Vault-13

INNOVATOR ETFS TRUST PMAY

US EQTY PWR BUF · ETP · CUSIP 45782C318

118 institutional holders +6 vs Q4 2022
10,877,86610.9m shares reported held*
$313.0mreported value*
13 new 29 added 45 reduced 7 sold out net bought ≈ $70.7m (+2.4m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $28.77.

Trends to Q1 2023

Institutional holders

Managers reporting a position, each quarter

050100150Q3 22: 106Q4 22: 112Q1 23: 118118Q3 22Q4 22Q1 23
Numbers
QuarterHolders
Q3 2022106
Q4 2022112
Q1 2023118

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 33 bought or addedQ4 22: 54 cut or sold outQ4 22Q1 23: 42 bought or addedQ1 23: 52 cut or sold outQ1 23
Numbers
QuarterBought or addedCut or sold out
Q4 20223354
Q1 20234252

Biggest buyers

Brookstone Capital Management Added +814,960+815.0k
ACUTE INVESTMENT ADVISORY, LLC New +811,895+811.9k
Crown Wealth Group, LLC Added +630,847+630.8k
Janney Montgomery Scott LLC Added +228,827+228.8k
Strategic Wealth Partners Group, LLC New +159,203+159.2k
COMMONWEALTH EQUITY SERVICES, LLC Added +136,973+137.0k
HighTower Advisors, LLC Added +132,319+132.3k
Cetera Advisor Networks LLC Added +83,474+83.5k
Penserra Capital Management LLC Added +75,855+75.9k
Sageworth Trust Co Added +48,030+48.0k

Biggest sellers

Transform Wealth, LLC Reduced -398,986-399.0k
IFP Advisors, Inc Reduced -141,804-141.8k
CYPRESS FINANCIAL PLANNING LLC Reduced -58,794-58.8k
Weaver Consulting Group Reduced -53,787-53.8k
WealthPlan Investment Management, LLC Reduced -38,227-38.2k
MAI Capital Management Reduced -28,927-28.9k
ALLIANCEBERNSTEIN L.P. Reduced -28,354-28.4k
AE Wealth Management LLC Reduced -17,697-17.7k
Range Financial Group LLC Sold out -17,291-17.3k
Wealthquest Corp Reduced -15,925-15.9k

