HERC HLDGS INC HRI
COM · Common Stock · CUSIP 42704L104
- SectorIndustrials
- IndustryServices-Miscellaneous Equipment Rental & Leasing
- HeadquartersBonita Springs, FL
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.2m this quarter). Holder counts are more reliable. Shares outstanding: 29.3m as of 2022-10-14, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $103.87. Options: 9 managers hold calls ($8.3m notional), 7 hold puts ($4.6m).
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | — | $3.5m34.0k shares |
| CITADEL ADVISORS LLC | — | $2.2m21.3k shares |
| D. E. Shaw & Co., Inc. | — | $1.0m10.0k shares |
| PEAK6 Investments LLC | — | $665.0k6.4k shares |
| Walleye Trading LLC | — | $499.0k4.8k shares |
| JANE STREET GROUP, LLC | — | $280.0k2.7k shares |
| GROUP ONE TRADING LLC | — | $42.0k400 shares |
| SIMPLEX TRADING, LLC | — | $31.0k300 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | — | $00 shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | — | $1.3m12.5k shares |
| D. E. Shaw & Co., Inc. | — | $1.0m10.0k shares |
| CITADEL ADVISORS LLC | — | $987.0k9.5k shares |
| Walleye Trading LLC | — | $789.0k7.6k shares |
| PEAK6 Investments LLC | — | $447.0k4.3k shares |
| SIMPLEX TRADING, LLC | — | $31.0k300 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | — | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| FMR LLC 13G · institution +4.0 pts · filed 2026-05-06 | 15.0% |
| BlackRock, Inc. 13G · institution +6.6 pts · filed 2026-10-05 | 14.0% |
| NORGES BANK 13G · institution +1.2 pts · filed 2025-10-29 | 6.5% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.1% |
Fell to 5% or below in the last year: Coliseum Capital Management, LLC (3.3%, 2026-08-17), Invesco Ltd. (0.1%, 2026-07-07), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC), Capital World Investors (3.5%, 2025-11-13)
Insider purchases and sales in Q3 2022
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2020 | 0 | — | 0 | — | — |
| Q1 2021 | 0 | — | 0 | — | — |
| Q2 2021 | 0 | — | 0 | — | — |
| Q3 2021 | 0 | — | 0 | — | — |
| Q4 2021 | 1 | $750 | 0 | — | — |
| Q1 2022 | 1 | $23.7k | 0 | — | — |
| Q2 2022 | 2 | $28.7k | 0 | — | — |
| Q3 2022 | 1 | $3.2k | 0 | — | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2022-09-02 | Birnbaum Aaron SVP & Chief Operating Officer | Bought | $3.2k29 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2022
| Manager | Shares | Change |
|---|---|---|
| ICAHN CARL C 1.97% of their portfolio | 4.0m $417.9m | — |
| VANGUARD GROUP INC 0.01% of their portfolio | 2.4m $253.7m | — |
| ALLIANCEBERNSTEIN L.P. 0.11% of their portfolio | 2.2m $223.5m | — |
| GAMCO INVESTORS, INC. ET AL 2.30% of their portfolio | 1.9m $195.6m | — |
| BlackRock Inc. 0.01% of their portfolio | 1.7m $180.1m | — |
| Invesco Ltd. 0.05% of their portfolio | 1.4m $148.1m | — |
| FRANKLIN RESOURCES INC 0.07% of their portfolio | 1.2m $121.4m | — |
| DIMENSIONAL FUND ADVISORS LP 0.04% of their portfolio | 900.0k $93.5m | — |
| WELLINGTON MANAGEMENT GROUP LLP 0.02% of their portfolio | 889.2k $92.4m | — |
| Impax Asset Management Group plc 0.36% of their portfolio | 673.2k $69.3m | — |
| GABELLI FUNDS LLC 0.49% of their portfolio | 566.4k $58.8m | — |
| STATE STREET CORP 0.00% of their portfolio | 514.0k $53.4m | — |
| Electron Capital Partners, LLC 2.44% of their portfolio | 490.3k $50.9m | — |
