HUBSPOT INC HUBS
COM · Common Stock · CUSIP 443573100 · ISIN US4435731009
American marketing software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersCambridge, MA
- Founded2006
- Websitehubspot.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($37.8m this quarter). Holder counts are more reliable. Shares outstanding: 48.6m as of 2022-10-28, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $270.38. Options: 15 managers hold calls ($201.8m notional), 15 hold puts ($255.0m).
Biggest calls
| CITADEL ADVISORS LLC | — | $57.3m212.3k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | — | $51.8m191.9k shares |
| SIMPLEX TRADING, LLC | — | $19.9m73.5k shares |
| Parallax Volatility Advisers, L.P. | — | $17.5m64.8k shares |
| Walleye Trading LLC | — | $17.3m64.2k shares |
| D. E. Shaw & Co., Inc. | — | $15.6m57.7k shares |
| JANE STREET GROUP, LLC | — | $13.7m50.8k shares |
| WOLVERINE TRADING, LLC | — | $5.4m19.8k shares |
| GROUP ONE TRADING LLC | — | $1.8m6.6k shares |
| PEAK6 Investments LLC | — | $540.0k2.0k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | — | $64.5m238.6k shares |
| CITADEL ADVISORS LLC | — | $54.4m201.5k shares |
| Walleye Trading LLC | — | $52.3m193.7k shares |
| Parallax Volatility Advisers, L.P. | — | $16.0m59.4k shares |
| JANE STREET GROUP, LLC | — | $14.4m53.4k shares |
| PEAK6 Investments LLC | — | $13.5m49.8k shares |
| D. E. Shaw & Co., Inc. | — | $11.0m40.7k shares |
| SIMPLEX TRADING, LLC | — | $10.1m37.5k shares |
| CITIGROUP INC | — | $9.5m35.0k shares |
| Balyasny Asset Management L.P. | — | $7.0m25.8k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution +4.0 pts · filed 2026-10-05 | 10.4% |
| PRICE T ROWE ASSOCIATES INC /MD/ 13G · institution -1.4 pts · filed 2026-05-15 | 8.7% |
| JPMORGAN CHASE & CO 13G · institution +3.5 pts · filed 2026-10-13 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: VANGUARD PORTFOLIO MANAGEMENT LLC (5.0%, 2026-07-31; now reported by VANGUARD CAPITAL MANAGEMENT LLC), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q3 2022
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2020 | 0 | — | 0 | — | — |
| Q1 2021 | 0 | — | 0 | — | — |
| Q2 2021 | 0 | — | 0 | — | — |
| Q3 2021 | 0 | — | 0 | — | — |
| Q4 2021 | 0 | — | 5 | $64.3m | — |
| Q1 2022 | 0 | — | 1 | $16.0m | — |
| Q2 2022 | 1 | $3.4m | 3 | $10.6m | — |
| Q3 2022 | 0 | — | 2 | $8.1m | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2022-09-20 | Halligan Brian Executive Chair, director | Sold | $2.4m8.5k shares |
| 2022-08-16 | Halligan Brian Executive Chair, director | Sold | $3.2m8.5k shares |
| 2022-08-10 | Bueker Kathryn Chief Financial Officer | Sold | $80.0k200 shares |
| 2022-07-19 | Halligan Brian Executive Chair, director | Sold | $2.4m8.5k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2022
| Manager | Shares | Change |
|---|---|---|
| PRICE T ROWE ASSOCIATES INC /MD/ 0.23% of their portfolio | 5.2m $1.4bn | — |
| VANGUARD GROUP INC 0.03% of their portfolio | 4.3m $1.2bn | — |
| BlackRock Inc. 0.03% of their portfolio | 3.1m $833.7m | — |
| FMR LLC 0.07% of their portfolio | 2.6m $698.0m | — |
| Artisan Partners Limited Partnership 0.79% of their portfolio | 1.7m $448.2m | — |
| Clearbridge Investments, LLC 0.38% of their portfolio | 1.4m $378.3m | — |
| JPMORGAN CHASE & CO 0.05% of their portfolio | 1.3m $346.3m | — |
| Capital World Investors 0.07% of their portfolio | 1.1m $304.0m | — |
| FRANKLIN RESOURCES INC 0.14% of their portfolio | 962.7k $260.1m | — |
