INNOVATOR ETFS TRUST UJAN
US EQT ULTRA BF · ETP · CUSIP 45782C300
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $32.57.
Trends to Q3 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 88 |
| Q4 2022 | 91 |
| Q1 2023 | 78 |
| Q2 2023 | 72 |
| Q3 2023 | 71 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 27 | 53 |
| Q1 2023 | 30 | 51 |
| Q2 2023 | 13 | 43 |
| Q3 2023 | 18 | 40 |
Biggest buyers
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | New | +43.7k |
| ENVESTNET ASSET MANAGEMENT INC | New | +13.7k |
| TOWNSQUARE CAPITAL LLC | New | +12.4k |
| Foundations Investment Advisors, LLC | New | +9.1k |
| Continuum Advisory, LLC | New | +9.0k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | Added | +5.8k |
| Orion Capital Management LLC | New | +5.2k |
| JPMORGAN CHASE & CO | Added | +3.1k |
| Koshinski Asset Management, Inc. | Added | +2.0k |
| Brookstone Capital Management | Added | +1.8k |
Biggest sellers
| Donald L. Hagan, LLC | Reduced | -85.6k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -34.6k |
| Arete Wealth Advisors, LLC | Sold out | -33.1k |
| Strategic Blueprint, LLC | Reduced | -29.0k |
| SageView Advisory Group, LLC | Sold out | -26.5k |
| OSAIC HOLDINGS, INC. | Reduced | -25.5k |
| JANE STREET GROUP, LLC | Sold out | -17.1k |
| Cetera Advisors LLC | Reduced | -15.1k |
| MTM FINANCIAL GROUP, LLC | Sold out | -13.3k |
| Elmwood Wealth Management, Inc. | Sold out | -11.5k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: Brookstone Capital Management (1.7%, 2026-08-06)
Holders, Q3 2023
| Manager | Shares | Change |
|---|---|---|
| Strategic Blueprint, LLC 1.03% of their portfolio | 341.7k $11.1m | Reduced -29.0k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 211.8k $6.9m | Reduced -34.6k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 121.2k $3.9m | Reduced -25.5k |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 103.0k $3.4m | Reduced -2.5k |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.43% of their portfolio | 98.8k $3.2m | Added +5.8k |
| Berkshire Money Management, Inc. 0.40% of their portfolio | 80.9k $2.6m | Unchanged |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 77.8k $2.5m | Reduced -1.8k |
| Archer Investment Corp 0.70% of their portfolio | 61.3k $2.0m | Reduced -3.2k |
| Cetera Advisors LLC 0.03% of their portfolio | 52.6k $1.7m | Reduced -15.1k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 43.7k $1.4m | New |
| CENTAURUS FINANCIAL, INC. 0.12% of their portfolio | 42.5k $1.4m | Reduced -7.0k |
| Compass Advisory Group LLC 0.55% of their portfolio | 31.9k $1.0m | Reduced -6.1k |
| KFG WEALTH MANAGEMENT, LLC 0.53% of their portfolio | 29.9k $974.4k | Reduced -1.1k |
| Accurate Wealth Management, LLC 0.31% of their portfolio | 29.7k $979.7k | Reduced -62 |
| Maltin Wealth Management, Inc. 0.46% of their portfolio | 20.4k $665.6k | Reduced -308 |
| Southland Equity Partners LLC 0.21% of their portfolio | 18.7k $608.9k | Unchanged |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 18.7k $607.5k | Reduced -936 |
| LPL Financial LLC 0.00% of their portfolio | 17.6k $571.6k | Added +1.3k |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 16.7k $543.5k | Reduced -10.4k |
| JT Stratford LLC 0.13% of their portfolio | 15.8k $513.4k | Unchanged |
| Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio | 14.8k $481.7k | Reduced -190 |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 14.8k $480.7k | Added +431 |
| Cetera Advisor Networks LLC 0.00% of their portfolio | 14.2k $462.2k | Reduced -6.8k |
| Diligent Investors, LLC 0.14% of their portfolio | 13.9k $452.4k | Unchanged |
| HARBOUR INVESTMENTS, INC. 0.02% of their portfolio | 13.7k $447.7k | Reduced -100 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 13.7k $447.0k | New |
