Vault-13

INNOVATOR ETFS TRUST BNOV

US EQTY BUF NOV · ETP · CUSIP 45782C581

85 institutional holders +13 vs Q3 2023
2,168,0972.2m shares reported held*
$75.7mreported value*
17 new 31 added 22 reduced 6 sold out net bought ≈ $18.9m (+542.7k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $34.91.

Trends to Q4 2023

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 47Q4 22: 69Q1 23: 73Q2 23: 72Q3 23: 72Q4 23: 8585Q3 22Q4 22Q1 23Q2 23Q3 23Q4 23
Numbers
QuarterHolders
Q3 202247
Q4 202269
Q1 202373
Q2 202372
Q3 202372
Q4 202385

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 51 bought or addedQ4 22: 14 cut or sold outQ4 22Q1 23: 21 bought or addedQ1 23: 33 cut or sold outQ1 23Q2 23: 16 bought or addedQ2 23: 39 cut or sold outQ2 23Q3 23: 19 bought or addedQ3 23: 35 cut or sold outQ3 23Q4 23: 48 bought or addedQ4 23: 28 cut or sold outQ4 23
Numbers
QuarterBought or addedCut or sold out
Q4 20225114
Q1 20232133
Q2 20231639
Q3 20231935
Q4 20234828

Biggest buyers

RAYMOND JAMES & ASSOCIATES Added +97,341+97.3k
COMMONWEALTH EQUITY SERVICES, LLC Added +76,926+76.9k
ENVESTNET ASSET MANAGEMENT INC Added +55,664+55.7k
MML INVESTORS SERVICES, LLC Added +51,300+51.3k
LPL Financial LLC Added +36,120+36.1k
Cerity Partners LLC New +35,250+35.2k
MERCER GLOBAL ADVISORS INC /ADV New +31,318+31.3k
Cresset Asset Management, LLC New +30,238+30.2k
Penserra Capital Management LLC Added +26,189+26.2k
My Personal CFO, LLC Added +25,500+25.5k

Biggest sellers

OLD MISSION CAPITAL LLC Sold out -37,462-37.5k
JPMORGAN CHASE & CO Sold out -35,502-35.5k
INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC Reduced -33,441-33.4k
Cetera Advisor Networks LLC Reduced -22,726-22.7k
OSAIC HOLDINGS, INC. Reduced -17,058-17.1k
Sigma Planning Corp Reduced -13,425-13.4k
Beacon Pointe Advisors, LLC Reduced -7,070-7.1k
THOROUGHBRED FINANCIAL SERVICES, LLC Reduced -6,720-6.7k
Cetera Investment Advisers Reduced -4,161-4.2k
CRA Financial Services, LLC Reduced -3,550-3.5k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (0.6%, 2026-06-03)

