Vault-13

INNOVATOR ETFS TRUST POCT

US EQTY PWR BUF · ETP · CUSIP 45782C797

147 institutional holders +1 vs Q4 2022
11,789,37811.8m shares reported held*
$372.8mreported value*
13 new 23 added 66 reduced 11 sold out net sold ≈ $141.5m (-4.5m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.63.

Trends to Q1 2023

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 108Q4 22: 146Q1 23: 147147Q3 22Q4 22Q1 23
Numbers
QuarterHolders
Q3 2022108
Q4 2022146
Q1 2023147

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 113 bought or addedQ4 22: 24 cut or sold outQ4 22Q1 23: 36 bought or addedQ1 23: 77 cut or sold outQ1 23
Numbers
QuarterBought or addedCut or sold out
Q4 202211324
Q1 20233677

Biggest buyers

OLD MISSION CAPITAL LLC Added +162,308+162.3k
Penserra Capital Management LLC Added +71,325+71.3k
CAPTRUST FINANCIAL ADVISORS New +59,629+59.6k
INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC New +44,934+44.9k
SUSQUEHANNA INTERNATIONAL GROUP, LLP New +28,241+28.2k
U.S. Capital Wealth Advisors, LLC Added +27,826+27.8k
ROYAL BANK OF CANADA New +20,261+20.3k
CYPRESS FINANCIAL PLANNING LLC New +19,173+19.2k
ENVESTNET ASSET MANAGEMENT INC Added +16,852+16.9k
CENTAURUS FINANCIAL, INC. New +16,394+16.4k

Biggest sellers

Southland Equity Partners LLC Reduced -1,576,576-1.6m
Brookstone Capital Management Reduced -769,727-769.7k
Gradient Investments LLC Reduced -706,161-706.2k
Berkshire Money Management, Inc. Reduced -438,743-438.7k
PFS Partners, LLC Reduced -292,196-292.2k
COMMONWEALTH EQUITY SERVICES, LLC Reduced -196,023-196.0k
Steward Financial Group LLC Reduced -155,664-155.7k
Crown Wealth Group, LLC Reduced -123,928-123.9k
WPWealth LLP Reduced -106,904-106.9k
Range Financial Group LLC Sold out -87,296-87.3k

