APPFOLIO INC APPF
COM CL A · Common Stock · CUSIP 03783C100 · ISIN US03783C1009
Company that offers SaaS applications for vertical markets
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSanta Barbara, CA
- Founded2007
- Websiteappfolioinc.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($26.1m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $243.17. Options: 9 managers hold calls ($24.9m notional), 7 hold puts ($8.1m).
Trends to Q2 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 163 |
| Q4 2022 | 188 |
| Q1 2023 | 194 |
| Q2 2023 | 215 |
| Q3 2023 | 247 |
| Q4 2023 | 296 |
| Q1 2024 | 367 |
| Q2 2024 | 392 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 107 | 73 |
| Q1 2023 | 110 | 80 |
| Q2 2023 | 113 | 88 |
| Q3 2023 | 151 | 81 |
| Q4 2023 | 169 | 103 |
| Q1 2024 | 231 | 136 |
| Q2 2024 | 210 | 169 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2023 | $19.9m | $5.5m | 0.28 |
| Q4 2023 | $18.9m | $22.2m | 1.17 |
| Q1 2024 | $37.0m | $34.4m | 0.93 |
| Q2 2024 | $24.9m | $8.1m | 0.33 |
Biggest buyers
| MACQUARIE GROUP LTD | New | +251.5k |
| Squarepoint Ops LLC | Added | +120.8k |
| FRANKLIN RESOURCES INC | Added | +117.5k |
| Invesco Ltd. | Added | +114.1k |
| Westwind Capital | Added | +112.0k |
| LOS ANGELES CAPITAL MANAGEMENT LLC | Added | +92.0k |
| T. Rowe Price Investment Management, Inc. | Added | +81.3k |
| GOLDMAN SACHS GROUP INC | Added | +58.3k |
| MISSION WEALTH MANAGEMENT, LP | Added | +58.2k |
| JANE STREET GROUP, LLC | Added | +57.1k |
Biggest sellers
| MORGAN STANLEY | Reduced | -1.1m |
| BlackRock Inc. | Reduced | -426.2k |
| BROWN CAPITAL MANAGEMENT LLC | Reduced | -225.8k |
| Assenagon Asset Management S.A. | Reduced | -134.7k |
| FRED ALGER MANAGEMENT, LLC | Reduced | -101.3k |
| STATE STREET CORP | Reduced | -96.2k |
| MARSHALL WACE, LLP | Reduced | -83.2k |
| GEODE CAPITAL MANAGEMENT, LLC | Reduced | -79.6k |
| DEUTSCHE BANK AG\ | Reduced | -69.7k |
| DF DENT & CO INC | Reduced | -66.4k |
Biggest calls
| CITADEL ADVISORS LLC | Reduced | $12.1m49.3k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $9.4m38.5k shares |
| WOLVERINE TRADING, LLC | Added | $782.6k3.2k shares |
| JANE STREET GROUP, LLC | Added | $733.7k3.0k shares |
| SIMPLEX TRADING, LLC | Reduced | $586.0k2.4k shares |
| Walleye Trading LLC | Added | $513.6k2.1k shares |
| MILLENNIUM MANAGEMENT LLC | New | $489.1k2.0k shares |
| TUDOR INVESTMENT CORP ET AL | New | $342.4k1.4k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $2.6m10.5k shares |
| CITADEL ADVISORS LLC | Reduced | $1.8m7.5k shares |
| Twin Tree Management, LP | New | $1.8m7.5k shares |
| WOLVERINE TRADING, LLC | Added | $1.3m5.4k shares |
| Walleye Trading LLC | Added | $464.7k1.9k shares |
| SIMPLEX TRADING, LLC | Reduced | $122.0k500 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| DUCA MAURICE J 13D · may seek influence filed 2026-08-13 | 21.2% |
| Schauser Klaus 13G · exempt (held before listing) filed 2025-11-14 | 11.1% |
| PRINCIPAL GLOBAL INVESTORS 13G · institution +1.3 pts · filed 2026-08-05 | 6.4% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-28 | 6.1% |
| Ashe Capital Management, LP 13G · institution +1.1 pts · filed 2025-08-14 | 5.8% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.0% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q2 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2022 | 0 | — | 3 | $11.7m | — |
| Q4 2022 | 0 | — | 1 | $58.1k | — |
| Q1 2023 | 0 | — | 0 | — | — |
| Q2 2023 | 1 | $5.8m | 0 | — | — |
| Q3 2023 | 0 | — | 1 | $174.8k | $174.8k |
| Q4 2023 | 0 | — | 2 | $2.4m | — |
| Q1 2024 | 0 | — | 5 | $18.6m | $239.1k |
