INNOVATOR ETFS TRUST ZALT
U S EQ 10 BUFFER · ETP · CUSIP 45783Y442
105
institutional holders
+0 vs Q1 2026
15.6m
shares reported held*
$526.8mreported value*
10 new
42 added
40 reduced
11 sold out
net sold ≈ $308.7m (-9.1m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($10.1k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $33.87.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2023 | 11 |
| Q1 2024 | 25 |
| Q2 2024 | 34 |
| Q3 2024 | 39 |
| Q4 2024 | 49 |
| Q1 2025 | 69 |
| Q2 2025 | 83 |
| Q3 2025 | 82 |
| Q4 2025 | 95 |
| Q1 2026 | 105 |
| Q2 2026 | 105 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 32 | 10 |
| Q4 2024 | 41 | 9 |
| Q1 2025 | 54 | 13 |
| Q2 2025 | 53 | 24 |
| Q3 2025 | 56 | 22 |
| Q4 2025 | 59 | 27 |
| Q1 2026 | 70 | 33 |
| Q2 2026 | 52 | 51 |
Biggest buyers
| Brookstone Capital Management | Added | +284.0k |
| OSAIC HOLDINGS, INC. | Added | +280.5k |
| CENTAURUS FINANCIAL, INC. | Added | +162.4k |
| AXXCESS WEALTH MANAGEMENT, LLC | Added | +157.7k |
| Sovran Advisors, LLC | Added | +153.8k |
| NewEdge Advisors, LLC | Added | +86.2k |
| Mutual Advisors, LLC | New | +46.3k |
| CreativeOne Wealth, LLC | Added | +45.6k |
| Foundations Investment Advisors, LLC | Added | +43.7k |
| KFG WEALTH MANAGEMENT, LLC | Added | +42.2k |
Biggest sellers
| OLD MISSION CAPITAL LLC | Sold out | -4.4m |
| Wealthquest Corp | Reduced | -3.9m |
| HOLLENCREST CAPITAL MANAGEMENT | Reduced | -1.2m |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -438.2k |
| CENTRAL VALLEY ADVISORS, LLC | Reduced | -426.8k |
| Cetera Investment Advisers | Reduced | -51.9k |
| JANE STREET GROUP, LLC | Sold out | -50.1k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | Reduced | -48.9k |
| INDEPENDENT FINANCIAL GROUP, LLC | Reduced | -46.0k |
| Gladstone Institutional Advisory LLC | Reduced | -40.4k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Wealthquest Corp 8.34% of their portfolio | 3.9m $132.1m | Reduced -3.9m |
| OSAIC HOLDINGS, INC. 0.06% of their portfolio | 1.6m $53.6m | Added +280.5k |
| CAPTRUST FINANCIAL ADVISORS 0.04% of their portfolio | 787.7k $26.7m | Added +24.7k |
| Grant Street Asset Management, Inc. 4.30% of their portfolio | 774.8k $26.2m | Added +1.5k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 685.5k $23.2m | Reduced -18.2k |
| NewEdge Advisors, LLC 0.06% of their portfolio | 636.8k $21.6m | Added +86.2k |
| CENTAURUS FINANCIAL, INC. 0.67% of their portfolio | 505.2k $17.1m | Added +162.4k |
| Brookstone Capital Management 0.16% of their portfolio | 470.2k $15.9m | Added +284.0k |
| CRA Financial Services, LLC 1.62% of their portfolio | 416.2k $14.1m | Added +403 |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 381.1k $12.9m | Added +10.9k |
| Pitti Group Wealth Management, LLC 9.34% of their portfolio | 378.7k $12.8m | Added +6.2k |
| D.B. Root & Company, LLC 2.47% of their portfolio | 343.2k $11.6m | Added +22.2k |
| MML INVESTORS SERVICES, LLC 0.02% of their portfolio | 270.8k $9.2m | Added +30.3k |
| Cetera Investment Advisers 0.01% of their portfolio | 250.6k $8.5m | Reduced -51.9k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 246.8k $8.4m | Added +14.1k |
| Sigma Planning Corp 0.20% of their portfolio | 235.4k $8.0m | Added +22.5k |
| Foundations Investment Advisors, LLC 0.08% of their portfolio | 221.6k $7.5m | Added +43.7k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 184.1k $6.2m | Added +10.6k |
| Sovran Advisors, LLC 0.46% of their portfolio | 183.0k $6.2m | Added +153.8k |
