INNOVATOR ETFS TRUST QBUF
NASDAQ-100 10 BU · ETP · CUSIP 45783Y160
56
institutional holders
-2 vs Q1 2026
3.4m
shares reported held*
$104.1mreported value*
7 new
23 added
19 reduced
8 sold out
net sold ≈ $42.0m (-1.4m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($27.8k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $30.70.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2024 | 15 |
| Q4 2024 | 25 |
| Q1 2025 | 35 |
| Q2 2025 | 37 |
| Q3 2025 | 43 |
| Q4 2025 | 51 |
| Q1 2026 | 58 |
| Q2 2026 | 56 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2024 | 19 | 5 |
| Q1 2025 | 25 | 10 |
| Q2 2025 | 25 | 9 |
| Q3 2025 | 27 | 11 |
| Q4 2025 | 38 | 12 |
| Q1 2026 | 42 | 16 |
| Q2 2026 | 30 | 27 |
Biggest buyers
| CreativeOne Wealth, LLC | Added | +104.6k |
| OSAIC HOLDINGS, INC. | Added | +85.4k |
| Prasad Wealth Partners, LLC | Added | +71.0k |
| Sovran Advisors, LLC | Added | +56.6k |
| Summit Financial, LLC | New | +53.3k |
| CENTAURUS FINANCIAL, INC. | Added | +42.6k |
| Kingsview Wealth Management, LLC | Added | +26.5k |
| Valmark Advisers, Inc. | New | +16.4k |
| Diversify Advisory Services, LLC | New | +9.7k |
| LPL Financial LLC | Added | +6.9k |
Biggest sellers
| HOLLENCREST CAPITAL MANAGEMENT | Reduced | -1.3m |
| RAYMOND JAMES FINANCIAL INC | Reduced | -140.2k |
| Cetera Investment Advisers | Reduced | -128.6k |
| KESTRA PRIVATE WEALTH SERVICES, LLC | Reduced | -55.3k |
| OPTIMA CAPITAL LLC | Sold out | -51.2k |
| Mutual Advisors, LLC | Reduced | -30.6k |
| SMART Wealth LLC | Reduced | -29.3k |
| INDEPENDENT FINANCIAL GROUP, LLC | Reduced | -26.3k |
| Crown Wealth Group, LLC | Sold out | -26.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -22.7k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| CENTRAL VALLEY ADVISORS, LLC 3.38% of their portfolio | 428.1k $13.2m | Added +398 |
| Prasad Wealth Partners, LLC 2.89% of their portfolio | 389.8k $12.0m | Added +71.0k |
| Mutual Advisors, LLC 0.16% of their portfolio | 268.6k $8.3m | Reduced -30.6k |
| Sovran Advisors, LLC 0.45% of their portfolio | 202.5k $6.0m | Added +56.6k |
| CENTAURUS FINANCIAL, INC. 0.22% of their portfolio | 187.2k $5.8m | Added +42.6k |
| SMART Wealth LLC 1.19% of their portfolio | 179.4k $5.5m | Reduced -29.3k |
| CreativeOne Wealth, LLC 0.11% of their portfolio | 172.6k $5.3m | Added +104.6k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 140.0k $4.3m | Added +85.4k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 139.9k $4.3m | Reduced -140.2k |
| Farther Finance Advisors, LLC 0.02% of their portfolio | 103.3k $3.2m | Reduced -5.4k |
| CARY STREET PARTNERS FINANCIAL LLC 0.07% of their portfolio | 100.4k $3.1m | Reduced -2.2k |
| Beacon Pointe Advisors, LLC 0.01% of their portfolio | 99.8k $3.1m | Reduced -216 |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 87.9k $2.7m | Reduced -700 |
| Cetera Investment Advisers 0.00% of their portfolio | 67.2k $2.1m | Reduced -128.6k |
| Kingsview Wealth Management, LLC 0.02% of their portfolio | 64.5k $2.0m | Added +26.5k |
| PlanVest Financial, Inc 1.27% of their portfolio | 61.8k $1.9m | Added +2.4k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 60.2k $1.9m | Added +2.4k |
| Summit Financial, LLC 0.02% of their portfolio | 53.3k $1.6m | New |