Holders, Q1 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 ALLIANCEBERNSTEIN L.P. 0.02% of their portfolio NASHVILLE, TN 1,460,5001.5m $42.1m $42.1m 0.02% Reduced -28.4k -28,354
2 Brookstone Capital Management 0.52% of their portfolio WHEATON, IL 935,778935.8k $26.9m $26.9m 0.52% Added +815.0k +814,960
3 ACUTE INVESTMENT ADVISORY, LLC 15.33% of their portfolio MESA, AZ 811,895811.9k $23.4m $23.4m 15.33% New
4 Janney Montgomery Scott LLC 0.09% of their portfolio PHILADELPHIA, PA 733,583733.6k $21.1m $21.1m 0.09% Added +228.8k +228,827
5 Crown Wealth Group, LLC 15.80% of their portfolio Charlotte, NC 654,693654.7k $18.9m $18.9m 15.80% Added +630.8k +630,847
6 Penserra Capital Management LLC 0.35% of their portfolio ORINDA, CA 581,638581.6k $16.8m $16.8m 0.35% Added +75.9k +75,855
7 COMMONWEALTH EQUITY SERVICES, LLC 0.03% of their portfolio WALTHAM, MA 558,877558.9k $16.1m $16.1m 0.03% Added +137.0k +136,973
8 OSAIC HOLDINGS, INC. 0.02% of their portfolio SCOTTSDALE, AZ 404,095404.1k $11.6m $11.6m 0.02% Reduced -9.4k -9,413
9 HighTower Advisors, LLC 0.02% of their portfolio CHICAGO, IL 391,928391.9k $11.3m $11.3m 0.02% Added +132.3k +132,319
10 AE Wealth Management LLC 0.07% of their portfolio TOPEKA, KS 370,142370.1k $10.7m $10.7m 0.07% Reduced -17.7k -17,697
11 Raymond James Financial Services Advisors, Inc. 0.01% of their portfolio ST. PETERSBURG, FL 187,165187.2k $5.4m $5.4m 0.01% Reduced -3.3k -3,254
12 Cetera Advisor Networks LLC 0.04% of their portfolio EL SEGUNDO, CA 185,594185.6k $5.3m $5.3m 0.04% Added +83.5k +83,474
13 Southland Equity Partners LLC 1.82% of their portfolio WILDWOOD, MO 160,630160.6k $4.6m $4.6m 1.82% Reduced -6.3k -6,333
14 Strategic Wealth Partners Group, LLC 0.74% of their portfolio DEERFIELD, IL 159,203159.2k $4.5m $4.5m 0.74% New
15 LINCOLN NATIONAL CORP 0.09% of their portfolio RADNOR, PA 154,089154.1k $4.4m $4.4m 0.09% Added +1.8k +1,786
16 Sageworth Trust Co 0.31% of their portfolio LANCASTER, PA 146,011146.0k $4.2m $4.2m 0.31% Added +48.0k +48,030
17 Visionary Wealth Advisors 0.35% of their portfolio O'FALLON, IL 144,040144.0k $4.2m $4.2m 0.35% Reduced -175 -175
18 InterOcean Capital Group, LLC 0.11% of their portfolio NASHVILLE, TN 115,811115.8k $3.3m $3.3m 0.11% Reduced -1.3k -1,330
19 IFP Advisors, Inc 0.12% of their portfolio TAMPA, FL 112,510112.5k $2.8m $2.8m 0.12% Reduced -141.8k -141,804
20 GILL CAPITAL PARTNERS, LLC 1.38% of their portfolio DENVER, CO 107,264107.3k $3.1m $3.1m 1.38% Added +1.3k +1,344
21 Pinnacle Wealth Management Group, Inc. 2.51% of their portfolio PLYMOUTH, MI 100,600100.6k $2.9m $2.9m 2.51% Added +28.8k +28,785
22 TRUIST FINANCIAL CORP 0.00% of their portfolio CHARLOTTE, NC 93,07193.1k $2.7m $2.7m 0.00% Reduced -4.0k -4,000
23 Castle Rock Wealth Management, LLC 0.93% of their portfolio WALNUT CREEK, CA 90,68590.7k $2.6m $2.6m 0.93% Added +2.5k +2,500
24 MTM FINANCIAL GROUP, LLC 1.96% of their portfolio BETHLEHEM, PA 77,22477.2k $2.2m $2.2m 1.96% Reduced -355 -355
