Vault-13

INNOVATOR ETFS TRUST UMAR

US EQT ULTRA BF · ETP · CUSIP 45782C375

71 institutional holders +2 vs Q3 2025
1,873,6731.9m shares reported held*
$74.9mreported value*
6 new 5 added 36 reduced 7 sold out net sold ≈ $77.5m (-1.9m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $39.95.

Trends to Q4 2025

Institutional holders

Managers reporting a position, each quarter

0255075Q3 22: 27Q4 22: 34Q1 23: 43Q2 23: 34Q3 23: 38Q4 23: 36Q1 24: 54Q2 24: 65Q3 24: 57Q4 24: 59Q1 25: 69Q2 25: 73Q3 25: 69Q4 25: 7171Q3 22Q2 23Q1 24Q4 24Q4 25
Numbers
QuarterHolders
Q3 202227
Q4 202234
Q1 202343
Q2 202334
Q3 202338
Q4 202336
Q1 202454
Q2 202465
Q3 202457
Q4 202459
Q1 202569
Q2 202573
Q3 202569
Q4 202571

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
50050Q1 24: 39 bought or addedQ1 24: 13 cut or sold outQ2 24: 33 bought or addedQ2 24: 15 cut or sold outQ2 24Q3 24: 14 bought or addedQ3 24: 36 cut or sold outQ4 24: 9 bought or addedQ4 24: 31 cut or sold outQ4 24Q1 25: 39 bought or addedQ1 25: 24 cut or sold outQ2 25: 34 bought or addedQ2 25: 21 cut or sold outQ2 25Q3 25: 18 bought or addedQ3 25: 37 cut or sold outQ4 25: 11 bought or addedQ4 25: 43 cut or sold outQ4 25
Numbers
QuarterBought or addedCut or sold out
Q1 20243913
Q2 20243315
Q3 20241436
Q4 2024931
Q1 20253924
Q2 20253421
Q3 20251837
Q4 20251143

Biggest buyers

OLD MISSION CAPITAL LLC New +35,051+35.1k
Kovack Advisors, Inc. New +23,292+23.3k
BCS Wealth Management Added +10,718+10.7k
Foundations Investment Advisors, LLC Added +6,767+6.8k
Savvy Advisors, Inc. New +5,886+5.9k
IMG Wealth Management, Inc. Added +2,539+2.5k
ROYAL BANK OF CANADA New +1,495+1.5k
Aptus Capital Advisors, LLC Added +825+825
Arax Advisory Partners New +411+411
Advance Capital Management, Inc. Added +227+227

Biggest sellers

Brookstone Capital Management Reduced -1,530,891-1.5m
WealthPlan Investment Management, LLC Reduced -248,575-248.6k
MGO ONE SEVEN LLC Reduced -50,550-50.5k
WealthPLAN Partners, LLC Reduced -46,546-46.5k
KFG WEALTH MANAGEMENT, LLC Reduced -17,907-17.9k
CITADEL ADVISORS LLC Sold out -14,099-14.1k
Meridian Wealth Management, LLC Sold out -13,941-13.9k
Spire Wealth Management Reduced -12,342-12.3k
Arkadios Wealth Advisors Sold out -11,143-11.1k
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors Reduced -10,004-10.0k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (0.9%, 2026-09-02)

