Vault-13

INNOVATOR ETFS TRUST PAUG

US EQTY PWR BF · ETP · CUSIP 45782C680

122 institutional holders -3 vs Q4 2022
11,636,65611.6m shares reported held*
$343.2mreported value*
13 new 37 added 42 reduced 15 sold out net sold ≈ $6.8m (-231.9k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $29.50.

Trends to Q1 2023

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 121Q4 22: 125Q1 23: 122122Q3 22Q4 22Q1 23
Numbers
QuarterHolders
Q3 2022121
Q4 2022125
Q1 2023122

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 53 bought or addedQ4 22: 49 cut or sold outQ4 22Q1 23: 50 bought or addedQ1 23: 57 cut or sold outQ1 23
Numbers
QuarterBought or addedCut or sold out
Q4 20225349
Q1 20235057

Biggest buyers

INTEGRAL INVESTMENT ADVISORS, INC. Added +519,874+519.9k
Ascent Wealth Partners, LLC New +436,789+436.8k
AE Wealth Management LLC Added +230,478+230.5k
Sageworth Trust Co Added +211,990+212.0k
Penserra Capital Management LLC Added +75,300+75.3k
CAPTRUST FINANCIAL ADVISORS New +55,117+55.1k
Accuvest Global Advisors New +35,000+35.0k
Janney Montgomery Scott LLC Added +18,469+18.5k
ENVESTNET ASSET MANAGEMENT INC Added +16,088+16.1k
Weaver Consulting Group New +14,773+14.8k

Biggest sellers

Wealthquest Corp Sold out -736,347-736.3k
Brookstone Capital Management Reduced -657,844-657.8k
OSAIC HOLDINGS, INC. Reduced -225,449-225.4k
World Investment Advisors Sold out -95,867-95.9k
ALLIANCEBERNSTEIN L.P. Reduced -50,692-50.7k
IFP Advisors, Inc Reduced -48,903-48.9k
Independent Advisor Alliance Sold out -15,400-15.4k
MAI Capital Management Reduced -14,659-14.7k
InterOcean Capital Group, LLC Reduced -13,995-14.0k
Range Financial Group LLC Sold out -13,342-13.3k