| EATON VANCE MANAGEMENT 0.08% of their portfolio | 487.9k $50.7m | — |
| BANK OF AMERICA CORP /DE/ 0.01% of their portfolio | 471.8k $49.0m | — |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 437.1k $45.4m | — |
| FRED ALGER MANAGEMENT, LLC 0.22% of their portfolio | 426.8k $44.3m | — |
| LOOMIS SAYLES & CO L P 0.09% of their portfolio | 411.9k $42.8m | — |
| FMR LLC 0.00% of their portfolio | 401.4k $41.7m | — |
| Ceredex Value Advisors LLC 0.60% of their portfolio | 351.7k $36.5m | — |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 310.2k $32.2m | — |
| NORTHERN TRUST CORP 0.01% of their portfolio | 302.5k $31.4m | — |
| FEDERATED HERMES, INC. 0.09% of their portfolio | 299.1k $31.1m | — |
| T. Rowe Price Investment Management, Inc. 0.02% of their portfolio | 296.3k $30.8m | — |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 281.4k $29.2m | — |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 259.4k $26.9m | — |
| NORGES BANK 0.01% of their portfolio | 241.0k $25.0m | — |
| AMERIPRISE FINANCIAL INC 0.01% of their portfolio | 225.3k $23.4m | — |
| AMERICAN CENTURY COMPANIES INC 0.02% of their portfolio | 184.4k $19.2m | — |
| EAGLE ASSET MANAGEMENT INC 0.12% of their portfolio | 175.7k $18.3m | — |
| Alyeska Investment Group, L.P. 0.19% of their portfolio | 158.7k $16.5m | — |
| Mirae Asset Global Investments Co., Ltd. 0.04% of their portfolio | 134.1k $13.9m | — |
| EMERALD ADVISERS, LLC 0.71% of their portfolio | 131.8k $13.7m | — |
| Bank of New York Mellon Corp 0.00% of their portfolio | 128.3k $13.3m | — |
| Rockefeller Capital Management L.P. 0.07% of their portfolio | 128.1k $13.3m | — |
| NORDEA INVESTMENT MANAGEMENT AB 0.02% of their portfolio | 127.2k $13.4m | — |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.05% of their portfolio | 125.9k $13.1m | — |
| Hengistbury Investment Partners LLP 5.35% of their portfolio | 123.7k $12.8m | — |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 120.0k $12.5m | — |
| Nuveen Asset Management, LLC 0.00% of their portfolio | 115.3k $12.0m | — |
| ROYCE & ASSOCIATES LP 0.12% of their portfolio | 101.2k $10.5m | — |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 87.7k $9.1m | — |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.05% of their portfolio | 86.4k $9.0m | — |
| Blue Door Asset Management, LLC 11.25% of their portfolio | 86.3k $9.0m | — |
| AGF INVESTMENTS INC. 0.08% of their portfolio | 85.0k $8.8m | — |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 79.0k $8.2m | — |
| MORGAN STANLEY 0.00% of their portfolio | 77.1k $8.0m | — |
| Walleye Capital LLC 0.18% of their portfolio | 74.0k $7.7m | — |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 72.4k $7.5m | — |
| TWO SIGMA ADVISERS, LP 0.02% of their portfolio | 71.3k $7.4m | — |
| Fisher Asset Management, LLC 0.00% of their portfolio | 62.8k $6.5m | — |
| Swiss National Bank 0.00% of their portfolio | 56.7k $5.9m | — |
| EMERALD MUTUAL FUND ADVISERS TRUST 0.36% of their portfolio | 55.5k $5.8m | — |
| ROTHSCHILD & CO ASSET MANAGEMENT US INC. 0.09% of their portfolio | 53.0k $5.5m | — |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 52.0k $5.4m | — |
| North Growth Management Ltd. 1.14% of their portfolio | 44.0k $4.6m | — |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 42.9k $4.5m | — |