25 Weaver Consulting Group 0.97% of their portfolio HUNTINGTON BEACH, CA 73,50573.5k $2.1m $2.1m 0.97% Reduced -53.8k -53,787
26 MAI Capital Management 0.03% of their portfolio INDEPENDENCE, OH 72,14472.1k $2.1m $2.1m 0.03% Reduced -28.9k -28,927
27 Cetera Investment Advisers 0.02% of their portfolio SCHAUMBURG, IL 70,56270.6k $2.0m $2.0m 0.02% Reduced -6.1k -6,115
28 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 67,54167.5k $1.9m $1.9m 0.01% Added +5.3k +5,302
29 Wealthquest Corp 0.23% of their portfolio CINCINNATI, OH 62,21962.2k $1.8m $1.8m 0.23% Reduced -15.9k -15,925
30 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 58,33358.3k $1.7m $1.7m 0.00% Added +4.1k +4,113
31 HARBOUR INVESTMENTS, INC. 0.09% of their portfolio MADISON, WI 55,48355.5k $1.6m $1.6m 0.09% Added +1.3k +1,254
32 Beacon Pointe Advisors, LLC 0.03% of their portfolio NEWPORT BEACH, CA 54,64454.6k $1.6m $1.6m 0.03% Added +1.2k +1,224
33 Forvis Mazars Wealth Advisors, LLC 0.05% of their portfolio Springfield, MO 51,45551.5k $1.5m $1.5m 0.05% Added +153 +153
34 Transform Wealth, LLC 0.13% of their portfolio GREENWOOD VILLAGE, CO 48,13648.1k $1.4m $1.4m 0.13% Reduced -399.0k -398,986
35 Outlook Wealth Advisors, LLC 0.60% of their portfolio SHENANDOAH, TX 47,05847.1k $1.4m $1.4m 0.60% Reduced -765 -765
36 First Commonwealth Financial Corp /PA/ 0.49% of their portfolio Indiana, PA 46,83646.8k $1.3m $1.3m 0.49% Reduced -3.8k -3,767
37 WEALTH ALLIANCE, LLC 0.21% of their portfolio MELLVILLE, NY 45,36545.4k $1.3m $1.3m 0.21% Unchanged
38 Palumbo Wealth Management LLC 0.83% of their portfolio GREAT NECK, NY 43,15043.1k $1.2m $1.2m 0.83% New
39 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 41,75641.8k $1.2m $1.2m 0.00% New
40 Retirement Planning Group, LLC 0.13% of their portfolio LEAWOOD, KS 40,80440.8k $1.2m $1.2m 0.13% Added +45 +45
41 Summit Wealth Partners, LLC 0.30% of their portfolio Orlando, FL 39,99940.0k $1.2m $1.2m 0.30% Added +168 +168
42 LAKE STREET PRIVATE WEALTH, LLC 0.20% of their portfolio CHICAGO, IL 37,76937.8k $1.1m $1.1m 0.20% Reduced -280 -280
43 DHJJ Financial Advisors, Ltd. 0.58% of their portfolio NAPERVILLE, IL 37,28837.3k $1.1m $1.1m 0.58% Reduced -1.5k -1,545
44 WealthPLAN Partners, LLC 0.12% of their portfolio OMAHA, NE 37,26337.3k $1.1m $1.1m 0.12% Reduced -14.6k -14,593
45 BCS Wealth Management 0.47% of their portfolio JOHNSON CITY, TN 36,43736.4k $1.1m $1.1m 0.47% Reduced -4.2k -4,190
46 Kestra Advisory Services, LLC 0.01% of their portfolio AUSTIN, TX 35,30935.3k $1.0m $1.0m 0.01% Reduced -500 -500
47 Allegiance Financial Group Advisory Services LLC 0.74% of their portfolio VIENNA, VA 34,77734.8k $1.0m $1.0m 0.74% Unchanged
48 OneDigital Investment Advisors LLC 0.02% of their portfolio OVERLAND PARK, KS 33,86733.9k $976.0k $976.0k 0.02% Reduced -2.9k -2,875
49 Lineweaver Wealth Advisors, LLC 0.30% of their portfolio VALLEY VIEW, OH 33,33933.3k $960.8k $960.8k 0.30% Unchanged
