Vault-13

INNOVATOR ETFS TRUST ZJUL

EQUITY DEFINED P · ETP · CUSIP 45783Y251

75 institutional holders +6 vs Q1 2025
2,498,3092.5m shares reported held*
$70.4mreported value*
17 new 20 added 15 reduced 10 sold out net bought ≈ $16.4m (+581.9k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $28.18.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

0255075Q3 24: 65Q4 24: 69Q1 25: 69Q2 25: 7575Q3 24Q4 24Q1 25Q2 25
Numbers
QuarterHolders
Q3 202465
Q4 202469
Q1 202569
Q2 202575

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
40040Q4 24: 17 bought or addedQ4 24: 39 cut or sold outQ4 24Q1 25: 15 bought or addedQ1 25: 35 cut or sold outQ1 25Q2 25: 37 bought or addedQ2 25: 25 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q4 20241739
Q1 20251535
Q2 20253725

Biggest buyers

Sovran Advisors, LLC New +333,909+333.9k
AE Wealth Management LLC Added +88,145+88.1k
GOLDMAN SACHS GROUP INC New +59,047+59.0k
OPTIMA CAPITAL LLC New +50,550+50.5k
HOWARD BAILEY SECURITIES, LLC New +38,864+38.9k
Csenge Advisory Group New +31,702+31.7k
CITADEL ADVISORS LLC New +18,882+18.9k
Brookstone Capital Management Added +15,954+16.0k
Focus Partners Advisor Solutions, LLC New +15,488+15.5k
LPL Financial LLC New +13,478+13.5k

Biggest sellers

TOWNSQUARE CAPITAL LLC Sold out -39,049-39.0k
Geneos Wealth Management Inc. Reduced -33,700-33.7k
HBW ADVISORY SERVICES LLC Sold out -20,968-21.0k
OLD MISSION CAPITAL LLC Sold out -20,060-20.1k
PRINCIPAL SECURITIES, INC. Reduced -19,130-19.1k
CENTAURUS FINANCIAL, INC. Reduced -13,352-13.4k
Signal Advisors Wealth, LLC Sold out -11,525-11.5k
WOLVERINE TRADING, LLC Sold out -10,759-10.8k
Applied Capital LLC Sold out -8,158-8.2k
Atria Wealth Solutions, Inc. Sold out -8,102-8.1k

