AMPLIFY ETF TR IPAY
AMPLIFY DGTL PAY · ETP · CUSIP 032108656
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($5.8k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $42.83. Options: 0 managers hold calls (— notional), 2 hold puts ($612.0k).
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q1 2024 | 75 |
| Q2 2024 | 79 |
| Q3 2024 | 77 |
| Q4 2024 | 87 |
| Q1 2025 | 89 |
| Q2 2025 | 85 |
| Q3 2025 | 83 |
| Q4 2025 | 80 |
| Q1 2026 | 75 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 23 | 48 |
| Q3 2024 | 18 | 51 |
| Q4 2024 | 37 | 32 |
| Q1 2025 | 23 | 41 |
| Q2 2025 | 22 | 39 |
| Q3 2025 | 20 | 45 |
| Q4 2025 | 26 | 44 |
| Q1 2026 | 30 | 40 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2025 | $1.1m | $0 | 0.00 |
| Q3 2025 | $542.5k | $0 | 0.00 |
| Q4 2025 | $0 | $0 | — |
| Q1 2026 | $0 | $612.0k | — |
Biggest buyers
| SAVA PENZISKO DRUSHTVO A.D. SKOPJE | Added | +44.8k |
| Cerity Partners LLC | New | +14.3k |
| CITADEL ADVISORS LLC | New | +11.8k |
| STIFEL FINANCIAL CORP | Added | +8.4k |
| OPPENHEIMER & CO INC | New | +7.9k |
| PRUDENTIAL PLC | Added | +4.3k |
| Financial Engines Advisors L.L.C. | Added | +4.1k |
| ROYAL BANK OF CANADA | Added | +3.5k |
| Focus Partners Wealth | Added | +3.2k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +1.5k |
Biggest sellers
| PNC Financial Services Group, Inc. | Reduced | -38.2k |
| BANK OF MONTREAL /CAN/ | Reduced | -22.5k |
| FLOW TRADERS U.S. LLC | Sold out | -21.2k |
| SOL Capital Management CO | Sold out | -18.4k |
| Everhart Financial Group, Inc. | Sold out | -13.9k |
| TOCQUEVILLE ASSET MANAGEMENT L.P. | Sold out | -13.3k |
| JANE STREET GROUP, LLC | Reduced | -12.2k |
| United Asset Strategies, Inc. | Sold out | -6.3k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -6.2k |
| Corient Private Wealth LP | Reduced | -5.0k |
Biggest calls
| None |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | $342.4k8.0k shares |
| CITADEL ADVISORS LLC | New | $269.6k6.3k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: PNC FINANCIAL SERVICES GROUP, INC. (4.4%, 2026-02-06)
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| SAVA PENZISKO DRUSHTVO A.D. SKOPJE 2.59% of their portfolio | 198.4k $8.5m | Added +44.8k |
| PNC Financial Services Group, Inc. 0.00% of their portfolio | 184.2k $7.9m | Reduced -38.2k |
| Financial Engines Advisors L.L.C. 0.01% of their portfolio | 67.0k $2.9m | Added +4.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 60.7k $2.6m | Added +1.5k |
| LPL Financial LLC 0.00% of their portfolio | 49.5k $2.1m | Reduced -4.7k |
| Biltmore Family Office, LLC 0.28% of their portfolio | 46.2k $2.0m | Reduced -656 |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 41.5k $1.8m | Added +3.5k |
| GTS SECURITIES LLC 0.06% of their portfolio | 41.0k $1.8m | Added +665 |
| PRUDENTIAL PLC 0.01% of their portfolio | 39.0k $1.7m | Added +4.3k |
| Northstar Group, Inc. 0.13% of their portfolio | 21.5k $920.0k | Reduced -3.7k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 17.5k $748.2k | Reduced -12.2k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 16.4k $701.8k | Reduced -3.8k |
| Cetera Investment Advisers 0.00% of their portfolio | 14.7k $630.1k | Added +105 |
| Cerity Partners LLC 0.00% of their portfolio | 14.3k $613.0k | New |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 14.0k $598.8k | Reduced -1.3k |
| STIFEL FINANCIAL CORP 0.00% of their portfolio | 13.7k $587.7k | Added +8.4k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 13.7k $586.6k | Reduced -1.6k |
| Focus Partners Wealth 0.00% of their portfolio | 13.1k $560.2k | Added +3.2k |
| Prime Capital Investment Advisors, LLC 0.01% of their portfolio | 12.5k $536.0k | Reduced -2.0k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 11.8k $504.2k | New |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 10.1k $431.0k | Reduced -6.2k |
| Wealthfront Advisers LLC 0.00% of their portfolio | 9.8k $419.1k | Added +917 |
