INNOVATOR ETFS TRUST PFEB
US EQTY PWR BUF · ETP · CUSIP 45782C417
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $29.22.
Trends to Q1 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 86 |
| Q4 2022 | 86 |
| Q1 2023 | 145 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 17 | 44 |
| Q1 2023 | 118 | 19 |
Biggest buyers
| ALLIANCEBERNSTEIN L.P. | Added | +1.9m |
| Gradient Investments LLC | New | +1.7m |
| OSAIC HOLDINGS, INC. | Added | +932.4k |
| Brookstone Capital Management | Added | +715.1k |
| Steward Financial Group LLC | New | +689.3k |
| Composition Wealth, LLC | New | +605.2k |
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +226.5k |
| MAI Capital Management | Added | +211.8k |
| Range Financial Group LLC | Added | +211.2k |
| Strategic Wealth Partners Group, LLC | New | +172.2k |
Biggest sellers
| Soltis Investment Advisors LLC | Sold out | -124.2k |
| IFP Advisors, Inc | Reduced | -112.0k |
| AE Wealth Management LLC | Reduced | -72.2k |
| Creative Planning | Sold out | -59.7k |
| Better Money Decisions, LLC | Sold out | -40.6k |
| INTEGRAL INVESTMENT ADVISORS, INC. | Sold out | -21.2k |
| TRUIST FINANCIAL CORP | Reduced | -18.4k |
| WealthPLAN Partners, LLC | Reduced | -8.6k |
| DFPG INVESTMENTS, LLC | Reduced | -7.0k |
| CITY HOLDING CO | Reduced | -5.6k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (3.6%, 2026-09-02)
Holders, Q1 2023
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio | 3.3m $97.5m | Added +1.9m |
| Gradient Investments LLC 1.39% of their portfolio | 1.7m $51.0m | New |
| OSAIC HOLDINGS, INC. 0.06% of their portfolio | 1.1m $32.8m | Added +932.4k |
| Brookstone Capital Management 0.51% of their portfolio | 890.6k $26.2m | Added +715.1k |
| Steward Financial Group LLC 6.71% of their portfolio | 689.3k $20.1m | New |
| Composition Wealth, LLC 0.57% of their portfolio | 605.2k $17.7m | New |
| COMMONWEALTH EQUITY SERVICES, LLC 0.04% of their portfolio | 588.2k $17.2m | Added +226.5k |
| Penserra Capital Management LLC 0.35% of their portfolio | 584.4k $17.1m | Added +76.2k |
| HFG Wealth Management, LLC 3.44% of their portfolio | 566.7k $16.6m | First filing |
| LINCOLN NATIONAL CORP 0.24% of their portfolio | 390.0k $11.4m | Added +80.0k |
| Range Financial Group LLC 5.02% of their portfolio | 262.6k $7.7m | Added +211.2k |
| MAI Capital Management 0.11% of their portfolio | 233.5k $6.8m | Added +211.8k |
| Strategic Wealth Partners Group, LLC 0.83% of their portfolio | 172.2k $5.0m | New |
| Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio | 171.2k $5.0m | Added +144.0k |
| STEPHENS INC /AR/ 0.09% of their portfolio | 168.2k $4.9m | New |
| Maltin Wealth Management, Inc. 3.18% of their portfolio | 150.9k $4.4m | New |
| Cetera Advisor Networks LLC 0.03% of their portfolio | 144.0k $4.2m | Added +31.9k |
| Belpointe Asset Management LLC 0.23% of their portfolio | 144.0k $4.2m | Added +143.2k |
| Southland Equity Partners LLC 1.62% of their portfolio | 141.1k $4.1m | Added +11.3k |
| Sigma Planning Corp 0.14% of their portfolio | 141.1k $4.1m | Added +52.3k |
| AE Wealth Management LLC 0.02% of their portfolio | 125.3k $3.7m | Reduced -72.2k |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 124.1k $3.6m | Added +55.0k |
