Vault-13

INNOVATOR ETFS TRUST PJAN

US EQTY PWR BUF · ETP · CUSIP 45782C508

151 institutional holders +20 vs Q4 2022
13,562,63413.6m shares reported held*
$448.3mreported value*
37 new 69 added 31 reduced 16 sold out net bought ≈ $61.3m (+1.8m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $33.05.

Trends to Q1 2023

Institutional holders

Managers reporting a position, each quarter

0100200Q3 22: 125Q4 22: 131Q1 23: 151151Q3 22Q4 22Q1 23
Numbers
QuarterHolders
Q3 2022125
Q4 2022131
Q1 2023151

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
2000200Q4 22: 55 bought or addedQ4 22: 61 cut or sold outQ4 22Q1 23: 106 bought or addedQ1 23: 47 cut or sold outQ1 23
Numbers
QuarterBought or addedCut or sold out
Q4 20225561
Q1 202310647

Biggest buyers

Strategic Wealth Partners Group, LLC New +217,652+217.7k
LINCOLN NATIONAL CORP Added +214,698+214.7k
COMMONWEALTH EQUITY SERVICES, LLC Added +150,222+150.2k
ENVESTNET ASSET MANAGEMENT INC Added +146,439+146.4k
MBL Wealth, LLC Added +120,296+120.3k
Compass Advisory Group LLC Added +114,003+114.0k
OSAIC HOLDINGS, INC. Added +93,983+94.0k
World Investment Advisors New +86,703+86.7k
Raymond James Financial Services Advisors, Inc. Added +83,032+83.0k
CRA Financial Services, LLC Added +72,896+72.9k

Biggest sellers

PERSONAL CFO SOLUTIONS, LLC Sold out -194,893-194.9k
Brookstone Capital Management Reduced -129,647-129.6k
WealthPLAN Partners, LLC Reduced -97,110-97.1k
HBK Sorce Advisory LLC Sold out -60,000-60.0k
WealthPlan Investment Management, LLC Reduced -55,113-55.1k
BCGM Wealth Management, LLC Reduced -38,403-38.4k
IFP Advisors, Inc Reduced -35,434-35.4k
Better Money Decisions, LLC Sold out -21,682-21.7k
Pillar Wealth Advisors, LLC Reduced -16,925-16.9k
WPWealth LLP Reduced -15,912-15.9k