| First Eagle Investment Management, LLC 0.01% of their portfolio | 42.6k $4.4m | — |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 42.0k $4.4m | — |
| Retirement Systems of Alabama 0.02% of their portfolio | 36.3k $3.8m | — |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 35.1k $3.6m | — |
| HARRIS ASSOCIATES L P 0.01% of their portfolio | 34.4k $3.6m | — |
| STATE OF WISCONSIN INVESTMENT BOARD 0.01% of their portfolio | 33.7k $3.5m | — |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 30.7k $3.2m | — |
| Reliant Investment Management, LLC 2.24% of their portfolio | 30.3k $3.1m | — |
| ExodusPoint Capital Management, LP 0.04% of their portfolio | 29.3k $3.0m | — |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.08% of their portfolio | 28.3k $2.9m | — |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.02% of their portfolio | 26.7k $2.8m | — |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.00% of their portfolio | 26.0k $2.7m | — |
| JOHN G ULLMAN & ASSOCIATES INC 0.44% of their portfolio | 24.2k $2.5m | — |
| GW&K Investment Management, LLC 0.03% of their portfolio | 23.6k $2.5m | — |
| D.A. DAVIDSON & CO. 0.03% of their portfolio | 23.2k $2.4m | — |
| HANTZ FINANCIAL SERVICES, INC. 0.08% of their portfolio | 22.8k $2.4m | — |
| Legal & General Group Plc 0.00% of their portfolio | 22.7k $2.4m | — |
| MACQUARIE GROUP LTD 0.00% of their portfolio | 22.1k $2.3m | — |
| CREDIT SUISSE AG/ 0.00% of their portfolio | 21.7k $2.3m | — |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 20.2k $2.1m | — |
| PFS INVESTMENTS INC. 0.04% of their portfolio | 19.8k $2.1m | — |
| State of New Jersey Common Pension Fund D 0.01% of their portfolio | 19.3k $2.0m | — |
| TWO SIGMA INVESTMENTS, LP 0.01% of their portfolio | 18.7k $1.9m | — |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 18.4k $1.9m | — |
| SEI INVESTMENTS CO 0.00% of their portfolio | 18.0k $1.9m | — |
| Knights of Columbus Asset Advisors LLC 0.19% of their portfolio | 17.7k $1.8m | — |
| NATIXIS ADVISORS, LLC 0.01% of their portfolio | 17.6k $1.8m | — |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 17.6k $1.8m | — |
| L & S Advisors Inc 0.32% of their portfolio | 17.3k $1.8m | — |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 17.2k $1.8m | — |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 17.1k $1.8m | — |
| CANADA PENSION PLAN INVESTMENT BOARD 0.00% of their portfolio | 15.9k $1.7m | — |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 14.6k $1.5m | — |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 14.6k $1.5m | — |
| Federation des caisses Desjardins du Quebec 0.02% of their portfolio | 13.7k $1.4m | — |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 13.5k $1.4m | — |
| MetLife Investment Management, LLC 0.01% of their portfolio | 13.5k $1.4m | — |
| Shellback Capital, LP 0.19% of their portfolio | 12.8k $1.3m | — |
| Cubist Systematic Strategies, LLC 0.01% of their portfolio | 12.7k $1.3m | — |
| REDWOOD CAPITAL MANAGEMENT, LLC 0.20% of their portfolio | 12.5k $1.3m | — |
| Quadrature Capital Ltd 0.04% of their portfolio | 12.3k $1.3m | — |
| AMERICAN INTERNATIONAL GROUP, INC. 0.01% of their portfolio | 12.2k $1.3m | — |
| HELLMAN JORDAN MANAGEMENT CO INC /MA/ 2.15% of their portfolio | 11.9k $1.2m | — |