| Chicago Partners Investment Group LLC 0.02% of their portfolio | 13.6k $439.4k | Reduced -4.7k |
| Ausdal Financial Partners, Inc. 0.06% of their portfolio | 13.4k $435.6k | Unchanged |
| Brookstone Capital Management 0.01% of their portfolio | 13.2k $431.6k | Added +1.8k |
| TOWNSQUARE CAPITAL LLC 0.01% of their portfolio | 12.4k $404.8k | New |
| Valmark Advisers, Inc. 0.01% of their portfolio | 11.7k $381.7k | Unchanged |
| Spire Wealth Management 0.01% of their portfolio | 11.3k $369.7k | Reduced -1 |
| AVANTAX ADVISORY SERVICES, INC. 0.00% of their portfolio | 11.1k $360.9k | Added +169 |
| Donald L. Hagan, LLC 0.21% of their portfolio | 10.8k $351.3k | Reduced -85.6k |
| XML Financial, LLC 0.04% of their portfolio | 10.5k $340.6k | Added +385 |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 10.0k $326.0k | Unchanged |
| BEDEL FINANCIAL CONSULTING INC 0.06% of their portfolio | 9.7k $316.2k | First filing |
| Bedel Financial Consulting, Inc. 0.06% of their portfolio | 9.7k $316.2k | Reduced -95 |
| Kingsview Wealth Management, LLC 0.01% of their portfolio | 9.3k $301.5k | Reduced -1.4k |
| Foundations Investment Advisors, LLC 0.01% of their portfolio | 9.1k $295.2k | New |
| MILESTONE ASSET MANAGEMENT, LLC 0.10% of their portfolio | 9.1k $295.1k | Unchanged |
| IFP Advisors, Inc 0.01% of their portfolio | 9.1k $295.0k | Reduced -5.6k |
| Continuum Advisory, LLC 0.05% of their portfolio | 9.0k $291.7k | New |
| Delta Investment Management, LLC 0.08% of their portfolio | 8.8k $286.8k | Unchanged |
| Main Street Financial Solutions, LLC 0.04% of their portfolio | 8.8k $286.6k | Unchanged |
| MONEY CONCEPTS CAPITAL CORP 0.03% of their portfolio | 8.4k $275.1k | Unchanged |
| Koshinski Asset Management, Inc. 0.03% of their portfolio | 8.3k $269.8k | Added +2.0k |
| Prosperity Financial Group, Inc. 0.22% of their portfolio | 8.0k $260.8k | Reduced -350 |
| 4J Wealth Management LLC 0.26% of their portfolio | 7.9k $257.2k | Reduced -3.5k |
| CWM, LLC 0.00% of their portfolio | 7.3k $239.0k | Reduced -972 |
| Atria Wealth Solutions, Inc. 0.00% of their portfolio | 7.0k $226.6k | Unchanged |
| Visionary Wealth Advisors 0.02% of their portfolio | 6.6k $215.0k | Unchanged |
| DHJJ Financial Advisors, Ltd. 0.10% of their portfolio | 6.3k $204.0k | Reduced -340 |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 6.2k $201.0k | Reduced -1.3k |
| Orion Capital Management LLC 0.11% of their portfolio | 5.2k $168.8k | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 3.9k $119.5k | Added +3.1k |
| MORGAN STANLEY 0.00% of their portfolio | 3.8k $124.6k | Unchanged |
| Sunbelt Securities, Inc. 0.02% of their portfolio | 3.6k $117.7k | Unchanged |
| Sugarloaf Wealth Management, LLC 0.01% of their portfolio | 1.7k $55.4k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 1.3k $42.9k | Added +450 |
| Capital Analysts, LLC 0.00% of their portfolio | 1.1k $36.0k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 1.0k $32.6k | Unchanged |
| Arax Advisory Partners 0.00% of their portfolio | 928 $30.2k | Reduced -2.1k |
| Authentikos Wealth Advisory, LLC 0.01% of their portfolio | 419 $13.6k | New |
| Balefire, LLC 0.01% of their portfolio | 411 $13.4k | New |
| Mariner Managed Account Solutions, LLC 0.00% of their portfolio | 406 $13.2k | Unchanged |
| Castleview Partners, LLC 0.01% of their portfolio | 240 $7.8k | Unchanged |
| Lee Financial Co 0.00% of their portfolio | 64 $2.1k | New |
| Larson Financial Group LLC 0.00% of their portfolio | 63 $2.1k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 9 $294 | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio | 0 $0 | Unchanged |