HUBSPOT INC HUBS
COM · Common Stock · CUSIP 443573100 · ISIN US4435731009
American marketing software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersCambridge, MA
- Founded2006
- Websitehubspot.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($23.1m this quarter). Holder counts are more reliable. Shares outstanding: 49.9m as of 2026-07-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $182.63. Options: 22 managers hold calls ($252.3m notional), 25 hold puts ($333.5m).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 569 |
| Q4 2022 | 575 |
| Q1 2023 | 640 |
| Q2 2023 | 683 |
| Q3 2023 | 681 |
| Q4 2023 | 708 |
| Q1 2024 | 733 |
| Q2 2024 | 802 |
| Q3 2024 | 729 |
| Q4 2024 | 801 |
| Q1 2025 | 808 |
| Q2 2025 | 790 |
| Q3 2025 | 772 |
| Q4 2025 | 749 |
| Q1 2026 | 679 |
| Q2 2026 | 600 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 345 | 397 |
| Q4 2024 | 390 | 324 |
| Q1 2025 | 454 | 323 |
| Q2 2025 | 395 | 378 |
| Q3 2025 | 396 | 379 |
| Q4 2025 | 344 | 405 |
| Q1 2026 | 389 | 352 |
| Q2 2026 | 307 | 391 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $449.6m | $348.4m | 0.77 |
| Q4 2025 | $374.3m | $267.3m | 0.71 |
| Q1 2026 | $267.7m | $234.1m | 0.87 |
| Q2 2026 | $252.3m | $333.5m | 1.32 |
Biggest buyers
| STATE OF MICHIGAN RETIREMENT SYSTEM | Added | +1.1m |
| AQR CAPITAL MANAGEMENT LLC | Added | +790.0k |
| Qube Research & Technologies Ltd | Added | +649.8k |
| D. E. Shaw & Co., Inc. | Added | +570.6k |
| TWO SIGMA INVESTMENTS, LP | Added | +475.1k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Added | +416.5k |
| Assenagon Asset Management S.A. | Added | +357.3k |
| Freestone Grove Partners LP | New | +330.2k |
| Connor, Clark & Lunn Investment Management Ltd. | Added | +313.6k |
| Point72 Asset Management, L.P. | New | +276.3k |
Biggest sellers
| JPMORGAN CHASE & CO | Reduced | -1.8m |
| BlackRock, Inc. | Reduced | -639.0k |
| Alyeska Investment Group, L.P. | Sold out | -533.3k |
| Pictet Asset Management Holding SA | Reduced | -532.4k |
| Amundi | Reduced | -373.4k |
| VANGUARD PORTFOLIO MANAGEMENT LLC | Reduced | -350.1k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -320.8k |
| Legal & General Group Plc | Reduced | -287.9k |
| STATE STREET CORP | Reduced | -282.4k |
| WORLDQUANT MILLENNIUM ADVISORS LLC | Reduced | -249.6k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $62.1m340.5k shares |
| JANE STREET GROUP, LLC | Added | $41.4m226.9k shares |
| CITADEL ADVISORS LLC | Added | $39.9m218.7k shares |
| IMC-Chicago, LLC | Added | $33.4m183.2k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $13.6m74.6k shares |
| UBS Group AG | Unchanged | $9.1m50.0k shares |
| PEAK6 LLC | Added | $9.0m49.4k shares |
| Squarepoint Ops LLC | Reduced | $8.4m46.2k shares |
| Verition Fund Management LLC | New | $7.8m43.0k shares |
| Walleye Trading LLC | Added | $7.6m41.6k shares |
Biggest puts
| GOLDMAN SACHS GROUP INC | New | $67.0m367.0k shares |
| JANE STREET GROUP, LLC | Added | $50.8m278.5k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $47.6m260.9k shares |
| CITADEL ADVISORS LLC | Added | $44.2m242.3k shares |
| Optiver Holding B.V. | Added | $30.1m165.0k shares |
| IMC-Chicago, LLC | Added | $24.9m136.5k shares |
| BARCLAYS PLC | Unchanged | $13.3m72.8k shares |
| PEAK6 LLC | Reduced | $9.2m50.2k shares |
| Alphadyne Asset Management LP | Reduced | $8.7m47.9k shares |
| D. E. Shaw & Co., Inc. | Reduced | $8.6m47.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution +4.0 pts · filed 2026-10-05 | 10.4% |
