BOOKING HOLDINGS INC BKNG
COM · Common Stock · CUSIP 09857L108 · ISIN US09857L1089
Online travel & related services company
- SectorIndustrials
- IndustryTransportation Services
- HeadquartersNorwalk, CT
- Founded1997
- Websitebookingholdings.com
- FilingsSEC EDGAR
Q1 2026 share counts are adjusted for a 25-for-1 stock split, so holders aren't shown as buying or selling because of it.
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($866.4m this quarter). Holder counts are more reliable. Shares outstanding: 751.4m as of 2026-07-27, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $189.02. Options: 49 managers hold calls ($6.3bn notional), 45 hold puts ($4.1bn).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,280 |
| Q4 2022 | 1,327 |
| Q1 2023 | 1,378 |
| Q2 2023 | 1,414 |
| Q3 2023 | 1,473 |
| Q4 2023 | 1,578 |
| Q1 2024 | 1,629 |
| Q2 2024 | 1,666 |
| Q3 2024 | 1,702 |
| Q4 2024 | 1,871 |
| Q1 2025 | 1,872 |
| Q2 2025 | 1,955 |
| Q3 2025 | 1,935 |
| Q4 2025 | 2,028 |
| Q1 2026 | 1,918 |
| Q2 2026 | 1,921 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 688 | 775 |
| Q4 2024 | 740 | 778 |
| Q1 2025 | 841 | 792 |
| Q2 2025 | 872 | 814 |
| Q3 2025 | 843 | 781 |
| Q4 2025 | 838 | 815 |
| Q1 2026 | 874 | 972 |
| Q2 2026 | 868 | 987 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $8.0bn | $6.6bn | 0.82 |
| Q4 2025 | $10.8bn | $7.3bn | 0.68 |
| Q1 2026 | $8.4bn | $4.9bn | 0.58 |
| Q2 2026 | $6.3bn | $4.1bn | 0.66 |
Biggest buyers
| First Eagle Investment Management, LLC | New | +9.8m |
| Capital Research Global Investors | Added | +5.6m |
| Orbis Allan Gray Ltd | Added | +5.3m |
| Nuveen, LLC | Added | +3.1m |
| Blue Sparrow, LLC /DE | Added | +1.7m |
| HARRIS ASSOCIATES L P | New | +1.6m |
| FMR LLC | Added | +1.5m |
| SG Americas Securities, LLC | Added | +1.4m |
| Capital World Investors | Added | +1.4m |
| Assenagon Asset Management S.A. | Added | +1.3m |
Biggest sellers
| BANK OF NOVA SCOTIA | Reduced | -21.1m |
| ROYAL LONDON ASSET MANAGEMENT LTD | Reduced | -17.9m |
| Winslow Capital Management, LLC | Sold out | -8.1m |
| JPMORGAN CHASE & CO | Reduced | -7.9m |
| Fiera Capital Corp | Reduced | -6.6m |
| SCOTIA CAPITAL INC. | Reduced | -4.2m |
| Boston Partners | Reduced | -3.3m |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | Reduced | -2.9m |
| AQR CAPITAL MANAGEMENT LLC | Reduced | -2.9m |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -2.4m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $2.1bn11.9m shares |
| CITADEL ADVISORS LLC | Reduced | $1.1bn6.0m shares |
| ALKEON CAPITAL MANAGEMENT LLC | Reduced | $552.5m3.1m shares |
| IMC-Chicago, LLC | Reduced | $551.4m3.1m shares |
| CTC LLC | Reduced | $497.7m27.9k shares |
| JANE STREET GROUP, LLC | Reduced | $434.3m2.4m shares |
| D. E. Shaw & Co., Inc. | Reduced | $225.0m1.3m shares |
| Walleye Trading LLC | Added | $102.3m574.1k shares |
| CITIGROUP INC | Added | $89.2m500.2k shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $72.6m407.2k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $1.6bn9.2m shares |
| CITADEL ADVISORS LLC | Reduced | $574.2m3.2m shares |
| CTC LLC | Reduced | $377.4m21.2k shares |
| JANE STREET GROUP, LLC | Reduced | $334.6m1.9m shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $197.7m1.1m shares |
| HSBC HOLDINGS PLC | Reduced | $189.4m1.1m shares |
| MARSHALL WACE, LLP | Added | $147.7m828.9k shares |
| GOLDMAN SACHS GROUP INC | Added | $135.1m757.9k shares |
| Walleye Trading LLC | Added | $114.9m644.4k shares |