| Gallagher Fiduciary Advisors, LLC 0.20% of their portfolio | 180.3k $6.1m | Reduced -771 |
| AXXCESS WEALTH MANAGEMENT, LLC 0.09% of their portfolio | 175.8k $6.0m | Added +157.7k |
| Atria Investments, Inc 0.05% of their portfolio | 158.6k $5.4m | Reduced -4.8k |
| Beacon Pointe Advisors, LLC 0.02% of their portfolio | 158.3k $5.4m | Added +1.2k |
| Pallas Capital Advisors LLC 0.16% of their portfolio | 155.2k $5.3m | Reduced -2.5k |
| Triumph Capital Management 0.85% of their portfolio | 139.1k $4.7m | Reduced -4.9k |
| Comprehensive Financial Consultants Institutional, Inc. 1.22% of their portfolio | 136.4k $4.6m | Added +4.1k |
| SAGESPRING WEALTH PARTNERS, LLC 0.06% of their portfolio | 108.9k $3.7m | Added +8.1k |
| Macco Financial Group, Inc. 2.27% of their portfolio | 103.1k $3.5m | Reduced -6.0k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.16% of their portfolio | 94.0k $3.2m | Reduced -48.9k |
| MTM FINANCIAL GROUP, LLC 1.32% of their portfolio | 90.9k $3.1m | Added +411 |
| Gladstone Institutional Advisory LLC 0.10% of their portfolio | 90.1k $3.1m | Reduced -40.4k |
| KFG WEALTH MANAGEMENT, LLC 0.30% of their portfolio | 79.3k $2.7m | Added +42.2k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 70.2k $2.4m | Added +41.9k |
| CreativeOne Wealth, LLC 0.05% of their portfolio | 68.5k $2.3m | Added +45.6k |
| Belpointe Asset Management LLC 0.07% of their portfolio | 61.1k $2.1m | Reduced -2.9k |
| Advisory Services Network, LLC 0.02% of their portfolio | 58.5k $2.0m | Added +16.5k |
| Ausdal Financial Partners, Inc. 0.08% of their portfolio | 57.0k $1.9m | Reduced -19.7k |
| Mutual Advisors, LLC 0.03% of their portfolio | 46.3k $1.6m | New |
| Insight Wealth Partners, LLC 0.21% of their portfolio | 45.3k $1.5m | Reduced -4.0k |
| Schulz Wealth, LTD. 0.77% of their portfolio | 43.9k $1.5m | First filing |
| Sugar Maple Asset Management, LLC 0.95% of their portfolio | 43.5k $1.5m | Unchanged |
| HOLLENCREST CAPITAL MANAGEMENT 0.09% of their portfolio | 41.3k $1.4m | Reduced -1.2m |
| Claro Advisors Inc. 0.14% of their portfolio | 38.1k $1.3m | Reduced -8.8k |
| SMART Wealth LLC 0.27% of their portfolio | 37.2k $1.3m | Reduced -23.8k |
| SECURED RETIREMENT ADVISORS, LLC 0.64% of their portfolio | 37.0k $1.3m | Reduced -622 |
| LPL Financial LLC 0.00% of their portfolio | 36.6k $1.2m | Reduced -4.2k |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.17% of their portfolio | 34.4k $1.2m | Reduced -200 |
| PlanVest Financial, Inc 0.72% of their portfolio | 31.7k $1.1m | Added +338 |
| Kingsview Wealth Management, LLC 0.01% of their portfolio | 29.7k $1.0m | Reduced -6.9k |
| INDEPENDENT FINANCIAL GROUP, LLC 0.02% of their portfolio | 29.5k $998.1k | Reduced -46.0k |
| KESTRA PRIVATE WEALTH SERVICES, LLC 0.01% of their portfolio | 26.4k $894.8k | Reduced -3.4k |
| Ameritas Advisory Services, LLC 0.02% of their portfolio | 26.0k $882.2k | Added +4.7k |
| Addison Capital Co 0.14% of their portfolio | 25.4k $861.7k | Added +279 |
| Tanglewood Legacy Advisors, LLC 0.27% of their portfolio | 24.8k $839.0k | Unchanged |
| Summit Wealth Partners, LLC 0.12% of their portfolio | 24.7k $836.5k | Added +8.8k |
| Nest Investments, LLC 0.63% of their portfolio | 24.5k $831.4k | Added +541 |
| Diversify Advisory Services, LLC 0.01% of their portfolio | 20.9k $707.9k | New |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 20.9k $707.9k | Reduced -1.6k |
| NewEdge Wealth, LLC 0.01% of their portfolio | 20.4k $689.3k | Reduced -1.5k |
