Vault-13

AMPLIFY ETF TR IPAY

AMPLIFY DGTL PAY · ETP · CUSIP 032108656

75 institutional holders -5 vs Q4 2025
992,822992.8k shares reported held*
$42.5mreported value*
15 new 15 added 23 reduced 17 sold out net sold ≈ $3.8m (-88.3k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($5.8k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $42.83. Options: 0 managers hold calls (— notional), 2 hold puts ($612.0k).

Trends to Q1 2026

Institutional holders

Managers reporting a position, each quarter

050100Q1 24: 75Q2 24: 79Q3 24: 77Q4 24: 87Q1 25: 89Q2 25: 85Q3 25: 83Q4 25: 80Q1 26: 7575Q1 24Q3 24Q1 25Q3 25Q1 26
Numbers
QuarterHolders
Q1 202475
Q2 202479
Q3 202477
Q4 202487
Q1 202589
Q2 202585
Q3 202583
Q4 202580
Q1 202675

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q2 24: 23 bought or addedQ2 24: 48 cut or sold outQ3 24: 18 bought or addedQ3 24: 51 cut or sold outQ3 24Q4 24: 37 bought or addedQ4 24: 32 cut or sold outQ1 25: 23 bought or addedQ1 25: 41 cut or sold outQ1 25Q2 25: 22 bought or addedQ2 25: 39 cut or sold outQ3 25: 20 bought or addedQ3 25: 45 cut or sold outQ3 25Q4 25: 26 bought or addedQ4 25: 44 cut or sold outQ1 26: 30 bought or addedQ1 26: 40 cut or sold outQ1 26
Numbers
QuarterBought or addedCut or sold out
Q2 20242348
Q3 20241851
Q4 20243732
Q1 20252341
Q2 20252239
Q3 20252045
Q4 20252644
Q1 20263040

Calls vs puts

Options held, notional value, last 4 quarters. P/C = puts ÷ calls

CallsPuts
$0$500k$1m$1.5mQ2 25 calls: $1.1mQ2 25 puts: $0Q2 25P/C 0.00Q3 25 calls: $542.5kQ3 25 puts: $0Q3 25P/C 0.00Q4 25 calls: $0Q4 25 puts: $0Q4 25P/C —Q1 26 calls: $0Q1 26 puts: $612.0kQ1 26P/C —
Numbers
QuarterCallsPutsP/C
Q2 2025$1.1m$00.00
Q3 2025$542.5k$00.00
Q4 2025$0$0—
Q1 2026$0$612.0k—

Biggest buyers

SAVA PENZISKO DRUSHTVO A.D. SKOPJE Added +44,810+44.8k
Cerity Partners LLC New +14,333+14.3k
CITADEL ADVISORS LLC New +11,780+11.8k
STIFEL FINANCIAL CORP Added +8,381+8.4k
OPPENHEIMER & CO INC New +7,872+7.9k
PRUDENTIAL PLC Added +4,300+4.3k
Financial Engines Advisors L.L.C. Added +4,065+4.1k
ROYAL BANK OF CANADA Added +3,540+3.5k
Focus Partners Wealth Added +3,190+3.2k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +1,501+1.5k

Biggest sellers

PNC Financial Services Group, Inc. Reduced -38,241-38.2k
BANK OF MONTREAL /CAN/ Reduced -22,486-22.5k
FLOW TRADERS U.S. LLC Sold out -21,154-21.2k
SOL Capital Management CO Sold out -18,417-18.4k
Everhart Financial Group, Inc. Sold out -13,870-13.9k
TOCQUEVILLE ASSET MANAGEMENT L.P. Sold out -13,310-13.3k
JANE STREET GROUP, LLC Reduced -12,190-12.2k
United Asset Strategies, Inc. Sold out -6,308-6.3k
Cambridge Investment Research Advisors, Inc. Reduced -6,166-6.2k
Corient Private Wealth LP Reduced -4,977-5.0k

Biggest calls

None

Biggest puts

SUSQUEHANNA INTERNATIONAL GROUP, LLP New $342.4k8.0k shares
CITADEL ADVISORS LLC New $269.6k6.3k shares

Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: PNC FINANCIAL SERVICES GROUP, INC. (4.4%, 2026-02-06)