| PEAK6 LLC | Reduced | $67.4m377.9k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.6% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 1 | $878.2k | — |
| Q1 2025 | 0 | — | 1 | $4.2m | — |
| Q2 2025 | 0 | — | 2 | $12.3m | $10.7m |
| Q3 2025 | 0 | — | 3 | $17.7m | $17.7m |
| Q4 2025 | 0 | — | 4 | $17.4m | $16.4m |
| Q1 2026 | 0 | — | 3 | $12.8m | $12.8m |
| Q2 2026 | 0 | — | 3 | $13.5m | $13.5m |
| Q3 2026 | 0 | — | 5 | $17.2m | $17.2m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-09-15 | Pisano Paulo CHIEF HUMAN RESOURCES OFFICER | Sold plan | $259.5k1.5k shares |
| 2026-09-01 | MYLOD ROBERT J JR Director · By Annox Capital, LLC | Sold plan | $200.0k1.0k shares |
| 2026-08-31 | Pisano Paulo CHIEF HUMAN RESOURCES OFFICER | Sold plan | $610.4k3.0k shares |
| 2026-08-17 | MILLONES PETER J EXECUTIVE VP, GENERAL COUNSEL | Sold plan | $10.4m50.0k shares |
| 2026-08-17 | WITTMAN VANESSA AMES Director | Sold plan | $79.1k375 shares |
| 2026-08-12 | Steenbergen Ewout L CHIEF FINANCIAL OFFICER | Sold plan | $4.2m20.0k shares |
| 2026-08-05 | MYLOD ROBERT J JR Director · By Annox Capital, LLC | Sold plan | $206.7k1.0k shares |
| 2026-07-29 | MYLOD ROBERT J JR Director · By Annox Capital, LLC | Sold plan | $1.0m5.0k shares |
| 2026-07-28 | WITTMAN VANESSA AMES Director | Sold plan | $216.0k1.1k shares |
| 2026-05-26 | MILLONES PETER J EXECUTIVE VP, GENERAL COUNSEL | Sold plan | $10.2m62.5k shares |
| 2026-04-17 | WITTMAN VANESSA AMES Director | Sold plan | $216.0k1.1k shares |
| 2026-04-15 | Fogel Glenn D CEO AND PRESIDENT, director | Sold plan | $3.1m16.7k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.17% of their portfolio | 65.3m $11.6bn | Reduced -987.9k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.19% of their portfolio | 50.6m $9.0bn | Reduced -1.3m |
| STATE STREET CORP 0.19% of their portfolio | 35.0m $6.2bn | Reduced -481.2k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.48% of their portfolio | 26.6m $4.7bn | Reduced -2.4m |
| Invesco Ltd. 0.36% of their portfolio | 25.7m $4.6bn | Added +278.4k |
| Dodge & Cox 2.38% of their portfolio | 25.5m $4.6bn | Added +599.5k |
| GEODE CAPITAL MANAGEMENT, LLC 0.21% of their portfolio | 21.9m $3.9bn | Reduced -355.4k |
| Capital World Investors 0.43% of their portfolio | 20.6m $3.7bn | Added +1.4m |
| JPMORGAN CHASE & CO 0.20% of their portfolio | 18.8m $3.4bn | Reduced -7.9m |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.12% of their portfolio | 14.5m $2.6bn | Reduced -277.9k |
| NORGES BANK 0.22% of their portfolio | 12.4m $2.2bn | Not comparable |
| MORGAN STANLEY 0.12% of their portfolio | 12.3m $2.2bn | Reduced -1.1m |
| Nuveen, LLC 0.47% of their portfolio | 11.0m $2.0bn | Added +3.1m |
| First Eagle Investment Management, LLC 1.45% of their portfolio | 9.8m $1.8bn | New |
| FMR LLC 0.07% of their portfolio | 9.5m $1.7bn | Added +1.5m |
| DEUTSCHE BANK AG\ 0.49% of their portfolio | 9.5m $1.7bn | Added +901.4k |
| Capital Research Global Investors 0.22% of their portfolio | 9.0m $1.6bn | Added +5.6m |
| NORTHERN TRUST CORP 0.18% of their portfolio | 8.7m $1.5bn | Reduced -245.3k |
| Bank of New York Mellon Corp 0.22% of their portfolio | 7.7m $1.4bn | Reduced -929.8k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.18% of their portfolio | 7.4m $1.3bn | Added +486.3k |
| Sanders Capital, LLC 1.32% of their portfolio | 7.4m $1.3bn | Reduced -71.9k |
| Orbis Allan Gray Ltd 4.41% of their portfolio | 7.2m $1.3bn | Added +5.3m |