Holders, Q1 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio NASHVILLE, TN 2,413,3442.4m $76.3m $76.3m 0.03% Reduced -38.1k -38,066
2 AE Wealth Management LLC 0.17% of their portfolio TOPEKA, KS 834,263834.3k $26.4m $26.4m 0.17% Reduced -4.0k -3,969
3 COMMONWEALTH EQUITY SERVICES, LLC 0.05% of their portfolio WALTHAM, MA 782,993783.0k $24.8m $24.8m 0.05% Reduced -196.0k -196,023
4 Penserra Capital Management LLC 0.36% of their portfolio ORINDA, CA 546,894546.9k $17.3m $17.3m 0.36% Added +71.3k +71,325
5 STEPHENS INC /AR/ 0.28% of their portfolio LITTLE ROCK, AR 455,171455.2k $14.4m $14.4m 0.28% Added +450 +450
6 OSAIC HOLDINGS, INC. 0.02% of their portfolio SCOTTSDALE, AZ 393,975394.0k $12.5m $12.5m 0.02% Reduced -67.0k -66,981
7 Brookstone Capital Management 0.22% of their portfolio WHEATON, IL 356,413356.4k $11.4m $11.4m 0.22% Reduced -769.7k -769,727
8 Forvis Mazars Wealth Advisors, LLC 0.36% of their portfolio Springfield, MO 350,078350.1k $11.1m $11.1m 0.36% Reduced -4.3k -4,322
9 Frisch Financial Group, Inc. 4.09% of their portfolio MELVILLE, NY 333,355333.4k $10.5m $10.5m 4.09% Reduced -7.6k -7,618
10 Raymond James Financial Services Advisors, Inc. 0.02% of their portfolio ST. PETERSBURG, FL 270,825270.8k $8.6m $8.6m 0.02% Added +1.2k +1,153
11 Global Strategic Investment Solutions, LLC 1.04% of their portfolio Scottsdale, AZ 229,464229.5k $7.3m $7.3m 1.04% Unchanged
12 InterOcean Capital Group, LLC 0.21% of their portfolio NASHVILLE, TN 196,411196.4k $6.2m $6.2m 0.21% Reduced -28.5k -28,500
13 Trek Financial, LLC 0.54% of their portfolio Scottsdale, AZ 182,792182.8k $5.8m $5.8m 0.54% Added +196 +196
14 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 181,987182.0k $5.8m $5.8m 0.00% Added +16.9k +16,852
15 OLD MISSION CAPITAL LLC 0.16% of their portfolio CHICAGO, IL 169,140169.1k $5.3m $5.3m 0.16% Added +162.3k +162,308
16 Valtinson Bruner Financial Planning LLC 2.86% of their portfolio NEW BRIGHTON, MN 158,303158.3k $5.0m $5.0m 2.86% Reduced -1.4k -1,386
17 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 157,462157.5k $5.0m $5.0m 0.01% Reduced -36.2k -36,188
18 WPWealth LLP 2.15% of their portfolio FORT WORTH, TX 147,153147.2k $4.7m $4.7m 2.15% Reduced -106.9k -106,904
19 Beacon Pointe Advisors, LLC 0.07% of their portfolio NEWPORT BEACH, CA 135,325135.3k $4.3m $4.3m 0.07% Reduced -1.9k -1,924
20 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 1.18% of their portfolio BLUE BELL, PA 124,036124.0k $3.9m $3.9m 1.18% Added +8.0k +8,037
21 LINCOLN NATIONAL CORP 0.08% of their portfolio RADNOR, PA 117,772117.8k $3.7m $3.7m 0.08% Reduced -8.3k -8,259
22 Pillar Wealth Advisors, LLC 3.62% of their portfolio WESTTOWN, PA 114,747114.7k $3.6m $3.6m 3.62% Unchanged
23 Financial Architects, Inc 0.58% of their portfolio MARLTON, NJ 113,933113.9k $3.6m $3.6m 0.58% Unchanged
24 GILL CAPITAL PARTNERS, LLC 1.35% of their portfolio DENVER, CO 95,64295.6k $3.0m $3.0m 1.35% Reduced -4.0k -4,033
25 Elmwood Wealth Management, Inc. 1.32% of their portfolio BERKELEY, CA 88,14588.1k $2.8m $2.8m 1.32% Added +1.4k +1,399
26 Advisory Alpha, LLC 0.17% of their portfolio HOLLAND, MI 82,71682.7k $2.6m $2.6m 0.17% Added +5.1k +5,130
27 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 75,46675.5k $2.4m $2.4m 0.01% Added +1.5k +1,493
28 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 69,44769.4k $2.2m $2.2m 0.02% Reduced -1.6k -1,581
29 U.S. Capital Wealth Advisors, LLC 0.10% of their portfolio AUSTIN, TX 68,68468.7k $2.2m $2.2m 0.10% Added +27.8k +27,826
30 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 62,50662.5k $2.0m $2.0m 0.01% Added +6.6k +6,553
31 Steward Financial Group LLC 0.64% of their portfolio COLLEYVILLE, TX 60,89760.9k $1.9m $1.9m 0.64% Reduced -155.7k -155,664
32 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 60,82960.8k $1.9m $1.9m 0.01% Reduced -10.5k -10,473
33 MTM FINANCIAL GROUP, LLC 1.69% of their portfolio BETHLEHEM, PA 60,69260.7k $1.9m $1.9m 1.69% Reduced -375 -375
