INNOVATOR ETFS TRUST UMAR
US EQT ULTRA BF · ETP · CUSIP 45782C375
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $39.95.
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 27 |
| Q4 2022 | 34 |
| Q1 2023 | 43 |
| Q2 2023 | 34 |
| Q3 2023 | 38 |
| Q4 2023 | 36 |
| Q1 2024 | 54 |
| Q2 2024 | 65 |
| Q3 2024 | 57 |
| Q4 2024 | 59 |
| Q1 2025 | 69 |
| Q2 2025 | 73 |
| Q3 2025 | 69 |
| Q4 2025 | 71 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 39 | 13 |
| Q2 2024 | 33 | 15 |
| Q3 2024 | 14 | 36 |
| Q4 2024 | 9 | 31 |
| Q1 2025 | 39 | 24 |
| Q2 2025 | 34 | 21 |
| Q3 2025 | 18 | 37 |
| Q4 2025 | 11 | 43 |
Biggest buyers
| OLD MISSION CAPITAL LLC | New | +35.1k |
| Kovack Advisors, Inc. | New | +23.3k |
| BCS Wealth Management | Added | +10.7k |
| Foundations Investment Advisors, LLC | Added | +6.8k |
| Savvy Advisors, Inc. | New | +5.9k |
| IMG Wealth Management, Inc. | Added | +2.5k |
| ROYAL BANK OF CANADA | New | +1.5k |
| Aptus Capital Advisors, LLC | Added | +825 |
| Arax Advisory Partners | New | +411 |
| Advance Capital Management, Inc. | Added | +227 |
Biggest sellers
| Brookstone Capital Management | Reduced | -1.5m |
| WealthPlan Investment Management, LLC | Reduced | -248.6k |
| MGO ONE SEVEN LLC | Reduced | -50.5k |
| WealthPLAN Partners, LLC | Reduced | -46.5k |
| KFG WEALTH MANAGEMENT, LLC | Reduced | -17.9k |
| CITADEL ADVISORS LLC | Sold out | -14.1k |
| Meridian Wealth Management, LLC | Sold out | -13.9k |
| Spire Wealth Management | Reduced | -12.3k |
| Arkadios Wealth Advisors | Sold out | -11.1k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | Reduced | -10.0k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (0.9%, 2026-09-02)
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| Lantz Financial LLC 1.63% of their portfolio | 193.9k $7.7m | Reduced -1.2k |
| MGO ONE SEVEN LLC 0.15% of their portfolio | 186.3k $7.4m | Reduced -50.5k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.33% of their portfolio | 137.4k $5.5m | Reduced -10.0k |
| KFG WEALTH MANAGEMENT, LLC 0.69% of their portfolio | 128.8k $5.1m | Reduced -17.9k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 83.1k $3.3m | Reduced -2.7k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 81.6k $3.3m | Reduced -5.3k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 77.2k $3.1m | Reduced -296 |
| CENTRAL VALLEY ADVISORS, LLC 0.82% of their portfolio | 68.4k $2.7m | Reduced -280 |
| Cetera Investment Advisers 0.00% of their portfolio | 60.3k $2.4m | Reduced -1.4k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 45.3k $1.8m | Reduced -182 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 45.0k $1.8m | Reduced -2.9k |
| WealthPlan Investment Management, LLC 0.11% of their portfolio | 44.0k $1.8m | Reduced -248.6k |
| Spire Wealth Management 0.06% of their portfolio | 41.6k $1.7m | Reduced -12.3k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 39.7k $1.6m | Reduced -5.4k |
| OLD MISSION CAPITAL LLC 0.05% of their portfolio | 35.1k $1.4m | New |
| Berger Financial Group, Inc 0.07% of their portfolio | 30.8k $1.2m | Unchanged |
| MBL Wealth, LLC 0.10% of their portfolio | 29.7k $1.2m | Reduced -500 |
| Brookstone Capital Management 0.01% of their portfolio | 25.0k $998.4k | Reduced -1.5m |
| WealthPLAN Partners, LLC 0.14% of their portfolio | 24.0k $959.7k | Reduced -46.5k |
| FIDUCIARY FINANCIAL GROUP, LLC 0.13% of their portfolio | 23.7k $947.0k | Unchanged |
| Archer Investment Corp 0.21% of their portfolio | 23.4k $933.2k | Reduced -437 |
| Kovack Advisors, Inc. 0.04% of their portfolio | 23.3k $930.5k | New |
| Impact Partnership Wealth, LLC 0.12% of their portfolio | 23.0k $920.2k | Reduced -593 |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 22.1k $881.5k | Added +6.8k |
| BCS Wealth Management 0.09% of their portfolio | 21.4k $856.4k | Added +10.7k |
