INNOVATOR ETFS TRUST ZAUG
EQUITY DEFINED P · ETP · CUSIP 45783Y111
72
institutional holders
-4 vs Q1 2026
2.4m
shares reported held*
$66.0mreported value*
6 new
8 added
26 reduced
9 sold out
net bought ≈ $1.5m (+54.4k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $27.53.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2024 | 43 |
| Q4 2024 | 50 |
| Q1 2025 | 47 |
| Q2 2025 | 46 |
| Q3 2025 | 77 |
| Q4 2025 | 72 |
| Q1 2026 | 76 |
| Q2 2026 | 72 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2024 | 14 | 17 |
| Q1 2025 | 13 | 18 |
| Q2 2025 | 7 | 19 |
| Q3 2025 | 60 | 11 |
| Q4 2025 | 12 | 34 |
| Q1 2026 | 18 | 28 |
| Q2 2026 | 14 | 35 |
Biggest buyers
| Archer Investment Corp | Added | +237.5k |
| Cambridge Investment Research Advisors, Inc. | Added | +22.7k |
| Forthright Family Wealth Advisory LLC | New | +20.0k |
| AXXCESS WEALTH MANAGEMENT, LLC | New | +17.2k |
| Beacon Pointe Advisors, LLC | New | +15.1k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | New | +9.6k |
| Foundations Investment Advisors, LLC | New | +7.3k |
| LPL Financial LLC | Added | +6.0k |
| JPMORGAN CHASE & CO | Added | +4.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +4.3k |
Biggest sellers
| AE Wealth Management LLC | Reduced | -79.4k |
| HighTower Advisors, LLC | Reduced | -73.9k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -18.3k |
| Csenge Advisory Group | Sold out | -17.2k |
| Aegis Wealth Management, Inc. | Sold out | -14.7k |
| Kestra Advisory Services, LLC | Reduced | -14.6k |
| Comprehensive Financial Consultants Institutional, Inc. | Reduced | -13.6k |
| HOWARD BAILEY SECURITIES, LLC | Sold out | -11.9k |
| OLD MISSION CAPITAL LLC | Reduced | -11.7k |
| Cetera Investment Advisers | Reduced | -5.5k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Archer Investment Corp 1.33% of their portfolio | 496.4k $13.7m | Added +237.5k |
| HighTower Advisors, LLC 0.01% of their portfolio | 257.9k $7.1m | Reduced -73.9k |
| CANANDAIGUA NATIONAL BANK & TRUST CO 0.33% of their portfolio | 142.2k $3.9m | First filing |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 134.8k $3.7m | Unchanged |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 102.2k $2.8m | Reduced -18.3k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 89.7k $2.5m | Reduced -14.6k |
| Cetera Investment Advisers 0.00% of their portfolio | 59.0k $1.6m | Reduced -5.5k |
| Strategic Blueprint, LLC 0.08% of their portfolio | 58.8k $1.6m | Reduced -1.2k |
| AssuredPartners Investment Advisors, LLC 0.13% of their portfolio | 48.3k $1.3m | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.05% of their portfolio | 47.2k $1.3m | Reduced -1.9k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 47.1k $1.3m | Added +1.0k |
| AE Wealth Management LLC 0.01% of their portfolio | 46.1k $1.3m | Reduced -79.4k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 43.7k $1.2m | Added +22.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 42.4k $1.2m | Added +4.3k |
| Brookstone Capital Management 0.01% of their portfolio | 41.2k $1.1m | Added +28 |
| KFG WEALTH MANAGEMENT, LLC 0.11% of their portfolio | 36.7k $1.0m | Unchanged |
| Ausdal Financial Partners, Inc. 0.04% of their portfolio | 36.2k $997.9k | Unchanged |
| Lineweaver Wealth Advisors, LLC 0.11% of their portfolio | 34.1k $938.1k | Unchanged |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 29.9k $824.6k | Reduced -11.7k |
| Cypress Wealth Services, LLC 0.10% of their portfolio | 29.7k $818.5k | Unchanged |
| Advisory Services Network, LLC 0.01% of their portfolio | 27.1k $746.3k | Reduced -178 |
| Continuum Advisory, LLC 0.06% of their portfolio | 26.1k $719.1k | Unchanged |
| LPL Financial LLC 0.00% of their portfolio | 23.5k $647.0k | Added +6.0k |
| CENTRAL VALLEY ADVISORS, LLC 0.16% of their portfolio | 23.3k $642.1k | Reduced -714 |
| Cornerstone Wealth Group, LLC 0.04% of their portfolio | 23.3k $640.5k | Unchanged |
