HARLEY DAVIDSON INC HOG
COM · Common Stock · CUSIP 412822108 · ISIN US4128221086
American motorcycle manufacturer
- SectorConsumer discretionary
- IndustryMotorcycles, Bicycles & Parts
- HeadquartersMilwaukee, WI
- Founded1903
- Websiteharley-davidson.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($5.4m this quarter). Holder counts are more reliable. Shares outstanding: 131.6m as of 2024-07-26, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $33.56. Options: 16 managers hold calls ($63.4m notional), 20 hold puts ($45.3m).
Trends to Q2 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 415 |
| Q4 2022 | 450 |
| Q1 2023 | 439 |
| Q2 2023 | 432 |
| Q3 2023 | 417 |
| Q4 2023 | 422 |
| Q1 2024 | 414 |
| Q2 2024 | 413 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 212 | 165 |
| Q1 2023 | 200 | 192 |
| Q2 2023 | 162 | 217 |
| Q3 2023 | 160 | 211 |
| Q4 2023 | 156 | 200 |
| Q1 2024 | 175 | 188 |
| Q2 2024 | 174 | 193 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2023 | $68.9m | $89.5m | 1.30 |
| Q4 2023 | $88.2m | $94.8m | 1.07 |
| Q1 2024 | $91.9m | $90.8m | 0.99 |
| Q2 2024 | $63.4m | $45.3m | 0.71 |
Biggest buyers
| CITADEL ADVISORS LLC | Added | +947.3k |
| LSV ASSET MANAGEMENT | Added | +842.4k |
| DIMENSIONAL FUND ADVISORS LP | Added | +708.3k |
| AMERICAN CENTURY COMPANIES INC | Added | +678.1k |
| Brandywine Global Investment Management, LLC | New | +521.2k |
| FMR LLC | Added | +485.6k |
| Weiss Asset Management LP | New | +369.4k |
| BROWN ADVISORY INC | Added | +266.8k |
| Allianz Asset Management GmbH | Added | +253.2k |
| AQR CAPITAL MANAGEMENT LLC | Added | +249.0k |
Biggest sellers
| MORGAN STANLEY | Reduced | -5.6m |
| JUPITER ASSET MANAGEMENT LTD | Reduced | -1.5m |
| Balyasny Asset Management L.P. | Sold out | -490.9k |
| Bridgewater Associates, LP | Reduced | -425.5k |
| J. Goldman & Co LP | Sold out | -413.8k |
| BlackRock Inc. | Reduced | -315.4k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -308.7k |
| SG Capital Management LLC | Sold out | -269.7k |
| Hudson Bay Capital Management LP | Sold out | -226.6k |
| Point72 Asset Management, L.P. | Sold out | -213.0k |
Biggest calls
| CITADEL ADVISORS LLC | Added | $14.2m423.6k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $10.1m299.7k shares |
| SIMPLEX TRADING, LLC | Reduced | $7.6m227.8k shares |
| Walleye Trading LLC | Added | $7.4m220.4k shares |
| GTS SECURITIES LLC | Added | $6.9m206.2k shares |
| WOLVERINE TRADING, LLC | Reduced | $3.6m107.4k shares |
| Walleye Capital LLC | Added | $2.7m81.7k shares |
| JANE STREET GROUP, LLC | Reduced | $2.7m81.0k shares |
| IMC-Chicago, LLC | Added | $2.6m78.9k shares |
| PEAK6 Investments LLC | Reduced | $1.9m57.1k shares |
Biggest puts
| CITADEL ADVISORS LLC | Reduced | $11.2m334.7k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $6.4m191.6k shares |
| SIMPLEX TRADING, LLC | Reduced | $3.8m114.6k shares |
| Walleye Capital LLC | Added | $3.4m100.4k shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $3.2m96.6k shares |
| Walleye Trading LLC | Reduced | $3.0m89.5k shares |
| Jefferies Financial Group Inc. | New | $3.0m88.2k shares |
| IMC-Chicago, LLC | Added | $2.7m79.1k shares |