50 RETIREMENT GUYS FORMULA LLC 0.65% of their portfolio MAUMEE, OH 31,31431.3k $902.5k $902.5k 0.65% Reduced -1.0k -1,016
51 BCGM Wealth Management, LLC 0.45% of their portfolio LAFAYETTE, IN 30,62130.6k $882.5k $882.5k 0.45% Unchanged
52 Vishria Bird Financial Group, LLC 0.56% of their portfolio MEMPHIS, TN 30,41130.4k $876.0k $876.0k 0.56% Reduced -1.8k -1,775
53 Focus Financial Network, Inc. 0.05% of their portfolio MINNEAPOLIS, MN 30,33230.3k $874.2k $874.2k 0.05% Unchanged
54 Mariner, LLC 0.00% of their portfolio Overland Park, KS 27,49427.5k $792.0k $792.0k 0.00% Unchanged
55 KFG WEALTH MANAGEMENT, LLC 0.54% of their portfolio GRANGER, IN 27,22527.2k $783.5k $783.5k 0.54% Added +4.9k +4,878
56 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 26,54326.5k $765.0k $765.0k 0.00% Added +7.6k +7,582
57 NATIONS FINANCIAL GROUP INC, /IA/ /ADV 0.08% of their portfolio CEDAR RAPIDS, IA 24,99225.0k $720.3k $720.3k 0.08% Reduced -255 -255
58 AVANTAX ADVISORY SERVICES, INC. 0.01% of their portfolio DALLAS, TX 24,02224.0k $692.3k $692.3k 0.01% Added +860 +860
59 Fragasso Financial Advisors Inc 0.07% of their portfolio SEWICKLEY, PA 22,08422.1k $636.5k $636.5k 0.07% Reduced -750 -750
60 BECK CAPITAL MANAGEMENT, LLC 0.27% of their portfolio AUSTIN, TX 22,01522.0k $634.5k $634.5k 0.27% Reduced -3.1k -3,054
61 Atria Wealth Solutions, Inc. 0.01% of their portfolio NEW YORK, NY 21,61421.6k $622.9k $622.9k 0.01% Reduced -8.2k -8,163
62 Advisory Alpha, LLC 0.04% of their portfolio HOLLAND, MI 21,36521.4k $615.7k $615.7k 0.04% Reduced -360 -360
63 CORRADO ADVISORS, LLC 0.41% of their portfolio RAMSEY, NJ 21,25621.3k $612.6k $612.6k 0.41% Unchanged
64 Cetera Advisors LLC 0.01% of their portfolio DENVER, CO 21,24321.2k $612.2k $612.2k 0.01% Reduced -1.1k -1,062
65 Valmark Advisers, Inc. 0.01% of their portfolio AKRON, OH 21,09621.1k $608.0k $608.0k 0.01% Reduced -174 -174
66 Sigma Planning Corp 0.02% of their portfolio ANN ARBOR, MI 19,98820.0k $576.1k $576.1k 0.02% Added +3.5k +3,547
67 Trek Financial, LLC 0.05% of their portfolio Scottsdale, AZ 19,55219.6k $563.5k $563.5k 0.05% Reduced -795 -795
68 Main Street Financial Solutions, LLC 0.08% of their portfolio NEWTOWN, PA 19,37019.4k $558.2k $558.2k 0.08% Reduced -550 -550
69 Bellwether Advisors, LLC 0.15% of their portfolio LINCOLN, NE 19,23119.2k $554.2k $554.2k 0.15% Unchanged
70 BENJAMIN F. EDWARDS & COMPANY, INC. 0.02% of their portfolio ST. LOUIS, MO 18,52918.5k $534.0k $534.0k 0.02% Reduced -1.1k -1,102
71 TOWNSQUARE CAPITAL LLC 0.01% of their portfolio Lehi, UT 18,19018.2k $524.2k $524.2k 0.01% Added +8.1k +8,112
72 Chicago Partners Investment Group LLC 0.03% of their portfolio CHICAGO, IL 17,78017.8k $508.9k $508.9k 0.03% Unchanged
73 HENGEHOLD CAPITAL MANAGEMENT LLC 0.07% of their portfolio CINCINNATI, OH 17,41017.4k $501.8k $501.8k 0.07% Unchanged
74 Capital Analysts, LLC 0.03% of their portfolio FORT WASHINGTON, PA 15,54815.5k $448.0k $448.0k 0.03% Added +1.6k +1,585
