Vault-13

INNOVATOR ETFS TRUST AJUL

EQUITY DEFINED P · ETP · CUSIP 45783Y236

43 institutional holders +0 vs Q1 2025
1,110,8181.1m shares reported held*
$31.0mreported value*
7 new 8 added 10 reduced 6 sold out net bought ≈ $4.8m (+173.4k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $27.89.

Trends to Q2 2025

Institutional holders

Managers reporting a position, each quarter

0204060Q2 24: 1Q3 24: 38Q4 24: 47Q1 25: 43Q2 25: 4343Q2 24Q3 24Q4 24Q1 25Q2 25
Numbers
QuarterHolders
Q2 20241
Q3 202438
Q4 202447
Q1 202543
Q2 202543

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
40040Q3 24: 36 bought or addedQ3 24: 1 cut or sold outQ3 24Q4 24: 19 bought or addedQ4 24: 11 cut or sold outQ4 24Q1 25: 12 bought or addedQ1 25: 15 cut or sold outQ1 25Q2 25: 15 bought or addedQ2 25: 16 cut or sold outQ2 25
Numbers
QuarterBought or addedCut or sold out
Q3 2024361
Q4 20241911
Q1 20251215
Q2 20251516

Biggest buyers

AE Wealth Management LLC Added +112,920+112.9k
HOWARD BAILEY SECURITIES, LLC New +39,059+39.1k
COMMONWEALTH EQUITY SERVICES, LLC Added +37,969+38.0k
Csenge Advisory Group New +31,747+31.7k
Belpointe Asset Management LLC New +14,541+14.5k
Foundations Investment Advisors, LLC Added +13,817+13.8k
GeoWealth Management, LLC New +9,683+9.7k
FSA Advisors, Inc. New +7,726+7.7k
RAYMOND JAMES FINANCIAL INC Added +6,599+6.6k
UBS Group AG Added +1,875+1.9k

Biggest sellers

OLD MISSION CAPITAL LLC Sold out -28,404-28.4k
GOLDMAN SACHS GROUP INC Sold out -24,269-24.3k
Brookstone Capital Management Reduced -11,570-11.6k
Visionary Wealth Advisors Sold out -11,551-11.6k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Sold out -7,742-7.7k
Continuum Advisory, LLC Sold out -5,156-5.2k
Cypress Wealth Services, LLC Reduced -3,788-3.8k
Legacy Wealth Managment, LLC/ID Sold out -2,897-2.9k
Tradition Wealth Management, LLC Reduced -2,575-2.6k
Trek Financial, LLC Reduced -2,500-2.5k