| GOLDMAN SACHS GROUP INC 0.13% of their portfolio | 7.0m $1.3bn | Added +297.9k |
| Ninety One UK Ltd 2.56% of their portfolio | 6.4m $1.1bn | Added +91.0k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.20% of their portfolio | 6.1m $1.1bn | Added +291.7k |
| Amundi 0.25% of their portfolio | 5.9m $1.1bn | Added +874.5k |
| Legal & General Group Plc 0.21% of their portfolio | 5.6m $992.0m | Reduced -332.7k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.42% of their portfolio | 5.3m $937.1m | Reduced -1.3m |
| AQR CAPITAL MANAGEMENT LLC 0.32% of their portfolio | 5.1m $909.1m | Reduced -2.9m |
| VANGUARD FIDUCIARY TRUST CO 0.17% of their portfolio | 4.5m $793.6m | Reduced -180.8k |
| ROYAL BANK OF CANADA 0.13% of their portfolio | 4.3m $774.7m | Added +1.2m |
| BANK OF AMERICA CORP /DE/ 0.05% of their portfolio | 4.3m $770.7m | Added +1.2m |
| Rothschild & Co Wealth Management UK Ltd 11.04% of their portfolio | 4.3m $764.7m | Reduced -7.1k |
| VICTORY CAPITAL MANAGEMENT INC 0.42% of their portfolio | 4.2m $752.4m | Added +263.0k |
| SG Americas Securities, LLC 0.40% of their portfolio | 3.9m $692.8m | Added +1.4m |
| FRANKLIN RESOURCES INC 0.15% of their portfolio | 3.8m $678.6m | Added +1.3m |
| Boston Partners 0.58% of their portfolio | 3.6m $649.0m | Reduced -3.3m |
| LOOMIS SAYLES & CO L P 0.76% of their portfolio | 3.4m $608.5m | Added +342.1k |
| VAN LANSCHOT KEMPEN INVESTMENT MANAGEMENT N.V. 4.61% of their portfolio | 3.4m $603.0m | Added +44.4k |
| FIRST TRUST ADVISORS LP 0.35% of their portfolio | 3.3m $593.9m | Reduced -190.9k |
| Jupiter Topco LLC 0.22% of their portfolio | 3.1m $550.6m | First filing |
| ACADIAN ASSET MANAGEMENT LLC 0.62% of their portfolio | 3.0m $526.3m | Reduced -1.3m |
| BROWN ADVISORY INC 0.81% of their portfolio | 2.9m $522.1m | Reduced -80.1k |
| HSBC HOLDINGS PLC 0.24% of their portfolio | 2.8m $506.8m | Reduced -1.4m |
| UBS Group AG 0.08% of their portfolio | 2.8m $498.8m | Reduced -971.1k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.34% of their portfolio | 2.7m $485.3m | Reduced -209.0k |
| NOMURA ASSET MANAGEMENT INTERNATIONAL INC. 0.71% of their portfolio | 2.7m $472.9m | Added +458.8k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.26% of their portfolio | 2.7m $472.7m | Reduced -600.1k |
| BNP PARIBAS FINANCIAL MARKETS 0.23% of their portfolio | 2.5m $449.7m | Reduced -680.5k |
| Pacer Advisors, Inc. 1.11% of their portfolio | 2.4m $427.5m | Added +167.8k |
| DIMENSIONAL FUND ADVISORS LP 0.07% of their portfolio | 2.3m $410.4m | Added +22.5k |
| BARCLAYS PLC 0.13% of their portfolio | 2.3m $407.7m | Reduced -870.0k |
| Metropolis Capital Ltd 11.16% of their portfolio | 2.3m $384.8m | Added +204.1k |
| Russell Investments Group, Ltd. 0.35% of their portfolio | 2.2m $401.9m | Added +114.2k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 1.42% of their portfolio | 2.2m $395.8m | Added +169.2k |
| Swiss National Bank 0.21% of their portfolio | 2.2m $393.7m | Reduced -156.1k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.20% of their portfolio | 2.1m $369.2m | Added +9.4k |
| D. E. Shaw & Co., Inc. 0.22% of their portfolio | 2.0m $359.9m | Reduced -1.6m |
| National Pension Service 0.23% of their portfolio | 2.0m $359.4m | Added +58.9k |
| FIDUCIARY MANAGEMENT INC /WI/ 4.71% of their portfolio | 1.9m $331.2m | Reduced -489.6k |
| ALLIANCEBERNSTEIN L.P. 2.57% of their portfolio | 1.8m $7.8bn | Reduced -72.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.29% of their portfolio | 1.8m $328.5m | Added +1.1m |
