Vault-13

INNOVATOR ETFS TRUST PJUL

US EQTY PWR BUF · ETP · CUSIP 45782C813

141 institutional holders -2 vs Q4 2022
10,445,46210.4m shares reported held*
$330.4mreported value*
18 new 24 added 55 reduced 18 sold out net sold ≈ $67.4m (-2.1m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.63.

Trends to Q1 2023

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 129Q4 22: 143Q1 23: 141141Q3 22Q4 22Q1 23
Numbers
QuarterHolders
Q3 2022129
Q4 2022143
Q1 2023141

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 61 bought or addedQ4 22: 52 cut or sold outQ4 22Q1 23: 42 bought or addedQ1 23: 73 cut or sold outQ1 23
Numbers
QuarterBought or addedCut or sold out
Q4 20226152
Q1 20234273

Biggest buyers

Janney Montgomery Scott LLC Added +240,813+240.8k
AE Wealth Management LLC Added +166,230+166.2k
McAdam, LLC New +88,254+88.3k
Penserra Capital Management LLC Added +70,950+71.0k
SUSQUEHANNA INTERNATIONAL GROUP, LLP New +60,636+60.6k
OLD MISSION CAPITAL LLC New +38,749+38.7k
LaSalle St. Investment Advisors, LLC New +25,013+25.0k
CWM, LLC New +23,556+23.6k
ROYAL BANK OF CANADA Added +20,192+20.2k
CITADEL ADVISORS LLC New +19,353+19.4k

Biggest sellers

Brookstone Capital Management Reduced -653,018-653.0k
ALTFEST L J & CO INC Reduced -508,676-508.7k
INTEGRAL INVESTMENT ADVISORS, INC. Reduced -441,414-441.4k
Ascent Wealth Partners, LLC Sold out -373,606-373.6k
Compass Advisory Group LLC Reduced -141,102-141.1k
OSAIC HOLDINGS, INC. Reduced -123,306-123.3k
WealthPLAN Partners, LLC Reduced -110,826-110.8k
ALLIANCEBERNSTEIN L.P. Reduced -79,765-79.8k
MACROVIEW INVESTMENT MANAGEMENT LLC Sold out -62,511-62.5k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -56,878-56.9k