| D. E. Shaw & Co., Inc. | Reduced | $2.0m60.0k shares |
| GTS SECURITIES LLC | Added | $1.7m49.9k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2026-04-24 | 9.4% |
| DONALD SMITH & CO., INC. 13G · institution -0.2 pts · filed 2026-08-11 | 8.8% |
| DIMENSIONAL FUND ADVISORS LP 13G · institution new · filed 2025-01-23 | 5.4% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-07-31 | 5.4% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.3% |
| AMERICAN CENTURY INVESTMENT MANAGEMENT INC 13G · institution new · filed 2026-08-14 | 5.1% |
Fell to 5% or below in the last year: FMR LLC (0.0%, 2026-05-06), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC), Beutel, Goodman & Co Ltd. (4.7%, 2026-02-04), H PARTNERS MANAGEMENT, LLC (4.7%, 2025-11-14)
Insider purchases and sales in Q2 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2022 | 2 | $1.1m | 0 | — | — |
| Q4 2022 | 0 | — | 0 | — | — |
| Q1 2023 | 0 | — | 1 | $112.3k | — |
| Q2 2023 | 0 | — | 0 | — | — |
| Q3 2023 | 1 | $50.0k | 0 | — | — |
| Q4 2023 | 0 | — | 0 | — | — |
| Q1 2024 | 0 | — | 0 | — | — |
| Q2 2024 | 0 | — | 0 | — | — |
None reported in Q2 2024.
Holders, Q2 2024
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.01% of their portfolio | 13.2m $444.0m | Reduced -191.3k |
| H PARTNERS MANAGEMENT, LLC 50.73% of their portfolio | 11.6m $389.1m | Reduced -200.0k |
| BlackRock Inc. 0.01% of their portfolio | 10.9m $367.1m | Reduced -315.4k |
| FMR LLC 0.02% of their portfolio | 8.6m $287.7m | Added +485.6k |
| Beutel, Goodman & Co Ltd. 1.37% of their portfolio | 7.7m $257.0m | Reduced -73.7k |
| Boston Partners 0.27% of their portfolio | 6.4m $216.0m | Reduced -107.9k |
| DIMENSIONAL FUND ADVISORS LP 0.05% of their portfolio | 6.2m $209.6m | Added +708.3k |
| LSV ASSET MANAGEMENT 0.42% of their portfolio | 5.7m $191.4m | Added +842.4k |
| STATE STREET CORP 0.01% of their portfolio | 3.8m $128.7m | Added +13.8k |
| JUPITER ASSET MANAGEMENT LTD 1.15% of their portfolio | 3.6m $121.5m | Reduced -1.5m |
| CITADEL ADVISORS LLC 0.09% of their portfolio | 2.7m $89.0m | Added +947.3k |
| AMERICAN CENTURY COMPANIES INC 0.05% of their portfolio | 2.3m $75.9m | Added +678.1k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 2.1m $70.4m | Reduced -339 |
| MORGAN STANLEY 0.01% of their portfolio | 2.0m $68.6m | Reduced -5.6m |
| BROWN ADVISORY INC 0.07% of their portfolio | 1.6m $53.2m | Added +266.8k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 1.4m $48.3m | Reduced -46.8k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 1.3m $44.1m | Reduced -59.2k |
| NORGES BANK 0.01% of their portfolio | 1.1m $36.8m | Reduced -125.3k |
| MILLENNIUM MANAGEMENT LLC 0.03% of their portfolio | 1.0m $33.6m | Reduced -308.7k |
| Invesco Ltd. 0.01% of their portfolio | 948.4k $31.8m | Added +205.3k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 935.6k $31.4m | Added +74.6k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 769.9k $25.8m | Added +136.8k |
| D. E. Shaw & Co., Inc. 0.03% of their portfolio | 680.1k $22.8m | Reduced -110.2k |
| FIRST TRUST ADVISORS LP 0.02% of their portfolio | 642.2k $21.5m | Reduced -66.5k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 619.6k $20.8m | Reduced -118.3k |
