Vault-13

INNOVATOR ETFS TRUST PAUG

US EQTY PWR BF · ETP · CUSIP 45782C680

143 institutional holders +21 vs Q1 2023
15,120,51115.1m shares reported held*
$471.6mreported value*
26 new 32 added 43 reduced 8 sold out net bought ≈ $106.0m (+3.4m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.19.

Trends to Q2 2023

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 121Q4 22: 125Q1 23: 122Q2 23: 143143Q3 22Q4 22Q1 23Q2 23
Numbers
QuarterHolders
Q3 2022121
Q4 2022125
Q1 2023122
Q2 2023143

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 53 bought or addedQ4 22: 49 cut or sold outQ4 22Q1 23: 50 bought or addedQ1 23: 57 cut or sold outQ1 23Q2 23: 58 bought or addedQ2 23: 51 cut or sold outQ2 23
Numbers
QuarterBought or addedCut or sold out
Q4 20225349
Q1 20235057
Q2 20235851

Biggest buyers

Sageworth Trust Co Added +785,710+785.7k
Transform Wealth, LLC New +664,414+664.4k
ENVESTNET ASSET MANAGEMENT INC Added +479,800+479.8k
Soltis Investment Advisors LLC New +316,701+316.7k
OSAIC HOLDINGS, INC. Added +294,342+294.3k
Atria Investments, Inc New +235,825+235.8k
Mariner, LLC New +232,580+232.6k
AE Wealth Management LLC Added +170,474+170.5k
Berkshire Money Management, Inc. Added +154,618+154.6k
Penserra Capital Management LLC Added +75,304+75.3k

Biggest sellers

INTEGRAL INVESTMENT ADVISORS, INC. Reduced -157,240-157.2k
InterOcean Capital Group, LLC Reduced -83,327-83.3k
ALLIANCEBERNSTEIN L.P. Reduced -45,798-45.8k
Advisory Services Network, LLC Sold out -40,993-41.0k
Cambridge Investment Research Advisors, Inc. Reduced -32,547-32.5k
Cresset Asset Management, LLC Reduced -17,895-17.9k
PERSONAL CFO SOLUTIONS, LLC Sold out -17,768-17.8k
Janney Montgomery Scott LLC Reduced -16,445-16.4k
Sigma Planning Corp Sold out -11,036-11.0k
Koshinski Asset Management, Inc. Sold out -8,535-8.5k