75 Bedel Financial Consulting, Inc. 0.10% of their portfolio INDIANAPOLIS, IN 14,50814.5k $418.1k $418.1k 0.10% Unchanged
76 Arax Advisory Partners 0.05% of their portfolio NEW YORK, NY 13,75113.8k $396.3k $396.3k 0.05% Reduced -228 -228
77 Patriot Financial Group Insurance Agency, LLC 0.08% of their portfolio Westborough, MA 13,74913.7k $396.2k $396.2k 0.08% Unchanged
78 WealthPlan Investment Management, LLC 0.07% of their portfolio OMAHA, NE 13,62913.6k $392.8k $392.8k 0.07% Reduced -38.2k -38,227
79 Spire Wealth Management 0.02% of their portfolio MCLEAN, VA 13,50413.5k $389.2k $389.2k 0.02% New
80 Frisch Financial Group, Inc. 0.15% of their portfolio MELVILLE, NY 13,38213.4k $386.0k $386.0k 0.15% Added +2.6k +2,567
81 RETIREMENT INCOME SOLUTIONS, INC 0.11% of their portfolio ANN ARBOR, MI 13,24413.2k $381.7k $381.7k 0.11% Unchanged
82 Pillar Wealth Advisors, LLC 0.38% of their portfolio WESTTOWN, PA 13,20413.2k $380.5k $380.5k 0.38% Unchanged
83 SIGNATUREFD, LLC 0.01% of their portfolio ATLANTA, GA 12,46112.5k $359.1k $359.1k 0.01% Unchanged
84 Sutton Wealth Advisors Inc. 0.19% of their portfolio TAMPA, FL 12,13212.1k $349.6k $349.6k 0.19% Reduced -70 -70
85 Ausdal Financial Partners, Inc. 0.05% of their portfolio Davenport, IA 12,03812.0k $346.9k $346.9k 0.05% Reduced -35 -35
86 CREATIVE FINANCIAL DESIGNS INC /ADV 0.05% of their portfolio KOKOMO, IN 11,96212.0k $344.7k $344.7k 0.05% Reduced -2.5k -2,500
87 Orion Capital Management LLC 0.23% of their portfolio CORONADO, CA 11,76511.8k $339.1k $339.1k 0.23% Unchanged
88 CITY HOLDING CO 0.06% of their portfolio CHARLESTON, WV 11,47011.5k $330.4k $330.4k 0.06% Reduced -880 -880
89 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 10,99311.0k $316.8k $316.8k 0.00% Reduced -8.4k -8,385
90 COLDSTREAM CAPITAL MANAGEMENT INC 0.01% of their portfolio BELLEVUE, WA 10,97311.0k $316.2k $316.2k 0.01% Unchanged
91 tru Independence LLC 0.10% of their portfolio PORTLAND, OR 10,82910.8k $312.1k $312.1k 0.10% New
92 Strategic Blueprint, LLC 0.03% of their portfolio ATLANTA, GA 10,73110.7k $309.3k $309.3k 0.03% New
93 CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio RALEIGH, NC 10,61310.6k $305.9k $305.9k 0.00% New
94 WorthPointe, LLC 0.20% of their portfolio La Jolla, CA 10,27510.3k $296.1k $296.1k 0.20% Unchanged
95 PERSONAL CFO SOLUTIONS, LLC 0.06% of their portfolio CHESTER, NJ 10,21810.2k $294.5k $294.5k 0.06% Unchanged
96 PALO ALTO WEALTH ADVISORS, LLC 0.23% of their portfolio PALO ALTO, CA 10,00010.0k $288.2k $288.2k 0.23% Unchanged
97 TFO Wealth Partners, LLC 0.06% of their portfolio MAUMEE, OH 9,8739.9k $284.5k $284.5k 0.06% Added +4.5k +4,463
98 Private Advisory Group LLC 0.06% of their portfolio REDMOND, WA 9,8429.8k $283.6k $283.6k 0.06% New
99 Cypress Wealth Services, LLC 0.08% of their portfolio PALM DESERT, CA 8,8878.9k $256.1k $256.1k 0.08% Unchanged
100 Valtinson Bruner Financial Planning LLC 0.14% of their portfolio NEW BRIGHTON, MN 8,2628.3k $238.1k $238.1k 0.14% Added +696 +696