Holders, Q4 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio WALTHAM, MA 190,157190.2k $6.6m $6.6m 0.01% Added +76.9k +76,926
2 Penserra Capital Management LLC 0.11% of their portfolio ORINDA, CA 169,613169.6k $5.9m $5.9m 0.11% Added +26.2k +26,189
3 KESTRA PRIVATE WEALTH SERVICES, LLC 0.14% of their portfolio AUSTIN, TX 153,297153.3k $5.4m $5.4m 0.14% Added +19.4k +19,386
4 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 118,551118.6k $4.1m $4.1m 0.00% Added +97.3k +97,341
5 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 80,57480.6k $2.8m $2.8m 0.00% Added +55.7k +55,664
6 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 77,18577.2k $2.7m $2.7m 0.00% Added +36.1k +36,120
7 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 73,33673.3k $2.6m $2.6m 0.00% Reduced -17.1k -17,058
8 THOROUGHBRED FINANCIAL SERVICES, LLC 0.20% of their portfolio BRENTWOOD, TN 70,42870.4k $2.5m $2.5m 0.20% Reduced -6.7k -6,720
9 MML INVESTORS SERVICES, LLC 0.01% of their portfolio SPRINGFIELD, MA 60,61760.6k $2.1m $2.1m 0.01% Added +51.3k +51,300
10 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 52,67552.7k $1.8m $1.8m 0.00% Added +6.6k +6,594
11 My Personal CFO, LLC 1.16% of their portfolio VANCOUVER, WA 51,20051.2k $1.8m $1.8m 1.16% Added +25.5k +25,500
12 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 50,20050.2k $1.8m $1.8m 0.01% Added +1.1k +1,070
13 Berkshire Money Management, Inc. 0.23% of their portfolio DALTON, MA 49,50949.5k $1.7m $1.7m 0.23% Reduced -414 -414
14 Fragasso Financial Advisors Inc 0.15% of their portfolio SEWICKLEY, PA 47,91047.9k $1.7m $1.7m 0.15% Added +9.3k +9,300
15 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 42,57542.6k $1.5m $1.5m 0.01% Added +4.1k +4,082
16 CoreCap Advisors, LLC 0.08% of their portfolio SOUTHFIELD, MI 36,33136.3k $1.3m $1.3m 0.08% Added +1.0k +1,009
17 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 35,25035.2k $1.2m $1.2m 0.00% New
18 LINCOLN NATIONAL CORP 0.02% of their portfolio RADNOR, PA 33,80933.8k $1.2m $1.2m 0.02% Added +2.4k +2,374
19 MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio DENVER, CO 31,31831.3k $1.1m $1.1m 0.00% New
20 Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio ST. PETERSBURG, FL 31,03331.0k $1.1m $1.1m 0.00% Added +23.9k +23,894
21 Cetera Advisors LLC 0.01% of their portfolio DENVER, CO 30,94330.9k $1.1m $1.1m 0.01% Added +6.4k +6,449
22 Cresset Asset Management, LLC 0.01% of their portfolio Chicago, IL 30,23830.2k $1.1m $1.1m 0.01% New
23 Beacon Pointe Advisors, LLC 0.01% of their portfolio NEWPORT BEACH, CA 27,58327.6k $962.9k $962.9k 0.01% Reduced -7.1k -7,070
24 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.08% of their portfolio CEDAR RAPIDS, IA 26,02826.0k $908.6k $908.6k 0.08% Reduced -265 -265
25 WEDBUSH SECURITIES INC 0.04% of their portfolio PASADENA, CA 25,22125.2k $880.0k $880.0k 0.04% New
26 INTEGRAL INVESTMENT ADVISORS, INC. 0.56% of their portfolio TURLOCK, CA 24,95925.0k $871.3k $871.3k 0.56% Added +675 +675
27 TOWNSQUARE CAPITAL LLC 0.01% of their portfolio Lehi, UT 24,92424.9k $870.1k $870.1k 0.01% Added +12.7k +12,702
28 Krilogy Financial LLC 0.06% of their portfolio ST. LOUIS, MO 20,03720.0k $699.5k $699.5k 0.06% Reduced -2.5k -2,475
29 BENJAMIN F. EDWARDS & COMPANY, INC. 0.01% of their portfolio ST. LOUIS, MO 19,47519.5k $680.0k $680.0k 0.01% Added +12.1k +12,050
30 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 18,44318.4k $643.8k $643.8k 0.00% New
31 Snowden Capital Advisors LLC 0.02% of their portfolio New York, NY 18,03518.0k $629.6k $629.6k 0.02% Added +715 +715
32 Valtinson Bruner Financial Planning LLC 0.32% of their portfolio NEW BRIGHTON, MN 17,85117.9k $623.2k $623.2k 0.32% Reduced -1.3k -1,264
33 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 17,57317.6k $613.5k $613.5k 0.01% Added +4.0k +4,030
34 DHJJ Financial Advisors, Ltd. 0.28% of their portfolio NAPERVILLE, IL 17,43017.4k $608.5k $608.5k 0.28% Added +2.3k +2,264
35 Cetera Advisor Networks LLC 0.00% of their portfolio EL SEGUNDO, CA 17,12317.1k $597.7k $597.7k 0.00% Reduced -22.7k -22,726
36 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.14% of their portfolio BLUE BELL, PA 16,41016.4k $572.9k $572.9k 0.14% Reduced -465 -465
37 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 16,02116.0k $559.3k $559.3k 0.00% New
38 Beacon Financial Advisory LLC 0.26% of their portfolio CLEVELAND, OH 15,57415.6k $543.7k $543.7k 0.26% New
39 First Commonwealth Financial Corp /PA/ 0.17% of their portfolio Indiana, PA 15,50515.5k $541.3k $541.3k 0.17% Added +6.2k +6,248
40 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 15,22515.2k $531.5k $531.5k 0.00% New
41 PRINCIPAL SECURITIES, INC. 0.02% of their portfolio DES MOINES, IA 14,96015.0k $522.2k $522.2k 0.02% First filing
