Vault-13

HUBSPOT INC HUBS

COM · Common Stock · CUSIP 443573100 · ISIN US4435731009

American marketing software company

569 institutional holders
44,496,61244.5m shares reported held*
91.6% of all shares outstanding*
$12.0bnreported value*

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($37.8m this quarter). Holder counts are more reliable. Shares outstanding: 48.6m as of 2022-10-28, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $270.38. Options: 15 managers hold calls ($201.8m notional), 15 hold puts ($255.0m).

Biggest calls

CITADEL ADVISORS LLC — $57.3m212.3k shares
SUSQUEHANNA INTERNATIONAL GROUP, LLP — $51.8m191.9k shares
SIMPLEX TRADING, LLC — $19.9m73.5k shares
Parallax Volatility Advisers, L.P. — $17.5m64.8k shares
Walleye Trading LLC — $17.3m64.2k shares
D. E. Shaw & Co., Inc. — $15.6m57.7k shares
JANE STREET GROUP, LLC — $13.7m50.8k shares
WOLVERINE TRADING, LLC — $5.4m19.8k shares
GROUP ONE TRADING LLC — $1.8m6.6k shares
PEAK6 Investments LLC — $540.0k2.0k shares

Biggest puts

SUSQUEHANNA INTERNATIONAL GROUP, LLP — $64.5m238.6k shares
CITADEL ADVISORS LLC — $54.4m201.5k shares
Walleye Trading LLC — $52.3m193.7k shares
Parallax Volatility Advisers, L.P. — $16.0m59.4k shares
JANE STREET GROUP, LLC — $14.4m53.4k shares
PEAK6 Investments LLC — $13.5m49.8k shares
D. E. Shaw & Co., Inc. — $11.0m40.7k shares
SIMPLEX TRADING, LLC — $10.1m37.5k shares
CITIGROUP INC — $9.5m35.0k shares
Balyasny Asset Management L.P. — $7.0m25.8k shares

Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
BlackRock, Inc. 13G · institution +4.0 pts · filed 2026-10-05 10.4% +4.0 pts 5.2m≈ $948.8m 2026-10-05
PRICE T ROWE ASSOCIATES INC /MD/ 13G · institution -1.4 pts · filed 2026-05-15 8.7% -1.4 pts 4.6m≈ $841.8m 2026-05-15
JPMORGAN CHASE & CO 13G · institution +3.5 pts · filed 2026-10-13 7.3% +3.5 pts 3.7m≈ $671.3m 2026-10-13
VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 5.2% new 2.7m≈ $497.9m 2026-04-30

Fell to 5% or below in the last year: VANGUARD PORTFOLIO MANAGEMENT LLC (5.0%, 2026-07-31; now reported by VANGUARD CAPITAL MANAGEMENT LLC), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)

Insider purchases and sales in Q3 2022

Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.

Officers and directors buying vs selling

Number of people, by quarter (10% owners not included)

BuyingSelling
505Q4 20: 0 buyingQ4 20: 0 sellingQ1 21: 0 buyingQ1 21: 0 sellingQ1 21Q2 21: 0 buyingQ2 21: 0 sellingQ3 21: 0 buyingQ3 21: 0 sellingQ3 21Q4 21: 0 buyingQ4 21: 5 sellingQ1 22: 0 buyingQ1 22: 1 sellingQ1 22Q2 22: 1 buyingQ2 22: 3 sellingQ3 22: 0 buyingQ3 22: 2 sellingQ3 22
Numbers
QuarterBuyingBoughtSellingSoldSold under a plan
Q4 20200—0——
Q1 20210—0——
Q2 20210—0——
Q3 20210—0——
Q4 20210—5$64.3m—
Q1 20220—1$16.0m—
Q2 20221$3.4m3$10.6m—
Q3 20220—2$8.1m—
DateInsiderTradeSharesPrice ValueTheir holding
2022-09-20 Halligan Brian Executive Chair, director Sold 8,500 $286.00 $2.4m8.5k shares -1%
2022-08-16 Halligan Brian Executive Chair, director Sold 8,500 $382.14 $3.2m8.5k shares -1%
2022-08-10 Bueker Kathryn Chief Financial Officer Sold 200 $400.00 $80.0k200 shares -0%
2022-07-19 Halligan Brian Executive Chair, director Sold 8,500 $279.20 $2.4m8.5k shares -1%

Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).

