INNOVATOR ETFS TRUST UJAN
US EQT ULTRA BF · ETP · CUSIP 45782C300
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $43.00.
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 88 |
| Q4 2022 | 91 |
| Q1 2023 | 78 |
| Q2 2023 | 72 |
| Q3 2023 | 71 |
| Q4 2023 | 71 |
| Q1 2024 | 87 |
| Q2 2024 | 88 |
| Q3 2024 | 80 |
| Q4 2024 | 83 |
| Q1 2025 | 97 |
| Q2 2025 | 104 |
| Q3 2025 | 97 |
| Q4 2025 | 105 |
| Q1 2026 | 113 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 23 | 44 |
| Q3 2024 | 22 | 49 |
| Q4 2024 | 17 | 43 |
| Q1 2025 | 46 | 34 |
| Q2 2025 | 48 | 36 |
| Q3 2025 | 21 | 59 |
| Q4 2025 | 38 | 34 |
| Q1 2026 | 61 | 37 |
Biggest buyers
| Brookstone Capital Management | Added | +1.4m |
| ENVESTNET ASSET MANAGEMENT INC | Added | +149.0k |
| VanWeelden Wealth Management, LLC | New | +135.2k |
| Campbell Deegan Wealth Management, LLC | Added | +69.1k |
| BXM Wealth LLC | New | +55.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +49.1k |
| Spire Wealth Management | Added | +37.0k |
| MONEY CONCEPTS CAPITAL CORP | New | +23.5k |
| Trek Financial, LLC | Added | +22.4k |
| Sonoma Allocations LLC | Added | +21.3k |
Biggest sellers
| MGO ONE SEVEN LLC | Sold out | -44.6k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Reduced | -16.7k |
| RMG Wealth Management LLC | Sold out | -15.7k |
| JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLC | Sold out | -13.9k |
| OLD MISSION CAPITAL LLC | Reduced | -12.6k |
| Advus Financial Partners, LLC | Reduced | -10.2k |
| LPL Financial LLC | Reduced | -8.5k |
| XY Planning Network, Inc. | Sold out | -6.3k |
| Mutual Advisors, LLC | Reduced | -5.3k |
| BENJAMIN EDWARDS INC | Reduced | -4.1k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.7%, 2026-08-06)
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Brookstone Capital Management 0.74% of their portfolio | 1.5m $64.6m | Added +1.4m |
| Talon Private Wealth, LLC 4.77% of their portfolio | 845.0k $35.9m | First filing |
| Sonoma Allocations LLC 6.05% of their portfolio | 410.1k $17.5m | Added +21.3k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 202.6k $8.6m | Added +149.0k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 189.3k $8.0m | Added +8.9k |
| Campbell Deegan Wealth Management, LLC 5.14% of their portfolio | 150.5k $6.4m | Added +69.1k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.34% of their portfolio | 142.2k $6.0m | Added +7.6k |
| VanWeelden Wealth Management, LLC 4.58% of their portfolio | 135.2k $5.7m | New |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 120.0k $5.1m | Added +18.5k |
| CWM, LLC 0.01% of their portfolio | 114.2k $4.9m | Added +1.1k |
| Strategic Blueprint, LLC 0.27% of their portfolio | 109.8k $4.7m | Added +1.3k |
| TRUIST FINANCIAL CORP 0.01% of their portfolio | 89.2k $3.8m | Reduced -231 |
| Cetera Investment Advisers 0.00% of their portfolio | 89.0k $3.8m | Added +16.8k |
| Clearstead Advisors, LLC 0.03% of their portfolio | 79.8k $3.4m | Reduced -4.0k |
| Berkshire Money Management, Inc. 0.35% of their portfolio | 79.8k $3.4m | Unchanged |
| Spire Wealth Management 0.11% of their portfolio | 77.1k $3.3m | Added +37.0k |
| LPL Financial LLC 0.00% of their portfolio | 64.7k $2.7m | Reduced -8.5k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 57.6k $2.5m | Reduced -1.6k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 57.1k $2.4m | Added +3.6k |