| Forvis Mazars Wealth Advisors, LLC 0.11% of their portfolio | 115.2k $3.4m | Added +50.4k |
| Beacon Pointe Advisors, LLC 0.06% of their portfolio | 111.8k $3.3m | Added +34.3k |
| Bellwether Advisors, LLC 0.86% of their portfolio | 107.7k $3.1m | Added +402 |
| World Investment Advisors 0.65% of their portfolio | 105.8k $3.1m | New |
| Weaver Consulting Group 1.36% of their portfolio | 101.7k $3.0m | New |
| Janney Montgomery Scott LLC 0.01% of their portfolio | 99.9k $2.9m | Added +42.3k |
| MTM FINANCIAL GROUP, LLC 2.43% of their portfolio | 94.6k $2.8m | Reduced -4.2k |
| HighTower Advisors, LLC 0.01% of their portfolio | 91.1k $2.7m | Added +48.5k |
| Lineweaver Wealth Advisors, LLC 0.78% of their portfolio | 86.7k $2.5m | Added +35.1k |
| Kestra Advisory Services, LLC 0.03% of their portfolio | 84.2k $2.5m | Added +21.1k |
| Stratos Wealth Advisors, LLC 0.18% of their portfolio | 81.6k $2.4m | Added +10.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 75.3k $2.2m | Added +30.2k |
| Cetera Advisors LLC 0.03% of their portfolio | 71.8k $2.1m | Added +54.7k |
| BCS Wealth Management 0.94% of their portfolio | 71.4k $2.1m | Added +30.5k |
| WEALTHSOURCE PARTNERS, LLC 0.13% of their portfolio | 67.1k $2.0m | New |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.57% of their portfolio | 65.2k $1.9m | Added +60.6k |
| GILL CAPITAL PARTNERS, LLC 0.85% of their portfolio | 64.8k $1.9m | Added +11.9k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 63.3k $1.8m | Reduced -18.4k |
| OneDigital Investment Advisors LLC 0.04% of their portfolio | 63.1k $1.8m | Added +51.1k |
| Cetera Investment Advisers 0.01% of their portfolio | 57.9k $1.7m | New |
| HBW ADVISORY SERVICES LLC 0.39% of their portfolio | 53.4k $1.6m | New |
| Castle Rock Wealth Management, LLC 0.55% of their portfolio | 51.9k $1.5m | Added +9.9k |
| Sequoia Financial Advisors, LLC 0.03% of their portfolio | 51.6k $1.5m | New |
| WorthPointe, LLC 1.00% of their portfolio | 50.8k $1.5m | New |
| Global Strategic Investment Solutions, LLC 0.21% of their portfolio | 49.2k $1.4m | New |
| InterOcean Capital Group, LLC 0.05% of their portfolio | 48.7k $1.4m | Added +9.8k |
| Visionary Wealth Advisors 0.12% of their portfolio | 47.8k $1.4m | Added +37.3k |
| First Commonwealth Financial Corp /PA/ 0.49% of their portfolio | 46.7k $1.4m | Reduced -1.4k |
| McAlister, Sweet & Associates, Inc. 1.45% of their portfolio | 45.1k $1.3m | New |
| KFG WEALTH MANAGEMENT, LLC 0.85% of their portfolio | 41.7k $1.2m | Added +26.6k |
| EVERMAY WEALTH MANAGEMENT LLC 0.22% of their portfolio | 37.0k $1.1m | New |
| AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio | 36.9k $1.1m | Added +11.2k |
| CORRADO ADVISORS, LLC 0.70% of their portfolio | 36.2k $1.1m | Added +32.2k |
| WEALTH ALLIANCE, LLC 0.16% of their portfolio | 34.4k $1.0m | Added +22.4k |
| Apollon Wealth Management, LLC 0.06% of their portfolio | 33.7k $985.1k | Unchanged |
| Cape Investment Advisory, Inc. 0.58% of their portfolio | 32.6k $952.9k | First filing |
| Keystone Wealth Services, LLC 0.37% of their portfolio | 31.1k $909.2k | New |
| Sutton Wealth Advisors Inc. 0.47% of their portfolio | 30.3k $886.3k | Added +3.5k |