Holders, Q2 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio NASHVILLE, TN 2,510,9192.5m $78.3m $78.3m 0.03% Reduced -45.8k -45,798
2 AE Wealth Management LLC 0.24% of their portfolio TOPEKA, KS 1,255,0441.3m $39.2m $39.2m 0.24% Added +170.5k +170,474
3 Sageworth Trust Co 2.22% of their portfolio LANCASTER, PA 1,007,7001.0m $31.4m $31.4m 2.22% Added +785.7k +785,710
4 INTEGRAL INVESTMENT ADVISORS, INC. 16.34% of their portfolio TURLOCK, CA 782,802782.8k $24.4m $24.4m 16.34% Reduced -157.2k -157,240
5 OSAIC HOLDINGS, INC. 0.04% of their portfolio SCOTTSDALE, AZ 773,883773.9k $24.1m $24.1m 0.04% Added +294.3k +294,342
6 Transform Wealth, LLC 1.87% of their portfolio GREENWOOD VILLAGE, CO 664,414664.4k $20.7m $20.7m 1.87% New
7 ALTFEST L J & CO INC 3.09% of their portfolio NEW YORK, NY 658,358658.4k $20.5m $20.5m 3.09% Reduced -1.9k -1,850
8 Penserra Capital Management LLC 0.40% of their portfolio ORINDA, CA 652,689652.7k $20.4m $20.4m 0.40% Added +75.3k +75,304
9 ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio Berwyn, PA 541,386541.4k $16.9m $16.9m 0.01% Added +479.8k +479,800
10 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 484,803484.8k $15.1m $15.1m 0.03% Reduced -4.9k -4,946
11 Ascent Wealth Partners, LLC 2.49% of their portfolio NEW HARTFORD, NY 453,571453.6k $14.2m $14.2m 2.49% Added +16.8k +16,782
12 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 358,922358.9k $11.2m $11.2m 0.02% Reduced -7.2k -7,224
13 Soltis Investment Advisors LLC 1.15% of their portfolio ST. GEORGE, UT 316,701316.7k $9.9m $9.9m 1.15% New
14 Berkshire Money Management, Inc. 1.28% of their portfolio DALTON, MA 284,434284.4k $8.9m $8.9m 1.28% Added +154.6k +154,618
15 Atria Investments, Inc 0.13% of their portfolio Charlotte, NC 235,825235.8k $7.4m $7.4m 0.13% New
16 Mariner, LLC 0.02% of their portfolio Overland Park, KS 232,580232.6k $7.3m $7.3m 0.02% New
17 InterOcean Capital Group, LLC 0.19% of their portfolio NASHVILLE, TN 192,035192.0k $6.0m $6.0m 0.19% Reduced -83.3k -83,327
18 Brookstone Capital Management 0.12% of their portfolio WHEATON, IL 190,869190.9k $5.9m $5.9m 0.12% Added +66.6k +66,600
19 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 131,295131.3k $4.1m $4.1m 0.01% Added +501 +501
20 Cetera Advisors LLC 0.06% of their portfolio DENVER, CO 120,121120.1k $3.7m $3.7m 0.06% Added +2.5k +2,496
21 Keystone Wealth Services, LLC 1.18% of their portfolio PALM DESERT, CA 101,185101.2k $3.2m $3.2m 1.18% Unchanged
22 YARGER WEALTH STRATEGIES, LLC 2.76% of their portfolio WESTERVILLE, OH 98,47598.5k $3.1m $3.1m 2.76% Reduced -7.6k -7,606
23 Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio ST. PETERSBURG, FL 91,08291.1k $2.8m $2.8m 0.01% Added +9.3k +9,288
24 Beacon Pointe Advisors, LLC 0.05% of their portfolio NEWPORT BEACH, CA 90,46390.5k $2.8m $2.8m 0.05% Added +5.0k +5,007
25 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 88,44388.4k $2.8m $2.8m 0.01% Reduced -32.5k -32,547
26 Cornerstone Wealth Group, LLC 0.49% of their portfolio HUNTERSVILLE, NC 86,41986.4k $2.7m $2.7m 0.49% Reduced -5.6k -5,591
27 Steward Financial Group LLC 0.84% of their portfolio COLLEYVILLE, TX 83,92783.9k $2.6m $2.6m 0.84% Reduced -7.0k -6,972
28 CORRADO ADVISORS, LLC 1.70% of their portfolio RAMSEY, NJ 77,90077.9k $2.4m $2.4m 1.70% Reduced -1.4k -1,436
29 Bellwether Advisors, LLC 0.71% of their portfolio LINCOLN, NE 77,24877.2k $2.4m $2.4m 0.71% Reduced -192 -192
30 CoreCap Advisors, LLC 0.17% of their portfolio SOUTHFIELD, MI 75,89675.9k $2.4m $2.4m 0.17% First filing
31 Lineweaver Wealth Advisors, LLC 0.64% of their portfolio VALLEY VIEW, OH 72,10472.1k $2.2m $2.2m 0.64% Unchanged
32 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 68,54168.5k $2.1m $2.1m 0.02% Reduced -3.4k -3,350
33 Southland Equity Partners LLC 0.71% of their portfolio WILDWOOD, MO 67,42867.4k $2.1m $2.1m 0.71% Added +1.3k +1,336
