INNOVATOR ETFS TRUST EALT
INNOVATOR US EQ · ETP · CUSIP 45783Y475
58
institutional holders
-3 vs Q1 2026
2.5m
shares reported held*
$88.8mreported value*
6 new
25 added
21 reduced
7 sold out
net sold ≈ $7.0m (-195.3k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($617.4k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $35.89.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2023 | 6 |
| Q1 2024 | 13 |
| Q2 2024 | 23 |
| Q3 2024 | 27 |
| Q4 2024 | 31 |
| Q1 2025 | 47 |
| Q2 2025 | 50 |
| Q3 2025 | 52 |
| Q4 2025 | 56 |
| Q1 2026 | 61 |
| Q2 2026 | 58 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 21 | 6 |
| Q4 2024 | 22 | 8 |
| Q1 2025 | 35 | 10 |
| Q2 2025 | 28 | 26 |
| Q3 2025 | 36 | 16 |
| Q4 2025 | 34 | 17 |
| Q1 2026 | 34 | 25 |
| Q2 2026 | 31 | 28 |
Biggest buyers
| Triad Wealth Partners, LLC | Added | +87.6k |
| Cambridge Investment Research Advisors, Inc. | Added | +66.5k |
| Orion Porfolio Solutions, LLC | Added | +48.6k |
| Simplicity Wealth,LLC | New | +26.6k |
| MORGAN STANLEY | New | +25.8k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | Added | +21.4k |
| PRINCIPAL SECURITIES, INC. | New | +20.9k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +18.7k |
| Advisory Services Network, LLC | Added | +10.7k |
| Foundations Investment Advisors, LLC | Added | +9.5k |
Biggest sellers
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -213.6k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -130.3k |
| Mutual Advisors, LLC | Sold out | -71.4k |
| OLD MISSION CAPITAL LLC | Sold out | -37.1k |
| IHT Wealth Management, LLC | Reduced | -35.4k |
| SMART Wealth LLC | Reduced | -20.1k |
| Brookstone Capital Management | Reduced | -16.0k |
| Arista Wealth Management, LLC | Sold out | -14.9k |
| World Investment Advisors | Sold out | -9.0k |
| Visionary Wealth Advisors | Reduced | -7.7k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Orion Porfolio Solutions, LLC 0.09% of their portfolio | 343.2k $12.3m | Added +48.6k |
| Brookstone Capital Management 0.07% of their portfolio | 199.9k $7.2m | Reduced -16.0k |
| Triad Wealth Partners, LLC 0.42% of their portfolio | 193.3k $7.0m | Added +87.6k |
| SMART Wealth LLC 1.30% of their portfolio | 167.6k $6.0m | Reduced -20.1k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 136.0k $4.9m | Reduced -213.6k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 135.8k $4.9m | Added +7.7k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 115.8k $4.2m | Added +8.5k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 107.3k $3.9m | Added +66.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 86.9k $3.1m | Added +18.7k |
| Farther Finance Advisors, LLC 0.02% of their portfolio | 75.2k $2.7m | Reduced -6.5k |
| Cetera Investment Advisers 0.00% of their portfolio | 75.0k $2.7m | Added +1.3k |
| Atria Investments, Inc 0.03% of their portfolio | 71.4k $2.6m | Reduced -861 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.10% of their portfolio | 56.4k $2.0m | Added +21.4k |
| Encompass More Asset Management 0.28% of their portfolio | 53.2k $1.9m | Added +9.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 50.0k $1.8m | Reduced -130.3k |
| Ameritas Advisory Services, LLC 0.04% of their portfolio | 49.4k $1.8m | Added +2.3k |
| Brookwood Investment Group LLC 0.16% of their portfolio | 38.4k $1.4m | Added +1.2k |
| RFG Advisory, LLC 0.02% of their portfolio | 32.0k $1.1m | Reduced -973 |