Holders, Q1 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio NASHVILLE, TN 2,556,7172.6m $75.4m $75.4m 0.03% Reduced -50.7k -50,692
2 AE Wealth Management LLC 0.21% of their portfolio TOPEKA, KS 1,084,5701.1m $32.0m $32.0m 0.21% Added +230.5k +230,478
3 INTEGRAL INVESTMENT ADVISORS, INC. 19.84% of their portfolio TURLOCK, CA 940,042940.0k $27.7m $27.7m 19.84% Added +519.9k +519,874
4 ALTFEST L J & CO INC 3.05% of their portfolio NEW YORK, NY 660,208660.2k $19.5m $19.5m 3.05% Reduced -6.3k -6,252
5 Penserra Capital Management LLC 0.35% of their portfolio ORINDA, CA 577,385577.4k $17.0m $17.0m 0.35% Added +75.3k +75,300
6 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 489,749489.7k $14.4m $14.4m 0.03% Reduced -3.7k -3,711
7 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 479,541479.5k $14.1m $14.1m 0.03% Reduced -225.4k -225,449
8 Ascent Wealth Partners, LLC 2.59% of their portfolio NEW HARTFORD, NY 436,789436.8k $12.9m $12.9m 2.59% New
9 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 366,146366.1k $10.8m $10.8m 0.02% Added +14.3k +14,347
10 InterOcean Capital Group, LLC 0.27% of their portfolio NASHVILLE, TN 275,362275.4k $8.1m $8.1m 0.27% Reduced -14.0k -13,995
11 Sageworth Trust Co 0.48% of their portfolio LANCASTER, PA 221,990222.0k $6.5m $6.5m 0.48% Added +212.0k +211,990
12 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 130,794130.8k $3.9m $3.9m 0.01% Added +1.3k +1,282
13 Berkshire Money Management, Inc. 0.58% of their portfolio DALTON, MA 129,816129.8k $3.8m $3.8m 0.58% Added +8.1k +8,089
14 Brookstone Capital Management 0.07% of their portfolio WHEATON, IL 124,269124.3k $3.7m $3.7m 0.07% Reduced -657.8k -657,844
15 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 120,990121.0k $3.6m $3.6m 0.02% Reduced -2.4k -2,414
16 Cetera Advisors LLC 0.06% of their portfolio DENVER, CO 117,625117.6k $3.5m $3.5m 0.06% Reduced -3.7k -3,675
17 YARGER WEALTH STRATEGIES, LLC 3.43% of their portfolio WESTERVILLE, OH 106,081106.1k $3.1m $3.1m 3.43% Added +2.0k +2,007
18 Keystone Wealth Services, LLC 1.22% of their portfolio PALM DESERT, CA 101,185101.2k $3.0m $3.0m 1.22% Unchanged
19 Cornerstone Wealth Group, LLC 0.48% of their portfolio HUNTERSVILLE, NC 92,01092.0k $2.7m $2.7m 0.48% Reduced -3.5k -3,526
20 Steward Financial Group LLC 0.89% of their portfolio COLLEYVILLE, TX 90,89990.9k $2.7m $2.7m 0.89% Unchanged
21 Beacon Pointe Advisors, LLC 0.04% of their portfolio NEWPORT BEACH, CA 85,45685.5k $2.5m $2.5m 0.04% Reduced -668 -668
22 Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio ST. PETERSBURG, FL 81,79481.8k $2.4m $2.4m 0.00% Added +6.0k +5,980
23 CORRADO ADVISORS, LLC 1.56% of their portfolio RAMSEY, NJ 79,33679.3k $2.3m $2.3m 1.56% Reduced -655 -655
24 Bellwether Advisors, LLC 0.63% of their portfolio LINCOLN, NE 77,44077.4k $2.3m $2.3m 0.63% Reduced -1.0k -1,003
25 Lineweaver Wealth Advisors, LLC 0.66% of their portfolio VALLEY VIEW, OH 72,10472.1k $2.1m $2.1m 0.66% Unchanged
26 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 71,89171.9k $2.1m $2.1m 0.02% Added +7.4k +7,402
27 Southland Equity Partners LLC 0.77% of their portfolio WILDWOOD, MO 66,09266.1k $1.9m $1.9m 0.77% Unchanged
28 Cetera Advisor Networks LLC 0.01% of their portfolio EL SEGUNDO, CA 64,71664.7k $1.9m $1.9m 0.01% Added +3.5k +3,480
29 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 61,58661.6k $1.8m $1.8m 0.00% Added +16.1k +16,088
30 Trek Financial, LLC 0.15% of their portfolio Scottsdale, AZ 55,17655.2k $1.6m $1.6m 0.15% Reduced -5.6k -5,600
31 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 55,11755.1k $1.6m $1.6m 0.01% New
32 LINCOLN NATIONAL CORP 0.03% of their portfolio RADNOR, PA 52,86552.9k $1.6m $1.6m 0.03% Reduced -1.0k -1,037
33 Pillar Wealth Advisors, LLC 1.51% of their portfolio WESTTOWN, PA 51,34551.3k $1.5m $1.5m 1.51% Reduced -5.8k -5,751
34 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 50,85750.9k $1.5m $1.5m 0.02% Added +1.9k +1,937
