INNOVATOR ETFS TRUST UMAR
US EQT ULTRA BF · ETP · CUSIP 45782C375
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $39.74.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 27 |
| Q4 2022 | 34 |
| Q1 2023 | 43 |
| Q2 2023 | 34 |
| Q3 2023 | 38 |
| Q4 2023 | 36 |
| Q1 2024 | 54 |
| Q2 2024 | 65 |
| Q3 2024 | 57 |
| Q4 2024 | 59 |
| Q1 2025 | 69 |
| Q2 2025 | 73 |
| Q3 2025 | 69 |
| Q4 2025 | 71 |
| Q1 2026 | 82 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 33 | 15 |
| Q3 2024 | 14 | 36 |
| Q4 2024 | 9 | 31 |
| Q1 2025 | 39 | 24 |
| Q2 2025 | 34 | 21 |
| Q3 2025 | 18 | 37 |
| Q4 2025 | 11 | 43 |
| Q1 2026 | 47 | 24 |
Biggest buyers
| Caliber Wealth Management, LLC / KS | New | +138.6k |
| RAYMOND JAMES FINANCIAL INC | Added | +69.4k |
| KFG WEALTH MANAGEMENT, LLC | Added | +63.5k |
| Kestra Advisory Services, LLC | Added | +52.9k |
| Kellett Wealth Advisors, LLC | New | +47.9k |
| Berger Financial Group, Inc | Added | +27.1k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +18.2k |
| Arax Advisory Partners | Added | +16.1k |
| RIVERCHASE WEALTH MANAGEMENT, LLC | New | +15.7k |
| Lantz Financial LLC | Added | +11.5k |
Biggest sellers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -28.7k |
| OLD MISSION CAPITAL LLC | Reduced | -21.6k |
| TRUIST FINANCIAL CORP | Reduced | -16.7k |
| MGO ONE SEVEN LLC | Reduced | -14.1k |
| BCS Wealth Management | Reduced | -10.7k |
| WealthPLAN Partners, LLC | Reduced | -8.1k |
| Spire Wealth Management | Reduced | -6.3k |
| Hiley Hunt Wealth Management | Sold out | -5.1k |
| WealthPlan Investment Management, LLC | Reduced | -4.4k |
| Chicago Partners Investment Group LLC | Reduced | -3.2k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.9%, 2026-09-02)
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Lantz Financial LLC 1.69% of their portfolio | 205.4k $8.2m | Added +11.5k |
| KFG WEALTH MANAGEMENT, LLC 0.99% of their portfolio | 192.3k $7.6m | Added +63.5k |
| MGO ONE SEVEN LLC 0.14% of their portfolio | 172.1k $6.8m | Reduced -14.1k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.33% of their portfolio | 145.4k $5.8m | Added +8.0k |
| Caliber Wealth Management, LLC / KS 0.60% of their portfolio | 138.6k $5.5m | New |
| Kestra Advisory Services, LLC 0.02% of their portfolio | 130.0k $5.2m | Added +52.9k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 109.1k $4.3m | Added +69.4k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 94.3k $3.7m | Added +11.2k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 90.3k $3.6m | Added +8.7k |
| CENTRAL VALLEY ADVISORS, LLC 0.84% of their portfolio | 77.1k $3.1m | Added +8.7k |
| Cetera Investment Advisers 0.00% of their portfolio | 62.6k $2.5m | Added +2.4k |
| Berger Financial Group, Inc 0.13% of their portfolio | 57.9k $2.3m | Added +27.1k |
| Kellett Wealth Advisors, LLC 1.03% of their portfolio | 47.9k $1.9m | New |
| WealthPlan Investment Management, LLC 0.09% of their portfolio | 39.6k $1.6m | Reduced -4.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 38.2k $1.5m | Added +18.2k |
| Spire Wealth Management 0.05% of their portfolio | 35.3k $1.4m | Reduced -6.3k |
| MBL Wealth, LLC 0.09% of their portfolio | 30.9k $1.2m | Added +1.2k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 28.6k $1.1m | Reduced -16.7k |
| Archer Investment Corp 0.21% of their portfolio | 24.6k $975.9k | Added +1.2k |
| Brookstone Capital Management 0.01% of their portfolio | 24.4k $968.3k | Reduced -626 |
| FIDUCIARY FINANCIAL GROUP, LLC 0.12% of their portfolio | 22.8k $905.1k | Reduced -930 |
| Impact Partnership Wealth, LLC 0.11% of their portfolio | 22.5k $893.0k | Reduced -564 |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 22.3k $884.9k | Added +203 |
| IMG Wealth Management, Inc. 0.54% of their portfolio | 21.3k $846.9k | Added +250 |
| Kovack Advisors, Inc. 0.05% of their portfolio | 21.3k $846.4k | Reduced -2.0k |
| Wood Tarver Financial Group, LLC 0.21% of their portfolio | 19.1k $758.0k | Unchanged |
| Arete Wealth Advisors, LLC 0.06% of their portfolio | 19.0k $755.9k | Reduced -350 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 18.8k $745.0k | Added +308 |
| Advisory Services Network, LLC 0.01% of their portfolio | 17.7k $703.4k | Added +9.6k |