| LEE JOHNSON CAPITAL MANAGEMENT, LLC 0.36% of their portfolio | 31.9k $1.1m | Unchanged |
| Visionary Wealth Advisors 0.04% of their portfolio | 30.7k $1.1m | Reduced -7.7k |
| JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLC 0.83% of their portfolio | 29.6k $1.1m | Added +3.9k |
| Simplicity Wealth,LLC 0.03% of their portfolio | 26.6k $953.9k | New |
| MORGAN STANLEY 0.00% of their portfolio | 25.8k $926.1k | New |
| IHT Wealth Management, LLC 0.02% of their portfolio | 23.6k $845.9k | Reduced -35.4k |
| Concurrent Investment Advisors, LLC 0.01% of their portfolio | 22.5k $807.5k | Added +5.0k |
| PRINCIPAL SECURITIES, INC. 0.01% of their portfolio | 20.9k $748.9k | New |
| SMITH, MOORE & CO. 0.05% of their portfolio | 20.0k $715.7k | Reduced -262 |
| Advyzon Investment Management, LLC 0.05% of their portfolio | 18.3k $657.2k | Added +3.2k |
| BENJAMIN EDWARDS INC 0.01% of their portfolio | 17.9k $643.3k | Reduced -882 |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 16.7k $597.6k | Added +9.5k |
| Stirlingshire Investments, Inc. 0.44% of their portfolio | 16.4k $586.8k | Added +2.8k |
| Sequent Planning LLC 0.12% of their portfolio | 16.1k $576.5k | Added +353 |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC 0.01% of their portfolio | 14.5k $520.1k | Reduced -1.7k |
| Advisory Services Network, LLC 0.01% of their portfolio | 13.9k $499.0k | Added +10.7k |
| SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio | 11.6k $416.5k | Unchanged |
| Inspire Advisors, LLC 0.03% of their portfolio | 11.6k $415.7k | Added +1.9k |
| First Heartland Consultants, Inc. 0.03% of their portfolio | 11.1k $399.4k | Added +3.3k |
| Financial Network Wealth Advisors LLC 0.39% of their portfolio | 10.7k $383.5k | Added +29 |
| Hiley Hunt Wealth Management 0.14% of their portfolio | 9.5k $342.1k | Reduced -2.8k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 9.3k $335.1k | Reduced -4.1k |
| CRUX WEALTH ADVISORS 0.11% of their portfolio | 9.2k $328.8k | Added +2.0k |
| Ausdal Financial Partners, Inc. 0.01% of their portfolio | 9.0k $322.1k | Added +283 |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 8.5k $303.2k | Unchanged |
| Vantage Point Financial LLC 0.09% of their portfolio | 8.3k $298.0k | Added +750 |
| Claro Advisors Inc. 0.03% of their portfolio | 7.5k $267.9k | Reduced -540 |
| Pinnacle Wealth Planning Services, Inc. 0.02% of their portfolio | 6.9k $248.8k | Reduced -784 |
| Arkadios Wealth Advisors 0.00% of their portfolio | 6.8k $244.0k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 6.4k $229.5k | Added +327 |
| Sanctuary Advisors, LLC 0.00% of their portfolio | 6.3k $227.4k | Reduced -1.8k |
| First Commonwealth Financial Corp /PA/ 0.03% of their portfolio | 6.2k $223.3k | Unchanged |
| Ashton Thomas Private Wealth, LLC 0.00% of their portfolio | 5.7k $204.8k | Reduced -1.7k |
| IFP Advisors, Inc 0.00% of their portfolio | 5.4k $193.6k | Reduced -115 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 3.0k $109.3k | Reduced -3.2k |
| CENTAURUS FINANCIAL, INC. 0.00% of their portfolio | 3.0k $106.0k | New |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 585 $21.0k | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 467 $16.7k | Unchanged |
| Triumph Capital Management 0.00% of their portfolio | 400 $14.3k | Unchanged |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.00% of their portfolio | 350 $12.6k | Reduced -542 |