Holders, Q1 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.05% of their portfolio NASHVILLE, TN 3,349,4893.3m $111.2m $111.2m 0.05% Added +65.9k +65,911
2 LINCOLN NATIONAL CORP 0.55% of their portfolio RADNOR, PA 794,901794.9k $26.4m $26.4m 0.55% Added +214.7k +214,698
3 COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio WALTHAM, MA 645,461645.5k $21.4m $21.4m 0.04% Added +150.2k +150,222
4 Penserra Capital Management LLC 0.36% of their portfolio ORINDA, CA 526,045526.0k $17.5m $17.5m 0.36% Added +68.6k +68,610
5 Southland Equity Partners LLC 6.11% of their portfolio WILDWOOD, MO 468,360468.4k $15.6m $15.6m 6.11% Reduced -12.5k -12,497
6 ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio Berwyn, PA 455,061455.1k $15.1m $15.1m 0.01% Added +146.4k +146,439
7 Compass Advisory Group LLC 7.79% of their portfolio MELVILLE, NY 401,692401.7k $13.3m $13.3m 7.79% Added +114.0k +114,003
8 OSAIC HOLDINGS, INC. 0.02% of their portfolio SCOTTSDALE, AZ 373,952374.0k $12.4m $12.4m 0.02% Added +94.0k +93,983
9 Forvis Mazars Wealth Advisors, LLC 0.37% of their portfolio Springfield, MO 341,986342.0k $11.4m $11.4m 0.37% Added +889 +889
10 CITY HOLDING CO 1.67% of their portfolio CHARLESTON, WV 280,135280.1k $9.3m $9.3m 1.67% Added +5.2k +5,230
11 IFP Advisors, Inc 0.30% of their portfolio TAMPA, FL 273,041273.0k $6.9m $6.9m 0.30% Reduced -35.4k -35,434
12 Strategic Wealth Partners Group, LLC 1.19% of their portfolio DEERFIELD, IL 217,652217.7k $7.2m $7.2m 1.19% New
13 MBL Wealth, LLC 1.12% of their portfolio CHARLOTTE, NC 215,357215.4k $7.2m $7.2m 1.12% Added +120.3k +120,296
14 Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio ST. PETERSBURG, FL 185,868185.9k $6.2m $6.2m 0.01% Added +83.0k +83,032
15 GILL CAPITAL PARTNERS, LLC 2.62% of their portfolio DENVER, CO 176,662176.7k $5.9m $5.9m 2.62% Reduced -1.9k -1,889
16 InterOcean Capital Group, LLC 0.19% of their portfolio NASHVILLE, TN 173,374173.4k $5.8m $5.8m 0.19% Added +7.7k +7,656
17 Bellwether Advisors, LLC 1.52% of their portfolio LINCOLN, NE 167,261167.3k $5.6m $5.6m 1.52% Reduced -577 -577
18 AE Wealth Management LLC 0.03% of their portfolio TOPEKA, KS 145,998146.0k $4.8m $4.8m 0.03% Added +23.9k +23,928
19 HighTower Advisors, LLC 0.01% of their portfolio CHICAGO, IL 133,908133.9k $4.4m $4.4m 0.01% Added +7.9k +7,945
20 CRA Financial Services, LLC 1.29% of their portfolio NORTHFIELD, NJ 130,976131.0k $4.3m $4.3m 1.29% Added +72.9k +72,896
21 Ameritas Advisory Services, LLC 0.21% of their portfolio Lincoln, NE 126,324126.3k $4.2m $4.2m 0.21% Added +1.2k +1,247
22 Beacon Pointe Advisors, LLC 0.07% of their portfolio NEWPORT BEACH, CA 119,006119.0k $4.0m $4.0m 0.07% Added +67.0k +66,996
23 Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio FAIRFIELD, IA 112,167112.2k $3.7m $3.7m 0.02% Added +7.2k +7,191
24 WealthPlan Investment Management, LLC 0.61% of their portfolio OMAHA, NE 106,467106.5k $3.5m $3.5m 0.61% Reduced -55.1k -55,113
25 CORRADO ADVISORS, LLC 2.20% of their portfolio RAMSEY, NJ 99,71899.7k $3.3m $3.3m 2.20% Added +9.0k +8,962