34 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 59,62959.6k $1.9m $1.9m 0.01% New
35 BCS Wealth Management 0.80% of their portfolio JOHNSON CITY, TN 56,14256.1k $1.8m $1.8m 0.80% Unchanged
36 SageView Advisory Group, LLC 0.11% of their portfolio Newport Beach, CA 53,87253.9k $1.7m $1.7m 0.11% Reduced -13.8k -13,773
37 WEALTH ALLIANCE, LLC 0.27% of their portfolio MELLVILLE, NY 53,63153.6k $1.7m $1.7m 0.27% Unchanged
38 Cetera Advisor Networks LLC 0.01% of their portfolio EL SEGUNDO, CA 51,22951.2k $1.6m $1.6m 0.01% Reduced -44.2k -44,169
39 Keystone Wealth Services, LLC 0.64% of their portfolio PALM DESERT, CA 49,58549.6k $1.6m $1.6m 0.64% Unchanged
40 First Commonwealth Financial Corp /PA/ 0.56% of their portfolio Indiana, PA 49,07249.1k $1.6m $1.6m 0.56% Reduced -54 -54
41 Southland Equity Partners LLC 0.60% of their portfolio WILDWOOD, MO 48,45248.5k $1.5m $1.5m 0.60% Reduced -1.6m -1,576,576
42 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 47,98948.0k $1.5m $1.5m 0.00% Unchanged
43 INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC 0.21% of their portfolio ORLANDO, FL 44,93444.9k $1.4m $1.4m 0.21% New
44 RETIREMENT INCOME SOLUTIONS, INC 0.40% of their portfolio ANN ARBOR, MI 43,68943.7k $1.4m $1.4m 0.40% Added +2.7k +2,684
45 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 42,35142.4k $1.3m $1.3m 0.00% Reduced -1.1k -1,150
46 Bellwether Advisors, LLC 0.37% of their portfolio LINCOLN, NE 42,25442.3k $1.3m $1.3m 0.37% Unchanged
47 Bedel Financial Consulting, Inc. 0.32% of their portfolio INDIANAPOLIS, IN 41,69241.7k $1.3m $1.3m 0.32% Reduced -347 -347
48 AVANTAX ADVISORY SERVICES, INC. 0.02% of their portfolio DALLAS, TX 39,63539.6k $1.3m $1.3m 0.02% Added +1.7k +1,736
49 Atria Wealth Solutions, Inc. 0.02% of their portfolio NEW YORK, NY 38,92638.9k $1.2m $1.2m 0.02% Reduced -25 -25
50 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 38,62338.6k $1.2m $1.2m 0.00% Reduced -9.9k -9,907
51 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 36,38436.4k $1.2m $1.2m 0.00% Added +11.5k +11,464
52 CITY HOLDING CO 0.20% of their portfolio CHARLESTON, WV 35,74035.7k $1.1m $1.1m 0.20% Unchanged
53 Retirement Planning Group, LLC 0.12% of their portfolio LEAWOOD, KS 35,59935.6k $1.1m $1.1m 0.12% Unchanged
54 Sugarloaf Wealth Management, LLC 0.28% of their portfolio DULUTH, GA 35,41535.4k $1.1m $1.1m 0.28% Unchanged
55 Diligent Investors, LLC 0.34% of their portfolio REDLANDS, CA 35,13135.1k $1.1m $1.1m 0.34% Unchanged
56 Cetera Advisors LLC 0.02% of their portfolio DENVER, CO 35,08235.1k $1.1m $1.1m 0.02% Reduced -3.5k -3,451
57 Stratos Wealth Advisors, LLC 0.08% of their portfolio BEACHWOOD, OH 33,52833.5k $1.1m $1.1m 0.08% Reduced -645 -645
58 KFG WEALTH MANAGEMENT, LLC 0.73% of their portfolio GRANGER, IN 33,05333.1k $1.1m $1.1m 0.73% Reduced -6.6k -6,647
59 Cape Investment Advisory, Inc. 0.62% of their portfolio MCDONOUGH, GA 32,03032.0k $1.0m $1.0m 0.62% First filing
60 AXXCESS WEALTH MANAGEMENT, LLC 0.08% of their portfolio CARLSBAD, CA 31,60031.6k $999.5k $999.5k 0.08% Reduced -400 -400
61 Beacon Financial Advisory LLC 0.62% of their portfolio CLEVELAND, OH 30,75730.8k $972.8k $972.8k 0.62% Unchanged
62 AMERICAN ASSET MANAGEMENT INC. 1.04% of their portfolio Boca Raton, FL 30,61530.6k $968.4k $968.4k 1.04% Reduced -1.4k -1,385
63 Epic Trust Investment Advisors, LLC 1.18% of their portfolio RICHLAND, WA 30,47730.5k $964.0k $964.0k 1.18% Reduced -103 -103
64 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.09% of their portfolio CEDAR RAPIDS, IA 28,45228.5k $899.9k $899.9k 0.09% Reduced -552 -552
65 Orion Capital Management LLC 0.60% of their portfolio CORONADO, CA 28,39828.4k $898.2k $898.2k 0.60% Reduced -324 -324
66 OneDigital Investment Advisors LLC 0.02% of their portfolio OVERLAND PARK, KS 28,36228.4k $897.1k $897.1k 0.02% Reduced -34.9k -34,856
67 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 28,24128.2k $893.3k $893.3k 0.00% New