| PRICE T ROWE ASSOCIATES INC /MD/ 13G · institution -1.4 pts · filed 2026-05-15 | 8.7% |
| JPMORGAN CHASE & CO 13G · institution +3.5 pts · filed 2026-10-13 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: VANGUARD PORTFOLIO MANAGEMENT LLC (5.0%, 2026-07-31; now reported by VANGUARD CAPITAL MANAGEMENT LLC), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 6 | $74.9m | $74.9m |
| Q1 2025 | 0 | — | 3 | $26.1m | $20.3m |
| Q2 2025 | 0 | — | 3 | $18.8m | $18.8m |
| Q3 2025 | 0 | — | 4 | $25.7m | $25.7m |
| Q4 2025 | 0 | — | 3 | $11.6m | $11.6m |
| Q1 2026 | 0 | — | 2 | $7.3m | $7.3m |
| Q2 2026 | 3 | $2.6m | 2 | $5.6m | $5.6m |
| Q3 2026 | 1 | $199.7k | 2 | $6.0m | $6.0m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-09-15 | Halligan Brian Director · See footnote | Sold plan | $2.1m8.5k shares |
| 2026-08-18 | Halligan Brian Director · See footnote | Sold plan | $1.9m8.5k shares |
| 2026-08-10 | Dischler Gerald Director | Bought | $199.7k925 shares |
| 2026-08-04 | FISHER ERIKA ASHLEY Chief Legal Officer | Sold plan | $165.1k702 shares |
| 2026-07-21 | Halligan Brian Director · See footnote | Sold plan | $1.9m8.5k shares |
| 2026-06-16 | Halligan Brian Director · See footnote | Sold plan | $1.6m8.5k shares |
| 2026-05-19 | Halligan Brian Director | Sold plan | $1.9m8.5k shares |
| 2026-05-12 | Shah Dharmesh Chief Technology Officer, director | Bought | $1.8m10.0k shares |
| 2026-05-12 | Rangan Yamini Chief Executive Officer & Pres, director | Bought | $522.1k2.8k shares |
| 2026-05-11 | NORRINGTON LORRIE M Director | Bought | $250.0k1.3k shares |
| 2026-05-04 | FISHER ERIKA ASHLEY Chief Legal Officer | Sold plan | $216.5k915 shares |
| 2026-04-21 | Halligan Brian Director | Sold plan | $1.9m8.3k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| PRICE T ROWE ASSOCIATES INC /MD/ 0.08% of their portfolio | 4.4m $797.7m | Reduced -235.4k |
| BlackRock, Inc. 0.01% of their portfolio | 3.5m $631.4m | Reduced -639.0k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.02% of their portfolio | 2.5m $458.3m | Reduced -350.1k |
| AQR CAPITAL MANAGEMENT LLC 0.15% of their portfolio | 2.4m $441.3m | Added +790.0k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 2.2m $406.4m | Reduced -45.0k |
| TWO SIGMA INVESTMENTS, LP 0.25% of their portfolio | 1.8m $332.1m | Added +475.1k |
| FMR LLC 0.01% of their portfolio | 1.7m $308.9m | Reduced -55.9k |
| Pictet Asset Management Holding SA 0.29% of their portfolio | 1.7m $302.2m | Reduced -532.4k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.11% of their portfolio | 1.3m $240.9m | Added +416.5k |
| STATE OF MICHIGAN RETIREMENT SYSTEM 0.96% of their portfolio | 1.2m $217.0m | Added +1.1m |
| MORGAN STANLEY 0.01% of their portfolio | 1.1m $209.4m | Reduced -119.9k |
| Qube Research & Technologies Ltd 0.20% of their portfolio | 1.0m $183.3m | Added +649.8k |
| STATE STREET CORP 0.01% of their portfolio | 967.8k $176.6m | Reduced -282.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 936.3k $170.9m | Reduced -67.0k |
| JPMORGAN CHASE & CO 0.01% of their portfolio | 843.9k $156.1m | Reduced -1.8m |
| Capital World Investors 0.02% of their portfolio | 826.1k $150.8m | Reduced -133.8k |
| D. E. Shaw & Co., Inc. 0.07% of their portfolio | 620.5k $113.3m | Added +570.6k |
| Connor, Clark & Lunn Investment Management Ltd. 0.21% of their portfolio | 617.3k $112.7m | Added +313.6k |
| JANE STREET GROUP, LLC 0.07% of their portfolio | 600.0k $109.5m | Added +45.6k |
