k | Added +439 |
| IFP Advisors, Inc 0.00% of their portfolio | 5.3k $160.6k | Added +552 |
| IFG Advisory, LLC 0.01% of their portfolio | 4.8k $145.9k | Unchanged |
| Financial Network Wealth Advisors LLC 0.14% of their portfolio | 4.6k $139.4k | Reduced -200 |
| AdvisorNet Financial, Inc 0.01% of their portfolio | 4.0k $121.5k | Unchanged |
| Capital Investment Advisory Services, LLC 0.01% of their portfolio | 4.0k $120.9k | Unchanged |
| RED REEF ADVISORS LLC 0.09% of their portfolio | 3.1k $93.8k | Unchanged |
| Keating Financial Advisory Services, Inc. 0.01% of their portfolio | 2.7k $81.4k | Unchanged |
| Parallel Advisors, LLC 0.00% of their portfolio | 1.8k $54.4k | Reduced -500 |
| CoreCap Advisors, LLC 0.00% of their portfolio | 1.7k $52.6k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 1.6k $49.6k | Unchanged |
| Regatta Research & Money Management 0.03% of their portfolio | 1.0k $30.5k | First filing |
| INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC 0.00% of their portfolio | 594 $18.0k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 523 $16.0k | Unchanged |
| Noble Wealth Management PBC 0.01% of their portfolio | 426 $12.9k | Unchanged |
| Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio | 156 $4.7k | Unchanged |
| Global Retirement Partners, LLC 0.00% of their portfolio | 100 $3.0k | First filing |
| Triumph Capital Management 0.00% of their portfolio | 40 $1.2k | Unchanged |