HUBSPOT INC HUBS
COM · Common Stock · CUSIP 443573100 · ISIN US4435731009
American marketing software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersCambridge, MA
- Founded2006
- Websitehubspot.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($27.4m this quarter). Holder counts are more reliable. Shares outstanding: 49.6m as of 2023-04-28, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $428.25. Options: 20 managers hold calls ($229.3m notional), 20 hold puts ($297.2m).
Trends to Q1 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 569 |
| Q4 2022 | 575 |
| Q1 2023 | 640 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 276 | 258 |
| Q1 2023 | 344 | 233 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2022 | $201.8m | $255.0m | 1.26 |
| Q4 2022 | $261.6m | $358.3m | 1.37 |
| Q1 2023 | $229.3m | $297.2m | 1.30 |
Biggest buyers
| FMR LLC | Added | +3.0m |
| JPMORGAN CHASE & CO | Added | +1.4m |
| Invesco Ltd. | Added | +540.9k |
| Capital Research Global Investors | New | +538.5k |
| BANK OF AMERICA CORP /DE/ | Added | +526.4k |
| LORD, ABBETT & CO. LLC | New | +441.0k |
| VOYA INVESTMENT MANAGEMENT LLC | Added | +355.6k |
| CITADEL ADVISORS LLC | Added | +267.9k |
| 1832 Asset Management L.P. | New | +231.0k |
| RENAISSANCE TECHNOLOGIES LLC | Added | +177.0k |
Biggest sellers
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -2.0m |
| JENNISON ASSOCIATES LLC | Reduced | -553.6k |
| Amundi | Reduced | -391.6k |
| North Peak Capital Management, LLC | Reduced | -380.1k |
| Atreides Management, LP | Sold out | -266.3k |
| Alyeska Investment Group, L.P. | Sold out | -241.5k |
| NEUBERGER BERMAN GROUP LLC | Reduced | -240.2k |
| TWO SIGMA INVESTMENTS, LP | Reduced | -188.0k |
| GOLDMAN SACHS GROUP INC | Reduced | -186.9k |
| TD Asset Management Inc | Reduced | -176.2k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $99.2m231.4k shares |
| Walleye Trading LLC | Added | $47.0m109.7k shares |
| CITADEL ADVISORS LLC | Reduced | $35.4m82.6k shares |
| SIMPLEX TRADING, LLC | Reduced | $8.5m19.9k shares |
| D. E. Shaw & Co., Inc. | Unchanged | $8.4m19.5k shares |
| JANE STREET GROUP, LLC | Reduced | $7.6m17.8k shares |
| Squarepoint Ops LLC | Unchanged | $4.9m11.5k shares |
| WOLVERINE TRADING, LLC | New | $4.8m11.6k shares |
| PEAK6 Investments LLC | Reduced | $4.7m10.9k shares |
| Parallax Volatility Advisers, L.P. | Reduced | $3.0m7.1k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $101.5m236.7k shares |
| Walleye Trading LLC | Added | $74.5m173.7k shares |
| CITADEL ADVISORS LLC | Reduced | $39.9m93.1k shares |
| Twin Tree Management, LP | New | $22.0m51.4k shares |
| CITIGROUP INC | Unchanged | $15.0m35.0k shares |
| SIMPLEX TRADING, LLC | Reduced | $10.2m23.9k shares |
| JANE STREET GROUP, LLC | Reduced | $10.0m23.4k shares |
| D. E. Shaw & Co., Inc. | Reduced | $7.2m16.7k shares |
| WOLVERINE TRADING, LLC | New | $4.7m11.3k shares |
| PEAK6 Investments LLC | Reduced | $4.0m9.3k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution +4.0 pts · filed 2026-10-05 | 10.4% |
| PRICE T ROWE ASSOCIATES INC /MD/ 13G · institution -1.4 pts · filed 2026-05-15 | 8.7% |
| JPMORGAN CHASE & CO 13G · institution +3.5 pts · filed 2026-10-13 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: VANGUARD PORTFOLIO MANAGEMENT LLC (5.0%, 2026-07-31; now reported by VANGUARD CAPITAL MANAGEMENT LLC), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2023