| RAYMOND JAMES & ASSOCIATES 0.01% of their portfolio | 616.3k $20.7m | Added +27.4k |
| Brandywine Global Investment Management, LLC 0.13% of their portfolio | 521.2k $17.5m | New |
| Kiltearn Partners LLP 2.00% of their portfolio | 491.2k $16.5m | Reduced -142.0k |
| Nuveen Asset Management, LLC 0.00% of their portfolio | 486.0k $16.3m | Added +105.7k |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 468.6k $15.7m | Reduced -12.1k |
| Squarepoint Ops LLC 0.05% of their portfolio | 419.8k $14.1m | Added +247.9k |
| Allianz Asset Management GmbH 0.02% of their portfolio | 412.7k $13.8m | Added +253.2k |
| PRINCIPAL FINANCIAL GROUP INC 0.01% of their portfolio | 407.5k $13.7m | Reduced -69.9k |
| PRAGMA GESTAO DE PATRIMONIO LTD 7.12% of their portfolio | 400.0k $13.4m | Added +40.0k |
| PRUDENTIAL FINANCIAL INC 0.02% of their portfolio | 393.9k $13.2m | Added +129.1k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 391.5k $13.1m | Added +157.8k |
| LAZARD ASSET MANAGEMENT LLC 0.02% of their portfolio | 386.2k $13.0m | Added +15.9k |
| Weiss Asset Management LP 0.59% of their portfolio | 369.4k $12.4m | New |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 366.0k $12.3m | Reduced -12.5k |
| GLENMEDE TRUST CO NA 0.05% of their portfolio | 286.4k $9.6m | Reduced -60.3k |
| AQR CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 270.1k $9.0m | Added +249.0k |
| Legal & General Group Plc 0.00% of their portfolio | 258.7k $8.7m | Reduced -22.9k |
| Swiss National Bank 0.01% of their portfolio | 255.2k $8.6m | Reduced -6.1k |
| Artisan Partners Limited Partnership 0.01% of their portfolio | 251.7k $8.4m | Reduced -106.3k |
| Banco BTG Pactual S.A. 2.42% of their portfolio | 248.8k $9.5m | New |
| JANE STREET GROUP, LLC 0.01% of their portfolio | 236.1k $7.9m | Added +200.1k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 235.4k $7.9m | Added +13.6k |
| UBS Group AG 0.00% of their portfolio | 230.3k $7.7m | Reduced -2.4k |
| California Public Employees Retirement System 0.01% of their portfolio | 220.5k $7.4m | Reduced -14.9k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 208.5k $7.0m | Added +17.7k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.01% of their portfolio | 206.6k $6.9m | Added +24.2k |
| Interval Partners, LP 0.19% of their portfolio | 196.6k $6.6m | Reduced -47.1k |
| ALGERT GLOBAL LLC 0.21% of their portfolio | 189.6k $6.4m | Reduced -4.9k |
| VAN ECK ASSOCIATES CORP 0.01% of their portfolio | 179.6k $6.0m | Reduced -4.6k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 177.5k $6.0m | Reduced -13.8k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 166.3k $5.6m | Reduced -5.3k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.01% of their portfolio | 158.6k $5.3m | Reduced -5.7k |
| Corebridge Financial, Inc. 0.03% of their portfolio | 154.8k $5.2m | First filing |
| Retirement Systems of Alabama 0.02% of their portfolio | 151.1k $5.1m | Reduced -8.1k |
| Edgestream Partners, L.P. 0.23% of their portfolio | 143.0k $4.8m | New |
| CANADA LIFE ASSURANCE Co 0.01% of their portfolio | 131.5k $4.4m | Added +6.5k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 127.5k $4.3m | Reduced -5.7k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 123.0k $4.1m | Added +9.6k |