| MILLENNIUM MANAGEMENT LLC 0.07% of their portfolio | 579.4k $105.7m | Reduced -320.8k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.02% of their portfolio | 487.5k $89.0m | Reduced -40.2k |
| Assenagon Asset Management S.A. 0.05% of their portfolio | 453.6k $82.8m | Added +357.3k |
| Squarepoint Ops LLC 0.15% of their portfolio | 429.0k $78.3m | Added +202.4k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 384.5k $70.2m | Added +74.2k |
| UBS Group AG 0.01% of their portfolio | 383.3k $70.0m | Reduced -67.1k |
| FIRST TRUST ADVISORS LP 0.04% of their portfolio | 380.4k $69.4m | Added +64.4k |
| Spyglass Capital Management LLC 3.67% of their portfolio | 371.4k $67.8m | Added +57.4k |
| EDMOND DE ROTHSCHILD HOLDING S.A. 0.85% of their portfolio | 354.0k $64.6m | Added +1.2k |
| FEDERATED HERMES, INC. 0.09% of their portfolio | 345.6k $63.1m | Reduced -20.7k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.26% of their portfolio | 336.8k $61.5m | Added +182.7k |
| RDST Capital LLC 5.01% of their portfolio | 331.8k $60.6m | Added +190.6k |
| Freestone Grove Partners LP 0.40% of their portfolio | 330.2k $60.3m | New |
| VANGUARD FIDUCIARY TRUST CO 0.01% of their portfolio | 327.8k $59.8m | Reduced -4.5k |
| Robeco Institutional Asset Management B.V. 0.07% of their portfolio | 322.1k $58.8m | Added +153.9k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 310.3k $56.6m | Added +17.5k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 304.6k $55.6m | Reduced -70.0k |
| AMERIPRISE FINANCIAL INC 0.01% of their portfolio | 297.6k $54.3m | Added +222.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.05% of their portfolio | 290.7k $53.1m | Added +5.6k |
| Man Group plc 0.09% of their portfolio | 281.9k $51.4m | Reduced -79.5k |
| WELLINGTON MANAGEMENT GROUP LLP 0.01% of their portfolio | 277.0k $50.6m | Reduced -231.9k |
| Point72 Asset Management, L.P. 0.08% of their portfolio | 276.3k $50.4m | New |
| RENAISSANCE TECHNOLOGIES LLC 0.07% of their portfolio | 272.3k $49.7m | Added +102.6k |
| GILDER GAGNON HOWE & CO LLC 0.51% of their portfolio | 270.1k $49.3m | Added +108.3k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 269.0k $49.1m | Reduced -142.5k |
| ACADIAN ASSET MANAGEMENT LLC 0.06% of their portfolio | 268.6k $49.0m | Reduced -169.5k |
| MARSHALL WACE, LLP 0.04% of their portfolio | 266.9k $48.7m | Added +86.4k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.04% of their portfolio | 261.5k $47.7m | Added +250.4k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 253.0k $46.2m | Reduced -4.0k |
| NORGES BANK 0.00% of their portfolio | 251.8k $46.0m | Not comparable |
| CANADA PENSION PLAN INVESTMENT BOARD 0.03% of their portfolio | 250.8k $45.8m | Added +108.9k |
| Nuveen, LLC 0.01% of their portfolio | 221.5k $40.4m | Added +6.4k |
| Amundi 0.01% of their portfolio | 212.6k $38.8m | Reduced -373.4k |
| BANK OF MONTREAL /CAN/ 0.01% of their portfolio | 209.8k $38.3m | Added +53.3k |
| ROYAL BANK OF CANADA 0.01% of their portfolio | 206.7k $37.7m | Added +27.8k |
| CAPITAL FUND MANAGEMENT S.A. 0.25% of their portfolio | 187.4k $34.2m | Added +82.8k |
| BNP PARIBAS FINANCIAL MARKETS 0.02% of their portfolio | 187.1k $34.2m | Added +20.5k |
| SG Americas Securities, LLC 0.02% of their portfolio | 181.1k $33.0m | Added +107.6k |
| ARMISTICE CAPITAL, LLC 0.90% of their portfolio | 178.0k $32.5m | Added +49.5k |
| Invesco Ltd. 0.00% of their portfolio | 168.7k $30.8m | Reduced -16.7k |
| Walleye Capital LLC 0.13% of their portfolio | 151.4k $27.6m | Added +6.6k |