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2021 | 0 | — | 0 | — | — |
| Q3 2021 | 0 | — | 0 | — | — |
| Q4 2021 | 0 | — | 5 | $64.3m | — |
| Q1 2022 | 0 | — | 1 | $16.0m | — |
| Q2 2022 | 1 | $3.4m | 3 | $10.6m | — |
| Q3 2022 | 0 | — | 2 | $8.1m | — |
| Q4 2022 | 0 | — | 1 | $7.4m | — |
| Q1 2023 | 0 | — | 3 | $34.0m | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2023-03-21 | Halligan Brian Executive Chair, director | Sold | $3.3m8.5k shares |
| 2023-02-21 | Halligan Brian Executive Chair, director | Sold | $3.4m8.5k shares |
| 2023-02-17 | Shah Dharmesh Chief Technology Officer, director | Sold | $8.9m22.0k shares |
| 2023-02-17 | Bueker Kathryn Chief Financial Officer | Sold | $164.0k400 shares |
| 2023-01-26 | Shah Dharmesh Chief Technology Officer, director | Sold | $1.9m5.3k shares |
| 2023-01-25 | Shah Dharmesh Chief Technology Officer, director | Sold | $2.9m8.2k shares |
| 2023-01-24 | Shah Dharmesh Chief Technology Officer, director | Sold | $2.3m6.5k shares |
| 2023-01-17 | Halligan Brian Executive Chair, director | Sold | $2.6m8.5k shares |
| 2023-01-10 | Shah Dharmesh Chief Technology Officer, director | Sold | $8.6m30.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2023
| Manager | Shares | Change |
|---|---|---|
| FMR LLC 0.11% of their portfolio | 5.7m $2.4bn | Added +3.0m |
| VANGUARD GROUP INC 0.05% of their portfolio | 4.5m $1.9bn | Added +85.8k |
| BlackRock Inc. 0.05% of their portfolio | 3.7m $1.6bn | Added +161.0k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.16% of their portfolio | 2.5m $1.1bn | Reduced -2.0m |
| JPMORGAN CHASE & CO 0.14% of their portfolio | 2.5m $1.1bn | Added +1.4m |
| Artisan Partners Limited Partnership 1.07% of their portfolio | 1.5m $642.3m | Reduced -171.1k |
| Clearbridge Investments, LLC 0.60% of their portfolio | 1.5m $623.8m | Added +83.7k |
| Abdiel Capital Advisors, LP 21.86% of their portfolio | 1.2m $498.6m | Added +2.0k |
| Durable Capital Partners LP 3.98% of their portfolio | 987.9k $423.6m | Added +1.5k |
| STATE STREET CORP 0.02% of their portfolio | 969.5k $415.6m | Added +28.7k |
| Invesco Ltd. 0.10% of their portfolio | 823.3k $353.0m | Added +540.9k |
| FRANKLIN RESOURCES INC 0.18% of their portfolio | 819.3k $351.3m | Reduced -53.7k |
| BANK OF AMERICA CORP /DE/ 0.04% of their portfolio | 799.9k $343.0m | Added +526.4k |
| GOLDMAN SACHS GROUP INC 0.09% of their portfolio | 765.1k $328.0m | Reduced -186.9k |
| Bank of New York Mellon Corp 0.06% of their portfolio | 661.1k $283.4m | Reduced -7.9k |
| GEODE CAPITAL MANAGEMENT, LLC 0.04% of their portfolio | 644.4k $275.9m | Added +20.3k |
| Capital Research Global Investors 0.07% of their portfolio | 538.5k $230.9m | New |
| Capital World Investors 0.05% of their portfolio | 532.4k $228.3m | Added +268 |
| VOYA INVESTMENT MANAGEMENT LLC 0.24% of their portfolio | 518.6k $222.3m | Added +355.6k |
| NORGES BANK 0.05% of their portfolio | 482.1k $206.7m | Reduced -6.7k |
| Whale Rock Capital Management LLC 4.52% of their portfolio | 478.2k $205.0m | Reduced -123.4k |
| LORD, ABBETT & CO. LLC 0.34% of their portfolio | 441.0k $189.1m | New |
| CADIAN CAPITAL MANAGEMENT, LP 11.72% of their portfolio | 438.9k $188.2m | Reduced -15.8k |
| Polar Capital Holdings Plc 1.34% of their portfolio | 427.1k $183.1m | Reduced -23.2k |