Holders, Q4 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Lantz Financial LLC 1.63% of their portfolio NAPERVILLE, IL 193,935193.9k $7.7m $7.7m 1.63% Reduced -1.2k -1,229
2 MGO ONE SEVEN LLC 0.15% of their portfolio Beachwood, OH 186,285186.3k $7.4m $7.4m 0.15% Reduced -50.5k -50,550
3 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.33% of their portfolio Westlake, OH 137,406137.4k $5.5m $5.5m 0.33% Reduced -10.0k -10,004
4 KFG WEALTH MANAGEMENT, LLC 0.69% of their portfolio GRANGER, IN 128,794128.8k $5.1m $5.1m 0.69% Reduced -17.9k -17,907
5 COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio WALTHAM, MA 83,08983.1k $3.3m $3.3m 0.00% Reduced -2.7k -2,662
6 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 81,58381.6k $3.3m $3.3m 0.00% Reduced -5.3k -5,283
7 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 77,17477.2k $3.1m $3.1m 0.01% Reduced -296 -296
8 CENTRAL VALLEY ADVISORS, LLC 0.82% of their portfolio SACRAMENTO, CA 68,43168.4k $2.7m $2.7m 0.82% Reduced -280 -280
9 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 60,26160.3k $2.4m $2.4m 0.00% Reduced -1.4k -1,420
10 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 45,28845.3k $1.8m $1.8m 0.00% Reduced -182 -182
11 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 45,03045.0k $1.8m $1.8m 0.00% Reduced -2.9k -2,895
12 WealthPlan Investment Management, LLC 0.11% of their portfolio OMAHA, NE 43,97844.0k $1.8m $1.8m 0.11% Reduced -248.6k -248,575
13 Spire Wealth Management 0.06% of their portfolio MCLEAN, VA 41,60141.6k $1.7m $1.7m 0.06% Reduced -12.3k -12,342
14 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 39,71639.7k $1.6m $1.6m 0.00% Reduced -5.4k -5,391
15 OLD MISSION CAPITAL LLC 0.05% of their portfolio CHICAGO, IL 35,05135.1k $1.4m $1.4m 0.05% New
16 Berger Financial Group, Inc 0.07% of their portfolio PLYMOUTH, MN 30,82330.8k $1.2m $1.2m 0.07% Unchanged
17 MBL Wealth, LLC 0.10% of their portfolio CHARLOTTE, NC 29,66529.7k $1.2m $1.2m 0.10% Reduced -500 -500
18 Brookstone Capital Management 0.01% of their portfolio WHEATON, IL 24,99225.0k $998.4k $998.4k 0.01% Reduced -1.5m -1,530,891
19 WealthPLAN Partners, LLC 0.14% of their portfolio OMAHA, NE 24,02324.0k $959.7k $959.7k 0.14% Reduced -46.5k -46,546
20 FIDUCIARY FINANCIAL GROUP, LLC 0.13% of their portfolio SAN RAFAEL, CA 23,70523.7k $947.0k $947.0k 0.13% Unchanged
21 Archer Investment Corp 0.21% of their portfolio Carmel, IN 23,36023.4k $933.2k $933.2k 0.21% Reduced -437 -437
22 Kovack Advisors, Inc. 0.04% of their portfolio FT. LAUDERDALE, FL 23,29223.3k $930.5k $930.5k 0.04% New
23 Impact Partnership Wealth, LLC 0.12% of their portfolio MARIETTA, GA 23,03523.0k $920.2k $920.2k 0.12% Reduced -593 -593
24 Foundations Investment Advisors, LLC 0.01% of their portfolio PHOENIX, AZ 22,06522.1k $881.5k $881.5k 0.01% Added +6.8k +6,767
25 BCS Wealth Management 0.09% of their portfolio JOHNSON CITY, TN 21,43621.4k $856.4k $856.4k 0.09% Added +10.7k +10,718
26 IMG Wealth Management, Inc. 0.53% of their portfolio JACKSONVILLE, FL 21,06021.1k $841.3k $841.3k 0.53% Added +2.5k +2,539
27 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 19,99920.0k $799.0k $799.0k 0.00% Reduced -1.8k -1,800
28 Arete Wealth Advisors, LLC 0.05% of their portfolio CHICAGO, IL 19,38119.4k $774.7k $774.7k 0.05% Reduced -286 -286
29 Wood Tarver Financial Group, LLC 0.21% of their portfolio BOISE, ID 19,09719.1k $762.0k $762.0k 0.21% Unchanged
30 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 18,44718.4k $737.0k $737.0k 0.00% Reduced -150 -150
31 Ausdal Financial Partners, Inc. 0.03% of their portfolio Davenport, IA 16,63316.6k $664.5k $664.5k 0.03% Reduced -25 -25
32 WEDBUSH SECURITIES INC 0.02% of their portfolio PASADENA, CA 16,52516.5k $660.0k $660.0k 0.02% Unchanged
33 Ballast Rock Private Wealth LLC 0.35% of their portfolio CHARLESTON, SC 14,00214.0k $559.4k $559.4k 0.35% First filing
34 Sound Portfolio Advisors, LLC 0.41% of their portfolio MYSTIC, CT 12,31912.3k $492.1k $492.1k 0.41% First filing