68 MAS Advisors LLC 0.86% of their portfolio Miami, FL 27,93427.9k $883.6k $883.6k 0.86% Reduced -10.2k -10,194
69 Cornerstone Wealth Group, LLC 0.15% of their portfolio HUNTERSVILLE, NC 27,26727.3k $862.5k $862.5k 0.15% Reduced -1.4k -1,376
70 Focus Financial Network, Inc. 0.05% of their portfolio MINNEAPOLIS, MN 27,26127.3k $862.3k $862.3k 0.05% Unchanged
71 ATTICUS WEALTH MANAGEMENT, LLC 0.32% of their portfolio Palm Beach Gardens, FL 26,78126.8k $847.1k $847.1k 0.32% Unchanged
72 WorthPointe, LLC 0.56% of their portfolio La Jolla, CA 26,15626.2k $827.3k $827.3k 0.56% Unchanged
73 THOROUGHBRED FINANCIAL SERVICES, LLC 0.12% of their portfolio BRENTWOOD, TN 26,00626.0k $822.0k $822.0k 0.12% Unchanged
74 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 24,44424.4k $777.0k $777.0k 0.00% Reduced -5.3k -5,328
75 Sound View Wealth Advisors Group, LLC 0.10% of their portfolio SAVANNAH, GA 24,09524.1k $762.1k $762.1k 0.10% Added +2.2k +2,203
76 IFP Advisors, Inc 0.03% of their portfolio TAMPA, FL 23,91423.9k $588.0k $588.0k 0.03% Reduced -20.3k -20,253
77 Valmark Advisers, Inc. 0.02% of their portfolio AKRON, OH 23,59123.6k $746.2k $746.2k 0.02% Reduced -3.8k -3,770
78 Outlook Wealth Advisors, LLC 0.32% of their portfolio SHENANDOAH, TX 22,87122.9k $723.4k $723.4k 0.32% Reduced -7.6k -7,620
79 Strategic Blueprint, LLC 0.07% of their portfolio ATLANTA, GA 21,33321.3k $674.8k $674.8k 0.07% Added +5.0k +5,018
80 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 21,20121.2k $670.6k $670.6k 0.01% Reduced -841 -841
81 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 20,26120.3k $641.0k $641.0k 0.00% New
82 Patriot Financial Group Insurance Agency, LLC 0.13% of their portfolio Westborough, MA 20,25620.3k $640.7k $640.7k 0.13% Reduced -567 -567
83 CYPRESS FINANCIAL PLANNING LLC 0.37% of their portfolio HADDON HEIGHTS, NJ 19,17319.2k $608.0k $608.0k 0.37% New
84 Koshinski Asset Management, Inc. 0.06% of their portfolio DECATUR, IL 19,15419.2k $605.8k $605.8k 0.06% Reduced -7.0k -6,990
85 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 18,31018.3k $579.3k $579.3k 0.01% Unchanged
86 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 18,30518.3k $579.0k $579.0k 0.01% Reduced -15.4k -15,445
87 Crown Wealth Group, LLC 0.48% of their portfolio Charlotte, NC 18,20918.2k $576.0k $576.0k 0.48% Reduced -123.9k -123,928
88 DHJJ Financial Advisors, Ltd. 0.30% of their portfolio NAPERVILLE, IL 18,01218.0k $557.1k $557.1k 0.30% Reduced -50 -50
89 CRA Financial Services, LLC 0.16% of their portfolio NORTHFIELD, NJ 16,69416.7k $528.0k $528.0k 0.16% Reduced -17.1k -17,050
90 Kingsview Wealth Management, LLC 0.02% of their portfolio GRANTS PASS, OR 16,56316.6k $523.9k $523.9k 0.02% Reduced -100 -100
91 CENTAURUS FINANCIAL, INC. 0.04% of their portfolio ANAHEIM, CA 16,39416.4k $519.0k $519.0k 0.04% New
92 Capital Analysts, LLC 0.03% of their portfolio FORT WASHINGTON, PA 16,21316.2k $513.0k $513.0k 0.03% Reduced -2.2k -2,160
93 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 15,80415.8k $499.9k $499.9k 0.00% Reduced -1.6k -1,593
94 M Holdings Securities, Inc. 0.05% of their portfolio PORTLAND, OR 15,78415.8k $499.0k $499.0k 0.05% Unchanged
95 Clay Northam Wealth Management, LLC 0.51% of their portfolio HUNTINGTON BEACH, CA 15,55815.6k $492.1k $492.1k 0.51% Reduced -945 -945
96 Sunbelt Securities, Inc. 0.07% of their portfolio HOUSTON, TX 14,10514.1k $443.0k $443.0k 0.07% Added +85 +85
97 SILVER OAK SECURITIES, INCORPORATED 0.07% of their portfolio JACKSON, TN 14,05814.1k $445.0k $445.0k 0.07% Reduced -1.0k -1,004
98 Betterment LLC 0.00% of their portfolio NEW YORK, NY 13,69413.7k $433.0k $433.0k 0.00% Reduced -212 -212
99 AdvisorNet Financial, Inc 0.04% of their portfolio MINNETONKA, MN 13,41213.4k $424.2k $424.2k 0.04% Unchanged
100 Compass Advisory Group LLC 0.24% of their portfolio MELVILLE, NY 13,10213.1k $414.4k $414.4k 0.24% Unchanged