Holders, Q1 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio NASHVILLE, TN 2,285,8702.3m $72.3m $72.3m 0.03% Reduced -79.8k -79,765
2 COMMONWEALTH EQUITY SERVICES, LLC 0.07% of their portfolio WALTHAM, MA 1,102,9411.1m $34.9m $34.9m 0.07% Reduced -56.9k -56,878
3 AE Wealth Management LLC 0.17% of their portfolio TOPEKA, KS 819,855819.9k $25.9m $25.9m 0.17% Added +166.2k +166,230
4 Penserra Capital Management LLC 0.36% of their portfolio ORINDA, CA 543,985544.0k $17.2m $17.2m 0.36% Added +71.0k +70,950
5 Forvis Mazars Wealth Advisors, LLC 0.33% of their portfolio Springfield, MO 316,442316.4k $10.0m $10.0m 0.33% Reduced -7.8k -7,815
6 OSAIC HOLDINGS, INC. 0.02% of their portfolio SCOTTSDALE, AZ 310,177310.2k $9.8m $9.8m 0.02% Reduced -123.3k -123,306
7 Caprock Group, LLC 0.75% of their portfolio BOISE, ID 304,227304.2k $9.6m $9.6m 0.75% Reduced -163 -163
8 Janney Montgomery Scott LLC 0.04% of their portfolio PHILADELPHIA, PA 301,167301.2k $9.5m $9.5m 0.04% Added +240.8k +240,813
9 XML Financial, LLC 0.72% of their portfolio BETHESDA, MD 187,904187.9k $5.9m $5.9m 0.72% Reduced -13.3k -13,265
10 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 166,804166.8k $5.3m $5.3m 0.00% Added +10.7k +10,671
11 Summit Wealth Partners, LLC 1.30% of their portfolio Orlando, FL 159,350159.3k $5.0m $5.0m 1.30% Reduced -14.9k -14,907
12 MTM FINANCIAL GROUP, LLC 3.65% of their portfolio BETHLEHEM, PA 131,095131.1k $4.1m $4.1m 3.65% Reduced -260 -260
13 WealthPlan Investment Management, LLC 0.67% of their portfolio OMAHA, NE 123,247123.2k $3.9m $3.9m 0.67% Reduced -49.8k -49,839
14 FSA WEALTH PARTNERS, INC. 2.45% of their portfolio Rockville, MD 118,255118.3k $3.7m $3.7m 2.45% Added +2.3k +2,287
15 Global Strategic Investment Solutions, LLC 0.53% of their portfolio Scottsdale, AZ 116,901116.9k $3.7m $3.7m 0.53% Unchanged
16 Southland Equity Partners LLC 1.27% of their portfolio WILDWOOD, MO 102,096102.1k $3.2m $3.2m 1.27% Added +2.5k +2,509
17 Delta Investment Management, LLC 0.90% of their portfolio SAN FRANCISCO, CA 99,74299.7k $3.2m $3.2m 0.90% Added +1.3k +1,322
18 Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio ST. PETERSBURG, FL 97,56797.6k $3.1m $3.1m 0.01% Reduced -25.3k -25,282
19 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 95,08995.1k $3.0m $3.0m 0.01% Reduced -3.6k -3,606
20 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 93,23893.2k $3.0m $3.0m 0.01% Added +5.1k +5,133
21 Bellwether Advisors, LLC 0.78% of their portfolio LINCOLN, NE 90,28790.3k $2.9m $2.9m 0.78% Reduced -2.3k -2,312
22 Elmwood Wealth Management, Inc. 1.34% of their portfolio BERKELEY, CA 89,32589.3k $2.8m $2.8m 1.34% Added +206 +206
23 World Investment Advisors 0.59% of their portfolio LINCROFT, NJ 88,98889.0k $2.8m $2.8m 0.59% Added +3.6k +3,645
24 McAdam, LLC 0.25% of their portfolio Philadelphia, PA 88,25488.3k $2.8m $2.8m 0.25% New
25 HARBOUR INVESTMENTS, INC. 0.15% of their portfolio MADISON, WI 87,68387.7k $2.8m $2.8m 0.15% Reduced -6.8k -6,840
26 Outlook Wealth Advisors, LLC 1.20% of their portfolio SHENANDOAH, TX 85,13985.1k $2.7m $2.7m 1.20% Reduced -3.8k -3,799
27 Cetera Advisor Networks LLC 0.02% of their portfolio EL SEGUNDO, CA 77,06477.1k $2.4m $2.4m 0.02% Reduced -5.3k -5,253
28 Beacon Pointe Advisors, LLC 0.04% of their portfolio NEWPORT BEACH, CA 71,37871.4k $2.3m $2.3m 0.04% Reduced -2.6k -2,568
29 Strategic Blueprint, LLC 0.23% of their portfolio ATLANTA, GA 70,26070.3k $2.2m $2.2m 0.23% Reduced -355 -355
30 Brookstone Capital Management 0.04% of their portfolio WHEATON, IL 69,00669.0k $2.2m $2.2m 0.04% Reduced -653.0k -653,018
31 Berkshire Money Management, Inc. 0.32% of their portfolio DALTON, MA 67,41367.4k $2.1m $2.1m 0.32% Reduced -256 -256
32 WealthPLAN Partners, LLC 0.22% of their portfolio OMAHA, NE 62,26062.3k $2.0m $2.0m 0.22% Reduced -110.8k -110,826
33 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 61,57761.6k $1.9m $1.9m 0.02% Unchanged