| SCGE MANAGEMENT, L.P. 4.73% of their portfolio | 402.0k $172.4m | Unchanged |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.08% of their portfolio | 384.0k $164.6m | Reduced -20.6k |
| AMERICAN CENTURY COMPANIES INC 0.12% of their portfolio | 357.5k $150.9m | Added +75.1k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 1.03% of their portfolio | 339.8k $145.7m | Reduced -73.1k |
| ALLIANCEBERNSTEIN L.P. 0.06% of their portfolio | 324.2k $139.0m | Added +68.4k |
| NORTHERN TRUST CORP 0.03% of their portfolio | 316.7k $135.8m | Reduced -1.9k |
| MORGAN STANLEY 0.01% of their portfolio | 310.7k $133.2m | Added +52.3k |
| MACQUARIE GROUP LTD 0.16% of their portfolio | 307.9k $131.9m | Added +145.7k |
| Fisher Asset Management, LLC 0.08% of their portfolio | 294.2k $126.1m | Reduced -31.4k |
| RENAISSANCE TECHNOLOGIES LLC 0.16% of their portfolio | 288.6k $123.7m | Added +177.0k |
| NEUBERGER BERMAN GROUP LLC 0.11% of their portfolio | 282.3k $118.0m | Reduced -240.2k |
| CITADEL ADVISORS LLC 0.13% of their portfolio | 280.9k $120.4m | Added +267.9k |
| Legal & General Group Plc 0.04% of their portfolio | 278.9k $119.6m | Added +6.0k |
| GILDER GAGNON HOWE & CO LLC 1.98% of their portfolio | 278.7k $119.5m | Reduced -4.5k |
| WELLINGTON MANAGEMENT GROUP LLP 0.02% of their portfolio | 265.3k $113.7m | Added +61.7k |
| AMERIPRISE FINANCIAL INC 0.03% of their portfolio | 237.6k $101.9m | Reduced -35.3k |
| 1832 Asset Management L.P. 0.20% of their portfolio | 231.0k $99.0m | New |
| TIGER GLOBAL MANAGEMENT LLC 0.87% of their portfolio | 223.8k $96.0m | Reduced -112.3k |
| MARSHALL WACE, LLP 0.23% of their portfolio | 221.8k $95.1m | Reduced -9.0k |
| Amundi 0.05% of their portfolio | 210.1k $85.1m | Reduced -391.6k |
| GW&K Investment Management, LLC 0.87% of their portfolio | 209.1k $89.6m | Added +3.1k |
| FRONTIER CAPITAL MANAGEMENT CO LLC 0.87% of their portfolio | 196.0k $84.0m | Added +63.2k |
| Holocene Advisors, LP 0.41% of their portfolio | 192.3k $82.5m | Added +44.2k |
| MILLENNIUM MANAGEMENT LLC 0.09% of their portfolio | 188.4k $80.8m | Reduced -104.6k |
| Swiss National Bank 0.05% of their portfolio | 183.1k $78.5m | Reduced -2.3k |
| EVENTIDE ASSET MANAGEMENT, LLC 1.40% of their portfolio | 178.4k $76.5m | Added +50 |
| Granahan Investment Management, LLC 2.19% of their portfolio | 168.2k $72.1m | Reduced -44.9k |
| FIRST TRUST ADVISORS LP 0.08% of their portfolio | 164.3k $70.5m | Reduced -21.2k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.02% of their portfolio | 160.7k $68.9m | Added +1.1k |
| Fiera Capital Corp 0.20% of their portfolio | 158.8k $68.1m | Added +31.1k |
| Balyasny Asset Management L.P. 0.21% of their portfolio | 150.2k $64.4m | Reduced -24.7k |
| Nuveen Asset Management, LLC 0.02% of their portfolio | 148.2k $63.6m | Reduced -14.5k |
| WELLS FARGO & COMPANY/MN 0.02% of their portfolio | 147.3k $63.2m | Added +20.8k |
| Sumitomo Mitsui Trust Group, Inc. 0.05% of their portfolio | 141.0k $60.5m | Added +12.9k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.08% of their portfolio | 139.6k $59.9m | Added +2.2k |
| TimesSquare Capital Management, LLC 0.84% of their portfolio | 133.4k $57.2m | Added +29.9k |
| SEI INVESTMENTS CO 0.10% of their portfolio | 121.9k $52.3m | Added +19.6k |
| Allspring Global Investments Holdings, LLC 0.09% of their portfolio | 119.6k $51.3m | Reduced -4.4k |