26 MML INVESTORS SERVICES, LLC 0.02% of their portfolio SPRINGFIELD, MA 95,03095.0k $3.2m $3.2m 0.02% Added +50.1k +50,097
27 Kestra Advisory Services, LLC 0.03% of their portfolio AUSTIN, TX 90,76190.8k $3.0m $3.0m 0.03% Added +29.9k +29,940
28 World Investment Advisors 0.60% of their portfolio LINCROFT, NJ 86,70386.7k $2.9m $2.9m 0.60% New
29 Elmwood Wealth Management, Inc. 1.30% of their portfolio BERKELEY, CA 83,00783.0k $2.8m $2.8m 1.30% Added +19.7k +19,652
30 Brookstone Capital Management 0.05% of their portfolio WHEATON, IL 80,15380.2k $2.7m $2.7m 0.05% Reduced -129.6k -129,647
31 MTM FINANCIAL GROUP, LLC 2.20% of their portfolio BETHLEHEM, PA 75,19175.2k $2.5m $2.5m 2.20% Added +16.0k +15,959
32 Cetera Advisor Networks LLC 0.02% of their portfolio EL SEGUNDO, CA 75,02175.0k $2.5m $2.5m 0.02% Added +11.1k +11,125
33 Atria Wealth Solutions, Inc. 0.04% of their portfolio NEW YORK, NY 74,35174.4k $2.5m $2.5m 0.04% Added +34.5k +34,542
34 CAPTRUST FINANCIAL ADVISORS 0.01% of their portfolio RALEIGH, NC 71,29071.3k $2.4m $2.4m 0.01% New
35 Nikulski Financial, Inc. 1.01% of their portfolio BETTENDORF, IA 68,61568.6k $2.3m $2.3m 1.01% Unchanged
36 Janney Montgomery Scott LLC 0.01% of their portfolio PHILADELPHIA, PA 68,58368.6k $2.3m $2.3m 0.01% Added +16.3k +16,309
37 MAI Capital Management 0.03% of their portfolio INDEPENDENCE, OH 65,15265.2k $2.2m $2.2m 0.03% Added +27.4k +27,356
38 WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV 0.75% of their portfolio BERMUDA RUN, NC 64,74964.7k $2.2m $2.2m 0.75% Reduced -366 -366
39 WealthPLAN Partners, LLC 0.24% of their portfolio OMAHA, NE 64,47064.5k $2.1m $2.1m 0.24% Reduced -97.1k -97,110
40 BCGM Wealth Management, LLC 1.07% of their portfolio LAFAYETTE, IN 63,85563.9k $2.1m $2.1m 1.07% Reduced -38.4k -38,403
41 Integrated Wealth Concepts LLC 0.04% of their portfolio WALTHAM, MA 63,30163.3k $2.1m $2.1m 0.04% Reduced -2.3k -2,335
42 Lineweaver Wealth Advisors, LLC 0.63% of their portfolio VALLEY VIEW, OH 61,27061.3k $2.0m $2.0m 0.63% Reduced -4.2k -4,153
43 Stratos Wealth Advisors, LLC 0.16% of their portfolio BEACHWOOD, OH 60,92560.9k $2.0m $2.0m 0.16% Added +8.0k +8,041
44 Alera Investment Advisors, LLC 0.46% of their portfolio DEERFIELD, IL 60,61960.6k $2.0m $2.0m 0.46% Reduced -3.0k -3,030
45 OneDigital Investment Advisors LLC 0.05% of their portfolio OVERLAND PARK, KS 60,44260.4k $2.0m $2.0m 0.05% Added +34.7k +34,709
46 Apollon Wealth Management, LLC 0.11% of their portfolio MOUNT PLEASANT, SC 56,20056.2k $1.9m $1.9m 0.11% Reduced -1.0k -1,000
47 WEALTH ALLIANCE, LLC 0.30% of their portfolio MELLVILLE, NY 55,36155.4k $1.8m $1.8m 0.30% Added +24.1k +24,115
48 Diligent Investors, LLC 0.54% of their portfolio REDLANDS, CA 52,55552.6k $1.7m $1.7m 0.54% Reduced -8.0k -8,000
49 Koshinski Asset Management, Inc. 0.16% of their portfolio DECATUR, IL 50,70950.7k $1.6m $1.6m 0.16% Reduced -215 -215
50 Advisory Services Network, LLC 0.04% of their portfolio ATLANTA, GA 47,39447.4k $1.6m $1.6m 0.04% Added +4.8k +4,801