| Q2 2024 | 0 | — | 7 | $43.3m | $2.7m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-06-28 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $1.3m5.2k shares |
| 2024-06-27 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $1.5m6.0k shares |
| 2024-06-27 | von Blottnitz Andreas Director | Sold plan | $818.9k3.4k shares |
| 2024-06-27 | Nottebohm Olivia Director | Sold plan | $110.6k460 shares |
| 2024-06-26 | von Blottnitz Andreas Director | Sold plan | $1.2m5.1k shares |
| 2024-06-26 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $766.7k3.2k shares |
| 2024-06-25 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $720.6k3.1k shares |
| 2024-06-24 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $633.0k2.7k shares |
| 2024-06-21 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $1.1m4.8k shares |
| 2024-06-20 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $968.1k4.2k shares |
| 2024-06-18 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $637.9k2.8k shares |
| 2024-06-17 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $597.1k2.6k shares |
| 2024-06-14 | KERR JANET Director · By Trust | Sold plan | $580.8k2.5k shares |
| 2024-06-14 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $485.5k2.1k shares |
| 2024-06-12 | BLISS TIMOTHY K Director | Sold | $2.9m12.2k shares |
| 2024-06-11 | BLISS TIMOTHY K Director | Sold | $6.1m26.1k shares |
| 2024-06-10 | BLISS TIMOTHY K Director | Sold | $3.5m15.0k shares |
| 2024-06-07 | BLISS TIMOTHY K Director | Sold | $1.1m5.0k shares |
| 2024-06-06 | BLISS TIMOTHY K Director | Sold | $9.7m41.7k shares |
| 2024-05-21 | BLISS TIMOTHY K Director | Sold | $3.8m16.1k shares |
| 2024-05-21 | BLISS TIMOTHY K Director | Sold | $883.6k3.7k shares |
| 2024-05-21 | BLISS TIMOTHY K Director | Sold | $157.6k651 shares |
| 2024-05-20 | BLISS TIMOTHY K Director · By Family Trust | Sold | $5.7m23.6k shares |
| 2024-05-20 | BLISS TIMOTHY K Director | Sold | $1.6m6.4k shares |
| 2024-05-15 | Trigg William Shane Chief Executive Officer, director | Sold | $2.1m8.2k shares |
| 2024-05-13 | Wolf Alexander Director · LWAW Revocable Trust | Sold | $2.5m10.0k shares |
| 2024-05-13 | Mazza Matthew S Chief Legal Officer | Sold | $531.6k2.1k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2024
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.01% of their portfolio | 2.2m $528.3m | Added +7.5k |
| BlackRock Inc. 0.01% of their portfolio | 2.2m $527.9m | Reduced -426.2k |
| Ashe Capital Management, LP 28.21% of their portfolio | 1.4m $341.7m | Reduced -50.7k |
| BROWN CAPITAL MANAGEMENT LLC 4.50% of their portfolio | 910.2k $222.6m | Reduced -225.8k |
| STATE STREET CORP 0.01% of their portfolio | 603.9k $147.7m | Reduced -96.2k |
| GILDER GAGNON HOWE & CO LLC 1.72% of their portfolio | 560.0k $137.0m | Reduced -9.4k |
| LORD, ABBETT & CO. LLC 0.20% of their portfolio | 504.2k $123.3m | Reduced -10.3k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 380.3k $93.0m | Reduced -79.6k |
| FRED ALGER MANAGEMENT, LLC 0.43% of their portfolio | 358.9k $87.8m | Reduced -101.3k |
| DF DENT & CO INC 1.01% of their portfolio | 319.5k $78.1m | Reduced -66.4k |
| Invesco Ltd. 0.02% of their portfolio | 318.9k $78.0m | Added +114.1k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 312.4k $76.4m | Reduced -21.5k |
| Nellore Capital Management LLC 10.31% of their portfolio | 279.4k $68.3m | Added +822 |
| GW&K Investment Management, LLC 0.61% of their portfolio | 274.0k $67.0m | Reduced -8.8k |
| T. Rowe Price Investment Management, Inc. 0.04% of their portfolio | 268.4k $65.7m | Added +81.3k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.09% of their portfolio | 265.2k $64.9m | Reduced -23.5k |