| Waverly Advisors, LLC 0.00% of their portfolio | 21.7k $598.3k | Reduced -1 |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 21.7k $598.2k | Reduced -247 |
| Forthright Family Wealth Advisory LLC 0.31% of their portfolio | 20.0k $550.7k | New |
| RETIREMENT INCOME SOLUTIONS, INC 0.09% of their portfolio | 18.8k $501.1k | Unchanged |
| AdvisorNet Financial, Inc 0.02% of their portfolio | 18.6k $512.8k | Unchanged |
| Concurrent Investment Advisors, LLC 0.00% of their portfolio | 18.5k $509.9k | Unchanged |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 17.2k $472.9k | New |
| Pinnacle Wealth Management Group, Inc. 0.21% of their portfolio | 16.4k $451.9k | Reduced -220 |
| Integrity Advisory Solutions, LLC 0.05% of their portfolio | 16.2k $446.3k | Reduced -3.4k |
| Beacon Pointe Advisors, LLC 0.00% of their portfolio | 15.1k $417.0k | New |
| FC Advisory LLC 0.11% of their portfolio | 14.9k $408.9k | Unchanged |
| COFG Advisors, LLC 0.06% of their portfolio | 13.4k $369.7k | Unchanged |
| EVOLUTION WEALTH MANAGEMENT INC. 0.21% of their portfolio | 13.1k $359.5k | Reduced -379 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 13.0k $357.5k | Added +4.9k |
| Mutual Advisors, LLC 0.01% of their portfolio | 11.5k $315.9k | Reduced -327 |
| First Heartland Consultants, Inc. 0.02% of their portfolio | 11.1k $305.9k | Unchanged |
| MTM FINANCIAL GROUP, LLC 0.13% of their portfolio | 10.8k $296.6k | Unchanged |
| Soltis Investment Advisors LLC 0.02% of their portfolio | 10.4k $286.4k | Reduced -115 |
| BROWN WEALTH MANAGEMENT, LLC 0.06% of their portfolio | 10.3k $283.1k | Unchanged |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 10.2k $281.0k | Reduced -4.5k |
| Stratos Wealth Advisors, LLC 0.01% of their portfolio | 9.7k $267.3k | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.04% of their portfolio | 9.6k $264.6k | Unchanged |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 9.6k $265.0k | New |
| FSA Advisors, Inc. 0.12% of their portfolio | 9.5k $262.8k | Reduced -3.7k |
| IMG Wealth Management, Inc. 0.14% of their portfolio | 9.3k $255.7k | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 9.0k $249.1k | Reduced -308 |
| Diligent Investors, LLC 0.06% of their portfolio | 9.0k $247.8k | Unchanged |
| Chicago Partners Investment Group LLC 0.00% of their portfolio | 8.5k $235.3k | Unchanged |
| Comprehensive Financial Consultants Institutional, Inc. 0.06% of their portfolio | 8.4k $232.3k | Reduced -13.6k |
| Main Street Financial Solutions, LLC 0.01% of their portfolio | 8.2k $225.9k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 8.1k $224.1k | Reduced -30 |
| TopTier Wealth Management, LLC 0.13% of their portfolio | 7.9k $218.8k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 7.5k $207.3k | Reduced -763 |
| Summit Wealth Partners, LLC 0.03% of their portfolio | 7.3k $202.2k | Reduced -4.7k |
| Foundations Investment Advisors, LLC 0.00% of their portfolio | 7.3k $200.5k | New |
| Financial Network Wealth Advisors LLC 0.13% of their portfolio | 4.7k $130.5k | Unchanged |
| EVERMAY WEALTH MANAGEMENT LLC 0.01% of their portfolio | 3.0k $82.6k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 2.4k $66.9k | Reduced -3.1k |
| Allworth Financial LP 0.00% of their portfolio | 2.3k $63.4k | Unchanged |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 2.0k $55.1k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 1.7k $46.3k | Reduced -247 |
| Capital Analysts, LLC 0.00% of their portfolio | 1.0k $28.0k | Unchanged |
| Noble Wealth Management PBC 0.01% of their portfolio | 1.0k $27.5k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.00% of their portfolio | 538 $14.8k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 529 $14.6k | Added +10 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 200 $5.5k | Unchanged |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 190 $5.2k | Unchanged |