| STATE STREET CORP 0.02% of their portfolio | 949.5k $256.5m | — |
| Durable Capital Partners LP 2.72% of their portfolio | 917.5k $247.8m | — |
| GOLDMAN SACHS GROUP INC 0.07% of their portfolio | 881.8k $238.2m | — |
| Abdiel Capital Advisors, LP 12.07% of their portfolio | 814.6k $220.0m | — |
| Bank of New York Mellon Corp 0.05% of their portfolio | 698.8k $188.8m | — |
| JENNISON ASSOCIATES LLC 0.17% of their portfolio | 632.8k $170.9m | — |
| TIGER GLOBAL MANAGEMENT LLC 1.47% of their portfolio | 594.3k $160.5m | — |
| GEODE CAPITAL MANAGEMENT, LLC 0.02% of their portfolio | 594.1k $160.3m | — |
| SCGE MANAGEMENT, L.P. 5.29% of their portfolio | 580.0k $156.7m | — |
| NEUBERGER BERMAN GROUP LLC 0.15% of their portfolio | 542.0k $148.3m | — |
| NORGES BANK 0.03% of their portfolio | 445.5k $120.3m | — |
| Polar Capital Holdings Plc 0.76% of their portfolio | 440.7k $119.1m | — |
| North Peak Capital Management, LLC 18.21% of their portfolio | 435.8k $117.7m | — |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.06% of their portfolio | 418.1k $112.9m | — |
| Whale Rock Capital Management LLC 2.97% of their portfolio | 391.1k $105.7m | — |
| MARSHALL WACE, LLP 0.25% of their portfolio | 375.9k $101.5m | — |
| TD Asset Management Inc 0.12% of their portfolio | 359.1k $98.5m | — |
| Fisher Asset Management, LLC 0.07% of their portfolio | 327.7k $88.5m | — |
| Amundi 0.06% of their portfolio | 325.3k $96.5m | — |
| NORTHERN TRUST CORP 0.02% of their portfolio | 318.8k $86.1m | — |
| WESTFIELD CAPITAL MANAGEMENT CO LP 0.68% of their portfolio | 317.3k $85.7m | — |
| GILDER GAGNON HOWE & CO LLC 1.35% of their portfolio | 287.3k $77.6m | — |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.42% of their portfolio | 285.8k $77.2m | — |
| Legal & General Group Plc 0.03% of their portfolio | 283.5k $76.6m | — |
| CADIAN CAPITAL MANAGEMENT, LP 4.39% of their portfolio | 277.9k $75.1m | — |
| Invesco Ltd. 0.02% of their portfolio | 276.3k $74.6m | — |
| AMERIPRISE FINANCIAL INC 0.03% of their portfolio | 260.1k $70.3m | — |
| ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio | 253.4k $68.4m | — |
| BANK OF AMERICA CORP /DE/ 0.01% of their portfolio | 247.7k $66.9m | — |
| RENAISSANCE TECHNOLOGIES LLC 0.09% of their portfolio | 232.6k $62.8m | — |
| Nuveen Asset Management, LLC 0.03% of their portfolio | 228.6k $61.8m | — |
| Atreides Management, LP 2.27% of their portfolio | 226.7k $61.2m | — |
| Alyeska Investment Group, L.P. 0.70% of their portfolio | 221.1k $59.7m | — |
| EVENTIDE ASSET MANAGEMENT, LLC 1.14% of their portfolio | 214.9k $58.0m | — |
| FIRST TRUST ADVISORS LP 0.07% of their portfolio | 203.6k $55.0m | — |
| MORGAN STANLEY 0.01% of their portfolio | 203.0k $54.8m | — |
| Swiss National Bank 0.04% of their portfolio | 196.6k $53.1m | — |
| AMERICAN CENTURY COMPANIES INC 0.05% of their portfolio | 190.9k $51.6m | — |
| D. E. Shaw & Co., Inc. 0.08% of their portfolio | 176.4k $47.6m | — |
| WELLINGTON MANAGEMENT GROUP LLP 0.01% of their portfolio | 173.8k $47.0m | — |
| GW&K Investment Management, LLC 0.48% of their portfolio | 161.6k $43.7m | — |
| Granahan Investment Management, LLC 1.36% of their portfolio | 154.1k $41.6m | — |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 151.5k $40.9m | — |
| WELLS FARGO & COMPANY/MN 0.01% of their portfolio | 151.3k $40.9m | — |
| CITADEL ADVISORS LLC 0.05% of their portfolio | 150.5k $40.7m | — |