| Lantz Financial LLC 0.49% of their portfolio | 55.2k $2.3m | Reduced -595 |
| BXM Wealth LLC 1.81% of their portfolio | 55.2k $2.3m | New |
| Orion Porfolio Solutions, LLC 0.02% of their portfolio | 53.9k $2.3m | Added +3.8k |
| Foundations Investment Advisors, LLC 0.03% of their portfolio | 50.1k $2.1m | Added +4.7k |
| IMG Wealth Management, Inc. 1.34% of their portfolio | 49.6k $2.1m | Reduced -1.1k |
| Advus Financial Partners, LLC 0.52% of their portfolio | 49.2k $2.1m | Reduced -10.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 49.1k $2.1m | New |
| Allworth Financial LP 0.01% of their portfolio | 48.3k $2.1m | Reduced -982 |
| CENTRAL VALLEY ADVISORS, LLC 0.56% of their portfolio | 48.3k $2.1m | Added +88 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 43.3k $1.8m | Added +3.9k |
| Trek Financial, LLC 0.09% of their portfolio | 39.4k $1.7m | Added +22.4k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 35.8k $1.5m | Added +14.0k |
| KFG WEALTH MANAGEMENT, LLC 0.17% of their portfolio | 30.0k $1.3m | Added +13.7k |
| JT Stratford LLC 0.16% of their portfolio | 29.3k $1.2m | Added +12.2k |
| Long Island Wealth Management, Inc. 0.55% of their portfolio | 27.9k $1.2m | Reduced -3.4k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 27.4k $1.2m | Reduced -16.7k |
| PFG Advisors 0.06% of their portfolio | 27.0k $1.1m | Reduced -1.9k |
| Gladstone Institutional Advisory LLC 0.04% of their portfolio | 25.1k $1.1m | Added +4.0k |
| Accurate Wealth Management, LLC 0.13% of their portfolio | 24.9k $1.1m | Reduced -316 |
| MBL Wealth, LLC 0.08% of their portfolio | 24.4k $1.0m | Added +3.5k |
| Hiley Hunt Wealth Management 0.46% of their portfolio | 24.4k $1.0m | Added +11.6k |
| MONEY CONCEPTS CAPITAL CORP 0.06% of their portfolio | 23.5k $997.5k | New |
| Ausdal Financial Partners, Inc. 0.04% of their portfolio | 22.9k $971.8k | Added +59 |
| Triad Wealth Partners, LLC 0.07% of their portfolio | 21.5k $914.8k | Added +6.8k |
| Compass Advisory Group LLC 0.23% of their portfolio | 20.2k $860.3k | Unchanged |
| Archer Investment Corp 0.18% of their portfolio | 20.2k $856.9k | Added +19.1k |
| HighTower Advisors, LLC 0.00% of their portfolio | 20.1k $853.2k | Reduced -3.4k |
| Wood Tarver Financial Group, LLC 0.22% of their portfolio | 19.0k $807.0k | Added +1.1k |
| Focus Partners Wealth 0.00% of their portfolio | 18.6k $789.5k | Reduced -257 |
| Mutual Advisors, LLC 0.01% of their portfolio | 15.8k $673.7k | Reduced -5.3k |
| Southland Equity Partners LLC 0.13% of their portfolio | 15.4k $656.5k | Reduced -597 |
| Maltin Wealth Management, Inc. 0.25% of their portfolio | 15.1k $642.5k | Unchanged |
| Diligent Investors, LLC 0.15% of their portfolio | 13.9k $590.5k | Unchanged |
| ATX Financial Planning, LLC 0.42% of their portfolio | 12.9k $548.6k | Unchanged |
| Arkadios Wealth Advisors 0.01% of their portfolio | 12.7k $541.3k | New |
| Summit Financial, LLC 0.01% of their portfolio | 12.5k $530.4k | Reduced -200 |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 12.2k $541.3k | Added +1.1k |
| Tradition Wealth Management, LLC 0.04% of their portfolio | 12.0k $512.2k | Added +5.3k |
| Valmark Advisers, Inc. 0.01% of their portfolio | 11.7k $498.2k | Unchanged |
| BFI Wealth Solutions, LLC 0.48% of their portfolio | 11.6k $496.1k | Unchanged |