| Patriot Financial Group Insurance Agency, LLC 0.17% of their portfolio | 29.0k $848.7k | Added +7.8k |
| DFPG INVESTMENTS, LLC 0.09% of their portfolio | 28.1k $821.7k | Reduced -7.0k |
| Kingsview Wealth Management, LLC 0.03% of their portfolio | 27.9k $814.4k | New |
| BROWN BROTHERS HARRIMAN & CO 0.01% of their portfolio | 25.6k $748.3k | New |
| Cerity Partners LLC 0.00% of their portfolio | 25.3k $739.3k | Added +6.3k |
| ATTICUS WEALTH MANAGEMENT, LLC 0.28% of their portfolio | 25.0k $729.8k | New |
| Advisory Services Network, LLC 0.02% of their portfolio | 24.9k $727.5k | Added +6.5k |
| John W. Brooker & Co., CPAs 0.48% of their portfolio | 24.7k $727.7k | New |
| ASSET MANAGEMENT CORP /IL/ /ADV 0.56% of their portfolio | 24.5k $717.0k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 24.1k $703.0k | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 23.4k $684.0k | New |
| Chicago Partners Investment Group LLC 0.04% of their portfolio | 21.8k $640.8k | Added +10.3k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 21.8k $636.5k | New |
| Diligent Investors, LLC 0.19% of their portfolio | 21.0k $614.8k | New |
| Betterment LLC 0.00% of their portfolio | 20.8k $607.0k | New |
| Bedel Financial Consulting, Inc. 0.13% of their portfolio | 18.6k $544.7k | Reduced -400 |
| Mariner, LLC 0.00% of their portfolio | 18.0k $527.0k | Added +2.7k |
| MILESTONE ASSET MANAGEMENT, LLC 0.30% of their portfolio | 18.0k $526.2k | New |
| BCGM Wealth Management, LLC 0.26% of their portfolio | 17.8k $521.2k | Added +1.9k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 17.7k $518.2k | New |
| BENJAMIN F. EDWARDS & COMPANY, INC. 0.02% of their portfolio | 17.4k $510.0k | Added +4.3k |
| Accuvest Global Advisors 0.23% of their portfolio | 17.1k $499.0k | New |
| Valmark Advisers, Inc. 0.01% of their portfolio | 16.9k $493.2k | Added +4.2k |
| IFP Advisors, Inc 0.02% of their portfolio | 16.7k $411.4k | Reduced -112.0k |
| Atria Wealth Solutions, Inc. 0.01% of their portfolio | 16.7k $486.9k | New |
| NewEdge Advisors, LLC 0.01% of their portfolio | 16.5k $482.5k | New |
| B. Riley Wealth Advisors, Inc. 0.01% of their portfolio | 15.7k $460.3k | New |
| Cardinal Point Capital Management ULC 0.14% of their portfolio | 15.5k $452.8k | New |
| Valtinson Bruner Financial Planning LLC 0.26% of their portfolio | 15.4k $450.1k | New |
| CWM, LLC 0.00% of their portfolio | 15.3k $448.0k | New |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 15.3k $446.7k | Added +14.8k |
| Orion Capital Management LLC 0.29% of their portfolio | 15.0k $438.4k | Added +13.5k |
| Focus Financial Network, Inc. 0.03% of their portfolio | 14.7k $429.1k | New |
| Firestone Capital Management 0.15% of their portfolio | 14.4k $420.2k | New |
| CRA Financial Services, LLC 0.12% of their portfolio | 14.1k $412.6k | New |
| Spire Wealth Management 0.02% of their portfolio | 13.9k $407.3k | New |
| MONEY CONCEPTS CAPITAL CORP 0.01% of their portfolio | 13.8k $141.3k | Added +10.8k |
| SILVER OAK SECURITIES, INCORPORATED 0.06% of their portfolio | 13.2k $386.0k | New |
| Trek Financial, LLC 0.04% of their portfolio | 13.1k $382.5k | New |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.04% of their portfolio | 12.6k $367.6k | New |