Holders, Q1 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 SAVA PENZISKO DRUSHTVO A.D. SKOPJE 2.59% of their portfolio SKOPJE, 1U 198,379198.4k $8.5m $8.5m 2.59% Added +44.8k +44,810
2 PNC Financial Services Group, Inc. 0.00% of their portfolio Pittsburgh, PA 184,216184.2k $7.9m $7.9m 0.00% Reduced -38.2k -38,241
3 Financial Engines Advisors L.L.C. 0.01% of their portfolio SANTA CLARA, CA 66,97767.0k $2.9m $2.9m 0.01% Added +4.1k +4,065
4 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 60,74860.7k $2.6m $2.6m 0.00% Added +1.5k +1,501
5 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 49,51349.5k $2.1m $2.1m 0.00% Reduced -4.7k -4,661
6 Biltmore Family Office, LLC 0.28% of their portfolio CHARLOTTE, NC 46,17546.2k $2.0m $2.0m 0.28% Reduced -656 -656
7 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 41,54341.5k $1.8m $1.8m 0.00% Added +3.5k +3,540
8 GTS SECURITIES LLC 0.06% of their portfolio NEW YORK, NY 40,95741.0k $1.8m $1.8m 0.06% Added +665 +665
9 PRUDENTIAL PLC 0.01% of their portfolio LONDON, X0 39,01039.0k $1.7m $1.7m 0.01% Added +4.3k +4,300
10 Northstar Group, Inc. 0.13% of their portfolio NEW YORK, NY 21,49621.5k $920.0k $920.0k 0.13% Reduced -3.7k -3,710
11 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 17,48117.5k $748.2k $748.2k 0.00% Reduced -12.2k -12,190
12 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 16,39416.4k $701.8k $701.8k 0.00% Reduced -3.8k -3,803
13 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 14,72214.7k $630.1k $630.1k 0.00% Added +105 +105
14 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 14,33314.3k $613.0k $613.0k 0.00% New
15 COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio WALTHAM, MA 13,99014.0k $598.8k $598.8k 0.00% Reduced -1.3k -1,254
16 STIFEL FINANCIAL CORP 0.00% of their portfolio ST. LOUIS, MO 13,73213.7k $587.7k $587.7k 0.00% Added +8.4k +8,381
17 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 13,70513.7k $586.6k $586.6k 0.00% Reduced -1.6k -1,584
18 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 13,08713.1k $560.2k $560.2k 0.00% Added +3.2k +3,190
19 Prime Capital Investment Advisors, LLC 0.01% of their portfolio OVERLAND PARK, KS 12,52312.5k $536.0k $536.0k 0.01% Reduced -2.0k -1,989
20 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 11,78011.8k $504.2k $504.2k 0.00% New
21 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 10,06210.1k $431.0k $431.0k 0.00% Reduced -6.2k -6,166
22 Wealthfront Advisers LLC 0.00% of their portfolio Palo Alto, CA 9,7929.8k $419.1k $419.1k 0.00% Added +917 +917
23 OPPENHEIMER & CO INC 0.00% of their portfolio NEW YORK, NY 7,8727.9k $336.9k $336.9k 0.00% New
24 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 6,1156.1k $261.7k $261.7k 0.00% Unchanged
25 Arkadios Wealth Advisors 0.00% of their portfolio ATLANTA, GA 6,1116.1k $261.6k $261.6k 0.00% Reduced -3.6k -3,555
26 EXENCIAL WEALTH ADVISORS, LLC 0.01% of their portfolio OKLAHOMA CITY, OK 6,0726.1k $259.9k $259.9k 0.01% Added +151 +151
27 NTV Asset Management LLC 0.03% of their portfolio Charleston, WV 5,8455.8k $250.2k $250.2k 0.03% Reduced -2.2k -2,166
28 BANK OZK 0.08% of their portfolio LITTLE ROCK, AR 5,5275.5k $236.6k $236.6k 0.08% Unchanged
29 Chicago Partners Investment Group LLC 0.01% of their portfolio CHICAGO, IL 5,5005.5k $267.9k $267.9k 0.01% Unchanged
30 FLAGSHIP HARBOR ADVISORS, LLC 0.01% of their portfolio BOSTON, MA 5,4345.4k $232.6k $232.6k 0.01% Reduced -695 -695
31 CWM, LLC 0.00% of their portfolio OMAHA, NE 5,1405.1k $220.0k $220.0k 0.00% Reduced -661 -661
32 Corient Private Wealth LP 0.00% of their portfolio MIAMI, FL 4,7154.7k $201.8k $201.8k 0.00% Reduced -5.0k -4,977
33 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 4,6534.7k $199.1k $199.1k 0.00% Reduced -315 -315
34 CITIGROUP INC 0.00% of their portfolio NEW YORK, NY 3,2833.3k $140.5k $140.5k 0.00% Reduced -197 -197
35 BANK OF MONTREAL /CAN/ 0.00% of their portfolio TORONTO, A6 1,5471.5k $66.2k $66.2k 0.00% Reduced -22.5k -22,486