35 CITY HOLDING CO 0.27% of their portfolio CHARLESTON, WV 50,75050.8k $1.5m $1.5m 0.27% Reduced -3.8k -3,800
36 Outlook Wealth Advisors, LLC 0.66% of their portfolio SHENANDOAH, TX 50,37850.4k $1.5m $1.5m 0.66% Added +1.6k +1,625
37 First City Capital Management, Inc. 0.85% of their portfolio SAVANNAH, GA 49,02949.0k $1.5m $1.5m 0.85% Reduced -306 -306
38 OneDigital Investment Advisors LLC 0.03% of their portfolio OVERLAND PARK, KS 48,92948.9k $1.4m $1.4m 0.03% Added +4.1k +4,116
39 Forvis Mazars Wealth Advisors, LLC 0.05% of their portfolio Springfield, MO 48,77548.8k $1.4m $1.4m 0.05% Added +199 +199
40 Financial Architects, Inc 0.23% of their portfolio MARLTON, NJ 47,91747.9k $1.4m $1.4m 0.23% Unchanged
41 Steward Partners Investment Advisory, LLC 0.02% of their portfolio STAMFORD, CT 47,76247.8k $1.4m $1.4m 0.02% Added +2.0k +2,000
42 KFG WEALTH MANAGEMENT, LLC 0.97% of their portfolio GRANGER, IN 47,34647.3k $1.4m $1.4m 0.97% Added +5.0k +5,035
43 McAlister, Sweet & Associates, Inc. 1.46% of their portfolio HOUSTON, TX 45,10945.1k $1.3m $1.3m 1.46% Added +1.2k +1,229
44 Orion Capital Management LLC 0.89% of their portfolio CORONADO, CA 44,99545.0k $1.3m $1.3m 0.89% Unchanged
45 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 43,86243.9k $1.3m $1.3m 0.01% Added +18.5k +18,469
46 BCS Wealth Management 0.57% of their portfolio JOHNSON CITY, TN 43,05943.1k $1.3m $1.3m 0.57% Unchanged
47 GILL CAPITAL PARTNERS, LLC 0.57% of their portfolio DENVER, CO 42,92842.9k $1.3m $1.3m 0.57% Reduced -2.6k -2,646
48 Advisory Services Network, LLC 0.03% of their portfolio ATLANTA, GA 40,99341.0k $1.2m $1.2m 0.03% Reduced -1.3k -1,345
49 MTM FINANCIAL GROUP, LLC 1.01% of their portfolio BETHLEHEM, PA 39,01539.0k $1.2m $1.2m 1.01% Reduced -1.6k -1,595
50 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 37,63437.6k $1.1m $1.1m 0.01% Added +4.9k +4,900
51 Clay Northam Wealth Management, LLC 1.14% of their portfolio HUNTINGTON BEACH, CA 37,61037.6k $1.1m $1.1m 1.14% Unchanged
52 Cresset Asset Management, LLC 0.02% of their portfolio Chicago, IL 35,47435.5k $1.0m $1.0m 0.02% Added +5.2k +5,157
53 Accuvest Global Advisors 0.47% of their portfolio PROVO, UT 35,00035.0k $1.0m $1.0m 0.47% New
54 Advisory Alpha, LLC 0.06% of their portfolio HOLLAND, MI 32,37732.4k $955.1k $955.1k 0.06% Added +3.3k +3,270
55 LEVEL FOUR ADVISORY SERVICES, LLC 0.06% of their portfolio DALLAS, TX 32,02532.0k $944.7k $944.7k 0.06% Unchanged
56 Focus Financial Network, Inc. 0.05% of their portfolio MINNEAPOLIS, MN 29,60529.6k $873.3k $873.3k 0.05% Reduced -1.3k -1,294
57 BCGM Wealth Management, LLC 0.40% of their portfolio LAFAYETTE, IN 26,65726.7k $786.4k $786.4k 0.40% Reduced -610 -610
58 Valmark Advisers, Inc. 0.02% of their portfolio AKRON, OH 25,04725.0k $738.9k $738.9k 0.02% Unchanged
59 DHJJ Financial Advisors, Ltd. 0.40% of their portfolio NAPERVILLE, IL 24,75024.8k $730.1k $730.1k 0.40% Reduced -1.2k -1,160
60 Strategic Blueprint, LLC 0.07% of their portfolio ATLANTA, GA 24,13424.1k $712.0k $712.0k 0.07% Added +5.7k +5,657
61 WEALTH ALLIANCE, LLC 0.11% of their portfolio MELLVILLE, NY 22,45222.5k $662.3k $662.3k 0.11% Unchanged
62 Apollon Wealth Management, LLC 0.04% of their portfolio MOUNT PLEASANT, SC 21,70021.7k $640.1k $640.1k 0.04% Reduced -1.2k -1,200
63 Valtinson Bruner Financial Planning LLC 0.37% of their portfolio NEW BRIGHTON, MN 21,69621.7k $640.0k $640.0k 0.37% Added +856 +856
64 IFP Advisors, Inc 0.02% of their portfolio TAMPA, FL 21,21621.2k $531.0k $531.0k 0.02% Reduced -48.9k -48,903
65 Summit Wealth Partners, LLC 0.15% of their portfolio Orlando, FL 19,82819.8k $584.9k $584.9k 0.15% Unchanged
66 Crown Wealth Group, LLC 0.48% of their portfolio Charlotte, NC 19,60719.6k $578.4k $578.4k 0.48% Reduced -3.8k -3,829
67 Atria Wealth Solutions, Inc. 0.01% of their portfolio NEW YORK, NY 19,42819.4k $573.1k $573.1k 0.01% Reduced -508 -508