34 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 60,63660.6k $1.9m $1.9m 0.00% New
35 LINCOLN NATIONAL CORP 0.04% of their portfolio RADNOR, PA 60,52660.5k $1.9m $1.9m 0.04% Added +2.7k +2,724
36 InterOcean Capital Group, LLC 0.06% of their portfolio NASHVILLE, TN 58,51558.5k $1.9m $1.9m 0.06% Added +5.3k +5,260
37 WorthPointe, LLC 1.19% of their portfolio La Jolla, CA 55,65355.7k $1.8m $1.8m 1.19% Unchanged
38 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.53% of their portfolio BLUE BELL, PA 55,54255.5k $1.8m $1.8m 0.53% Reduced -880 -880
39 GILL CAPITAL PARTNERS, LLC 0.75% of their portfolio DENVER, CO 52,92852.9k $1.7m $1.7m 0.75% Reduced -2.3k -2,257
40 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 51,44151.4k $1.6m $1.6m 0.01% Added +7.0k +7,001
41 Pillar Wealth Advisors, LLC 1.56% of their portfolio WESTTOWN, PA 49,62049.6k $1.6m $1.6m 1.56% Unchanged
42 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 47,82547.8k $1.5m $1.5m 0.00% Reduced -19.4k -19,449
43 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 47,76447.8k $1.5m $1.5m 0.01% Reduced -4.1k -4,072
44 Cardinal Point Capital Management ULC 0.41% of their portfolio TORONTO, A6 43,06543.1k $1.4m $1.4m 0.41% Added +8.2k +8,200
45 PERSONAL CFO SOLUTIONS, LLC 0.26% of their portfolio CHESTER, NJ 39,22839.2k $1.2m $1.2m 0.26% Unchanged
46 OLD MISSION CAPITAL LLC 0.04% of their portfolio CHICAGO, IL 38,74938.7k $1.2m $1.2m 0.04% New
47 Advisory Alpha, LLC 0.07% of their portfolio HOLLAND, MI 36,56036.6k $1.2m $1.2m 0.07% Unchanged
48 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 36,32936.3k $1.1m $1.1m 0.00% Added +2.6k +2,600
49 CITY HOLDING CO 0.21% of their portfolio CHARLESTON, WV 36,10036.1k $1.1m $1.1m 0.21% Reduced -16.0k -16,000
50 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 35,62935.6k $1.1m $1.1m 0.01% Reduced -1.6k -1,639
51 Chicago Partners Investment Group LLC 0.07% of their portfolio CHICAGO, IL 34,96735.0k $1.1m $1.1m 0.07% Unchanged
52 Atria Wealth Solutions, Inc. 0.02% of their portfolio NEW YORK, NY 32,26332.3k $1.0m $1.0m 0.02% Reduced -960 -960
53 Focus Financial Network, Inc. 0.06% of their portfolio MINNEAPOLIS, MN 31,08531.1k $983.5k $983.5k 0.06% Reduced -150 -150
54 LaSalle St. Investment Advisors, LLC 0.35% of their portfolio ELMHURST, IL 25,01325.0k $791.0k $791.0k 0.35% New
55 Advisory Services Network, LLC 0.02% of their portfolio ATLANTA, GA 24,92124.9k $788.5k $788.5k 0.02% Added +1.4k +1,395
56 BECK CAPITAL MANAGEMENT, LLC 0.33% of their portfolio AUSTIN, TX 24,72524.7k $782.3k $782.3k 0.33% Reduced -6.8k -6,777
57 Cedar Brook Financial Partners, LLC 0.20% of their portfolio CLEVELAND, OH 24,09524.1k $762.4k $762.4k 0.20% Reduced -95 -95
58 Valmark Advisers, Inc. 0.02% of their portfolio AKRON, OH 23,88923.9k $755.8k $755.8k 0.02% Unchanged
59 Spire Wealth Management 0.03% of their portfolio MCLEAN, VA 23,67523.7k $749.1k $749.1k 0.03% Added +850 +850
60 CWM, LLC 0.01% of their portfolio OMAHA, NE 23,55623.6k $745.0k $745.0k 0.01% New
61 Stratos Wealth Advisors, LLC 0.05% of their portfolio BEACHWOOD, OH 22,02522.0k $696.9k $696.9k 0.05% Reduced -15.8k -15,771
62 U.S. Capital Wealth Advisors, LLC 0.03% of their portfolio AUSTIN, TX 21,24221.2k $672.1k $672.1k 0.03% Unchanged
63 Fragasso Financial Advisors Inc 0.08% of their portfolio SEWICKLEY, PA 21,17621.2k $670.0k $670.0k 0.08% Unchanged
64 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 20,83220.8k $659.0k $659.0k 0.00% Added +20.2k +20,192
65 Diligent Investors, LLC 0.20% of their portfolio REDLANDS, CA 20,31920.3k $642.9k $642.9k 0.20% Unchanged
66 BCS Wealth Management 0.29% of their portfolio JOHNSON CITY, TN 20,09420.1k $636.0k $636.0k 0.29% Reduced -2.4k -2,366
67 Cetera Advisors LLC 0.01% of their portfolio DENVER, CO 19,36819.4k $612.8k $612.8k 0.01% Reduced -9.7k -9,663
