Vault-13

INNOVATOR ETFS TRUST PNOV

US EQTY PWR BUF · ETP · CUSIP 45782C573

151 institutional holders +9 vs Q4 2022
19,152,24919.2m shares reported held*
$608.9mreported value*
19 new 19 added 64 reduced 10 sold out net sold ≈ $12.7m (-418.3k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $31.79.

Trends to Q1 2023

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 81Q4 22: 142Q1 23: 151151Q3 22Q4 22Q1 23
Numbers
QuarterHolders
Q3 202281
Q4 2022142
Q1 2023151

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 115 bought or addedQ4 22: 16 cut or sold outQ4 22Q1 23: 38 bought or addedQ1 23: 74 cut or sold outQ1 23
Numbers
QuarterBought or addedCut or sold out
Q4 202211516
Q1 20233874

Biggest buyers

OLD MISSION CAPITAL LLC New +233,909+233.9k
CAPTRUST FINANCIAL ADVISORS New +159,966+160.0k
Penserra Capital Management LLC Added +71,880+71.9k
SUSQUEHANNA INTERNATIONAL GROUP, LLP New +36,387+36.4k
TOWNSQUARE CAPITAL LLC New +28,526+28.5k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC New +25,390+25.4k
Outlook Wealth Advisors, LLC New +23,310+23.3k
AE Wealth Management LLC Added +19,652+19.7k
INTEGRAL INVESTMENT ADVISORS, INC. New +17,435+17.4k
CHOREO, LLC New +15,412+15.4k

Biggest sellers

Cetera Investment Advisers Reduced -163,256-163.3k
Steward Financial Group LLC Reduced -158,649-158.6k
IFP Advisors, Inc Reduced -136,730-136.7k
MAI Capital Management Reduced -69,277-69.3k
OSAIC HOLDINGS, INC. Reduced -67,519-67.5k
CRA Financial Services, LLC Reduced -43,966-44.0k
ALLIANCEBERNSTEIN L.P. Reduced -43,863-43.9k
Better Money Decisions, LLC Sold out -42,708-42.7k
ROVIN CAPITAL /UT/ /ADV Sold out -37,106-37.1k
LaSalle St. Investment Advisors, LLC Sold out -31,673-31.7k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
Brookstone Capital Management 13G · institution new · filed 2026-01-06 5.2% new 1.2m≈ $55.3m 2026-01-06