Holders, Q3 2022

#ManagerLocationShares Value% of their portfolioChangeShares change
1 PRICE T ROWE ASSOCIATES INC /MD/ 0.23% of their portfolio BALTIMORE, MD 5,196,9785.2m $1.4bn $1.4bn 0.23% —
2 VANGUARD GROUP INC 0.03% of their portfolio Valley Forge, PA 4,305,7444.3m $1.2bn $1.2bn 0.03% —
3 BlackRock Inc. 0.03% of their portfolio New York, NY 3,086,4073.1m $833.7m $833.7m 0.03% —
4 FMR LLC 0.07% of their portfolio BOSTON, MA 2,584,1282.6m $698.0m $698.0m 0.07% —
5 Artisan Partners Limited Partnership 0.79% of their portfolio Milwaukee, WI 1,659,3401.7m $448.2m $448.2m 0.79% —
6 Clearbridge Investments, LLC 0.38% of their portfolio NEW YORK, NY 1,400,5281.4m $378.3m $378.3m 0.38% —
7 JPMORGAN CHASE & CO 0.05% of their portfolio NEW YORK, NY 1,282,0901.3m $346.3m $346.3m 0.05% —
8 Capital World Investors 0.07% of their portfolio LOS ANGELES, CA 1,125,2011.1m $304.0m $304.0m 0.07% —
9 FRANKLIN RESOURCES INC 0.14% of their portfolio San Mateo, CA 962,739962.7k $260.1m $260.1m 0.14% —
10 STATE STREET CORP 0.02% of their portfolio BOSTON, MA 949,547949.5k $256.5m $256.5m 0.02% —
11 Durable Capital Partners LP 2.72% of their portfolio Bethesda, MD 917,522917.5k $247.8m $247.8m 2.72% —
12 GOLDMAN SACHS GROUP INC 0.07% of their portfolio NEW YORK, NY 881,759881.8k $238.2m $238.2m 0.07% —
13 Abdiel Capital Advisors, LP 12.07% of their portfolio NEW YORK, NY 814,604814.6k $220.0m $220.0m 12.07% —
14 Bank of New York Mellon Corp 0.05% of their portfolio NEW YORK, NY 698,792698.8k $188.8m $188.8m 0.05% —
15 JENNISON ASSOCIATES LLC 0.17% of their portfolio NEW YORK, NY 632,841632.8k $170.9m $170.9m 0.17% —
16 TIGER GLOBAL MANAGEMENT LLC 1.47% of their portfolio New York, NY 594,290594.3k $160.5m $160.5m 1.47% —
17 GEODE CAPITAL MANAGEMENT, LLC 0.02% of their portfolio BOSTON, MA 594,096594.1k $160.3m $160.3m 0.02% —
18 SCGE MANAGEMENT, L.P. 5.29% of their portfolio MENLO PARK, CA 580,000580.0k $156.7m $156.7m 5.29% —
19 NEUBERGER BERMAN GROUP LLC 0.15% of their portfolio NEW YORK, NY 542,005542.0k $148.3m $148.3m 0.15% —
20 NORGES BANK 0.03% of their portfolio OSLO, Q8 445,534445.5k $120.3m $120.3m 0.03% —
21 Polar Capital Holdings Plc 0.76% of their portfolio London, X0 440,742440.7k $119.1m $119.1m 0.76% —
22 North Peak Capital Management, LLC 18.21% of their portfolio NEW YORK, NY 435,829435.8k $117.7m $117.7m 18.21% —
23 UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.06% of their portfolio NEW YORK, NY 418,073418.1k $112.9m $112.9m 0.06% —
24 Whale Rock Capital Management LLC 2.97% of their portfolio Boston, MA 391,135391.1k $105.7m $105.7m 2.97% —