| RFG Advisory, LLC 0.01% of their portfolio | 11.2k $474.3k | Reduced -186 |
| Atria Investments, Inc 0.01% of their portfolio | 10.7k $456.1k | Added +477 |
| Advisory Services Network, LLC 0.01% of their portfolio | 10.2k $433.3k | Added +2.7k |
| Ballast Rock Private Wealth LLC 0.23% of their portfolio | 9.9k $420.0k | Added +4.7k |
| BENJAMIN EDWARDS INC 0.00% of their portfolio | 9.9k $419.2k | Reduced -4.1k |
| Creative Planning 0.00% of their portfolio | 9.8k $414.9k | New |
| Continuum Advisory, LLC 0.04% of their portfolio | 9.7k $412.3k | Unchanged |
| Bedel Financial Consulting, Inc. 0.05% of their portfolio | 9.5k $402.7k | Added +848 |
| OLD MISSION CAPITAL LLC 0.01% of their portfolio | 9.0k $381.9k | Reduced -12.6k |
| O'Connor Financial Group LLC 0.16% of their portfolio | 9.0k $381.4k | Reduced -1.1k |
| SageView Advisory Group, LLC 0.01% of their portfolio | 8.8k $372.4k | Unchanged |
| Chris Bulman Inc 0.16% of their portfolio | 8.6k $366.2k | New |
| XML Financial, LLC 0.03% of their portfolio | 8.3k $354.5k | Reduced -52 |
| Concurrent Investment Advisors, LLC 0.00% of their portfolio | 8.0k $341.0k | Reduced -2.1k |
| Encompass More Asset Management 0.05% of their portfolio | 7.6k $324.1k | Added +774 |
| Occidental Asset Management, LLC 0.04% of their portfolio | 7.4k $316.2k | New |
| SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio | 6.7k $283.7k | Unchanged |
| Savvy Advisors, Inc. 0.01% of their portfolio | 6.6k $280.7k | Added +828 |
| Capital Investment Advisors, LLC 0.00% of their portfolio | 5.8k $246.6k | New |
| Lakeridge Wealth Management LLC 0.11% of their portfolio | 5.8k $244.7k | Added +231 |
| DHJJ Financial Advisors, Ltd. 0.08% of their portfolio | 5.4k $227.7k | Added +2.4k |
| Koshinski Asset Management, Inc. 0.01% of their portfolio | 5.3k $225.8k | Unchanged |
| WorthPointe, LLC 0.06% of their portfolio | 5.2k $221.5k | Unchanged |
| FIDUCIARY FINANCIAL GROUP, LLC 0.03% of their portfolio | 5.0k $212.9k | New |
| Elmwood Wealth Management, Inc. 0.06% of their portfolio | 5.0k $212.6k | Unchanged |
| Visionary Wealth Advisors 0.01% of their portfolio | 5.0k $211.3k | Reduced -600 |
| FC Advisory LLC 0.06% of their portfolio | 4.7k $201.2k | Unchanged |
| MTM FINANCIAL GROUP, LLC 0.09% of their portfolio | 4.7k $201.0k | Unchanged |
| TopTier Wealth Management, LLC 0.12% of their portfolio | 4.6k $195.9k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 4.6k $194.1k | Added +850 |
| Orion Capital Management LLC 0.06% of their portfolio | 4.0k $169.3k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 3.0k $127.3k | Reduced -3.9k |
| CoreCap Advisors, LLC 0.00% of their portfolio | 2.9k $123.6k | Added +201 |
| Physician Wealth Advisors, Inc. 0.02% of their portfolio | 2.9k $122.7k | Added +2.3k |
| Financial Network Wealth Advisors LLC 0.11% of their portfolio | 2.6k $108.6k | Added +153 |
| MORGAN STANLEY 0.00% of their portfolio | 2.4k $100.8k | Unchanged |
| Ashton Thomas Private Wealth, LLC 0.00% of their portfolio | 2.1k $88.5k | New |
| Keating Financial Advisory Services, Inc. 0.01% of their portfolio | 1.8k $75.2k | Reduced -1.6k |
| Legacy Wealth Managment, LLC/ID 0.03% of their portfolio | 1.6k $68.1k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 1.5k $61.9k | Added +68 |
| Capital Analysts, LLC 0.00% of their portfolio | 1.1k $47.0k | Unchanged |