| IMG Wealth Management, Inc. 0.53% of their portfolio | 21.1k $841.3k | Added +2.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 20.0k $799.0k | Reduced -1.8k |
| Arete Wealth Advisors, LLC 0.05% of their portfolio | 19.4k $774.7k | Reduced -286 |
| Wood Tarver Financial Group, LLC 0.21% of their portfolio | 19.1k $762.0k | Unchanged |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 18.4k $737.0k | Reduced -150 |
| Ausdal Financial Partners, Inc. 0.03% of their portfolio | 16.6k $664.5k | Reduced -25 |
| WEDBUSH SECURITIES INC 0.02% of their portfolio | 16.5k $660.0k | Unchanged |
| Ballast Rock Private Wealth LLC 0.35% of their portfolio | 14.0k $559.4k | First filing |
| Sound Portfolio Advisors, LLC 0.41% of their portfolio | 12.3k $492.1k | First filing |
| SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio | 12.0k $477.6k | Reduced -2.2k |
| LPL Financial LLC 0.00% of their portfolio | 11.9k $475.6k | Reduced -3.7k |
| Trek Financial, LLC 0.03% of their portfolio | 11.7k $467.9k | Unchanged |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 11.6k $468.3k | Unchanged |
| Focus Partners Wealth 0.00% of their portfolio | 11.6k $462.5k | Unchanged |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 11.2k $446.3k | Unchanged |
| CRA Financial Services, LLC 0.06% of their portfolio | 10.8k $429.7k | Reduced -2.2k |
| Strategic Blueprint, LLC 0.02% of their portfolio | 9.8k $392.8k | Reduced -493 |
| Blue Sky Capital Consultants Group, Inc. 0.17% of their portfolio | 9.7k $388.5k | Unchanged |
| Advance Capital Management, Inc. 0.02% of their portfolio | 9.6k $381.7k | Added +227 |
| Retirement Planning Group, LLC 0.01% of their portfolio | 8.3k $331.7k | Reduced -251 |
| Advisory Services Network, LLC 0.00% of their portfolio | 8.1k $323.2k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 7.9k $317.4k | Reduced -117 |
| SILVER OAK SECURITIES, INCORPORATED 0.02% of their portfolio | 7.1k $283.3k | Reduced -125 |
| BFI Wealth Solutions, LLC 0.25% of their portfolio | 6.6k $263.7k | First filing |
| Occidental Asset Management, LLC 0.03% of their portfolio | 6.2k $248.4k | Unchanged |
| Golden Reserve Retirement LLC 0.04% of their portfolio | 5.9k $235.7k | Unchanged |
| Savvy Advisors, Inc. 0.01% of their portfolio | 5.9k $235.1k | New |
| MILESTONE ASSET MANAGEMENT, LLC 0.04% of their portfolio | 5.7k $227.9k | Reduced -1.3k |
| LaSalle St. Investment Advisors, LLC 0.04% of their portfolio | 5.5k $220.0k | Unchanged |
| Hiley Hunt Wealth Management 0.09% of their portfolio | 5.1k $202.4k | Reduced -1.0k |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 4.5k $178.8k | Added +825 |
| Financial Network Wealth Advisors LLC 0.13% of their portfolio | 3.1k $125.7k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 2.2k $86.5k | Unchanged |
| WealthShield Partners, LLC 0.01% of their portfolio | 1.8k $71.9k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 1.5k $60.0k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.5k $59.2k | Reduced -296 |
| MORGAN STANLEY 0.00% of their portfolio | 1.3k $51.9k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 1.1k $43.4k | Reduced -1.3k |
| Keating Financial Advisory Services, Inc. 0.00% of their portfolio | 697 $27.8k | First filing |
| DHJJ Financial Advisors, Ltd. 0.01% of their portfolio | 570 $22.8k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 483 $19.3k | Unchanged |
| Arax Advisory Partners 0.00% of their portfolio | 411 $16.4k | New |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 370 $14.8k | Reduced -2.2k |
| UBS Group AG 0.00% of their portfolio | 215 $8.6k | Reduced -173 |
| Larson Financial Group LLC 0.00% of their portfolio | 175 $7.0k | Unchanged |
| PNC Financial Services Group, Inc. 0.00% of their portfolio | 164 $6.6k | New |