25 MARSHALL WACE, LLP 0.25% of their portfolio LONDON, X0 375,880375.9k $101.5m $101.5m 0.25% —
26 TD Asset Management Inc 0.12% of their portfolio Toronto, A6 359,054359.1k $98.5m $98.5m 0.12% —
27 Fisher Asset Management, LLC 0.07% of their portfolio PLANO, TX 327,696327.7k $88.5m $88.5m 0.07% —
28 Amundi 0.06% of their portfolio Paris, I0 325,298325.3k $96.5m $96.5m 0.06% —
29 NORTHERN TRUST CORP 0.02% of their portfolio CHICAGO, IL 318,835318.8k $86.1m $86.1m 0.02% —
30 WESTFIELD CAPITAL MANAGEMENT CO LP 0.68% of their portfolio BOSTON, MA 317,342317.3k $85.7m $85.7m 0.68% —
31 GILDER GAGNON HOWE & CO LLC 1.35% of their portfolio New York, NY 287,264287.3k $77.6m $77.6m 1.35% —
32 VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.42% of their portfolio JUPITER, FL 285,830285.8k $77.2m $77.2m 0.42% —
33 Legal & General Group Plc 0.03% of their portfolio London, X0 283,524283.5k $76.6m $76.6m 0.03% —
34 CADIAN CAPITAL MANAGEMENT, LP 4.39% of their portfolio NEW YORK, NY 277,950277.9k $75.1m $75.1m 4.39% —
35 Invesco Ltd. 0.02% of their portfolio ATLANTA, GA 276,341276.3k $74.6m $74.6m 0.02% —
36 AMERIPRISE FINANCIAL INC 0.03% of their portfolio MINNEAPOLIS, MN 260,112260.1k $70.3m $70.3m 0.03% —
37 ALLIANCEBERNSTEIN L.P. 0.03% of their portfolio NASHVILLE, TN 253,382253.4k $68.4m $68.4m 0.03% —
38 BANK OF AMERICA CORP /DE/ 0.01% of their portfolio CHARLOTTE, NC 247,699247.7k $66.9m $66.9m 0.01% —
39 RENAISSANCE TECHNOLOGIES LLC 0.09% of their portfolio NEW YORK, NY 232,600232.6k $62.8m $62.8m 0.09% —
40 Nuveen Asset Management, LLC 0.03% of their portfolio CHICAGO, IL 228,637228.6k $61.8m $61.8m 0.03% —
41 Atreides Management, LP 2.27% of their portfolio BOSTON, MA 226,715226.7k $61.2m $61.2m 2.27% —
42 Alyeska Investment Group, L.P. 0.70% of their portfolio CHICAGO, IL 221,067221.1k $59.7m $59.7m 0.70% —
43 EVENTIDE ASSET MANAGEMENT, LLC 1.14% of their portfolio Boston, MA 214,865214.9k $58.0m $58.0m 1.14% —
44 FIRST TRUST ADVISORS LP 0.07% of their portfolio Wheaton, IL 203,630203.6k $55.0m $55.0m 0.07% —
45 MORGAN STANLEY 0.01% of their portfolio NEW YORK, NY 202,955203.0k $54.8m $54.8m 0.01% —
46 Swiss National Bank 0.04% of their portfolio ZURICH, V8 196,626196.6k $53.1m $53.1m 0.04% —
47 AMERICAN CENTURY COMPANIES INC 0.05% of their portfolio KANSAS CITY, MO 190,943190.9k $51.6m $51.6m 0.05% —
48 D. E. Shaw & Co., Inc. 0.08% of their portfolio New York, NY 176,404176.4k $47.6m $47.6m 0.08% —
49 WELLINGTON MANAGEMENT GROUP LLP 0.01% of their portfolio Boston, MA 173,828173.8k $47.0m $47.0m 0.01% —
50 GW&K Investment Management, LLC 0.48% of their portfolio BOSTON, MA 161,648161.6k $43.7m $43.7m 0.48% —
