ASURE SOFTWARE INC ASUR
COM · Common Stock · CUSIP 04649U102 · ISIN US04649U1025
- SectorTechnology
- IndustryServices-Computer Integrated Systems Design
- HeadquartersAustin, TX
- Founded1985
- Websiteasuresoftware.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($3.8k this quarter). Holder counts are more reliable. Shares outstanding: 28.9m as of 2026-07-29, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $7.94. Options: 1 managers hold calls ($73.8k notional), 0 hold puts (—).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 48 |
| Q4 2022 | 62 |
| Q1 2023 | 99 |
| Q2 2023 | 110 |
| Q3 2023 | 111 |
| Q4 2023 | 108 |
| Q1 2024 | 95 |
| Q2 2024 | 97 |
| Q3 2024 | 97 |
| Q4 2024 | 93 |
| Q1 2025 | 97 |
| Q2 2025 | 102 |
| Q3 2025 | 99 |
| Q4 2025 | 100 |
| Q1 2026 | 101 |
| Q2 2026 | 110 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 40 | 42 |
| Q4 2024 | 40 | 42 |
| Q1 2025 | 38 | 42 |
| Q2 2025 | 43 | 35 |
| Q3 2025 | 46 | 42 |
| Q4 2025 | 48 | 36 |
| Q1 2026 | 45 | 39 |
| Q2 2026 | 51 | 39 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $766.9k | $12.3k | 0.02 |
| Q4 2025 | $128.1k | $942 | 0.01 |
| Q1 2026 | $18.1k | $1.7k | 0.10 |
| Q2 2026 | $73.8k | $0 | 0.00 |
Biggest buyers
| ROYCE & ASSOCIATES LP | Added | +220.2k |
| Private Capital Management, LLC | Added | +191.5k |
| BlackRock, Inc. | Added | +139.6k |
| Beacon Harbor Wealth Advisors, Inc. | New | +107.7k |
| EQUITABLE TRUST CO | Added | +101.0k |
| Hillsdale Investment Management Inc. | New | +42.5k |
| Squarepoint Ops LLC | Added | +41.8k |
| INTRINSIC EDGE CAPITAL MANAGEMENT LLC | New | +40.0k |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +37.7k |
| RICE HALL JAMES & ASSOCIATES, LLC | Added | +34.7k |
Biggest sellers
| ArrowMark Colorado Holdings LLC | Reduced | -266.6k |
| JANE STREET GROUP, LLC | Reduced | -65.5k |
| UBS Group AG | Reduced | -63.1k |
| SEI INVESTMENTS CO | Reduced | -48.2k |
| MORGAN STANLEY | Reduced | -33.6k |
| PERKINS CAPITAL MANAGEMENT INC | Sold out | -23.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -21.5k |
| VANGUARD CAPITAL MANAGEMENT LLC | Reduced | -16.2k |
| KENNEDY CAPITAL MANAGEMENT LLC | Reduced | -9.3k |
| XTX Topco Ltd | Reduced | -8.6k |
Biggest calls
| GROUP ONE TRADING LLC | Added | $73.8k9.3k shares |
Biggest puts
| None |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| CALM WATERS PARTNERSHIP 13G · passive investor -2.3 pts · filed 2026-07-16 | 7.4% |
| JANUS HENDERSON GROUP PLC 13G · institution -0.2 pts · filed 2025-11-14 | 6.1% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 0 | — | — |
| Q1 2025 | 0 | — | 2 | $486.1k | — |
| Q2 2025 | 0 | — | 2 | $107.9k | — |
| Q3 2025 | 2 | $250.3k | 0 | — | — |
| Q4 2025 | 0 | — | 0 | — | — |
| Q1 2026 | 0 | — | 1 | $181.8k | — |
| Q2 2026 | 0 | — | 0 | — | — |
| Q3 2026 | 0 | — | 1 | $128.8k | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-08-11 | Reynolds Bjorn Director | Sold | $128.8k15.4k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Private Capital Management, LLC 3.03% of their portfolio | 4.2m $33.4m | Added +191.5k |
| NEEDHAM INVESTMENT MANAGEMENT LLC 0.63% of their portfolio | 2.6m $20.9m | Added +27.5k |
| Jupiter Topco LLC 0.01% of their portfolio | 1.8m $14.5m | First filing |
| BlackRock, Inc. 0.00% of their portfolio | 1.7m $13.1m | Added +139.6k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 1.1m $8.5m | Reduced -16.2k |
| DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio | 953.9k $7.6m | Reduced -5.6k |
| Swedbank AB 0.01% of their portfolio | 800.0k $6.4m | Unchanged |
| RICE HALL JAMES & ASSOCIATES, LLC 0.27% of their portfolio | 705.6k $5.6m | Added +34.7k |
| Pacific Ridge Capital Partners, LLC 1.00% of their portfolio | 696.0k $5.5m | Reduced -5.8k |