Holders, Q1 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Stuart Chaussee & Associates, Inc. 60.18% of their portfolio BEVERLY HILLS, CA 5,574,8995.6m $177.3m $177.3m 60.18% Reduced -13.6k -13,600
2 ALLIANCEBERNSTEIN L.P. 0.07% of their portfolio NASHVILLE, TN 5,373,9005.4m $170.9m $170.9m 0.07% Reduced -43.9k -43,863
3 Penserra Capital Management LLC 0.36% of their portfolio ORINDA, CA 551,149551.1k $17.5m $17.5m 0.36% Added +71.9k +71,880
4 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 521,361521.4k $16.6m $16.6m 0.03% Reduced -18.4k -18,394
5 OSAIC HOLDINGS, INC. 0.03% of their portfolio SCOTTSDALE, AZ 504,543504.5k $16.0m $16.0m 0.03% Reduced -67.5k -67,519
6 LPL Financial LLC 0.01% of their portfolio FORT MILL, SC 295,445295.4k $9.4m $9.4m 0.01% Added +6.2k +6,198
7 Raymond James Financial Services Advisors, Inc. 0.02% of their portfolio ST. PETERSBURG, FL 254,885254.9k $8.1m $8.1m 0.02% Reduced -10.4k -10,353
8 Cetera Advisors LLC 0.13% of their portfolio DENVER, CO 238,155238.2k $7.6m $7.6m 0.13% Reduced -14.8k -14,821
9 OLD MISSION CAPITAL LLC 0.23% of their portfolio CHICAGO, IL 233,909233.9k $7.4m $7.4m 0.23% New
10 Steward Partners Investment Advisory, LLC 0.10% of their portfolio STAMFORD, CT 192,495192.5k $6.1m $6.1m 0.10% Unchanged
11 Brookstone Capital Management 0.11% of their portfolio WHEATON, IL 184,042184.0k $5.9m $5.9m 0.11% Reduced -30.3k -30,280
12 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 181,618181.6k $5.8m $5.8m 0.01% Reduced -24.9k -24,887
13 MAI Capital Management 0.09% of their portfolio INDEPENDENCE, OH 181,137181.1k $5.8m $5.8m 0.09% Reduced -69.3k -69,277
14 Beacon Pointe Advisors, LLC 0.09% of their portfolio NEWPORT BEACH, CA 161,871161.9k $5.1m $5.1m 0.09% Reduced -1.5k -1,543
15 Berkshire Money Management, Inc. 0.77% of their portfolio DALTON, MA 160,246160.2k $5.1m $5.1m 0.77% Added +2.5k +2,450
16 CAPTRUST FINANCIAL ADVISORS 0.02% of their portfolio RALEIGH, NC 159,966160.0k $5.1m $5.1m 0.02% New
17 LINCOLN NATIONAL CORP 0.10% of their portfolio RADNOR, PA 150,797150.8k $4.8m $4.8m 0.10% Reduced -19.7k -19,702
18 Keystone Wealth Services, LLC 1.92% of their portfolio PALM DESERT, CA 147,828147.8k $4.7m $4.7m 1.92% Reduced -8 -8
19 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 146,180146.2k $4.6m $4.6m 0.00% Reduced -1.2k -1,250
20 InterOcean Capital Group, LLC 0.14% of their portfolio NASHVILLE, TN 132,095132.1k $4.2m $4.2m 0.14% Added +2.7k +2,749
21 TRUIST FINANCIAL CORP 0.01% of their portfolio CHARLOTTE, NC 127,631127.6k $4.1m $4.1m 0.01% Reduced -11.9k -11,898
22 Janney Montgomery Scott LLC 0.02% of their portfolio PHILADELPHIA, PA 116,295116.3k $3.7m $3.7m 0.02% Reduced -2.8k -2,779
23 Bellwether Advisors, LLC 0.99% of their portfolio LINCOLN, NE 113,557113.6k $3.6m $3.6m 0.99% Reduced -996 -996
24 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 107,619107.6k $3.4m $3.4m 0.02% Reduced -13.4k -13,356
25 COLDSTREAM CAPITAL MANAGEMENT INC 0.11% of their portfolio BELLEVUE, WA 106,319106.3k $3.4m $3.4m 0.11% Added +305 +305
26 MML INVESTORS SERVICES, LLC 0.02% of their portfolio SPRINGFIELD, MA 98,86998.9k $3.1m $3.1m 0.02% Reduced -2.4k -2,358
27 Pillar Wealth Advisors, LLC 3.07% of their portfolio WESTTOWN, PA 96,76196.8k $3.1m $3.1m 3.07% Unchanged
28 AE Wealth Management LLC 0.02% of their portfolio TOPEKA, KS 93,29493.3k $3.0m $3.0m 0.02% Added +19.7k +19,652
29 GILL CAPITAL PARTNERS, LLC 1.31% of their portfolio DENVER, CO 92,21092.2k $2.9m $2.9m 1.31% Reduced -4.6k -4,636
30 CRA Financial Services, LLC 0.85% of their portfolio NORTHFIELD, NJ 90,39290.4k $2.9m $2.9m 0.85% Reduced -44.0k -43,966
31 NewEdge Advisors, LLC 0.03% of their portfolio NEW ORLEANS, LA 85,41585.4k $2.7m $2.7m 0.03% Reduced -3.7k -3,746
32 Cetera Advisor Networks LLC 0.02% of their portfolio EL SEGUNDO, CA 81,79281.8k $2.6m $2.6m 0.02% Reduced -5.8k -5,834
33 Advisory Alpha, LLC 0.16% of their portfolio HOLLAND, MI 77,13177.1k $2.5m $2.5m 0.16% Unchanged