| STIFEL FINANCIAL CORP 0.02% of their portfolio | 147.2k $26.9m | Added +77.1k |
| Legal & General Group Plc 0.01% of their portfolio | 138.2k $25.2m | Reduced -287.9k |
| Fiera Capital Corp 0.09% of their portfolio | 128.5k $23.5m | Reduced -78.8k |
| VANGUARD ASSET MANAGEMENT, Ltd 0.01% of their portfolio | 120.3k $22.0m | Added +33.3k |
| Swiss National Bank 0.01% of their portfolio | 100.6k $18.4m | Reduced -45.4k |
| ADAGE CAPITAL PARTNERS GP, L.L.C. 0.03% of their portfolio | 100.0k $18.3m | Reduced -50.0k |
| BANK OF NOVA SCOTIA 0.03% of their portfolio | 97.7k $17.8m | Added +66.4k |
| Russell Investments Group, Ltd. 0.02% of their portfolio | 97.3k $17.8m | Added +15.8k |
| California Public Employees Retirement System 0.01% of their portfolio | 94.0k $17.2m | Added +26.7k |
| DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio | 88.1k $16.1m | Reduced -7.5k |
| SUSQUEHANNA FUNDAMENTAL INVESTMENTS, LLC 0.30% of their portfolio | 86.8k $15.8m | Added +61.9k |
| PFA Pension, Forsikringsaktieselskab 0.04% of their portfolio | 81.5k $14.9m | Added +39.8k |
| Quantinno Capital Management LP 0.02% of their portfolio | 81.4k $14.9m | Reduced -17.4k |
| Caisse de depot et placement du Quebec 0.02% of their portfolio | 80.5k $14.7m | Added +56.4k |
| Ardmore Road Asset Management LP 0.82% of their portfolio | 76.9k $14.0m | Reduced -48.9k |
| Trexquant Investment LP 0.08% of their portfolio | 72.3k $13.2m | Added +31.7k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.01% of their portfolio | 72.0k $13.1m | Reduced -8.3k |
| NORDEA INVESTMENT MANAGEMENT AB 0.01% of their portfolio | 71.3k $13.0m | Added +46.8k |
| BARCLAYS PLC 0.00% of their portfolio | 70.9k $12.9m | Added +20.9k |
| CIBC Bancorp USA Inc. 0.02% of their portfolio | 69.8k $12.8m | Added +2.6k |
| Engineers Gate Manager LP 0.16% of their portfolio | 68.7k $12.5m | Added +25.4k |
| Optiver Holding B.V. 0.18% of their portfolio | 68.1k $12.4m | New |
| LOOMIS SAYLES & CO L P 0.02% of their portfolio | 67.2k $12.3m | Added +14.4k |
| VICTORY CAPITAL MANAGEMENT INC 0.01% of their portfolio | 65.1k $11.9m | Reduced -3.0k |
| Invenomic Capital Management LP 0.71% of their portfolio | 65.1k $11.9m | Added +38.9k |
| JENNISON ASSOCIATES LLC 0.01% of their portfolio | 64.8k $11.8m | New |
| NEW YORK STATE COMMON RETIREMENT FUND 0.01% of their portfolio | 62.2k $11.4m | Reduced -1.0k |
| Y-Intercept (Hong Kong) Ltd 0.22% of their portfolio | 61.7k $11.3m | Reduced -2.0k |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 61.7k $11.3m | Reduced -56.5k |
| TUDOR INVESTMENT CORP ET AL 0.05% of their portfolio | 60.6k $11.1m | Added +45.3k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 59.4k $10.8m | Added +37.4k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.00% of their portfolio | 58.8k $10.8m | Reduced -160.5k |
| VIRGINIA RETIREMENT SYSTEMS ET Al 0.06% of their portfolio | 58.5k $10.7m | Added +50.9k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 57.9k $10.6m | Reduced -3.9k |
| Entropy Technologies, LP 0.42% of their portfolio | 57.5k $10.5m | New |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND 0.01% of their portfolio | 53.7k $9.8m | New |
| COOPER CREEK PARTNERS MANAGEMENT LLC 0.40% of their portfolio | 53.0k $9.7m | Unchanged |
| FORA Capital, LLC 0.66% of their portfolio | 52.7k $9.6m | Added +32.7k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 52.3k $9.5m | Added +20.7k |
| Mariner, LLC 0.01% of their portfolio | 52.1k $9.5m | Added +16.7k |