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Sovran Advisors, LLC 0.99% of their portfolio SAN DIEGO, CA 333,909333.9k $9.4m $9.4m 0.99% New
2 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 296,486296.5k $8.4m $8.4m 0.01% Added +5.2k +5,163
3 CANANDAIGUA NATIONAL BANK & TRUST CO 0.31% of their portfolio CANANDAIGUA, NY 120,106120.1k $3.4m $3.4m 0.31% Unchanged
4 CENTAURUS FINANCIAL, INC. 0.18% of their portfolio ANAHEIM, CA 112,073112.1k $3.2m $3.2m 0.18% Reduced -13.4k -13,352
5 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 95,05095.0k $2.7m $2.7m 0.00% Unchanged
6 AE Wealth Management LLC 0.02% of their portfolio TOPEKA, KS 90,28290.3k $2.5m $2.5m 0.02% Added +88.1k +88,145
7 PRINCIPAL SECURITIES, INC. 0.04% of their portfolio DES MOINES, IA 83,16483.2k $2.3m $2.3m 0.04% Reduced -19.1k -19,130
8 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 67,49667.5k $1.9m $1.9m 0.00% Added +8.1k +8,105
9 HARBOUR INVESTMENTS, INC. 0.04% of their portfolio MADISON, WI 62,13262.1k $1.8m $1.8m 0.04% Added +163 +163
10 Archer Investment Corp 0.40% of their portfolio Carmel, IN 59,54459.5k $1.7m $1.7m 0.40% Added +4.6k +4,587
11 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 59,04759.0k $1.7m $1.7m 0.00% New
12 Stratos Wealth Advisors, LLC 0.08% of their portfolio BEACHWOOD, OH 52,76252.8k $1.5m $1.5m 0.08% Added +8.7k +8,716
13 OPTIMA CAPITAL LLC 0.77% of their portfolio PORTLAND, OR 50,55050.5k $1.4m $1.4m 0.77% New
14 Diligent Investors, LLC 0.32% of their portfolio REDLANDS, CA 48,33748.3k $1.4m $1.4m 0.32% Reduced -938 -938
15 Cypress Wealth Services, LLC 0.23% of their portfolio PALM DESERT, CA 46,00646.0k $1.3m $1.3m 0.23% Reduced -7.5k -7,521
16 KFG WEALTH MANAGEMENT, LLC 0.20% of their portfolio GRANGER, IN 43,91643.9k $1.2m $1.2m 0.20% Added +5.7k +5,740
17 Trek Financial, LLC 0.07% of their portfolio Scottsdale, AZ 39,32639.3k $1.1m $1.1m 0.07% Reduced -1.3k -1,320
18 HOWARD BAILEY SECURITIES, LLC 0.34% of their portfolio FORT WAYNE, IN 38,86438.9k $1.1m $1.1m 0.34% New
19 BROWN WEALTH MANAGEMENT, LLC 0.33% of their portfolio NAPERVILLE, IL 38,08438.1k $1.1m $1.1m 0.33% Reduced -4 -4
20 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 36,38936.4k $1.0m $1.0m 0.00% Added +4.5k +4,496
21 INVESTMENT MANAGEMENT CORP /VA/ /ADV 0.91% of their portfolio ROANOKE, VA 35,71835.7k $1.0m $1.0m 0.91% Reduced -545 -545
22 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 33,61733.6k $947.3k $947.3k 0.00% Added +8.2k +8,225
23 Csenge Advisory Group 0.05% of their portfolio CLEARWATER, FL 31,70231.7k $875.1k $875.1k 0.05% New
24 IMG Wealth Management, Inc. 0.66% of their portfolio JACKSONVILLE, FL 30,45530.5k $858.2k $858.2k 0.66% Reduced -1.1k -1,133
25 Continuum Advisory, LLC 0.10% of their portfolio EAGLE, ID 29,97230.0k $844.6k $844.6k 0.10% Added +1.3k +1,296
26 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 28,87628.9k $813.7k $813.7k 0.00% Unchanged
27 Kestra Advisory Services, LLC 0.00% of their portfolio AUSTIN, TX 28,26928.3k $796.6k $796.6k 0.00% Added +3.4k +3,354
28 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 25,65425.7k $722.9k $722.9k 0.01% Added +16.0k +15,954
29 FC Advisory LLC 0.19% of their portfolio WEST CHESTER, PA 21,41221.4k $603.4k $603.4k 0.19% Added +1.2k +1,210
30 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 20,38820.4k $575.0k $575.0k 0.00% Added +4.9k +4,948
31 AdvisorNet Financial, Inc 0.04% of their portfolio MINNETONKA, MN 20,34120.3k $573.2k $573.2k 0.04% Unchanged
32 Main Street Financial Solutions, LLC 0.04% of their portfolio NEWTOWN, PA 18,90018.9k $532.6k $532.6k 0.04% Unchanged
33 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 18,88218.9k $532.1k $532.1k 0.00% New
34 Geneos Wealth Management Inc. 0.01% of their portfolio ENGLEWOOD, CO 18,65018.6k $525.6k $525.6k 0.01% Reduced -33.7k -33,700
35 BRASS TAX WEALTH MANAGEMENT, INC 0.09% of their portfolio CINCINNATI, OH 17,25717.3k $486.3k $486.3k 0.09% Reduced -460 -460
36 Tradition Wealth Management, LLC 0.04% of their portfolio EDINA, MN 16,09816.1k $453.6k $453.6k 0.04% Unchanged
37 Focus Partners Advisor Solutions, LLC 0.01% of their portfolio SAINT LOUIS, MO 15,48815.5k $436.5k $436.5k 0.01% New