| Ausdal Financial Partners, Inc. 0.03% of their portfolio | 17.1k $679.0k | Added +454 |
| WEDBUSH SECURITIES INC 0.02% of their portfolio | 16.5k $657.0k | Unchanged |
| Arax Advisory Partners 0.02% of their portfolio | 16.5k $655.7k | Added +16.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 16.3k $648.8k | Reduced -28.7k |
| WealthPLAN Partners, LLC 0.12% of their portfolio | 15.9k $631.9k | Reduced -8.1k |
| RIVERCHASE WEALTH MANAGEMENT, LLC 0.32% of their portfolio | 15.7k $623.3k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 15.1k $598.2k | Added +3.9k |
| Ballast Rock Private Wealth LLC 0.32% of their portfolio | 14.5k $576.2k | Added +497 |
| SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio | 13.5k $536.1k | Added +1.5k |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 13.5k $534.6k | Reduced -21.6k |
| LPL Financial LLC 0.00% of their portfolio | 11.6k $460.6k | Reduced -315 |
| Focus Partners Wealth 0.00% of their portfolio | 11.6k $460.1k | Unchanged |
| Trek Financial, LLC 0.02% of their portfolio | 11.3k $449.6k | Reduced -400 |
| CRA Financial Services, LLC 0.06% of their portfolio | 11.3k $447.3k | Added +500 |
| Sound Portfolio Advisors, LLC 0.36% of their portfolio | 11.2k $443.7k | Reduced -1.2k |
| Blue Sky Capital Consultants Group, Inc. 0.21% of their portfolio | 11.1k $440.6k | Added +1.4k |
| BCS Wealth Management 0.09% of their portfolio | 10.7k $425.9k | Reduced -10.7k |
| Strategic Blueprint, LLC 0.02% of their portfolio | 9.8k $390.8k | Unchanged |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 8.4k $348.0k | Reduced -3.2k |
| Retirement Planning Group, LLC 0.01% of their portfolio | 8.3k $330.0k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 8.0k $317.8k | Added +51 |
| Integrity Advisory Solutions, LLC 0.04% of their portfolio | 7.7k $307.0k | New |
| NewCorp Financial Services, Inc. 0.26% of their portfolio | 7.5k $299.3k | New |
| Allie Family Office LLC 0.13% of their portfolio | 7.5k $296.3k | New |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 7.2k $286.9k | Added +2.7k |
| GUARDIAN WEALTH ADVISORS, LLC / NC 0.02% of their portfolio | 7.2k $286.9k | New |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 7.2k $285.0k | Added +5.0k |
| SILVER OAK SECURITIES, INCORPORATED 0.02% of their portfolio | 7.1k $281.4k | Unchanged |
| Occidental Asset Management, LLC 0.03% of their portfolio | 6.8k $271.6k | Added +616 |
| BFI Wealth Solutions, LLC 0.25% of their portfolio | 6.6k $263.6k | Unchanged |
| Savvy Advisors, Inc. 0.01% of their portfolio | 6.5k $259.6k | Added +647 |
| Advance Capital Management, Inc. 0.01% of their portfolio | 6.5k $258.7k | Reduced -3.0k |
| Golden Reserve Retirement LLC 0.05% of their portfolio | 5.9k $234.5k | Unchanged |
| MILESTONE ASSET MANAGEMENT, LLC 0.04% of their portfolio | 5.6k $222.8k | Reduced -99 |
| LaSalle St. Investment Advisors, LLC 0.03% of their portfolio | 5.4k $213.8k | Reduced -149 |
| Three Seasons Wealth, LLC 0.08% of their portfolio | 5.2k $207.3k | New |
| SIGNATUREFD, LLC 0.00% of their portfolio | 4.9k $195.6k | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 4.5k $175.7k | New |
| DHJJ Financial Advisors, Ltd. 0.05% of their portfolio | 3.9k $155.5k | Added +3.3k |
| WealthShield Partners, LLC 0.01% of their portfolio | 3.3k $132.9k | Added +1.5k |
| Financial Network Wealth Advisors LLC 0.13% of their portfolio | 3.1k $125.0k | Unchanged |
| MAI Capital Management 0.00% of their portfolio | 1.9k $75.9k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.5k $58.9k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 1.3k $51.6k | Added +211 |
| MORGAN STANLEY 0.00% of their portfolio | 1.3k $51.6k | Unchanged |
| TopTier Wealth Management, LLC 0.03% of their portfolio | 1.2k $47.1k | New |
| Ashton Thomas Private Wealth, LLC 0.00% of their portfolio | 807 $32.1k | New |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 483 $19.2k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 476 $18.9k | New |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 407 $16.2k | Reduced -290 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 370 $14.7k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 361 $14.3k | Added +146 |
| Larson Financial Group LLC 0.00% of their portfolio | 175 $7.0k | Unchanged |