34 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 69,62169.6k $2.2m $2.2m 0.02% Reduced -163.3k -163,256
35 OneDigital Investment Advisors LLC 0.05% of their portfolio OVERLAND PARK, KS 67,46267.5k $2.1m $2.1m 0.05% Reduced -11.5k -11,453
36 SFMG, LLC 0.23% of their portfolio PLANO, TX 67,17367.2k $2.1m $2.1m 0.23% Reduced -4.1k -4,121
37 CORNERSTONE ADVISORS ASSET MANAGEMENT, LLC 1.02% of their portfolio BETHLEHEM, PA 65,85465.9k $2.1m $2.1m 1.02% Unchanged
38 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 62,60662.6k $2.0m $2.0m 0.02% Reduced -1.1k -1,078
39 WPWealth LLP 0.89% of their portfolio FORT WORTH, TX 60,54960.5k $1.9m $1.9m 0.89% Reduced -28.9k -28,916
40 Forvis Mazars Wealth Advisors, LLC 0.06% of their portfolio Springfield, MO 59,56259.6k $1.9m $1.9m 0.06% Reduced -508 -508
41 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.56% of their portfolio BLUE BELL, PA 58,56558.6k $1.9m $1.9m 0.56% Reduced -70 -70
42 Financial Architects, Inc 0.29% of their portfolio MARLTON, NJ 57,25057.2k $1.8m $1.8m 0.29% Reduced -1.7k -1,696
43 MTM FINANCIAL GROUP, LLC 1.53% of their portfolio BETHLEHEM, PA 54,86054.9k $1.7m $1.7m 1.53% Unchanged
44 WEALTH ALLIANCE, LLC 0.26% of their portfolio MELLVILLE, NY 50,85950.9k $1.6m $1.6m 0.26% Unchanged
45 CORRADO ADVISORS, LLC 1.07% of their portfolio RAMSEY, NJ 50,54650.5k $1.6m $1.6m 1.07% Reduced -289 -289
46 Weaver Consulting Group 0.64% of their portfolio HUNTINGTON BEACH, CA 44,08644.1k $1.4m $1.4m 0.64% Unchanged
47 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 42,00842.0k $1.3m $1.3m 0.00% Added +9.6k +9,598
48 Steward Financial Group LLC 0.44% of their portfolio COLLEYVILLE, TX 41,78541.8k $1.3m $1.3m 0.44% Reduced -158.6k -158,649
49 John W. Brooker & Co., CPAs 0.88% of their portfolio OAKLAND, CA 41,64341.6k $1.3m $1.3m 0.88% Added +13.0k +12,985
50 Guild Investment Management, Inc. 2.03% of their portfolio WESTLAKE VILLAGE, CA 41,54041.5k $1.3m $1.3m 2.03% Reduced -3.9k -3,900
51 RETIREMENT INCOME SOLUTIONS, INC 0.38% of their portfolio ANN ARBOR, MI 41,49241.5k $1.3m $1.3m 0.38% Unchanged
52 CW Advisors, LLC 0.03% of their portfolio BOSTON, MA 40,64340.6k $1.3m $1.3m 0.03% Reduced -4.1k -4,065
53 BCS Wealth Management 0.57% of their portfolio JOHNSON CITY, TN 39,97140.0k $1.3m $1.3m 0.57% Reduced -2.9k -2,918
54 Truadvice, LLC 0.50% of their portfolio SARASOTA, FL 39,24839.2k $1.3m $1.3m 0.50% Reduced -66 -66
55 ATTICUS WEALTH MANAGEMENT, LLC 0.47% of their portfolio Palm Beach Gardens, FL 39,04739.0k $1.2m $1.2m 0.47% Unchanged
56 Cape Investment Advisory, Inc. 0.73% of their portfolio MCDONOUGH, GA 37,78037.8k $1.2m $1.2m 0.73% First filing
57 Crown Wealth Group, LLC 0.98% of their portfolio Charlotte, NC 36,98037.0k $1.2m $1.2m 0.98% Reduced -6.0k -6,029
58 IFP Advisors, Inc 0.04% of their portfolio TAMPA, FL 36,88736.9k $945.8k $945.8k 0.04% Reduced -136.7k -136,730
59 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 36,38736.4k $1.2m $1.2m 0.00% New
60 Global Strategic Investment Solutions, LLC 0.16% of their portfolio Scottsdale, AZ 35,98336.0k $1.1m $1.1m 0.16% Unchanged
61 Apollon Wealth Management, LLC 0.07% of their portfolio MOUNT PLEASANT, SC 35,90035.9k $1.1m $1.1m 0.07% Unchanged
62 Diligent Investors, LLC 0.34% of their portfolio REDLANDS, CA 34,80034.8k $1.1m $1.1m 0.34% Unchanged
63 Southland Equity Partners LLC 0.43% of their portfolio WILDWOOD, MO 34,37534.4k $1.1m $1.1m 0.43% Added +6.5k +6,544
64 Csenge Advisory Group 0.07% of their portfolio CLEARWATER, FL 32,62232.6k $1.0m $1.0m 0.07% Unchanged
65 Sugarloaf Wealth Management, LLC 0.25% of their portfolio DULUTH, GA 32,29232.3k $1.0m $1.0m 0.25% Unchanged
66 Lineweaver Wealth Advisors, LLC 0.31% of their portfolio VALLEY VIEW, OH 32,09132.1k $1.0m $1.0m 0.31% Reduced -9.7k -9,681
67 WEDBUSH SECURITIES INC 0.05% of their portfolio PASADENA, CA 31,55031.6k $1.0m $1.0m 0.05% Added +4.7k +4,711