34 Cetera Advisor Networks LLC 0.01% of their portfolio EL SEGUNDO, CA 66,44366.4k $2.1m $2.1m 0.01% Added +1.7k +1,727
35 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 58,98659.0k $1.8m $1.8m 0.00% New
36 KFG WEALTH MANAGEMENT, LLC 1.07% of their portfolio GRANGER, IN 58,67058.7k $1.8m $1.8m 1.07% Added +11.3k +11,324
37 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 54,64254.6k $1.7m $1.7m 0.01% Reduced -475 -475
38 Trek Financial, LLC 0.15% of their portfolio Scottsdale, AZ 53,82353.8k $1.7m $1.7m 0.15% Reduced -1.4k -1,353
39 LINCOLN NATIONAL CORP 0.03% of their portfolio RADNOR, PA 52,86552.9k $1.6m $1.6m 0.03% Unchanged
40 Pillar Wealth Advisors, LLC 1.34% of their portfolio WESTTOWN, PA 51,34551.3k $1.6m $1.6m 1.34% Unchanged
41 Outlook Wealth Advisors, LLC 0.60% of their portfolio SHENANDOAH, TX 50,92950.9k $1.6m $1.6m 0.60% Added +551 +551
42 CITY HOLDING CO 0.27% of their portfolio CHARLESTON, WV 50,75050.8k $1.6m $1.6m 0.27% Unchanged
43 First City Capital Management, Inc. 0.90% of their portfolio SAVANNAH, GA 48,93548.9k $1.5m $1.5m 0.90% Reduced -94 -94
44 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 48,82648.8k $1.5m $1.5m 0.03% Reduced -103 -103
45 Forvis Mazars Wealth Advisors, LLC 0.04% of their portfolio Springfield, MO 48,72948.7k $1.5m $1.5m 0.04% Reduced -46 -46
46 Steward Partners Investment Advisory, LLC 0.02% of their portfolio STAMFORD, CT 46,74646.7k $1.5m $1.5m 0.02% Reduced -1.0k -1,016
47 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 46,53746.5k $1.5m $1.5m 0.01% Reduced -4.3k -4,320
48 McAlister, Sweet & Associates, Inc. 1.23% of their portfolio HOUSTON, TX 45,89045.9k $1.4m $1.4m 1.23% Added +781 +781
49 Financial Architects, Inc 0.21% of their portfolio MARLTON, NJ 45,51745.5k $1.4m $1.4m 0.21% Reduced -2.4k -2,400
50 Maltin Wealth Management, Inc. 1.00% of their portfolio RIDGEWOOD, NJ 45,14645.1k $1.4m $1.4m 1.00% Added +35.0k +35,032
51 OLD MISSION CAPITAL LLC 0.05% of their portfolio CHICAGO, IL 43,62643.6k $1.4m $1.4m 0.05% New
52 Cerity Partners LLC 0.01% of their portfolio NEW YORK, NY 43,30043.3k $1.4m $1.4m 0.01% New
53 Advisory Alpha, LLC 0.07% of their portfolio HOLLAND, MI 43,13743.1k $1.3m $1.3m 0.07% Added +10.8k +10,760
54 Orion Capital Management LLC 0.87% of their portfolio CORONADO, CA 42,24542.2k $1.3m $1.3m 0.87% Reduced -2.8k -2,750
55 GILL CAPITAL PARTNERS, LLC 0.55% of their portfolio DENVER, CO 41,77541.8k $1.3m $1.3m 0.55% Reduced -1.2k -1,153
56 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 39,03439.0k $1.2m $1.2m 0.01% Added +1.4k +1,400
57 MTM FINANCIAL GROUP, LLC 1.03% of their portfolio BETHLEHEM, PA 39,01539.0k $1.2m $1.2m 1.03% Unchanged
58 Strategic Blueprint, LLC 0.11% of their portfolio ATLANTA, GA 37,82037.8k $1.2m $1.2m 0.11% Added +13.7k +13,686
59 Clay Northam Wealth Management, LLC 1.12% of their portfolio HUNTINGTON BEACH, CA 37,61037.6k $1.2m $1.2m 1.12% Unchanged
60 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 37,26837.3k $1.2m $1.2m 0.00% Added +18.8k +18,833
61 Parker Financial LLC 0.83% of their portfolio SILVERDALE, WA 36,88836.9k $1.2m $1.2m 0.83% New
62 BCS Wealth Management 0.82% of their portfolio JOHNSON CITY, TN 36,08936.1k $1.1m $1.1m 0.82% Reduced -7.0k -6,970
63 Accuvest Global Advisors 0.56% of their portfolio PROVO, UT 35,00035.0k $1.1m $1.1m 0.56% Unchanged
64 LEVEL FOUR ADVISORY SERVICES, LLC 0.06% of their portfolio DALLAS, TX 31,02031.0k $967.8k $967.8k 0.06% Reduced -1.0k -1,005
65 Focus Financial Network, Inc. 0.05% of their portfolio MINNEAPOLIS, MN 29,60529.6k $923.7k $923.7k 0.05% Unchanged
66 IFP Advisors, Inc 0.02% of their portfolio TAMPA, FL 29,01029.0k $815.6k $815.6k 0.02% Added +7.8k +7,794
67 Janney Montgomery Scott LLC 0.00% of their portfolio PHILADELPHIA, PA 27,41727.4k $855.0k $855.0k 0.00% Reduced -16.4k -16,445