| PRIMECAP MANAGEMENT CO/CA/ 0.04% of their portfolio | 135.8k $36.7m | — |
| Allspring Global Investments Holdings, LLC 0.06% of their portfolio | 135.1k $36.5m | — |
| TWO SIGMA INVESTMENTS, LP 0.13% of their portfolio | 134.4k $36.3m | — |
| NEW YORK STATE COMMON RETIREMENT FUND 0.05% of their portfolio | 130.7k $35.3m | — |
| Fiera Capital Corp 0.12% of their portfolio | 130.4k $33.1m | — |
| Sumitomo Mitsui Trust Group, Inc. 0.03% of their portfolio | 128.1k $34.6m | — |
| FRONTIER CAPITAL MANAGEMENT CO LLC 0.39% of their portfolio | 121.9k $32.9m | — |
| SEI INVESTMENTS CO 0.07% of their portfolio | 121.0k $32.7m | — |
| DEUTSCHE BANK AG\ 0.02% of their portfolio | 111.5k $30.1m | — |
| Qube Research & Technologies Ltd 0.19% of their portfolio | 107.8k $29.1m | — |
| TimesSquare Capital Management, LLC 0.39% of their portfolio | 103.3k $27.9m | — |
| California Public Employees Retirement System 0.03% of their portfolio | 102.8k $27.8m | — |
| RAYMOND JAMES & ASSOCIATES 0.02% of their portfolio | 90.2k $24.4m | — |
| BAMCO INC /NY/ 0.08% of their portfolio | 87.4k $23.6m | — |
| AXA S.A. 0.04% of their portfolio | 84.2k $22.8m | — |
| SQN Investors LP 5.74% of their portfolio | 83.3k $22.5m | — |
| WASATCH ADVISORS LP 0.15% of their portfolio | 79.1k $21.4m | — |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.04% of their portfolio | 77.5k $20.9m | — |
| AQR CAPITAL MANAGEMENT LLC 0.05% of their portfolio | 75.7k $20.5m | — |
| Weiss Multi-Strategy Advisers LLC 0.54% of their portfolio | 72.5k $19.6m | — |
| National Pension Service 0.04% of their portfolio | 71.5k $19.6m | — |
| MACQUARIE GROUP LTD 0.02% of their portfolio | 71.3k $19.3m | — |
| Polar Asset Management Partners Inc. 0.25% of their portfolio | 71.1k $19.2m | — |
| TWO SIGMA ADVISERS, LP 0.06% of their portfolio | 70.5k $19.0m | — |
| NORDEA INVESTMENT MANAGEMENT AB 0.03% of their portfolio | 70.3k $19.6m | — |
| PANAGORA ASSET MANAGEMENT INC 0.13% of their portfolio | 68.8k $18.6m | — |
| GENEVA CAPITAL MANAGEMENT LLC 0.43% of their portfolio | 68.8k $18.6m | — |
| Providence Equity Partners L.L.C. 0.64% of their portfolio | 68.3k $18.5m | — |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.05% of their portfolio | 67.1k $18.1m | — |
| CREDIT SUISSE AG/ 0.02% of their portfolio | 66.1k $17.9m | — |
| TenCore Partners, LP 5.89% of their portfolio | 65.0k $17.6m | — |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 63.8k $17.2m | — |
| Cubist Systematic Strategies, LLC 0.12% of their portfolio | 61.9k $16.7m | — |
| Asset Management One Co., Ltd. 0.08% of their portfolio | 58.4k $15.8m | — |
| Melqart Asset Management (UK) Ltd 1.23% of their portfolio | 54.4k $14.7m | — |
| Squarepoint Ops LLC 0.13% of their portfolio | 54.1k $14.6m | — |
| Point72 Asset Management, L.P. 0.06% of their portfolio | 53.0k $14.3m | — |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 51.9k $14.0m | — |
| Quadrature Capital Ltd 0.45% of their portfolio | 51.4k $13.9m | — |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 51.0k $13.8m | — |
| VOYA INVESTMENT MANAGEMENT LLC 0.02% of their portfolio | 50.1k $13.5m | — |
| FRED ALGER MANAGEMENT, LLC 0.07% of their portfolio | 49.7k $13.4m | — |
| UBS Group AG 0.01% of their portfolio | 49.6k $13.4m | — |
| RHUMBLINE ADVISERS 0.02% of their portfolio | 48.4k $13.1m | — |
| Walleye Trading LLC 0.42% of their portfolio | 47.6k $12.9m | — |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.06% of their portfolio | 45.7k $12.4m | — |