| Sumitomo Mitsui Trust Group, Inc. 0.19% of their portfolio | 1.8m $326.8m | Reduced -59.2k |
| CITIGROUP INC 0.15% of their portfolio | 1.8m $325.9m | Added +256.3k |
| WELLS FARGO & COMPANY/MN 0.06% of their portfolio | 1.8m $323.9m | Added +143.0k |
| Capital International Investors 0.07% of their portfolio | 1.8m $318.0m | Added +1.1m |
| NATIONAL BANK OF CANADA /FI/ 0.28% of their portfolio | 1.8m $316.3m | Added +486.5k |
| Blue Sparrow, LLC /DE 2.99% of their portfolio | 1.7m $308.0m | Added +1.7m |
| Temasek Holdings (Private) Ltd 0.84% of their portfolio | 1.7m $304.9m | Added +308.6k |
| Vanguard Global Advisers, LLC 0.14% of their portfolio | 1.7m $302.1m | Reduced -92.0k |
| California Public Employees Retirement System 0.17% of their portfolio | 1.7m $298.1m | Reduced -364.9k |
| DNB Asset Management AS 0.82% of their portfolio | 1.6m $293.7m | Added +741.3k |
| JANE STREET GROUP, LLC 0.18% of their portfolio | 1.6m $281.5m | Reduced -194.0k |
| NORDEA INVESTMENT MANAGEMENT AB 0.23% of their portfolio | 1.6m $284.7m | Reduced -1.1m |
| AMERIPRISE FINANCIAL INC 0.06% of their portfolio | 1.6m $278.5m | Reduced -2.3m |
| HARRIS ASSOCIATES L P 0.37% of their portfolio | 1.6m $277.6m | New |
| VANGUARD ASSET MANAGEMENT, Ltd 0.18% of their portfolio | 1.5m $271.2m | Added +110.0k |
| Voyager Global Management LP 7.36% of their portfolio | 1.5m $267.4m | Unchanged |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.27% of their portfolio | 1.5m $264.5m | Reduced -116.1k |
| Longview Partners (Guernsey) LTD 4.26% of their portfolio | 1.5m $262.6m | Reduced -387.7k |
| RHUMBLINE ADVISERS 0.19% of their portfolio | 1.4m $257.7m | Reduced -127.0k |
| MILLENNIUM MANAGEMENT LLC 0.17% of their portfolio | 1.4m $252.4m | Added +1.1m |
| CANADA LIFE ASSURANCE Co 0.38% of their portfolio | 1.3m $240.0m | Reduced -207.6k |
| ENVESTNET ASSET MANAGEMENT INC 0.06% of their portfolio | 1.3m $237.9m | Added +59.9k |
| 1832 Asset Management L.P. 0.29% of their portfolio | 1.3m $236.8m | Reduced -11.7k |
| Assenagon Asset Management S.A. 0.15% of their portfolio | 1.3m $235.2m | Added +1.3m |
| Man Group plc 0.43% of their portfolio | 1.3m $234.2m | Reduced -160.8k |
| Caisse de depot et placement du Quebec 0.33% of their portfolio | 1.3m $229.9m | Added +243.6k |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND 0.32% of their portfolio | 1.3m $225.6m | Reduced -434.8k |
| Allianz Asset Management GmbH 0.23% of their portfolio | 1.2m $220.8m | Reduced -310.2k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.34% of their portfolio | 1.2m $221.5m | Added +8.2k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.20% of their portfolio | 1.2m $214.7m | Reduced -75.4k |
| TIMUCUAN ASSET MANAGEMENT INC/FL 7.75% of their portfolio | 1.2m $210.6m | Reduced -2.0k |
| TD Asset Management Inc 0.18% of their portfolio | 1.2m $205.8m | Reduced -314.8k |
| Robeco Institutional Asset Management B.V. 0.25% of their portfolio | 1.1m $203.1m | Reduced -211.3k |
| Rathbones Group PLC 0.73% of their portfolio | 1.1m $199.1m | Reduced -1.2m |
| FIRST MANHATTAN CO. LLC. 0.49% of their portfolio | 1.1m $194.1m | Added +59.9k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 0.15% of their portfolio | 1.1m $193.8m | Added +38.5k |
| AMERICAN CENTURY COMPANIES INC 0.09% of their portfolio | 1.1m $193.2m | Reduced -119.6k |
| Eurizon Capital SGR S.p.A. 0.52% of their portfolio | 1.1m $193.0m | Added +82.8k |