INNOVATOR ETFS TRUST INOV
INTL DEV PWR BUF · ETP · CUSIP 45783Y459
54
institutional holders
+35 vs Q3 2025
930.2k
shares reported held*
$32.1mreported value*
35 new
11 added
4 reduced
1 sold out
net bought ≈ $23.6m (+683.4k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $34.55.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2023 | 6 |
| Q1 2024 | 8 |
| Q2 2024 | 8 |
| Q3 2024 | 8 |
| Q4 2024 | 19 |
| Q1 2025 | 20 |
| Q2 2025 | 23 |
| Q3 2025 | 19 |
| Q4 2025 | 54 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 3 | 2 |
| Q2 2024 | 2 | 2 |
| Q3 2024 | 3 | 5 |
| Q4 2024 | 15 | 2 |
| Q1 2025 | 7 | 9 |
| Q2 2025 | 7 | 9 |
| Q3 2025 | 6 | 10 |
| Q4 2025 | 46 | 5 |
Biggest buyers
| HARBOUR INVESTMENTS, INC. | New | +69.5k |
| COMMONWEALTH EQUITY SERVICES, LLC | New | +61.2k |
| MML INVESTORS SERVICES, LLC | New | +56.6k |
| ENVESTNET ASSET MANAGEMENT INC | New | +55.7k |
| CORRADO ADVISORS, LLC | New | +51.8k |
| RAYMOND JAMES FINANCIAL INC | New | +33.5k |
| Cetera Investment Advisers | Added | +28.5k |
| GILL CAPITAL PARTNERS, LLC | Added | +27.2k |
| OSAIC HOLDINGS, INC. | Added | +22.7k |
| Kestra Advisory Services, LLC | Added | +20.0k |
Biggest sellers
| IHT Wealth Management, LLC | Sold out | -27.1k |
| OLD MISSION CAPITAL LLC | Reduced | -21.3k |
| Americana Partners, LLC | Reduced | -6.3k |
| UBS Group AG | Reduced | -1.8k |
| Farther Finance Advisors, LLC | Reduced | -872 |
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| HARBOUR INVESTMENTS, INC. 0.05% of their portfolio | 69.5k $2.4m | New |
| Americana Partners, LLC 0.06% of their portfolio | 61.8k $2.1m | Reduced -6.3k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 61.2k $2.1m | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 56.6k $2.0m | New |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 55.7k $1.9m | New |
| CORRADO ADVISORS, LLC 0.90% of their portfolio | 51.8k $1.8m | New |
| Cetera Investment Advisers 0.00% of their portfolio | 39.5k $1.4m | Added +28.5k |
| GILL CAPITAL PARTNERS, LLC 0.39% of their portfolio | 37.4k $1.3m | Added +27.2k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 33.5k $1.2m | New |
| Maltin Wealth Management, Inc. 0.42% of their portfolio | 30.7k $1.1m | Added +4.5k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 30.5k $1.1m | Added +20.0k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 27.8k $961.1k | Added +22.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 19.4k $671.5k | New |
| LPL Financial LLC 0.00% of their portfolio | 19.3k $666.1k | New |
| Opus Financial Solutions LLC 0.55% of their portfolio | 16.9k $584.6k | First filing |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 15.6k $539.5k | New |
| Focus Partners Wealth 0.00% of their portfolio | 15.0k $517.3k | New |
| AdvisorNet Financial, Inc 0.03% of their portfolio | 14.1k $487.9k | Added +13.1k |
| Helium Advisors LLC 0.48% of their portfolio | 13.7k $473.2k | New |
| Private Advisor Group, LLC 0.00% of their portfolio | 13.3k $459.0k | New |
| Lantz Financial LLC 0.09% of their portfolio | 12.8k $442.4k | New |
| IFP Advisors, Inc 0.01% of their portfolio | 12.1k $419.2k | New |
| CreativeOne Wealth, LLC 0.01% of their portfolio | 12.1k $418.2k | New |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 12.1k $416.3k | New |
| NorthCrest Asset Manangement, LLC 0.01% of their portfolio | 12.0k $420.6k | New |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 11.5k $398.9k | New |
| Cornerstone Wealth Group, LLC 0.03% of their portfolio | 11.4k $393.4k | New |
| DHJJ Financial Advisors, Ltd. 0.13% of their portfolio | 11.2k $388.5k | Added +9.4k |
| Beacon Financial Advisory LLC 0.09% of their portfolio | 11.0k $380.1k | New |
| Diligent Investors, LLC 0.08% of their portfolio | 10.0k $345.4k | New |
| GTS SECURITIES LLC 0.01% of their portfolio | 10.0k $345.2k | Added +3.7k |
| CYPRESS FINANCIAL PLANNING LLC 0.09% of their portfolio | 9.8k $338.9k | New |
| Advisory Services Network, LLC 0.00% of their portfolio | 9.7k $336.4k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 9.5k $330.0k | New |
| Berger Financial Group, Inc 0.02% of their portfolio | 9.1k $314.3k | New |
| FIDUCIARY FINANCIAL GROUP, LLC 0.04% of their portfolio | 8.4k $291.1k | Added +659 |
| WEALTH ALLIANCE, LLC 0.03% of their portfolio | 8.3k $285.9k | New |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 7.6k $262.4k | Reduced -21.3k |
| First Heartland Consultants, Inc. 0.02% of their portfolio | 6.8k $234.6k | New |
| PFG Advisors 0.01% of their portfolio | 6.3k $217.8k | New |
| HighTower Advisors, LLC 0.00% of their portfolio | 6.3k $217.7k | New |
| Occidental Asset Management, LLC 0.03% of their portfolio | 6.2k $214.6k | New |
| Sowell Financial Services LLC 0.01% of their portfolio | 6.1k $209.8k | New |
| WPWealth LLP 0.03% of their portfolio | 6.1k $209.2k | Unchanged |
| Advus Financial Partners, LLC 0.05% of their portfolio | 5.9k $204.8k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 4.0k $139.3k | Added +1.6k |
| PFS Partners, LLC 0.06% of their portfolio | 3.6k $124.0k | Added +2.5k |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 2.0k $69.6k | Reduced -872 |
| PHILLIPS FINANCIAL MANAGEMENT, LLC 0.00% of their portfolio | 1.5k $52.8k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 993 $34.3k | New |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 750 $26.8k | New |
| MAI Capital Management 0.00% of their portfolio | 749 $25.9k | New |
| CoreCap Advisors, LLC 0.00% of their portfolio | 493 $17.0k | New |
| UBS Group AG 0.00% of their portfolio | 131 $4.5k | Reduced -1.8k |