36 Parallel Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 1,4751.5k $63.1k $63.1k 0.00% Added +975 +975
37 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 1,1821.2k $50.6k $50.6k 0.00% Unchanged
38 FIFTH THIRD BANCORP 0.00% of their portfolio CINCINNATI, OH 1,0901.1k $46.7k $46.7k 0.00% New
39 Harel Insurance Investments & Financial Services Ltd. 0.00% of their portfolio Ramat Gan, L3 975975 $42.0k $42.0k 0.00% Unchanged
40 Bank of New Hampshire 0.01% of their portfolio LACONIA, NH 956956 $40.9k $40.9k 0.01% Reduced -130 -130
41 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 954954 $40.8k $40.8k 0.00% Added +387 +387
42 Banque Cantonale Vaudoise 0.00% of their portfolio LAUSANNE, V8 845845 $36.0k $36.0k 0.00% Unchanged
43 MAI Capital Management 0.00% of their portfolio INDEPENDENCE, OH 800800 $34.2k $34.2k 0.00% Unchanged
44 Y.D. More Investments Ltd 0.00% of their portfolio Ramat Gan, L3 800800 $33.4k $33.4k 0.00% New
45 Advisory Services Network, LLC 0.00% of their portfolio ATLANTA, GA 741741 $31.7k $31.7k 0.00% New
46 NATIONAL BANK OF CANADA /FI/ 0.00% of their portfolio MONTREAL, A8 650650 $27.7k $27.7k 0.00% Reduced -50 -50
47 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 575575 $24.6k $24.6k 0.00% New
48 Ancora Advisors LLC 0.00% of their portfolio Cleveland, OH 360360 $15.4k $15.4k 0.00% New
49 Capital Analysts, LLC 0.00% of their portfolio FORT WASHINGTON, PA 326326 $14.0k $14.0k 0.00% Unchanged
50 HARBOR INVESTMENT ADVISORY, LLC 0.00% of their portfolio LUTHERVILLE, MD 260260 $11.1k $11.1k 0.00% Unchanged
51 UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio NEW YORK, NY 251251 $10.7k $10.7k 0.00% New
52 Hyposwiss Advisors SA 0.01% of their portfolio GENEVA, V8 250250 $10.6k $10.6k 0.01% Unchanged
53 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 240240 $10.3k $10.3k 0.00% Reduced -49 -49
54 Capital Investment Advisory Services, LLC 0.00% of their portfolio RALEIGH, NC 240240 $10.3k $10.3k 0.00% Unchanged
55 BlackRock, Inc. 0.00% of their portfolio New York, NY 200200 $8.6k $8.6k 0.00% New
56 LANARK FINANCIAL, INC. 0.00% of their portfolio BIRMINGHAM, AL 170170 $7.3k $7.3k 0.00% Unchanged
57 Federation des caisses Desjardins du Quebec 0.00% of their portfolio LEVIS, A8 168168 $7.2k $7.2k 0.00% Reduced -40 -40
58 Winch Advisory Services, LLC 0.00% of their portfolio Appleton, WI 163163 $7.0k $7.0k 0.00% Unchanged
59 Aptus Capital Advisors, LLC 0.00% of their portfolio FAIRHOPE, AL 135135 $5.8k $5.8k 0.00% Unchanged
60 Silicon Valley Capital Partners 0.00% of their portfolio SAN JOSE, CA 105105 $4.5k $4.5k 0.00% Added +1 +1
61 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 100100 $4.3k $4.3k 0.00% Unchanged
62 TD Waterhouse Canada Inc. 0.00% of their portfolio TORONTO, A6 100100 $4.2k $4.2k 0.00% New
63 United Financial Planning Group LLC 0.00% of their portfolio HAUPPAUGE, NY 8383 $3.6k $3.6k 0.00% New
64 Tidemark, LLC 0.00% of their portfolio SAN DIEGO, CA 7373 $3.1k $3.1k 0.00% Unchanged
65 Darwin Wealth Management, LLC 0.00% of their portfolio TAMPA, FL 6868 $2.9k $2.9k 0.00% Unchanged
66 FMR LLC 0.00% of their portfolio BOSTON, MA 4949 $2.1k $2.1k 0.00% Reduced -258 -258
67 Elevated Capital Advisors, LLC 0.00% of their portfolio SANDY, UT 4545 $1.9k $1.9k 0.00% Unchanged
68 ASSETMARK, INC 0.00% of their portfolio CONCORD, CA 4040 $1.7k $1.7k 0.00% Unchanged
69 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 3333 $1.4k $1.4k 0.00% Unchanged
70 Russell Investments Group, Ltd. 0.00% of their portfolio Seattle, WA 1515 $642 $642 0.00% Unchanged
71 Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio MANSFIELD, OH 66 $257 $257 0.00% New
72 TWIN PEAKS WEALTH ADVISORS, LLC 0.00% of their portfolio SAN FRANCISCO, CA 22 $70 $70 0.00% New
73 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 11 $68 $68 0.00% Unchanged
74 WELLS FARGO & COMPANY/MN 0.00% of their portfolio SAN FRANCISCO, CA 11 $32 $32 0.00% Added +1 +1
75 Walsh & Associates, LLC 0.00% of their portfolio SARASOTA, FL 11 $43 $43 0.00% New