Holders, Q2 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 225,035225.0k $6.3m $6.3m 0.01% Unchanged
2 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 127,010127.0k $3.5m $3.5m 0.00% Added +6.6k +6,599
3 AE Wealth Management LLC 0.02% of their portfolio TOPEKA, KS 116,670116.7k $3.3m $3.3m 0.02% Added +112.9k +112,920
4 COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio WALTHAM, MA 101,924101.9k $2.8m $2.8m 0.00% Added +38.0k +37,969
5 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 57,18057.2k $1.6m $1.6m 0.01% Unchanged
6 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio PLYMOUTH, MN 39,81139.8k $1.1m $1.1m 0.00% Unchanged
7 HOWARD BAILEY SECURITIES, LLC 0.34% of their portfolio FORT WAYNE, IN 39,05939.1k $1.1m $1.1m 0.34% New
8 Csenge Advisory Group 0.05% of their portfolio CLEARWATER, FL 31,74731.7k $869.6k $869.6k 0.05% New
9 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 31,09731.1k $868.0k $868.0k 0.01% Reduced -11.6k -11,570
10 FORT WASHINGTON INVESTMENT ADVISORS INC /OH/ 0.00% of their portfolio Cincinnati, OH 29,50029.5k $823.4k $823.4k 0.00% Unchanged
11 Foundations Investment Advisors, LLC 0.01% of their portfolio PHOENIX, AZ 26,50526.5k $739.8k $739.8k 0.01% Added +13.8k +13,817
12 MTM FINANCIAL GROUP, LLC 0.39% of their portfolio BETHLEHEM, PA 25,94025.9k $724.0k $724.0k 0.39% Unchanged
13 Maia Wealth LLC 0.12% of their portfolio DENVER, CO 22,06822.1k $615.9k $615.9k 0.12% Reduced -1.3k -1,261
14 Syntegra Private Wealth Group, LLC 0.06% of their portfolio Chesterfield, MO 20,35320.4k $568.1k $568.1k 0.06% Unchanged
15 BRASS TAX WEALTH MANAGEMENT, INC 0.10% of their portfolio CINCINNATI, OH 18,55918.6k $518.0k $518.0k 0.10% Unchanged
16 Trek Financial, LLC 0.03% of their portfolio Scottsdale, AZ 17,86517.9k $498.6k $498.6k 0.03% Reduced -2.5k -2,500
17 Belpointe Asset Management LLC 0.02% of their portfolio RENO, NV 14,54114.5k $405.9k $405.9k 0.02% New
18 Bullseye Investment Management, LLC 0.22% of their portfolio CINCINNATI, OH 13,60713.6k $363.9k $363.9k 0.22% Unchanged
19 Vantage Financial Partners, LLC 0.09% of their portfolio ELM GROVE, WI 13,45813.5k $375.6k $375.6k 0.09% Unchanged
20 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 12,88412.9k $360.0k $360.0k 0.00% Added +900 +900
21 KFG WEALTH MANAGEMENT, LLC 0.05% of their portfolio GRANGER, IN 11,41711.4k $318.7k $318.7k 0.05% Unchanged
22 Cypress Wealth Services, LLC 0.06% of their portfolio PALM DESERT, CA 11,35711.4k $317.0k $317.0k 0.06% Reduced -3.8k -3,788
23 Three Seasons Wealth, LLC 0.03% of their portfolio SALT LAKE CITY, UT 10,52010.5k $293.6k $293.6k 0.03% Unchanged
24 World Investment Advisors 0.01% of their portfolio LINCROFT, NJ 10,44110.4k $291.4k $291.4k 0.01% Unchanged
25 Tradition Wealth Management, LLC 0.02% of their portfolio EDINA, MN 9,8259.8k $274.2k $274.2k 0.02% Reduced -2.6k -2,575
26 GeoWealth Management, LLC 0.01% of their portfolio CHICAGO, IL 9,6839.7k $270.3k $270.3k 0.01% New
27 Applied Capital LLC 0.12% of their portfolio LITTLE ROCK, AR 9,4649.5k $264.2k $264.2k 0.12% Reduced -1.6k -1,578
28 Able Wealth Management LLC 0.11% of their portfolio Toms River, NJ 7,7767.8k $217.0k $217.0k 0.11% Unchanged
29 FSA Advisors, Inc. 0.18% of their portfolio TROY, MI 7,7267.7k $215.6k $215.6k 0.18% New
30 Comprehensive Financial Consultants Institutional, Inc. 0.07% of their portfolio Bloomington, IN 7,3747.4k $205.8k $205.8k 0.07% Reduced -2.0k -2,012
31 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 6,0506.0k $168.9k $168.9k 0.00% Added +1.5k +1,460
32 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 5,3085.3k $148.2k $148.2k 0.00% Reduced -94 -94
33 CoreCap Advisors, LLC 0.01% of their portfolio SOUTHFIELD, MI 4,9274.9k $137.5k $137.5k 0.01% Unchanged
34 CWM, LLC 0.00% of their portfolio OMAHA, NE 4,3284.3k $121.0k $121.0k 0.00% Reduced -159 -159
35 UBS Group AG 0.00% of their portfolio ZURICH, V8 2,2702.3k $63.4k $63.4k 0.00% Added +1.9k +1,875
36 HARBOR INVESTMENT ADVISORY, LLC 0.01% of their portfolio LUTHERVILLE, MD 2,1282.1k $59.4k $59.4k 0.01% Unchanged
37 PRINCIPAL SECURITIES, INC. 0.00% of their portfolio DES MOINES, IA 1,7501.8k $48.8k $48.8k 0.00% Unchanged
38 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 1,2381.2k $34.6k $34.6k 0.00% Added +1.2k +1,157
39 Spire Wealth Management 0.00% of their portfolio MCLEAN, VA 962962 $26.9k $26.9k 0.00% Unchanged
40 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 767767 $21.4k $21.4k 0.00% Reduced -1.1k -1,149
41 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 565565 $15.8k $15.8k 0.00% New
42 Park Square Financial Group, LLC 0.00% of their portfolio ROSWELL, GA 129129 $3.6k $3.6k 0.00% New
43 CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio BIRMINGHAM, AL 00 $0 $0 — Unchanged