| NORGES BANK 0.01% of their portfolio | 261.7k $64.0m | Added +43.8k |
| MACQUARIE GROUP LTD 0.07% of their portfolio | 251.5k $61.5m | New |
| Bank of New York Mellon Corp 0.01% of their portfolio | 241.8k $59.1m | Added +28.7k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.01% of their portfolio | 240.2k $58.8m | Reduced -8.0k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 237.7k $58.1m | Added +30.2k |
| Driehaus Capital Management LLC 0.54% of their portfolio | 227.6k $55.7m | Added +32.6k |
| RENAISSANCE TECHNOLOGIES LLC 0.09% of their portfolio | 219.0k $53.6m | Reduced -38.5k |
| Squarepoint Ops LLC 0.17% of their portfolio | 185.0k $45.3m | Added +120.8k |
| Baird Financial Group, Inc. 0.09% of their portfolio | 178.8k $43.7m | Added +1.1k |
| MORGAN STANLEY 0.00% of their portfolio | 174.7k $42.7m | Reduced -1.1m |
| FRANKLIN RESOURCES INC 0.01% of their portfolio | 174.3k $42.6m | Added +117.5k |
| Zeno Equity Partners LLP 11.32% of their portfolio | 172.6k $42.2m | Reduced -33.2k |
| Nuveen Asset Management, LLC 0.01% of their portfolio | 168.1k $41.1m | Reduced -39.7k |
| PRINCIPAL FINANCIAL GROUP INC 0.02% of their portfolio | 153.1k $37.5m | Added +1.5k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 152.7k $37.3m | Reduced -30.0k |
| Westwind Capital 2.29% of their portfolio | 149.2k $9.2m | Added +112.0k |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.15% of their portfolio | 148.0k $36.2m | Added +32.0k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 125.2k $30.6m | Added +58.3k |
| FIRST TRUST ADVISORS LP 0.03% of their portfolio | 120.8k $29.5m | Added +19.3k |
| EAGLE ASSET MANAGEMENT INC 0.15% of their portfolio | 117.7k $28.6m | Reduced -7.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 116.9k $28.6m | Added +32.4k |
| Greenstone Partners & Co., LLC 11.55% of their portfolio | 113.1k $27.7m | Unchanged |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.10% of their portfolio | 109.8k $26.9m | Added +92.0k |
| Artisan Partners Limited Partnership 0.04% of their portfolio | 108.6k $26.6m | Added +21.5k |
| WELLINGTON MANAGEMENT GROUP LLP 0.00% of their portfolio | 105.2k $25.7m | Reduced -18.5k |
| MISSION WEALTH MANAGEMENT, LP 0.67% of their portfolio | 101.0k $24.7m | Added +58.2k |
| VICTORY CAPITAL MANAGEMENT INC 0.02% of their portfolio | 100.3k $24.5m | Reduced -4.4k |
| LONG WALK MANAGEMENT LP 10.33% of their portfolio | 89.5k $21.9m | Reduced -53.5k |
| WCM INVESTMENT MANAGEMENT, LLC 0.05% of their portfolio | 88.7k $22.1m | Added +2.4k |
| JANE STREET GROUP, LLC 0.02% of their portfolio | 88.5k $21.7m | Added +57.1k |
| MILLENNIUM MANAGEMENT LLC 0.02% of their portfolio | 86.8k $21.2m | Reduced -45.8k |
| Insight Holdings Group, LLC 0.73% of their portfolio | 86.5k $21.1m | Unchanged |
| Ranger Investment Management, L.P. 1.43% of their portfolio | 85.9k $21.0m | Reduced -1.1k |
| JENNISON ASSOCIATES LLC 0.01% of their portfolio | 85.5k $20.9m | Added +17.0k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 84.2k $20.6m | Added +13.1k |
| Manchester Global Management (UK) Ltd 3.59% of their portfolio | 83.6k $20.4m | Added +38.0k |
| Jackson Square Partners, LLC 1.23% of their portfolio | 82.7k $20.2m | Reduced -4.8k |
| 12 West Capital Management LP 2.01% of their portfolio | 80.0k $19.6m | Reduced -45.0k |
| PRUDENTIAL FINANCIAL INC 0.03% of their portfolio | 70.3k $17.2m | Added +8.4k |
| Bridgewater Associates, LP 0.08% of their portfolio | 65.3k $16.0m | Reduced -5.9k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 61.9k $15.1m | Added +28.5k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 61.0k $14.9m | Reduced -331 |