42 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 14,56014.6k $516.1k $516.1k 0.00% Added +832 +832
43 Arax Advisory Partners 0.05% of their portfolio NEW YORK, NY 13,46913.5k $470.2k $470.2k 0.05% Reduced -377 -377
44 CRA Financial Services, LLC 0.11% of their portfolio NORTHFIELD, NJ 13,23013.2k $461.8k $461.8k 0.11% Reduced -3.5k -3,550
45 McAdam, LLC 0.03% of their portfolio Philadelphia, PA 12,35912.4k $431.4k $431.4k 0.03% Added +15 +15
46 AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio CARLSBAD, CA 11,90211.9k $415.5k $415.5k 0.01% Unchanged
47 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 11,75711.8k $410.0k $410.0k 0.00% Added +9.1k +9,102
48 Sigma Planning Corp 0.03% of their portfolio ANN ARBOR, MI 11,73611.7k $409.7k $409.7k 0.03% Reduced -13.4k -13,425
49 Vantage Financial Partners, LLC 0.12% of their portfolio ELM GROVE, WI 11,63211.6k $406.1k $406.1k 0.12% Reduced -1.1k -1,080
50 BCS Wealth Management 0.14% of their portfolio JOHNSON CITY, TN 11,16011.2k $390.0k $390.0k 0.14% Added +1.2k +1,235
51 ACAS, LLC 0.44% of their portfolio RANCHO SANTA FE, CA 11,05911.1k $386.1k $386.1k 0.44% Reduced -520 -520
52 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 10,11510.1k $353.1k $353.1k 0.00% Added +3.3k +3,315
53 RFG Advisory, LLC 0.01% of their portfolio BIRMINGHAM, AL 9,9459.9k $347.2k $347.2k 0.01% New
54 Kestra Advisory Services, LLC 0.00% of their portfolio AUSTIN, TX 9,9229.9k $346.4k $346.4k 0.00% Added +2.3k +2,290
55 Bellwether Advisors, LLC 0.08% of their portfolio LINCOLN, NE 9,9009.9k $345.6k $345.6k 0.08% Reduced -218 -218
56 AdvisorNet Financial, Inc 0.03% of their portfolio MINNETONKA, MN 8,8488.8k $308.9k $308.9k 0.03% Reduced -77 -77
57 Retirement Planning Group, LLC 0.03% of their portfolio LEAWOOD, KS 8,7538.8k $305.6k $305.6k 0.03% New
58 INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC 0.04% of their portfolio ORLANDO, FL 8,5658.6k $299.0k $299.0k 0.04% Reduced -33.4k -33,441
59 FSA Advisors, Inc. 0.36% of their portfolio TROY, MI 8,3368.3k $291.0k $291.0k 0.36% First filing
60 Visionary Wealth Advisors 0.02% of their portfolio O'FALLON, IL 8,0558.1k $281.2k $281.2k 0.02% Reduced -1.3k -1,281
61 Gerber Kawasaki Wealth & Investment Management 0.02% of their portfolio SANTA MONICA, CA 8,0008.0k $279.3k $279.3k 0.02% New
62 RETIREMENT INCOME SOLUTIONS, INC 0.06% of their portfolio ANN ARBOR, MI 6,4596.5k $225.5k $225.5k 0.06% Unchanged
63 HARBOUR INVESTMENTS, INC. 0.01% of their portfolio MADISON, WI 6,3466.3k $221.5k $221.5k 0.01% Reduced -1.2k -1,163
64 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 6,2556.3k $218.4k $218.4k 0.00% Reduced -4.2k -4,161
65 Trek Financial, LLC 0.02% of their portfolio Scottsdale, AZ 6,1666.2k $215.2k $215.2k 0.02% Unchanged
66 Lion Street Advisors, LLC 0.09% of their portfolio Austin, TX 6,1136.1k $213.4k $213.4k 0.09% New
67 Stratos Wealth Advisors, LLC 0.01% of their portfolio BEACHWOOD, OH 6,0736.1k $212.0k $212.0k 0.01% New
68 Advisory Services Network, LLC 0.00% of their portfolio ATLANTA, GA 4,7634.8k $166.3k $166.3k 0.00% New
69 Spire Wealth Management 0.00% of their portfolio MCLEAN, VA 4,1354.1k $145.7k $145.7k 0.00% New
70 Parallel Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 3,3903.4k $118.3k $118.3k 0.00% Unchanged
71 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 3,2903.3k $114.9k $114.9k 0.00% Added +606 +606
72 Sugarloaf Wealth Management, LLC 0.02% of their portfolio DULUTH, GA 2,9192.9k $101.9k $101.9k 0.02% Unchanged
73 Sunbelt Securities, Inc. 0.01% of their portfolio HOUSTON, TX 2,6302.6k $91.8k $91.8k 0.01% Added +1.9k +1,870
74 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 2,3002.3k $80.3k $80.3k 0.01% Unchanged
75 Clear Point Advisors Inc. 0.05% of their portfolio MELVILLE, NY 1,5001.5k $52.4k $52.4k 0.05% First filing
76 UBS Group AG 0.00% of their portfolio ZURICH, V8 1,4941.5k $52.2k $52.2k 0.00% Reduced -839 -839
77 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 1,0201.0k $35.6k $35.6k 0.00% Reduced -120 -120
78 CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio KOKOMO, IN 1,0001.0k $34.9k $34.9k 0.00% Unchanged
79 Global Trust Asset Management, LLC 0.02% of their portfolio PALM BEACH GARDENS, FL 1,0001.0k $34.9k $34.9k 0.02% Unchanged
80 Orion Capital Management LLC 0.02% of their portfolio CORONADO, CA 940940 $32.8k $32.8k 0.02% Unchanged
81 WELLS FARGO & COMPANY/MN 0.00% of their portfolio SAN FRANCISCO, CA 920920 $32.1k $32.1k 0.00% New
82 Capital Analysts, LLC 0.00% of their portfolio FORT WASHINGTON, PA 674674 $24.0k $24.0k 0.00% Unchanged
83 Sound Income Strategies, LLC 0.00% of their portfolio FT LAUDERDALE, FL 220220 $7.7k $7.7k 0.00% Unchanged
84 US BANCORP \DE\ 0.00% of their portfolio MINNEAPOLIS, MN 6161 $2.1k $2.1k 0.00% New
85 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged