FRANKLIN COVEY CO FC
COM · Common Stock · CUSIP 353469109
- SectorIndustrials
- IndustryServices-Management Services
- HeadquartersDraper, UT
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($204.5k this quarter). Holder counts are more reliable. Shares outstanding: 11.3m as of 2026-06-30, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $23.40. Options: 1 managers hold calls ($2.5k notional), 2 hold puts ($495.5k).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 134 |
| Q4 2022 | 137 |
| Q1 2023 | 124 |
| Q2 2023 | 117 |
| Q3 2023 | 123 |
| Q4 2023 | 120 |
| Q1 2024 | 124 |
| Q2 2024 | 118 |
| Q3 2024 | 130 |
| Q4 2024 | 139 |
| Q1 2025 | 132 |
| Q2 2025 | 123 |
| Q3 2025 | 113 |
| Q4 2025 | 107 |
| Q1 2026 | 107 |
| Q2 2026 | 113 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 61 | 50 |
| Q4 2024 | 69 | 59 |
| Q1 2025 | 66 | 71 |
| Q2 2025 | 64 | 69 |
| Q3 2025 | 52 | 70 |
| Q4 2025 | 47 | 62 |
| Q1 2026 | 56 | 53 |
| Q2 2026 | 63 | 50 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $593.1k | $21.0k | 0.04 |
| Q4 2025 | $62.1k | $20.1k | 0.32 |
| Q1 2026 | $1.6k | $0 | 0.00 |
| Q2 2026 | $2.5k | $495.5k | 202.00 |
Biggest buyers
| Divisadero Street Capital Management, LP | New | +185.5k |
| Russell Investments Group, Ltd. | Added | +98.5k |
| AQR CAPITAL MANAGEMENT LLC | Added | +66.4k |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +61.9k |
| BlackRock, Inc. | Added | +60.5k |
| Nuveen, LLC | Added | +43.2k |
| Trexquant Investment LP | New | +35.3k |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC | New | +30.7k |
| D. E. Shaw & Co., Inc. | Added | +30.5k |
| RITHOLTZ WEALTH MANAGEMENT | New | +18.3k |
Biggest sellers
| ROYCE & ASSOCIATES LP | Reduced | -161.3k |
| MILLENNIUM MANAGEMENT LLC | Sold out | -140.8k |
| JACOBS LEVY EQUITY MANAGEMENT, INC | Reduced | -128.8k |
| VANGUARD CAPITAL MANAGEMENT LLC | Reduced | -61.6k |
| DIMENSIONAL FUND ADVISORS LP | Reduced | -40.7k |
| AMERICAN CENTURY COMPANIES INC | Reduced | -31.9k |
| XTX Topco Ltd | Reduced | -31.3k |
| AMERIPRISE FINANCIAL INC | Sold out | -29.4k |
| DEUTSCHE BANK AG\ | Reduced | -28.9k |
| ACADIAN ASSET MANAGEMENT LLC | Reduced | -25.3k |
Biggest calls
| SIMPLEX TRADING, LLC | New | $2.5k100 shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | $453.8k18.5k shares |
| SIMPLEX TRADING, LLC | New | $41.7k1.7k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| ALLIANCEBERNSTEIN L.P. 13G · institution +1.2 pts · filed 2026-02-17 | 9.5% |
| ROYCE & ASSOCIATES LP 13G · exempt (held before listing) -1.2 pts · filed 2026-07-30 | 7.8% |
| BlackRock, Inc. 13G · institution filed 2025-04-24 | 6.1% |
Fell to 5% or below in the last year: ASKELADDEN CAPITAL MANAGEMENT LLC (3.1%, 2026-08-07), VANGUARD GROUP INC (0.0%, 2026-03-26)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 0 | — | — |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 0 | — | 0 | — | — |
| Q3 2025 | 0 | — | 0 | — | — |
| Q4 2025 | 0 | — | 1 | $102.8k | — |
| Q1 2026 | 0 | — | 0 | — | — |
| Q2 2026 | 0 | — | 0 | — | — |
| Q3 2026 | 0 | — | 0 | — | — |
None reported since 1 Apr 2026.