51 Granahan Investment Management, LLC 1.36% of their portfolio WALTHAM, MA 154,072154.1k $41.6m $41.6m 1.36% —
52 CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio SAN FRANCISCO, CA 151,523151.5k $40.9m $40.9m 0.01% —
53 WELLS FARGO & COMPANY/MN 0.01% of their portfolio SAN FRANCISCO, CA 151,316151.3k $40.9m $40.9m 0.01% —
54 CITADEL ADVISORS LLC 0.05% of their portfolio MIAMI, FL 150,520150.5k $40.7m $40.7m 0.05% —
55 PRIMECAP MANAGEMENT CO/CA/ 0.04% of their portfolio PASADENA, CA 135,825135.8k $36.7m $36.7m 0.04% —
56 Allspring Global Investments Holdings, LLC 0.06% of their portfolio CHARLOTTE, NC 135,054135.1k $36.5m $36.5m 0.06% —
57 TWO SIGMA INVESTMENTS, LP 0.13% of their portfolio NEW YORK, NY 134,429134.4k $36.3m $36.3m 0.13% —
58 NEW YORK STATE COMMON RETIREMENT FUND 0.05% of their portfolio ALBANY, NY 130,695130.7k $35.3m $35.3m 0.05% —
59 Fiera Capital Corp 0.12% of their portfolio MONTREAL, A8 130,373130.4k $33.1m $33.1m 0.12% —
60 Sumitomo Mitsui Trust Group, Inc. 0.03% of their portfolio CHIYODA-KU, TOKYO, M0 128,093128.1k $34.6m $34.6m 0.03% —
61 FRONTIER CAPITAL MANAGEMENT CO LLC 0.39% of their portfolio Boston, MA 121,875121.9k $32.9m $32.9m 0.39% —
62 SEI INVESTMENTS CO 0.07% of their portfolio OAKS, PA 120,973121.0k $32.7m $32.7m 0.07% —
63 DEUTSCHE BANK AG\ 0.02% of their portfolio FRANKFURT AM MAIN, 2M 111,490111.5k $30.1m $30.1m 0.02% —
64 Qube Research & Technologies Ltd 0.19% of their portfolio LONDON, X0 107,845107.8k $29.1m $29.1m 0.19% —
65 TimesSquare Capital Management, LLC 0.39% of their portfolio NEW YORK, NY 103,300103.3k $27.9m $27.9m 0.39% —
66 California Public Employees Retirement System 0.03% of their portfolio Sacramento, CA 102,752102.8k $27.8m $27.8m 0.03% —
67 RAYMOND JAMES & ASSOCIATES 0.02% of their portfolio ST PETERSBURG, FL 90,20090.2k $24.4m $24.4m 0.02% —
68 BAMCO INC /NY/ 0.08% of their portfolio NEW YORK, NY 87,43587.4k $23.6m $23.6m 0.08% —
69 AXA S.A. 0.04% of their portfolio PARIS, I0 84,23884.2k $22.8m $22.8m 0.04% —
70 SQN Investors LP 5.74% of their portfolio Menlo Park, CA 83,27483.3k $22.5m $22.5m 5.74% —
71 WASATCH ADVISORS LP 0.15% of their portfolio SALT LAKE CITY, UT 79,10879.1k $21.4m $21.4m 0.15% —
72 CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.04% of their portfolio WEST SACRAMENTO, CA 77,50877.5k $20.9m $20.9m 0.04% —
73 AQR CAPITAL MANAGEMENT LLC 0.05% of their portfolio Greenwich, CT 75,74075.7k $20.5m $20.5m 0.05% —
74 Weiss Multi-Strategy Advisers LLC 0.54% of their portfolio NEW YORK, NY 72,50072.5k $19.6m $19.6m 0.54% —
75 National Pension Service 0.04% of their portfolio JEONJU-SI, JEOLLABUK-DO, M5 71,53571.5k $19.6m $19.6m 0.04% —