51 KFG WEALTH MANAGEMENT, LLC 1.05% of their portfolio GRANGER, IN 45,31045.3k $1.5m $1.5m 1.05% Added +30.0k +29,981
52 BENJAMIN F. EDWARDS & COMPANY, INC. 0.06% of their portfolio ST. LOUIS, MO 45,29245.3k $1.5m $1.5m 0.06% Added +3.1k +3,125
53 Stuart Chaussee & Associates, Inc. 0.50% of their portfolio BEVERLY HILLS, CA 43,99544.0k $1.5m $1.5m 0.50% Added +3.5k +3,495
54 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 43,96544.0k $1.5m $1.5m 0.00% Added +11.6k +11,600
55 Orion Capital Management LLC 0.98% of their portfolio CORONADO, CA 43,85043.9k $1.5m $1.5m 0.98% Added +8.7k +8,676
56 Sugarloaf Wealth Management, LLC 0.36% of their portfolio DULUTH, GA 43,69043.7k $1.5m $1.5m 0.36% Added +7.0k +7,020
57 Sigma Planning Corp 0.05% of their portfolio ANN ARBOR, MI 42,74042.7k $1.4m $1.4m 0.05% Added +14.0k +14,040
58 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 41,11241.1k $1.4m $1.4m 0.00% Added +20.1k +20,112
59 AVANTAX ADVISORY SERVICES, INC. 0.02% of their portfolio DALLAS, TX 40,34940.3k $1.3m $1.3m 0.02% Added +8.2k +8,225
60 3EDGE Asset Management, LP 0.09% of their portfolio Naples, FL 34,44934.4k $1.1m $1.1m 0.09% New
61 BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.34% of their portfolio BLUE BELL, PA 34,12334.1k $1.1m $1.1m 0.34% New
62 HARBOUR INVESTMENTS, INC. 0.06% of their portfolio MADISON, WI 33,92533.9k $1.1m $1.1m 0.06% Added +5.4k +5,413
63 Focus Financial Network, Inc. 0.07% of their portfolio MINNEAPOLIS, MN 33,92533.9k $1.1m $1.1m 0.07% Added +6.3k +6,345
64 Belpointe Asset Management LLC 0.06% of their portfolio RENO, NV 33,59133.6k $1.1m $1.1m 0.06% Added +26.0k +25,966
65 AdvisorNet Financial, Inc 0.10% of their portfolio MINNETONKA, MN 32,57832.6k $1.1m $1.1m 0.10% Reduced -300 -300
66 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 32,51132.5k $1.1m $1.1m 0.00% Reduced -278 -278
67 Chicago Partners Investment Group LLC 0.06% of their portfolio CHICAGO, IL 32,07332.1k $1.1m $1.1m 0.06% Unchanged
68 CENTAURUS FINANCIAL, INC. 0.08% of their portfolio ANAHEIM, CA 31,35631.4k $1.0m $1.0m 0.08% New
69 Cypress Wealth Services, LLC 0.30% of their portfolio PALM DESERT, CA 30,90030.9k $1.0m $1.0m 0.30% Added +2.2k +2,223
70 Patriot Financial Group Insurance Agency, LLC 0.21% of their portfolio Westborough, MA 30,72230.7k $1.0m $1.0m 0.21% Added +5.4k +5,430
71 BCS Wealth Management 0.45% of their portfolio JOHNSON CITY, TN 30,07730.1k $999.0k $999.0k 0.45% Added +13.3k +13,326
72 Soltis Investment Advisors LLC 0.12% of their portfolio ST. GEORGE, UT 29,57329.6k $982.1k $982.1k 0.12% Reduced -2.4k -2,398
73 Parkside Investments, LLC 0.18% of their portfolio DEERFIELD, IL 28,75028.8k $954.8k $954.8k 0.18% Added +10.8k +10,750
74 Clay Northam Wealth Management, LLC 0.94% of their portfolio HUNTINGTON BEACH, CA 27,41527.4k $910.5k $910.5k 0.94% Added +4.3k +4,330
75 Cetera Advisors LLC 0.02% of their portfolio DENVER, CO 27,20927.2k $903.6k $903.6k 0.02% Added +1.2k +1,198