38 Allegiance Financial Group Advisory Services LLC 0.12% of their portfolio VIENNA, VA 15,48815.5k $436.5k $436.5k 0.12% Unchanged
39 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 15,39415.4k $433.8k $433.8k 0.00% Unchanged
40 Maia Wealth LLC 0.08% of their portfolio DENVER, CO 15,22015.2k $428.9k $428.9k 0.08% Added +35 +35
41 JIM SAULNIER & ASSOCIATES, LLC 0.28% of their portfolio FORT COLLINS, CO 14,49514.5k $408.5k $408.5k 0.28% Unchanged
42 Kingsview Wealth Management, LLC 0.01% of their portfolio GRANTS PASS, OR 13,87113.9k $390.9k $390.9k 0.01% Unchanged
43 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 13,47813.5k $379.8k $379.8k 0.00% New
44 BECK CAPITAL MANAGEMENT, LLC 0.09% of their portfolio AUSTIN, TX 13,13613.1k $370.2k $370.2k 0.09% Reduced -123 -123
45 FSA Advisors, Inc. 0.29% of their portfolio TROY, MI 12,61512.6k $355.5k $355.5k 0.29% New
46 Glen Eagle Advisors, LLC 0.05% of their portfolio KINGSTON, NJ 12,48512.5k $351.8k $351.8k 0.05% Unchanged
47 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 11,87811.9k $334.7k $334.7k 0.00% Added +1.1k +1,128
48 Souders Financial Advisors 0.04% of their portfolio CINCINNATI, OH 11,69411.7k $329.5k $329.5k 0.04% New
49 Advisory Services Network, LLC 0.01% of their portfolio ATLANTA, GA 11,65911.7k $330.7k $330.7k 0.01% New
50 CreativeOne Wealth, LLC 0.01% of their portfolio OVERLAND PARK, KS 10,84710.8k $305.7k $305.7k 0.01% Reduced -1.7k -1,723
51 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.02% of their portfolio Westlake, OH 10,52410.5k $296.6k $296.6k 0.02% Added +1.9k +1,900
52 GeoWealth Management, LLC 0.01% of their portfolio CHICAGO, IL 10,31110.3k $290.6k $290.6k 0.01% New
53 Orion Porfolio Solutions, LLC 0.00% of their portfolio OMAHA, NE 10,10910.1k $284.9k $284.9k 0.00% Reduced -86 -86
54 Soltis Investment Advisors LLC 0.02% of their portfolio ST. GEORGE, UT 10,09410.1k $284.5k $284.5k 0.02% New
55 GWN SECURITIES INC. 0.05% of their portfolio Palm Beach Gardens, FL 9,98210.0k $281.3k $281.3k 0.05% Added +236 +236
56 PFG Advisors 0.01% of their portfolio Phoenix, AZ 9,4039.4k $265.0k $265.0k 0.01% Unchanged
57 SageView Advisory Group, LLC 0.01% of their portfolio Newport Beach, CA 8,5808.6k $243.6k $243.6k 0.01% Unchanged
58 Three Seasons Wealth, LLC 0.03% of their portfolio SALT LAKE CITY, UT 8,5658.6k $241.4k $241.4k 0.03% Unchanged
59 Claro Advisors Inc. 0.04% of their portfolio BOSTON, MA 8,4368.4k $237.7k $237.7k 0.04% Added +760 +760
60 Chris Bulman Inc 0.13% of their portfolio ROSEVILLE, CA 8,2358.2k $232.1k $232.1k 0.13% Unchanged
61 CoreCap Advisors, LLC 0.01% of their portfolio SOUTHFIELD, MI 7,9728.0k $224.7k $224.7k 0.01% Unchanged
62 INTEGRITY ALLIANCE, LLC. 0.01% of their portfolio Urbandale, IA 7,7347.7k $217.9k $217.9k 0.01% Reduced -200 -200
63 UBS Group AG 0.00% of their portfolio ZURICH, V8 6,3176.3k $178.0k $178.0k 0.00% New
64 Alaska Permanent Capital Management, LLC 0.01% of their portfolio ANCHORAGE, AK 5,9155.9k $166.7k $166.7k 0.01% New
65 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 4,7274.7k $133.2k $133.2k 0.00% New
66 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 4,1954.2k $118.2k $118.2k 0.00% Added +2.7k +2,655
67 CREATIVE FINANCIAL DESIGNS INC /ADV 0.01% of their portfolio KOKOMO, IN 3,0003.0k $84.5k $84.5k 0.01% Unchanged
68 DHJJ Financial Advisors, Ltd. 0.02% of their portfolio NAPERVILLE, IL 2,3102.3k $65.1k $65.1k 0.02% Unchanged
69 CWM, LLC 0.00% of their portfolio OMAHA, NE 1,8941.9k $53.0k $53.0k 0.00% Unchanged
70 Financial Network Wealth Advisors LLC 0.03% of their portfolio MURRAY, UT 961961 $27.1k $27.1k 0.03% Unchanged
71 LANARK FINANCIAL, INC. 0.00% of their portfolio BIRMINGHAM, AL 770770 $21.0k $21.0k 0.00% Unchanged
72 Compass Financial Services Inc 0.01% of their portfolio WEST DES MOINES, IA 625625 $17.6k $17.6k 0.01% Unchanged
73 Park Square Financial Group, LLC 0.00% of their portfolio ROSWELL, GA 128128 $3.6k $3.6k 0.00% New
74 NewSquare Capital LLC 0.00% of their portfolio NEWTOWN SQUARE, PA 6060 $1.7k $1.7k 0.00% Reduced -340 -340
75 CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio BIRMINGHAM, AL 00 $0 $0 — Unchanged