| ROYCE & ASSOCIATES LP 0.04% of their portfolio | 681.5k $5.4m | Added +220.2k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 633.6k $5.0m | Added +37.7k |
| KENNEDY CAPITAL MANAGEMENT LLC 0.07% of their portfolio | 518.8k $4.1m | Reduced -9.3k |
| ArrowMark Colorado Holdings LLC 0.16% of their portfolio | 490.9k $3.9m | Reduced -266.6k |
| STATE STREET CORP 0.00% of their portfolio | 481.4k $3.8m | Reduced -3.1k |
| S SQUARED TECHNOLOGY, LLC 0.98% of their portfolio | 399.4k $3.2m | Unchanged |
| Diamond Hill Capital Management, LLC (Investment Advisor) 0.02% of their portfolio | 240.0k $1.9m | Added +24.1k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 215.2k $1.7m | Added +20.6k |
| EQUITABLE TRUST CO 0.07% of their portfolio | 212.7k $1.7m | Added +101.0k |
| North Star Investment Management Corp. 0.09% of their portfolio | 198.0k $1.6m | Added +19.8k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 184.3k $1.5m | Added +3.4k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 173.9k $1.4m | Added +13.8k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.00% of their portfolio | 162.9k $1.3m | Added +26.2k |
| P.A.W. CAPITAL CORP 0.91% of their portfolio | 150.0k $1.2m | Unchanged |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 141.0k $1.1m | Added +2.5k |
| Post Resch Tallon Group Inc. 0.76% of their portfolio | 138.9k $1.1m | Unchanged |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 113.4k $900.6k | Added +228 |
| Quantinno Capital Management LP 0.00% of their portfolio | 112.4k $892.5k | Reduced -2.0k |
| Beacon Harbor Wealth Advisors, Inc. 0.17% of their portfolio | 107.7k $865.2k | New |
| Penbrook Management LLC 0.45% of their portfolio | 88.1k $699.8k | Reduced -1.5k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 79.5k $631.2k | Added +21.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 68.2k $541.6k | Reduced -21.5k |
| Nuveen, LLC 0.00% of their portfolio | 65.3k $518.8k | Unchanged |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 56.1k $445.3k | Reduced -1.4k |
| Squarepoint Ops LLC 0.00% of their portfolio | 53.9k $428.1k | Added +41.8k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 49.2k $390.4k | Reduced -815 |
| Skylands Capital, LLC 0.05% of their portfolio | 48.6k $386.2k | Added +8.0k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 43.8k $347.8k | Reduced -5.7k |
| SEI INVESTMENTS CO 0.00% of their portfolio | 43.4k $344.7k | Reduced -48.2k |
| Hillsdale Investment Management Inc. 0.01% of their portfolio | 42.5k $337.4k | New |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 40.4k $320.6k | Added +8.5k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 40.2k $319.0k | Reduced -289 |
| INTRINSIC EDGE CAPITAL MANAGEMENT LLC 0.04% of their portfolio | 40.0k $317.6k | New |
| Unified Investment Management 0.29% of their portfolio | 38.5k $306.1k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 35.8k $284.6k | Reduced -63.1k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 31.8k $252.8k | Reduced -65.5k |
| CM WEALTH ADVISORS LLC 0.04% of their portfolio | 29.3k $232.8k | New |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 24.4k $194.0k | Added +2.0k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 23.0k $182.0k | Added +13.0k |
| LPL Financial LLC 0.00% of their portfolio | 22.8k $181.1k | Unchanged |
| State of Wyoming 0.02% of their portfolio | 22.1k $175.3k | New |
| Vident Advisory, LLC 0.00% of their portfolio | 21.5k $170.6k | Unchanged |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 21.3k $169.2k | Added +11.5k |
| PNC Financial Services Group, Inc. 0.00% of their portfolio | 20.5k $162.5k | Reduced -20 |