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.01% of their portfolio | 1.1m $16.7m | Added +3.5k |
| BlackRock, Inc. 0.00% of their portfolio | 986.2k $24.2m | Added +60.5k |
| ROYCE & ASSOCIATES LP 0.17% of their portfolio | 881.4k $21.6m | Reduced -161.3k |
| RICE HALL JAMES & ASSOCIATES, LLC 0.59% of their portfolio | 495.7k $12.2m | Reduced -15.0k |
| FEDERATED HERMES, INC. 0.02% of their portfolio | 440.2k $10.8m | Added +28 |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 406.0k $10.0m | Reduced -61.6k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 303.4k $7.4m | Added +61.9k |
| DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio | 276.0k $6.8m | Reduced -40.7k |
| STATE STREET CORP 0.00% of their portfolio | 224.4k $5.5m | Reduced -15.6k |
| Divisadero Street Capital Management, LP 0.11% of their portfolio | 185.5k $4.6m | New |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 175.3k $4.3m | Added +66.4k |
| HERALD INVESTMENT MANAGEMENT Ltd 0.58% of their portfolio | 175.0k $4.3m | Unchanged |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 163.0k $4.0m | Added +98.5k |
| MARSHALL WACE, LLP 0.00% of their portfolio | 137.5k $3.4m | Reduced -24.5k |
| ACADIAN ASSET MANAGEMENT LLC 0.00% of their portfolio | 134.5k $3.3m | Reduced -25.3k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 125.6k $3.1m | Reduced -3.9k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.00% of their portfolio | 121.3k $3.0m | Added +7.7k |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 117.2k $2.9m | Added +13.0k |
| MORGAN STANLEY 0.00% of their portfolio | 115.0k $2.8m | Added +2.6k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 99.4k $2.4m | Reduced -7.8k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 85.1k $2.1m | Added +7.2k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 84.9k $2.1m | Reduced -2.3k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 84.3k $2.1m | Reduced -31.9k |
| D. E. Shaw & Co., Inc. 0.00% of their portfolio | 80.5k $2.0m | Added +30.5k |
| Nuveen, LLC 0.00% of their portfolio | 76.7k $1.9m | Added +43.2k |
| Quantinno Capital Management LP 0.00% of their portfolio | 75.2k $1.8m | Added +5.9k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 75.0k $1.8m | Reduced -2.0k |
| RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio | 72.3k $1.8m | Reduced -14.0k |
| COOPER CREEK PARTNERS MANAGEMENT LLC 0.07% of their portfolio | 69.5k $1.7m | Unchanged |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 67.6k $1.7m | Reduced -720 |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.01% of their portfolio | 67.6k $1.7m | Reduced -128.8k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.03% of their portfolio | 60.2k $1.5m | Reduced -8.0k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 52.0k $1.3m | Reduced -28.9k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 43.4k $1.1m | Added +6.6k |
| Trexquant Investment LP 0.01% of their portfolio | 35.3k $865.2k | New |
| Bank of New York Mellon Corp 0.00% of their portfolio | 33.4k $820.4k | Reduced -2.2k |
| SummerHaven Investment Management, LLC 0.42% of their portfolio | 32.1k $788.1k | Unchanged |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.00% of their portfolio | 30.7k $753.8k | New |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 28.7k $703.1k | Reduced -458 |
| GLOBEFLEX CAPITAL L P 0.09% of their portfolio | 28.4k $697.3k | Unchanged |
| STRS OHIO 0.00% of their portfolio | 28.2k $691.7k | Added +7.4k |
| Invesco Ltd. 0.00% of their portfolio | 23.4k $574.6k | Added +847 |
| XTX Topco Ltd 0.01% of their portfolio | 22.2k $545.7k | Reduced -31.3k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 20.2k $496.4k | Reduced -2.4k |
| BARCLAYS PLC 0.00% of their portfolio | 20.2k $494.3k | Added +3.4k |
| RITHOLTZ WEALTH MANAGEMENT 0.01% of their portfolio | 18.3k $448.4k | New |
| EP Wealth Advisors, LLC 0.00% of their portfolio | 16.9k $414.6k | Added +760 |
| CWC Advisors, LLC. 0.17% of their portfolio | 15.8k $387.5k | Reduced -838 |
| PARTNERS CAPITAL INVESTMENT GROUP, LLP 0.01% of their portfolio | 15.3k $376.3k | Unchanged |