| HOLLENCREST CAPITAL MANAGEMENT 0.09% of their portfolio | 46.0k $1.4m | Reduced -1.3m |
| Brookstone Capital Management 0.01% of their portfolio | 43.3k $1.3m | Reduced -465 |
| INDEPENDENT FINANCIAL GROUP, LLC 0.02% of their portfolio | 42.8k $1.3m | Reduced -26.3k |
| CRUX WEALTH ADVISORS 0.44% of their portfolio | 41.6k $1.3m | Added +6.1k |
| ARQ WEALTH ADVISORS, LLC 0.11% of their portfolio | 29.8k $906.2k | Added +6.4k |
| RED CRANE WEALTH MANAGEMENT, LLC 0.65% of their portfolio | 28.7k $884.1k | Added +3.3k |
| HighTower Advisors, LLC 0.00% of their portfolio | 26.8k $823.8k | Added +161 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 24.0k $737.2k | Added +1.1k |
| Sugar Maple Asset Management, LLC 0.47% of their portfolio | 23.9k $736.6k | Reduced -573 |
| Triumph Capital Management 0.13% of their portfolio | 23.1k $709.4k | Added +1.0k |
| AE Wealth Management LLC 0.00% of their portfolio | 21.6k $665.6k | Added +901 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 20.5k $631.9k | Reduced -1.8k |
| LPL Financial LLC 0.00% of their portfolio | 20.4k $626.7k | Added +6.9k |
| Bright Futures Wealth Management, LLC. 0.37% of their portfolio | 18.4k $565.5k | Reduced -968 |
| Valmark Advisers, Inc. 0.01% of their portfolio | 16.4k $505.9k | New |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC 0.01% of their portfolio | 16.2k $497.9k | Added +1.1k |
| Keating Financial Advisory Services, Inc. 0.06% of their portfolio | 13.9k $427.3k | Added +881 |
| MTM FINANCIAL GROUP, LLC 0.18% of their portfolio | 13.8k $425.6k | Added +598 |
| Stratos Wealth Advisors, LLC 0.02% of their portfolio | 12.2k $375.3k | Added +4.1k |
| KESTRA PRIVATE WEALTH SERVICES, LLC 0.00% of their portfolio | 11.0k $339.1k | Reduced -55.3k |
| Pitti Group Wealth Management, LLC 0.24% of their portfolio | 10.6k $325.6k | Added +1.1k |
| CALTON & ASSOCIATES, INC. 0.04% of their portfolio | 9.9k $303.8k | Added +803 |
| Diversify Advisory Services, LLC 0.00% of their portfolio | 9.7k $291.2k | New |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 9.7k $291.2k | Unchanged |
| Visionary Wealth Advisors 0.01% of their portfolio | 9.3k $287.1k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 9.0k $276.7k | Reduced -691 |
| TrustBank 0.09% of their portfolio | 8.7k $266.3k | Unchanged |
| YARGER WEALTH STRATEGIES, LLC 0.07% of their portfolio | 6.6k $202.1k | New |
| First Heartland Consultants, Inc. 0.01% of their portfolio | 6.5k $200.7k | New |
| WealthShield Partners, LLC 0.02% of their portfolio | 4.0k $123.1k | Unchanged |
| Clearstead Advisors, LLC 0.00% of their portfolio | 1.9k $59.4k | Reduced -994 |
| FIDUCIARY FINANCIAL ADVISORS 0.00% of their portfolio | 1.2k $37.5k | New |
| WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.00% of their portfolio | 700 $21.5k | Reduced -2.7k |
| Caitlin John, LLC 0.01% of their portfolio | 667 $20.5k | Reduced -64 |
| Noble Wealth Management PBC 0.00% of their portfolio | 300 $9.2k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 215 $6.6k | Unchanged |
| Mosley Wealth Management 0.00% of their portfolio | 102 $3.1k | New |
| Kingdom Financial Group LLC. 0.00% of their portfolio | 9 $277 | Unchanged |