| MORGAN STANLEY 0.00% of their portfolio | 20.0k $158.5k | Reduced -33.6k |
| HERITAGE INVESTORS MANAGEMENT CORP 0.00% of their portfolio | 19.8k $157.0k | Unchanged |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 17.8k $141.4k | Reduced -882 |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 17.5k $138.7k | New |
| MetLife Investment Management, LLC 0.00% of their portfolio | 17.2k $136.5k | Added +10.2k |
| Rothschild Wealth LLC 0.01% of their portfolio | 16.6k $131.4k | New |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 16.1k $138.1k | Added +2.4k |
| FMR LLC 0.00% of their portfolio | 15.8k $125.6k | Added +13.9k |
| Abel Hall, LLC 0.02% of their portfolio | 14.9k $118.4k | New |
| R Squared Ltd 0.06% of their portfolio | 14.9k $118.3k | Added +505 |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 13.7k $108.4k | Added +10.9k |
| Procyon Advisors, LLC 0.00% of their portfolio | 13.4k $106.6k | Unchanged |
| D. E. Shaw & Co., Inc. 0.00% of their portfolio | 13.2k $104.8k | Reduced -633 |
| Invesco Ltd. 0.00% of their portfolio | 12.7k $100.4k | Added +1.5k |
| CITIGROUP INC 0.00% of their portfolio | 12.6k $99.9k | Added +5.7k |
| US BANCORP \DE\ 0.00% of their portfolio | 11.4k $90.2k | New |
| XTX Topco Ltd 0.00% of their portfolio | 11.3k $90.0k | Reduced -8.6k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.00% of their portfolio | 11.2k $89.1k | Added +140 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 10.4k $81.3k | Added +856 |
| Tripletail Wealth Management, LLC 0.10% of their portfolio | 10.2k $83.6k | Unchanged |
| Ancora Advisors LLC 0.00% of their portfolio | 10.0k $79.4k | Unchanged |
| Vanguard Global Advisers, LLC 0.00% of their portfolio | 8.7k $69.2k | Unchanged |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 8.4k $66.6k | Unchanged |
| Police & Firemen's Retirement System of New Jersey 0.00% of their portfolio | 8.0k $63.4k | Unchanged |
| Versant Capital Management, Inc 0.00% of their portfolio | 6.4k $50.9k | Reduced -1.2k |
| OAKWORTH CAPITAL, INC. 0.00% of their portfolio | 5.0k $40.6k | Unchanged |
| SIMPLEX TRADING, LLC 0.00% of their portfolio | 4.2k $33.6k | Reduced -66 |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 4.0k $32.0k | Added +3.9k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 3.8k $29.8k | Reduced -1.3k |
| BARCLAYS PLC 0.00% of their portfolio | 3.8k $29.8k | Reduced -713 |
| Arax Advisory Partners 0.00% of their portfolio | 3.7k $29.1k | Added +2.1k |
| Tower Research Capital LLC (TRC) 0.00% of their portfolio | 3.4k $26.6k | Reduced -3.3k |
| Ameritas Investment Partners, Inc. 0.00% of their portfolio | 2.5k $20.0k | Unchanged |
| Legal & General Group Plc 0.00% of their portfolio | 2.3k $18.3k | Unchanged |
| GROUP ONE TRADING LLC 0.00% of their portfolio | 1.3k $10.1k | New |
| GAMMA Investing LLC 0.00% of their portfolio | 755 $6.0k | Reduced -549 |
| Sterling Capital Management LLC 0.00% of their portfolio | 491 $3.9k | Reduced -291 |
| COMPASS FINANCIAL MANAGEMENT LLC 0.00% of their portfolio | 450 $4.0k | First filing |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 331 $2.6k | Reduced -914 |
| Integrated Wealth Concepts LLC 0.00% of their portfolio | 190 $1.5k | New |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 165 $1.3k | Unchanged |
| NISA INVESTMENT ADVISORS, LLC 0.00% of their portfolio | 72 $572 | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 70 $556 | Added +47 |
| SIGNATUREFD, LLC 0.00% of their portfolio | 69 $548 | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 56 $444 | Added +4 |
| Allworth Financial LP 0.00% of their portfolio | 46 $366 | Reduced -3 |
| Essential Partners LLC 0.00% of their portfolio | 35 $278 | Reduced -119 |