| OneDigital Investment Advisors LLC 0.01% of their portfolio | 19.8k $671.6k | Added +12.0k |
| Stratos Wealth Advisors, LLC 0.04% of their portfolio | 19.4k $658.6k | Added +3.1k |
| Ballast Rock Private Wealth LLC 0.30% of their portfolio | 19.1k $648.4k | Added +436 |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 18.0k $610.1k | Reduced -1.4k |
| CRUX WEALTH ADVISORS 0.21% of their portfolio | 17.8k $603.2k | Added +2.3k |
| N.E.W. Advisory Services LLC 0.04% of their portfolio | 16.9k $574.1k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 16.9k $572.2k | Added +135 |
| October Effect Ltd 0.53% of their portfolio | 16.6k $563.0k | Reduced -10.4k |
| Keating Financial Advisory Services, Inc. 0.07% of their portfolio | 16.5k $559.1k | Added +791 |
| CoreCap Advisors, LLC 0.01% of their portfolio | 14.9k $504.2k | Added +2.8k |
| Trek Financial, LLC 0.02% of their portfolio | 13.9k $471.1k | Added +7.6k |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 12.5k $423.0k | Reduced -3.0k |
| GWN SECURITIES INC. 0.07% of their portfolio | 11.8k $398.5k | New |
| CENTRAL VALLEY ADVISORS, LLC 0.09% of their portfolio | 10.4k $350.6k | Reduced -426.8k |
| SILVER OAK SECURITIES, INCORPORATED 0.02% of their portfolio | 10.1k $343.2k | Reduced -258 |
| Share Andrew L. 0.17% of their portfolio | 9.9k $336.3k | Unchanged |
| Vantage Point Financial LLC 0.10% of their portfolio | 9.8k $332.4k | Unchanged |
| BFI Wealth Solutions, LLC 0.24% of their portfolio | 9.7k $328.0k | New |
| Range Financial Group LLC 0.09% of their portfolio | 9.5k $320.4k | Reduced -12.6k |
| IHT Wealth Management, LLC 0.01% of their portfolio | 8.5k $289.3k | Added +169 |
| INTEGRITY ALLIANCE, LLC. 0.01% of their portfolio | 8.3k $281.5k | Reduced -430 |
| Garden State Investment Advisory Services LLC 0.06% of their portfolio | 8.3k $281.0k | Reduced -700 |
| Virtue Capital Management, LLC 0.04% of their portfolio | 8.2k $276.5k | Unchanged |
| CALTON & ASSOCIATES, INC. 0.04% of their portfolio | 8.1k $275.1k | Added +726 |
| Vistica Wealth Advisors, LLC 0.23% of their portfolio | 7.9k $267.6k | Unchanged |
| DAYMARK WEALTH PARTNERS, LLC 0.01% of their portfolio | 7.5k $254.1k | Unchanged |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC 0.00% of their portfolio | 7.5k $253.2k | New |
| RED CRANE WEALTH MANAGEMENT, LLC 0.18% of their portfolio | 7.1k $241.8k | Unchanged |
| BECK CAPITAL MANAGEMENT, LLC 0.04% of their portfolio | 6.5k $218.5k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 6.3k $214.8k | Reduced -1.9k |
| CARY STREET PARTNERS FINANCIAL LLC 0.00% of their portfolio | 6.1k $207.4k | Reduced -150 |
| ATX Financial Planning, LLC 0.14% of their portfolio | 6.0k $204.2k | Reduced -4.4k |
| CASTLE WEALTH MANAGEMENT LLC 0.06% of their portfolio | 5.9k $201.4k | New |
| Capital Investment Advisory Services, LLC 0.01% of their portfolio | 5.9k $200.6k | Added +446 |
| IFP Advisors, Inc 0.00% of their portfolio | 5.7k $193.5k | Added +65 |
| Capital Analysts, LLC 0.00% of their portfolio | 5.6k $191.0k | New |
| WealthShield Partners, LLC 0.02% of their portfolio | 3.4k $115.2k | Unchanged |
| Keystone Financial Group, Inc. 0.04% of their portfolio | 2.0k $67.8k | Reduced -1.3k |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 2.0k $67.7k | Reduced -22.7k |
| FIDUCIARY FINANCIAL ADVISORS 0.00% of their portfolio | 1.1k $37.2k | New |
| Caitlin John, LLC 0.02% of their portfolio | 951 $32.2k | Reduced -86 |