| STATE OF WISCONSIN INVESTMENT BOARD 0.01% of their portfolio | 122.2k $4.1m | Added +111.7k |
| BARCLAYS PLC 0.00% of their portfolio | 120.0k $4.0m | Reduced -24.4k |
| Bridgewater Associates, LP 0.02% of their portfolio | 118.8k $4.0m | Reduced -425.5k |
| TUDOR INVESTMENT CORP ET AL 0.04% of their portfolio | 106.7k $3.6m | Added +91.6k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio | 104.4k $3.5m | Reduced -7.1k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 104.1k $3.5m | Reduced -6.0k |
| DIVERSIFIED TRUST CO 0.10% of their portfolio | 100.5k $3.4m | Added +147 |
| Trexquant Investment LP 0.05% of their portfolio | 97.2k $3.3m | New |
| CLARK ESTATES INC/NY 0.58% of their portfolio | 91.8k $3.1m | Reduced -2.8k |
| CAPITAL FUND MANAGEMENT S.A. 0.03% of their portfolio | 88.5k $3.0m | Reduced -190.8k |
| PDT Partners, LLC 0.28% of their portfolio | 87.8k $2.9m | Reduced -21.9k |
| Treasurer of the State of North Carolina 0.01% of their portfolio | 81.6k $2.7m | Added +8.5k |
| 53 HOUSE LLP 0.64% of their portfolio | 80.8k $2.7m | Reduced -3.0k |
| Illinois Municipal Retirement Fund 0.04% of their portfolio | 80.0k $2.7m | Unchanged |
| NISA INVESTMENT ADVISORS, LLC 0.02% of their portfolio | 79.5k $2.7m | Unchanged |
| Qube Research & Technologies Ltd 0.00% of their portfolio | 78.0k $2.6m | Added +77.5k |
| AMALGAMATED BANK 0.02% of their portfolio | 76.3k $2.6m | Reduced -10.2k |
| SEI INVESTMENTS CO 0.00% of their portfolio | 76.2k $2.6m | Added +6.3k |
| Cetera Investment Advisers 0.01% of their portfolio | 74.5k $2.5m | Added +1.7k |
| Alaska Permanent Fund Corp 0.04% of their portfolio | 73.7k $2.8m | Added +3.0k |
| Verition Fund Management LLC 0.02% of their portfolio | 72.3k $2.4m | Added +66.8k |
| Crossmark Global Holdings, Inc. 0.05% of their portfolio | 72.3k $2.4m | Added +58.6k |
| Connor, Clark & Lunn Investment Management Ltd. 0.01% of their portfolio | 71.7k $2.4m | Reduced -147.5k |
| MUTUAL OF AMERICA CAPITAL MANAGEMENT LLC 0.03% of their portfolio | 70.1k $2.4m | Reduced -5.4k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 70.0k $2.3m | Reduced -56.2k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 69.4k $2.3m | Added +948 |
| Holocene Advisors, LP 0.01% of their portfolio | 66.8k $2.2m | Added +4.3k |
| Aquatic Capital Management LLC 0.08% of their portfolio | 66.0k $2.2m | Added +40.1k |
| MetLife Investment Management, LLC 0.01% of their portfolio | 64.4k $2.2m | Reduced -5.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 63.1k $2.1m | Added +5.1k |
| JANUS HENDERSON GROUP PLC 0.00% of their portfolio | 62.9k $2.1m | Reduced -655 |
| WELLINGTON MANAGEMENT GROUP LLP 0.00% of their portfolio | 62.2k $2.1m | New |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 59.9k $2.0m | Reduced -21.9k |
| MACQUARIE GROUP LTD 0.00% of their portfolio | 59.7k $2.0m | Added +15.9k |
| COMERICA BANK 0.01% of their portfolio | 59.7k $2.0m | Reduced -4.4k |
| Quantbot Technologies LP 0.10% of their portfolio | 59.3k $2.0m | New |
| WEDGE CAPITAL MANAGEMENT L L P/NC 0.03% of their portfolio | 57.1k $1.9m | Added +4.1k |