68 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 19,35319.4k $612.3k $612.3k 0.00% New
69 INDEPENDENT FINANCIAL GROUP, LLC 0.05% of their portfolio SAN DIEGO, CA 19,10319.1k $604.4k $604.4k 0.05% Unchanged
70 ALTFEST L J & CO INC 0.09% of their portfolio NEW YORK, NY 18,32018.3k $580.0k $580.0k 0.09% Reduced -508.7k -508,676
71 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 17,72117.7k $560.7k $560.7k 0.02% Reduced -2.5k -2,550
72 WEALTH ALLIANCE, LLC 0.09% of their portfolio MELLVILLE, NY 17,56317.6k $555.7k $555.7k 0.09% Unchanged
73 Orion Capital Management LLC 0.37% of their portfolio CORONADO, CA 17,50017.5k $553.7k $553.7k 0.37% Unchanged
74 AdvisorNet Financial, Inc 0.05% of their portfolio MINNETONKA, MN 17,04617.0k $539.3k $539.3k 0.05% Unchanged
75 IFP Advisors, Inc 0.02% of their portfolio TAMPA, FL 17,03117.0k $427.5k $427.5k 0.02% Reduced -18.0k -17,994
76 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.05% of their portfolio CEDAR RAPIDS, IA 16,37916.4k $518.2k $518.2k 0.05% Reduced -513 -513
77 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 16,36916.4k $517.9k $517.9k 0.00% Added +175 +175
78 Financial Architects, Inc 0.08% of their portfolio MARLTON, NJ 16,25516.3k $514.3k $514.3k 0.08% Reduced -622 -622
79 PRW Wealth Management LLC 0.20% of their portfolio QUINCY, MA 16,20016.2k $520.3k $520.3k 0.20% New
80 DHJJ Financial Advisors, Ltd. 0.27% of their portfolio NAPERVILLE, IL 15,48015.5k $489.8k $489.8k 0.27% Reduced -367 -367
81 CreativeOne Wealth, LLC 0.02% of their portfolio OVERLAND PARK, KS 15,16615.2k $480.0k $480.0k 0.02% Reduced -1.4k -1,410
82 Nikulski Financial, Inc. 0.21% of their portfolio BETTENDORF, IA 15,02015.0k $475.2k $475.2k 0.21% Reduced -100 -100
83 Mutual Advisors, LLC 0.02% of their portfolio OMAHA, NE 14,69014.7k $464.8k $464.8k 0.02% Reduced -712 -712
84 Alera Investment Advisors, LLC 0.11% of their portfolio DEERFIELD, IL 14,61114.6k $462.3k $462.3k 0.11% Added +147 +147
85 Wealth Management Solutions, LLC 0.26% of their portfolio EXTON, PA 14,25814.3k $451.1k $451.1k 0.26% Unchanged
86 OneDigital Investment Advisors LLC 0.01% of their portfolio OVERLAND PARK, KS 13,92413.9k $440.6k $440.6k 0.01% Reduced -214 -214
87 Castle Rock Wealth Management, LLC 0.16% of their portfolio WALNUT CREEK, CA 13,90813.9k $441.7k $441.7k 0.16% Unchanged
88 Steward Partners Investment Advisory, LLC 0.01% of their portfolio STAMFORD, CT 13,63313.6k $431.3k $431.3k 0.01% Unchanged
89 First Commonwealth Financial Corp /PA/ 0.15% of their portfolio Indiana, PA 13,47713.5k $426.4k $426.4k 0.15% Reduced -3.2k -3,210
90 Bedel Financial Consulting, Inc. 0.10% of their portfolio INDIANAPOLIS, IN 13,09413.1k $414.3k $414.3k 0.10% Added +200 +200
91 LEVEL FOUR ADVISORY SERVICES, LLC 0.03% of their portfolio DALLAS, TX 12,79012.8k $404.7k $404.7k 0.03% Unchanged
92 Ausdal Financial Partners, Inc. 0.05% of their portfolio Davenport, IA 12,57312.6k $397.8k $397.8k 0.05% Unchanged
93 Compass Advisory Group LLC 0.23% of their portfolio MELVILLE, NY 12,46912.5k $394.5k $394.5k 0.23% Reduced -141.1k -141,102
94 Arax Advisory Partners 0.05% of their portfolio NEW YORK, NY 12,24512.2k $387.4k $387.4k 0.05% Reduced -268 -268
95 BENJAMIN F. EDWARDS & COMPANY, INC. 0.02% of their portfolio ST. LOUIS, MO 12,16312.2k $385.0k $385.0k 0.02% Added +4.0k +3,991
96 Sugarloaf Wealth Management, LLC 0.09% of their portfolio DULUTH, GA 11,61111.6k $367.4k $367.4k 0.09% Unchanged
97 Crown Wealth Group, LLC 0.30% of their portfolio Charlotte, NC 11,36311.4k $359.5k $359.5k 0.30% Reduced -29.2k -29,159
98 Avior Wealth Management, LLC 0.02% of their portfolio OMAHA, NE 11,29811.3k $357.5k $357.5k 0.02% New
99 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 11,05311.1k $349.7k $349.7k 0.00% New
100 RETIREMENT INCOME SOLUTIONS, INC 0.10% of their portfolio ANN ARBOR, MI 10,86910.9k $343.9k $343.9k 0.10% Unchanged