68 Cardinal Point Capital Management ULC 0.30% of their portfolio TORONTO, A6 30,88030.9k $982.0k $982.0k 0.30% Unchanged
69 KFG WEALTH MANAGEMENT, LLC 0.67% of their portfolio GRANGER, IN 30,10530.1k $964.7k $964.7k 0.67% Reduced -9.0k -8,954
70 Castle Rock Wealth Management, LLC 0.33% of their portfolio WALNUT CREEK, CA 28,84928.8k $922.0k $922.0k 0.33% Unchanged
71 TOWNSQUARE CAPITAL LLC 0.02% of their portfolio Lehi, UT 28,52628.5k $907.1k $907.1k 0.02% New
72 Orion Capital Management LLC 0.56% of their portfolio CORONADO, CA 26,42826.4k $840.4k $840.4k 0.56% Unchanged
73 Koshinski Asset Management, Inc. 0.08% of their portfolio DECATUR, IL 26,22526.2k $834.0k $834.0k 0.08% Reduced -3.0k -3,016
74 RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio ST PETERSBURG, FL 25,43625.4k $808.9k $808.9k 0.00% Unchanged
75 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.01% of their portfolio PLYMOUTH, MN 25,39025.4k $807.4k $807.4k 0.01% New
76 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 23,54723.5k $748.8k $748.8k 0.01% Reduced -660 -660
77 Trek Financial, LLC 0.07% of their portfolio Scottsdale, AZ 23,43223.4k $745.1k $745.1k 0.07% Unchanged
78 Outlook Wealth Advisors, LLC 0.33% of their portfolio SHENANDOAH, TX 23,31023.3k $741.3k $741.3k 0.33% New
79 Bedel Financial Consulting, Inc. 0.18% of their portfolio INDIANAPOLIS, IN 23,25023.2k $739.4k $739.4k 0.18% Reduced -367 -367
80 Chicago Partners Investment Group LLC 0.04% of their portfolio CHICAGO, IL 23,19323.2k $743.2k $743.2k 0.04% Added +380 +380
81 Frisch Financial Group, Inc. 0.27% of their portfolio MELVILLE, NY 21,81121.8k $694.0k $694.0k 0.27% Added +6.3k +6,302
82 Focus Financial Network, Inc. 0.04% of their portfolio MINNEAPOLIS, MN 21,76121.8k $692.0k $692.0k 0.04% Unchanged
83 M Holdings Securities, Inc. 0.06% of their portfolio PORTLAND, OR 17,91817.9k $570.0k $570.0k 0.06% Unchanged
84 INTEGRAL INVESTMENT ADVISORS, INC. 0.40% of their portfolio TURLOCK, CA 17,43517.4k $554.4k $554.4k 0.40% New
85 Capital Analysts, LLC 0.03% of their portfolio FORT WASHINGTON, PA 17,08317.1k $543.0k $543.0k 0.03% Reduced -9.5k -9,505
86 BECK CAPITAL MANAGEMENT, LLC 0.23% of their portfolio AUSTIN, TX 17,02217.0k $541.3k $541.3k 0.23% Reduced -1.9k -1,890
87 Patriot Financial Group Insurance Agency, LLC 0.11% of their portfolio Westborough, MA 16,45216.5k $523.2k $523.2k 0.11% Reduced -200 -200
88 THOROUGHBRED FINANCIAL SERVICES, LLC 0.08% of their portfolio BRENTWOOD, TN 16,40516.4k $521.0k $521.0k 0.08% Reduced -1.0k -1,000
89 Ausdal Financial Partners, Inc. 0.07% of their portfolio Davenport, IA 15,89715.9k $505.5k $505.5k 0.07% Added +6.9k +6,923
90 CHOREO, LLC 0.02% of their portfolio ROCKFORD, IL 15,41215.4k $490.1k $490.1k 0.02% New
91 CITY HOLDING CO 0.09% of their portfolio CHARLESTON, WV 15,03015.0k $477.8k $477.8k 0.09% Reduced -3.1k -3,120
92 SageView Advisory Group, LLC 0.03% of their portfolio Newport Beach, CA 14,59914.6k $464.2k $464.2k 0.03% Unchanged
93 DHJJ Financial Advisors, Ltd. 0.25% of their portfolio NAPERVILLE, IL 14,44514.4k $459.4k $459.4k 0.25% Reduced -595 -595
94 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 13,96614.0k $444.1k $444.1k 0.00% Reduced -7 -7
95 Valtinson Bruner Financial Planning LLC 0.25% of their portfolio NEW BRIGHTON, MN 13,87413.9k $441.2k $441.2k 0.25% Unchanged
96 First Commonwealth Financial Corp /PA/ 0.16% of their portfolio Indiana, PA 13,80313.8k $438.9k $438.9k 0.16% Added +536 +536
97 Krilogy Financial LLC 0.04% of their portfolio ST. LOUIS, MO 13,68513.7k $435.2k $435.2k 0.04% Reduced -4.0k -4,050
98 Arax Advisory Partners 0.06% of their portfolio NEW YORK, NY 13,62313.6k $433.2k $433.2k 0.06% Reduced -75 -75
99 Archer Investment Corp 0.16% of their portfolio Carmel, IN 13,36013.4k $424.8k $424.8k 0.16% Reduced -33 -33
100 BENJAMIN F. EDWARDS & COMPANY, INC. 0.02% of their portfolio ST. LOUIS, MO 12,83112.8k $408.0k $408.0k 0.02% Reduced -353 -353