68 BCGM Wealth Management, LLC 0.37% of their portfolio LAFAYETTE, IN 27,26727.3k $850.7k $850.7k 0.37% Added +610 +610
69 HARBOUR INVESTMENTS, INC. 0.04% of their portfolio MADISON, WI 25,63625.6k $799.8k $799.8k 0.04% Added +8.2k +8,206
70 DHJJ Financial Advisors, Ltd. 0.40% of their portfolio NAPERVILLE, IL 24,75024.8k $772.2k $772.2k 0.40% Unchanged
71 Valmark Advisers, Inc. 0.02% of their portfolio AKRON, OH 24,65024.6k $769.1k $769.1k 0.02% Reduced -397 -397
72 WEALTH ALLIANCE, LLC 0.10% of their portfolio MELLVILLE, NY 22,45222.5k $700.5k $700.5k 0.10% Unchanged
73 Apollon Wealth Management, LLC 0.03% of their portfolio MOUNT PLEASANT, SC 21,70021.7k $677.0k $677.0k 0.03% Unchanged
74 Valtinson Bruner Financial Planning LLC 0.36% of their portfolio NEW BRIGHTON, MN 21,69621.7k $676.9k $676.9k 0.36% Unchanged
75 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 19,59319.6k $611.3k $611.3k 0.00% New
76 Atria Wealth Solutions, Inc. 0.01% of their portfolio NEW YORK, NY 18,99319.0k $592.6k $592.6k 0.01% Reduced -435 -435
77 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 18,78718.8k $586.2k $586.2k 0.00% Added +3.3k +3,330
78 Cresset Asset Management, LLC 0.00% of their portfolio Chicago, IL 17,57917.6k $548.5k $548.5k 0.00% Reduced -17.9k -17,895
79 Crown Wealth Group, LLC 0.43% of their portfolio Charlotte, NC 17,56317.6k $548.0k $548.0k 0.43% Reduced -2.0k -2,044
80 INDEPENDENT FINANCIAL GROUP, LLC 0.03% of their portfolio SAN DIEGO, CA 15,17315.2k $473.4k $473.4k 0.03% Unchanged
81 Pinnacle Wealth Management Group, Inc. 0.41% of their portfolio PLYMOUTH, MI 15,13515.1k $472.2k $472.2k 0.41% Added +685 +685
82 Sound View Wealth Advisors Group, LLC 0.06% of their portfolio SAVANNAH, GA 14,44514.4k $450.7k $450.7k 0.06% Unchanged
83 Summit Wealth Partners, LLC 0.11% of their portfolio Orlando, FL 14,35314.4k $447.8k $447.8k 0.11% Reduced -5.5k -5,475
84 COLDSTREAM CAPITAL MANAGEMENT INC 0.01% of their portfolio BELLEVUE, WA 13,61213.6k $424.7k $424.7k 0.01% Unchanged
85 Patriot Financial Group Insurance Agency, LLC 0.08% of their portfolio Westborough, MA 13,38113.4k $417.5k $417.5k 0.08% Unchanged
86 Arax Advisory Partners 0.05% of their portfolio NEW YORK, NY 13,37513.4k $417.3k $417.3k 0.05% Unchanged
87 J.W. COLE ADVISORS, INC. 0.03% of their portfolio TAMPA, FL 12,46212.5k $388.8k $388.8k 0.03% New
88 Mutual Advisors, LLC 0.01% of their portfolio OMAHA, NE 12,44712.4k $388.4k $388.4k 0.01% Added +2.1k +2,126
89 BENJAMIN F. EDWARDS & COMPANY, INC. 0.01% of their portfolio ST. LOUIS, MO 12,31712.3k $384.0k $384.0k 0.01% Unchanged
90 TOWNSQUARE CAPITAL LLC 0.01% of their portfolio Lehi, UT 11,99012.0k $374.1k $374.1k 0.01% New
91 Archer Investment Corp 0.13% of their portfolio Carmel, IN 11,50011.5k $358.8k $358.8k 0.13% Unchanged
92 tru Independence LLC 0.12% of their portfolio PORTLAND, OR 11,46111.5k $357.6k $357.6k 0.12% Added +831 +831
93 Cape Investment Advisory, Inc. 0.19% of their portfolio MCDONOUGH, GA 11,14011.1k $347.6k $347.6k 0.19% Unchanged
94 CRA Financial Services, LLC 0.09% of their portfolio NORTHFIELD, NJ 10,97911.0k $342.5k $342.5k 0.09% Added +1.0k +1,024
95 Sovereign Financial Group, Inc. 0.11% of their portfolio STAMFORD, CT 10,93710.9k $341.2k $341.2k 0.11% New
96 Alera Investment Advisors, LLC 0.07% of their portfolio DEERFIELD, IL 10,45210.5k $326.1k $326.1k 0.07% Added +185 +185
97 Visionary Wealth Advisors 0.03% of their portfolio O'FALLON, IL 10,40910.4k $324.8k $324.8k 0.03% Reduced -75 -75
98 Chicago Partners Investment Group LLC 0.01% of their portfolio CHICAGO, IL 8,9378.9k $285.0k $285.0k 0.01% Unchanged
99 Columbus Macro, LLC 0.11% of their portfolio NEW CASTLE, PA 8,8958.9k $283.9k $283.9k 0.11% Reduced -950 -950
100 LWS Wealth Advisors, Inc. 0.12% of their portfolio BASKING RIDGE, NJ 8,7848.8k $274.0k $274.0k 0.12% New