76 MACQUARIE GROUP LTD 0.02% of their portfolio Sydney, NSW 2000, C3 71,31471.3k $19.3m $19.3m 0.02% —
77 Polar Asset Management Partners Inc. 0.25% of their portfolio TORONTO, A6 71,10071.1k $19.2m $19.2m 0.25% —
78 TWO SIGMA ADVISERS, LP 0.06% of their portfolio NEW YORK, NY 70,50070.5k $19.0m $19.0m 0.06% —
79 NORDEA INVESTMENT MANAGEMENT AB 0.03% of their portfolio STOCKHOLM, V7 70,27070.3k $19.6m $19.6m 0.03% —
80 PANAGORA ASSET MANAGEMENT INC 0.13% of their portfolio BOSTON, MA 68,84268.8k $18.6m $18.6m 0.13% —
81 GENEVA CAPITAL MANAGEMENT LLC 0.43% of their portfolio MILWAUKEE, WI 68,81068.8k $18.6m $18.6m 0.43% —
82 Providence Equity Partners L.L.C. 0.64% of their portfolio PROVIDENCE, RI 68,35068.3k $18.5m $18.5m 0.64% —
83 STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.05% of their portfolio TALLAHASSEE, FL 67,12467.1k $18.1m $18.1m 0.05% —
84 CREDIT SUISSE AG/ 0.02% of their portfolio ZURICH, V8 66,10066.1k $17.9m $17.9m 0.02% —
85 TenCore Partners, LP 5.89% of their portfolio NEW YORK, NY 64,98265.0k $17.6m $17.6m 5.89% —
86 DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio AUSTIN, TX 63,80263.8k $17.2m $17.2m 0.01% —
87 Cubist Systematic Strategies, LLC 0.12% of their portfolio STAMFORD, CT 61,88061.9k $16.7m $16.7m 0.12% —
88 Asset Management One Co., Ltd. 0.08% of their portfolio TOKYO, M0 58,40758.4k $15.8m $15.8m 0.08% —
89 Melqart Asset Management (UK) Ltd 1.23% of their portfolio London, X0 54,39654.4k $14.7m $14.7m 1.23% —
90 Squarepoint Ops LLC 0.13% of their portfolio NEW YORK, NY 54,05154.1k $14.6m $14.6m 0.13% —
91 Point72 Asset Management, L.P. 0.06% of their portfolio STAMFORD, CT 53,00853.0k $14.3m $14.3m 0.06% —
92 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 51,93651.9k $14.0m $14.0m 0.00% —
93 Quadrature Capital Ltd 0.45% of their portfolio LONDON, X0 51,36451.4k $13.9m $13.9m 0.45% —
94 ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio Berwyn, PA 50,97251.0k $13.8m $13.8m 0.01% —
95 VOYA INVESTMENT MANAGEMENT LLC 0.02% of their portfolio ATLANTA, GA 50,13950.1k $13.5m $13.5m 0.02% —
96 FRED ALGER MANAGEMENT, LLC 0.07% of their portfolio NEW YORK, NY 49,68949.7k $13.4m $13.4m 0.07% —
97 UBS Group AG 0.01% of their portfolio ZURICH, V8 49,64949.6k $13.4m $13.4m 0.01% —
98 RHUMBLINE ADVISERS 0.02% of their portfolio BOSTON, MA 48,41748.4k $13.1m $13.1m 0.02% —
99 Walleye Trading LLC 0.42% of their portfolio NEW YORK, NY 47,60747.6k $12.9m $12.9m 0.42% —
100 LOS ANGELES CAPITAL MANAGEMENT LLC 0.06% of their portfolio LOS ANGELES, CA 45,73245.7k $12.4m $12.4m 0.06% —