| Soltis Investment Advisors LLC 0.02% of their portfolio | 14.9k $365.3k | Added +16 |
| HSBC HOLDINGS PLC 0.00% of their portfolio | 14.6k $364.2k | New |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 12.7k $310.7k | Added +2.2k |
| SEI INVESTMENTS CO 0.00% of their portfolio | 12.5k $306.4k | Added +806 |
| Inscription Capital, LLC 0.03% of their portfolio | 12.2k $298.6k | Added +380 |
| Bridge City Capital, LLC 0.07% of their portfolio | 12.1k $296.3k | Reduced -7.0k |
| FMR LLC 0.00% of their portfolio | 11.8k $288.6k | Added +383 |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 11.8k $288.5k | Reduced -860 |
| Empowered Funds, LLC 0.00% of their portfolio | 9.6k $236.2k | New |
| IEQ CAPITAL, LLC 0.00% of their portfolio | 9.0k $221.9k | New |
| Quinn Opportunity Partners LLC 0.01% of their portfolio | 8.7k $213.5k | New |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 8.6k $210.6k | Added +5.0k |
| MCMORGAN & CO LLC 0.03% of their portfolio | 8.5k $209.0k | New |
| Mariner, LLC 0.00% of their portfolio | 8.3k $203.9k | New |
| MetLife Investment Management, LLC 0.00% of their portfolio | 5.6k $136.9k | New |
| Kemnay Advisory Services Inc. 0.02% of their portfolio | 4.8k $118.8k | New |
| CITIGROUP INC 0.00% of their portfolio | 4.6k $112.7k | Added +4.0k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 4.6k $116.6k | Added +47 |
| Vanguard Global Advisers, LLC 0.00% of their portfolio | 4.5k $110.7k | Unchanged |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.00% of their portfolio | 4.3k $106.3k | Reduced -739 |
| UBS Group AG 0.00% of their portfolio | 3.3k $81.9k | Reduced -7.0k |
| PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO 0.00% of their portfolio | 3.3k $79.9k | Reduced -11.7k |
| Arax Advisory Partners 0.00% of their portfolio | 2.7k $66.8k | Added +2.3k |
| Police & Firemen's Retirement System of New Jersey 0.00% of their portfolio | 2.4k $58.6k | Unchanged |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 2.3k $55.9k | Added +51 |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 2.1k $51.5k | Reduced -3.0k |
| State of Alaska, Department of Revenue 0.00% of their portfolio | 1.9k $46.0k | Unchanged |
| Wiser Advisor Group LLC 0.05% of their portfolio | 1.8k $44.4k | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 1.6k $40.0k | Added +275 |
| SIMPLEX TRADING, LLC 0.00% of their portfolio | 1.3k $31.9k | Added +1.3k |
| Tower Research Capital LLC (TRC) 0.00% of their portfolio | 1.1k $27.9k | Reduced -1.7k |
| Versant Capital Management, Inc 0.00% of their portfolio | 1.1k $25.9k | Added +150 |
| Legal & General Group Plc 0.00% of their portfolio | 1.0k $25.4k | Unchanged |
| Ameritas Investment Partners, Inc. 0.00% of their portfolio | 813 $19.9k | Reduced -390 |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 773 $19.0k | Added +566 |
| Physician Wealth Advisors, Inc. 0.00% of their portfolio | 769 $18.9k | Unchanged |
| PNC Financial Services Group, Inc. 0.00% of their portfolio | 717 $17.6k | Reduced -25 |
| State of Wyoming 0.00% of their portfolio | 693 $17.0k | New |
| Parallel Advisors, LLC 0.00% of their portfolio | 684 $16.8k | New |
| Covestor Ltd 0.01% of their portfolio | 435 $11.0k | Reduced -218 |
| Integrated Wealth Concepts LLC 0.00% of their portfolio | 276 $6.8k | New |
| GAMMA Investing LLC 0.00% of their portfolio | 215 $5.3k | Added +15 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 210 $5.2k | Added +189 |
| Allworth Financial LP 0.00% of their portfolio | 204 $5.0k | Added +134 |
| Global Retirement Partners, LLC 0.00% of their portfolio | 162 $4.0k | First filing |
| Essential Partners LLC 0.00% of their portfolio | 146 $3.6k | Added +35 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 130 $3.2k | Reduced -453 |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 109 $2.7k | New |
| IFP Advisors, Inc 0.00% of their portfolio | 81 $2.0k | Added +40 |
| Federation des caisses Desjardins du Quebec 0.00% of their portfolio | 72 $1.8k | Unchanged |
| MassMutual Private Wealth & Trust, FSB 0.00% of their portfolio | 62 $1.5k | Reduced -186 |