68 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 18,43518.4k $543.8k $543.8k 0.00% Added +5.5k +5,533
69 PERSONAL CFO SOLUTIONS, LLC 0.11% of their portfolio CHESTER, NJ 17,76817.8k $524.2k $524.2k 0.11% Reduced -905 -905
70 HARBOUR INVESTMENTS, INC. 0.03% of their portfolio MADISON, WI 17,43017.4k $514.2k $514.2k 0.03% Unchanged
71 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 15,45715.5k $456.0k $456.0k 0.00% Added +667 +667
72 INDEPENDENT FINANCIAL GROUP, LLC 0.04% of their portfolio SAN DIEGO, CA 15,17315.2k $447.6k $447.6k 0.04% Unchanged
73 Weaver Consulting Group 0.20% of their portfolio HUNTINGTON BEACH, CA 14,77314.8k $435.8k $435.8k 0.20% New
74 Pinnacle Wealth Management Group, Inc. 0.37% of their portfolio PLYMOUTH, MI 14,45014.4k $426.3k $426.3k 0.37% Added +2.4k +2,350
75 Sound View Wealth Advisors Group, LLC 0.06% of their portfolio SAVANNAH, GA 14,44514.4k $426.1k $426.1k 0.06% Added +1.8k +1,804
76 COLDSTREAM CAPITAL MANAGEMENT INC 0.01% of their portfolio BELLEVUE, WA 13,61213.6k $401.6k $401.6k 0.01% Unchanged
77 Patriot Financial Group Insurance Agency, LLC 0.08% of their portfolio Westborough, MA 13,38113.4k $394.7k $394.7k 0.08% Reduced -447 -447
78 Arax Advisory Partners 0.05% of their portfolio NEW YORK, NY 13,37513.4k $394.6k $394.6k 0.05% Reduced -751 -751
79 BENJAMIN F. EDWARDS & COMPANY, INC. 0.02% of their portfolio ST. LOUIS, MO 12,31712.3k $363.0k $363.0k 0.02% Added +67 +67
80 Archer Investment Corp 0.13% of their portfolio Carmel, IN 11,50011.5k $339.2k $339.2k 0.13% Unchanged
81 Cape Investment Advisory, Inc. 0.20% of their portfolio MCDONOUGH, GA 11,14011.1k $328.6k $328.6k 0.20% First filing
82 Sigma Planning Corp 0.01% of their portfolio ANN ARBOR, MI 11,03611.0k $325.6k $325.6k 0.01% Added +3.0k +2,970
83 tru Independence LLC 0.10% of their portfolio PORTLAND, OR 10,63010.6k $313.6k $313.6k 0.10% New
84 Visionary Wealth Advisors 0.03% of their portfolio O'FALLON, IL 10,48410.5k $309.3k $309.3k 0.03% Reduced -150 -150
85 Mutual Advisors, LLC 0.01% of their portfolio OMAHA, NE 10,32110.3k $304.5k $304.5k 0.01% Added +1.7k +1,724
86 Alera Investment Advisors, LLC 0.07% of their portfolio DEERFIELD, IL 10,26710.3k $302.9k $302.9k 0.07% New
87 Maltin Wealth Management, Inc. 0.22% of their portfolio RIDGEWOOD, NJ 10,11410.1k $298.4k $298.4k 0.22% Unchanged
88 CRA Financial Services, LLC 0.09% of their portfolio NORTHFIELD, NJ 9,95510.0k $293.7k $293.7k 0.09% Reduced -3.0k -3,030
89 Columbus Macro, LLC 0.11% of their portfolio NEW CASTLE, PA 9,8459.8k $291.2k $291.2k 0.11% New
90 Private Advisory Group LLC 0.06% of their portfolio REDMOND, WA 9,2609.3k $273.2k $273.2k 0.06% New
91 Kingsview Wealth Management, LLC 0.01% of their portfolio GRANTS PASS, OR 9,1569.2k $270.1k $270.1k 0.01% Reduced -840 -840
92 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.03% of their portfolio CEDAR RAPIDS, IA 8,9398.9k $263.7k $263.7k 0.03% Unchanged
93 Chicago Partners Investment Group LLC 0.02% of their portfolio CHICAGO, IL 8,9378.9k $264.6k $264.6k 0.02% Unchanged
94 Spire Wealth Management 0.01% of their portfolio MCLEAN, VA 8,7338.7k $257.6k $257.6k 0.01% Added +3.7k +3,733
95 Koshinski Asset Management, Inc. 0.02% of their portfolio DECATUR, IL 8,5358.5k $251.8k $251.8k 0.02% Unchanged
96 Nikulski Financial, Inc. 0.11% of their portfolio BETTENDORF, IA 8,2258.2k $242.6k $242.6k 0.11% Unchanged
97 Castle Rock Wealth Management, LLC 0.08% of their portfolio WALNUT CREEK, CA 7,9928.0k $235.9k $235.9k 0.08% Unchanged
98 Bedel Financial Consulting, Inc. 0.05% of their portfolio INDIANAPOLIS, IN 7,4667.5k $220.2k $220.2k 0.05% Added +205 +205
99 MAI Capital Management 0.00% of their portfolio INDEPENDENCE, OH 7,0897.1k $209.1k $209.1k 0.00% Reduced -14.7k -14,659
100 Cypress Wealth Services, LLC 0.06% of their portfolio PALM DESERT, CA 6,8236.8k $201.3k $201.3k 0.06% New