| Squarepoint Ops LLC 0.35% of their portfolio | 116.5k $49.9m | Reduced -38.4k |
| DEUTSCHE BANK AG\ 0.03% of their portfolio | 109.3k $46.9m | Reduced -1.1k |
| JENNISON ASSOCIATES LLC 0.04% of their portfolio | 107.1k $45.9m | Reduced -553.6k |
| PRIMECAP MANAGEMENT CO/CA/ 0.04% of their portfolio | 104.3k $44.7m | Added +350 |
| Assenagon Asset Management S.A. 0.16% of their portfolio | 96.2k $41.2m | Reduced -110.2k |
| WASATCH ADVISORS LP 0.25% of their portfolio | 93.5k $40.1m | Reduced -274 |
| TD Asset Management Inc 0.05% of their portfolio | 92.6k $39.7m | Reduced -176.2k |
| California Public Employees Retirement System 0.03% of their portfolio | 88.0k $37.7m | Reduced -14.3k |
| CIBC Private Wealth Group LLC 0.05% of their portfolio | 86.9k $43.4m | Added +44.9k |
| JANUS HENDERSON GROUP PLC 0.02% of their portfolio | 82.8k $35.5m | Reduced -1.9k |
| Melqart Asset Management (UK) Ltd 2.64% of their portfolio | 82.4k $35.3m | Reduced -52.5k |
| TWO SIGMA ADVISERS, LP 0.09% of their portfolio | 82.1k $35.2m | Reduced -3.7k |
| CREDIT SUISSE AG/ 0.03% of their portfolio | 79.2k $33.9m | Added +7.6k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.05% of their portfolio | 78.6k $33.7m | Reduced -104 |
| National Pension Service 0.06% of their portfolio | 77.0k $32.1m | Reduced -323 |
| ACADIAN ASSET MANAGEMENT LLC 0.14% of their portfolio | 76.9k $33.0m | Added +73.1k |
| PICTET ASSET MANAGEMENT SA 0.04% of their portfolio | 76.4k $32.8m | Added +57.7k |
| BARCLAYS PLC 0.03% of their portfolio | 75.4k $32.3m | Reduced -4.0k |
| RAYMOND JAMES & ASSOCIATES 0.03% of their portfolio | 74.3k $31.9m | Reduced -5.3k |
| PRINCIPAL FINANCIAL GROUP INC 0.02% of their portfolio | 71.4k $30.6m | Added +59.9k |
| D. E. Shaw & Co., Inc. 0.05% of their portfolio | 70.9k $30.4m | Added +21.7k |
| ROYAL BANK OF CANADA 0.01% of their portfolio | 70.7k $30.3m | Reduced -1.4k |
| TenCore Partners, LP 8.64% of their portfolio | 69.7k $29.9m | Reduced -2.8k |
| VISTA EQUITY PARTNERS MANAGEMENT, LLC 0.39% of their portfolio | 69.1k $29.6m | Added +48.3k |
| Ensign Peak Advisors, Inc 0.06% of their portfolio | 68.2k $29.3m | Added +774 |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 68.1k $29.2m | Added +2.8k |
| PANAGORA ASSET MANAGEMENT INC 0.18% of their portfolio | 66.5k $28.5m | Reduced -318 |
| WORLD EQUITY GROUP, INC. 0.23% of their portfolio | 63.5k $1.5m | New |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.12% of their portfolio | 61.8k $26.5m | Added +20.9k |
| Cinctive Capital Management LP 0.96% of their portfolio | 60.5k $25.9m | Added +25.6k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.06% of their portfolio | 59.6k $25.5m | Reduced -8.4k |
| LMR Partners LLP 0.47% of their portfolio | 59.0k $25.3m | Reduced -26.0k |
| Asset Management One Co., Ltd. 0.11% of their portfolio | 57.6k $24.5m | Reduced -4.0k |
| RHUMBLINE ADVISERS 0.03% of their portfolio | 57.1k $24.5m | Added +5.0k |
| North Peak Capital Management, LLC 3.06% of their portfolio | 55.7k $23.9m | Reduced -380.1k |
| FRED ALGER MANAGEMENT, LLC 0.13% of their portfolio | 55.3k $23.7m | Added +4.9k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.04% of their portfolio | 54.9k $23.5m | Added +37.5k |
| APG Asset Management N.V. 0.04% of their portfolio | 50.4k $19.9m | Added +2.8k |