| BLAIR WILLIAM & CO/IL 0.05% of their portfolio | 60.8k $14.9m | Reduced -1.4k |
| Atika Capital Management LLC 1.67% of their portfolio | 59.0k $14.4m | Reduced -10.0k |
| AQR CAPITAL MANAGEMENT LLC 0.02% of their portfolio | 58.5k $14.3m | Added +22.8k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 57.9k $14.2m | Reduced -9.4k |
| D. E. Shaw & Co., Inc. 0.02% of their portfolio | 54.9k $13.4m | Reduced -13.2k |
| Cubist Systematic Strategies, LLC 0.22% of their portfolio | 53.1k $13.0m | New |
| Nicholas Investment Partners, LP 1.23% of their portfolio | 48.5k $11.9m | Added +4.9k |
| Qube Research & Technologies Ltd 0.02% of their portfolio | 47.9k $11.7m | New |
| FEDERATED HERMES, INC. 0.03% of their portfolio | 43.8k $10.7m | Reduced -10.1k |
| Man Group plc 0.03% of their portfolio | 43.7k $10.7m | Added +9.7k |
| CANADA LIFE ASSURANCE Co 0.02% of their portfolio | 41.0k $10.0m | Reduced -492 |
| Swiss National Bank 0.01% of their portfolio | 40.7k $10.0m | Added +2.3k |
| SUSQUEHANNA FUNDAMENTAL INVESTMENTS, LLC 0.23% of their portfolio | 40.1k $9.8m | New |
| JUPITER ASSET MANAGEMENT LTD 0.09% of their portfolio | 39.6k $9.7m | Added +16.2k |
| Moran Wealth Management, LLC 0.32% of their portfolio | 39.5k $9.7m | Added +3.6k |
| EULAV Asset Management 0.26% of their portfolio | 39.4k $9.6m | Added +28.5k |
| Russell Investments Group, Ltd. 0.02% of their portfolio | 38.8k $9.5m | Reduced -9.1k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 38.3k $9.4m | Added +241 |
| Pier Capital, LLC 1.39% of their portfolio | 38.1k $9.3m | Reduced -3.5k |
| NEXT CENTURY GROWTH INVESTORS LLC 0.77% of their portfolio | 38.1k $9.3m | Added +10.0k |
| VISTA EQUITY PARTNERS MANAGEMENT, LLC 0.22% of their portfolio | 33.3k $8.1m | Added +11.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 32.6k $8.0m | Reduced -3.3k |
| Legal & General Group Plc 0.00% of their portfolio | 31.6k $7.7m | Added +1.9k |
| CASTLEARK MANAGEMENT LLC 0.32% of their portfolio | 31.6k $7.7m | Reduced -270 |
| BNP PARIBAS FINANCIAL MARKETS 0.01% of their portfolio | 30.8k $7.5m | Reduced -25.3k |
| Trexquant Investment LP 0.11% of their portfolio | 29.2k $7.1m | Added +11.3k |
| Corebridge Financial, Inc. 0.04% of their portfolio | 26.8k $6.6m | First filing |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 26.4k $6.5m | Reduced -16.4k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 26.4k $6.5m | Reduced -12.1k |
| Hillsdale Investment Management Inc. 0.50% of their portfolio | 26.0k $6.4m | Reduced -1.9k |
| Retirement Systems of Alabama 0.02% of their portfolio | 25.9k $6.3m | Added +254 |
| 1832 Asset Management L.P. 0.01% of their portfolio | 25.2k $6.2m | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 24.3k $5.9m | Added +20.8k |
| PICTON MAHONEY ASSET MANAGEMENT 0.25% of their portfolio | 24.1k $5.9m | Reduced -17 |
| HRT FINANCIAL LP 0.03% of their portfolio | 23.6k $5.8m | New |
| ZEVENBERGEN CAPITAL INVESTMENTS LLC 0.12% of their portfolio | 22.4k $5.5m | New |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% of their portfolio | 21.5k $5.3m | Reduced -38.9k |
| Assenagon Asset Management S.A. 0.01% of their portfolio | 20.4k $5.0m | Reduced -134.7k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 20.3k $5.0m | Added +801 |
| Moody Aldrich Partners LLC 0.94% of their portfolio | 19.8k $4.8m | Reduced -2.2k |
| ALGERT GLOBAL LLC 0.16% of their portfolio | 19.1k $4.7m | Reduced -17.3k |
| NATIXIS ADVISORS, LLC 0.01% of their portfolio | 18.6k $4.5m | Reduced -3.8k |