76 Sunbelt Securities, Inc. 0.14% of their portfolio HOUSTON, TX 26,41526.4k $870.4k $870.4k 0.14% Reduced -6.9k -6,927
77 Strategic Blueprint, LLC 0.09% of their portfolio ATLANTA, GA 26,31526.3k $873.9k $873.9k 0.09% Added +11.1k +11,075
78 Keystone Wealth Services, LLC 0.35% of their portfolio PALM DESERT, CA 25,97226.0k $862.5k $862.5k 0.35% Added +15.6k +15,565
79 Kathmere Capital Management, LLC 0.14% of their portfolio WAYNE, PA 25,87225.9k $859.2k $859.2k 0.14% Reduced -265 -265
80 CWM, LLC 0.01% of their portfolio OMAHA, NE 25,54825.5k $848.0k $848.0k 0.01% Added +24.9k +24,873
81 First City Capital Management, Inc. 0.50% of their portfolio SAVANNAH, GA 25,40025.4k $854.2k $854.2k 0.50% Unchanged
82 NewEdge Advisors, LLC 0.01% of their portfolio NEW ORLEANS, LA 24,13324.1k $801.5k $801.5k 0.01% New
83 Bedel Financial Consulting, Inc. 0.19% of their portfolio INDIANAPOLIS, IN 23,73823.7k $788.3k $788.3k 0.19% Reduced -100 -100
84 Ausdal Financial Partners, Inc. 0.11% of their portfolio Davenport, IA 23,40623.4k $777.3k $777.3k 0.11% Added +2.4k +2,379
85 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 23,14523.1k $768.6k $768.6k 0.00% Added +2.8k +2,768
86 INDEPENDENT FINANCIAL GROUP, LLC 0.06% of their portfolio SAN DIEGO, CA 23,08023.1k $766.5k $766.5k 0.06% Added +1.8k +1,800
87 WorthPointe, LLC 0.50% of their portfolio La Jolla, CA 22,50322.5k $747.3k $747.3k 0.50% Added +2.7k +2,742
88 Cambridge Advisors Inc. 0.19% of their portfolio OMAHA, NE 22,44222.4k $745.3k $745.3k 0.19% Reduced -270 -270
89 Valtinson Bruner Financial Planning LLC 0.40% of their portfolio NEW BRIGHTON, MN 20,95821.0k $696.0k $696.0k 0.40% Unchanged
90 AMERICAN ASSET MANAGEMENT INC. 0.73% of their portfolio Boca Raton, FL 20,68020.7k $686.8k $686.8k 0.73% New
91 Castle Rock Wealth Management, LLC 0.24% of their portfolio WALNUT CREEK, CA 20,32520.3k $680.7k $680.7k 0.24% Unchanged
92 Smith Anglin Financial, LLC 0.10% of their portfolio DALLAS, TX 20,11620.1k $668.1k $668.1k 0.10% New
93 Trek Financial, LLC 0.06% of their portfolio Scottsdale, AZ 19,73119.7k $655.3k $655.3k 0.06% Added +2.3k +2,320
94 ATTICUS WEALTH MANAGEMENT, LLC 0.25% of their portfolio Palm Beach Gardens, FL 19,35219.4k $642.7k $642.7k 0.25% New
95 RETIREMENT INCOME SOLUTIONS, INC 0.18% of their portfolio ANN ARBOR, MI 18,99319.0k $630.8k $630.8k 0.18% Added +2.4k +2,388
96 DHJJ Financial Advisors, Ltd. 0.34% of their portfolio NAPERVILLE, IL 18,92618.9k $628.5k $628.5k 0.34% Reduced -121 -121
97 Pinnacle Wealth Management Group, Inc. 0.53% of their portfolio PLYMOUTH, MI 18,48318.5k $613.8k $613.8k 0.53% Added +6.5k +6,500
98 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.06% of their portfolio CEDAR RAPIDS, IA 18,41918.4k $611.7k $611.7k 0.06% Added +700 +700
99 Cetera Investment Advisers 0.01% of their portfolio SCHAUMBURG, IL 18,35518.4k $609.6k $609.6k 0.01% Reduced -47 -47
100 Global Strategic Investment Solutions, LLC 0.09% of their portfolio Scottsdale, AZ 18,16918.2k $603.4k $603.4k 0.09% New