35 SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio FRANKLIN, TN 11,95412.0k $477.6k $477.6k 0.01% Reduced -2.2k -2,235
36 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 11,90511.9k $475.6k $475.6k 0.00% Reduced -3.7k -3,740
37 Trek Financial, LLC 0.03% of their portfolio Scottsdale, AZ 11,71311.7k $467.9k $467.9k 0.03% Unchanged
38 Chicago Partners Investment Group LLC 0.01% of their portfolio CHICAGO, IL 11,64911.6k $468.3k $468.3k 0.01% Unchanged
39 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 11,57811.6k $462.5k $462.5k 0.00% Unchanged
40 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 11,17111.2k $446.3k $446.3k 0.00% Unchanged
41 CRA Financial Services, LLC 0.06% of their portfolio NORTHFIELD, NJ 10,75510.8k $429.7k $429.7k 0.06% Reduced -2.2k -2,155
42 Strategic Blueprint, LLC 0.02% of their portfolio ATLANTA, GA 9,8339.8k $392.8k $392.8k 0.02% Reduced -493 -493
43 Blue Sky Capital Consultants Group, Inc. 0.17% of their portfolio Poway, CA 9,7249.7k $388.5k $388.5k 0.17% Unchanged
44 Advance Capital Management, Inc. 0.02% of their portfolio SOUTHFIELD, MI 9,5549.6k $381.7k $381.7k 0.02% Added +227 +227
45 Retirement Planning Group, LLC 0.01% of their portfolio LEAWOOD, KS 8,3038.3k $331.7k $331.7k 0.01% Reduced -251 -251
46 Advisory Services Network, LLC 0.00% of their portfolio ATLANTA, GA 8,0898.1k $323.2k $323.2k 0.00% Unchanged
47 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 7,9467.9k $317.4k $317.4k 0.00% Reduced -117 -117
48 SILVER OAK SECURITIES, INCORPORATED 0.02% of their portfolio JACKSON, TN 7,0817.1k $283.3k $283.3k 0.02% Reduced -125 -125
49 BFI Wealth Solutions, LLC 0.25% of their portfolio DALLAS, TX 6,6006.6k $263.7k $263.7k 0.25% First filing
50 Occidental Asset Management, LLC 0.03% of their portfolio Burlingame, CA 6,2186.2k $248.4k $248.4k 0.03% Unchanged
51 Golden Reserve Retirement LLC 0.04% of their portfolio DUBLIN, OH 5,9005.9k $235.7k $235.7k 0.04% Unchanged
52 Savvy Advisors, Inc. 0.01% of their portfolio NEW YORK, NY 5,8865.9k $235.1k $235.1k 0.01% New
53 MILESTONE ASSET MANAGEMENT, LLC 0.04% of their portfolio PITTSBURGH, PA 5,7055.7k $227.9k $227.9k 0.04% Reduced -1.3k -1,295
54 LaSalle St. Investment Advisors, LLC 0.04% of their portfolio ELMHURST, IL 5,5285.5k $220.0k $220.0k 0.04% Unchanged
55 Hiley Hunt Wealth Management 0.09% of their portfolio OMAHA, NE 5,0665.1k $202.4k $202.4k 0.09% Reduced -1.0k -1,000
56 Aptus Capital Advisors, LLC 0.00% of their portfolio FAIRHOPE, AL 4,4754.5k $178.8k $178.8k 0.00% Added +825 +825
57 Financial Network Wealth Advisors LLC 0.13% of their portfolio MURRAY, UT 3,1463.1k $125.7k $125.7k 0.13% Unchanged
58 Farther Finance Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 2,1662.2k $86.5k $86.5k 0.00% Unchanged
59 WealthShield Partners, LLC 0.01% of their portfolio CARY, NC 1,8001.8k $71.9k $71.9k 0.01% Unchanged
60 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 1,4951.5k $60.0k $60.0k 0.00% New
61 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 1,4821.5k $59.2k $59.2k 0.00% Reduced -296 -296
62 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 1,2981.3k $51.9k $51.9k 0.00% Unchanged
63 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 1,0871.1k $43.4k $43.4k 0.00% Reduced -1.3k -1,271
64 Keating Financial Advisory Services, Inc. 0.00% of their portfolio MANHATTAN, KS 697697 $27.8k $27.8k 0.00% First filing
65 DHJJ Financial Advisors, Ltd. 0.01% of their portfolio NAPERVILLE, IL 570570 $22.8k $22.8k 0.01% Unchanged
66 Capital Investment Advisory Services, LLC 0.00% of their portfolio RALEIGH, NC 483483 $19.3k $19.3k 0.00% Unchanged
67 Arax Advisory Partners 0.00% of their portfolio NEW YORK, NY 411411 $16.4k $16.4k 0.00% New
68 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 370370 $14.8k $14.8k 0.00% Reduced -2.2k -2,169
69 UBS Group AG 0.00% of their portfolio ZURICH, V8 215215 $8.6k $8.6k 0.00% Reduced -173 -173
70 Larson Financial Group LLC 0.00% of their portfolio ST LOUIS, MO 175175 $7.0k $7.0k 0.00% Unchanged
71 PNC Financial Services Group, Inc. 0.00% of their portfolio Pittsburgh, PA 164164 $6.6k $6.6k 0.00% New