| OPPENHEIMER & CO INC 0.00% of their portfolio | 7.9k $336.9k | New |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 6.1k $261.7k | Unchanged |
| Arkadios Wealth Advisors 0.00% of their portfolio | 6.1k $261.6k | Reduced -3.6k |
| EXENCIAL WEALTH ADVISORS, LLC 0.01% of their portfolio | 6.1k $259.9k | Added +151 |
| NTV Asset Management LLC 0.03% of their portfolio | 5.8k $250.2k | Reduced -2.2k |
| BANK OZK 0.08% of their portfolio | 5.5k $236.6k | Unchanged |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 5.5k $267.9k | Unchanged |
| FLAGSHIP HARBOR ADVISORS, LLC 0.01% of their portfolio | 5.4k $232.6k | Reduced -695 |
| CWM, LLC 0.00% of their portfolio | 5.1k $220.0k | Reduced -661 |
| Corient Private Wealth LP 0.00% of their portfolio | 4.7k $201.8k | Reduced -5.0k |
| MORGAN STANLEY 0.00% of their portfolio | 4.7k $199.1k | Reduced -315 |
| CITIGROUP INC 0.00% of their portfolio | 3.3k $140.5k | Reduced -197 |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 1.5k $66.2k | Reduced -22.5k |
| Parallel Advisors, LLC 0.00% of their portfolio | 1.5k $63.1k | Added +975 |
| BARCLAYS PLC 0.00% of their portfolio | 1.2k $50.6k | Unchanged |
| FIFTH THIRD BANCORP 0.00% of their portfolio | 1.1k $46.7k | New |
| Harel Insurance Investments & Financial Services Ltd. 0.00% of their portfolio | 975 $42.0k | Unchanged |
| Bank of New Hampshire 0.01% of their portfolio | 956 $40.9k | Reduced -130 |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 954 $40.8k | Added +387 |
| Banque Cantonale Vaudoise 0.00% of their portfolio | 845 $36.0k | Unchanged |
| MAI Capital Management 0.00% of their portfolio | 800 $34.2k | Unchanged |
| Y.D. More Investments Ltd 0.00% of their portfolio | 800 $33.4k | New |
| Advisory Services Network, LLC 0.00% of their portfolio | 741 $31.7k | New |
| NATIONAL BANK OF CANADA /FI/ 0.00% of their portfolio | 650 $27.7k | Reduced -50 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 575 $24.6k | New |
| Ancora Advisors LLC 0.00% of their portfolio | 360 $15.4k | New |
| Capital Analysts, LLC 0.00% of their portfolio | 326 $14.0k | Unchanged |
| HARBOR INVESTMENT ADVISORY, LLC 0.00% of their portfolio | 260 $11.1k | Unchanged |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 251 $10.7k | New |
| Hyposwiss Advisors SA 0.01% of their portfolio | 250 $10.6k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 240 $10.3k | Reduced -49 |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 240 $10.3k | Unchanged |
| BlackRock, Inc. 0.00% of their portfolio | 200 $8.6k | New |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 170 $7.3k | Unchanged |
| Federation des caisses Desjardins du Quebec 0.00% of their portfolio | 168 $7.2k | Reduced -40 |
| Winch Advisory Services, LLC 0.00% of their portfolio | 163 $7.0k | Unchanged |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 135 $5.8k | Unchanged |
| Silicon Valley Capital Partners 0.00% of their portfolio | 105 $4.5k | Added +1 |
| IFP Advisors, Inc 0.00% of their portfolio | 100 $4.3k | Unchanged |
| TD Waterhouse Canada Inc. 0.00% of their portfolio | 100 $4.2k | New |
| United Financial Planning Group LLC 0.00% of their portfolio | 83 $3.6k | New |
| Tidemark, LLC 0.00% of their portfolio | 73 $3.1k | Unchanged |
| Darwin Wealth Management, LLC 0.00% of their portfolio | 68 $2.9k | Unchanged |
| FMR LLC 0.00% of their portfolio | 49 $2.1k | Reduced -258 |
| Elevated Capital Advisors, LLC 0.00% of their portfolio | 45 $1.9k | Unchanged |
| ASSETMARK, INC 0.00% of their portfolio | 40 $1.7k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 33 $1.4k | Unchanged |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 15 $642 | Unchanged |
| Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio | 6 $257 | New |
| TWIN PEAKS WEALTH ADVISORS, LLC 0.00% of their portfolio | 2 $70 | New |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 1 $68 | Unchanged |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 1 $32 | Added +1 |
| Walsh & Associates, LLC 0.00% of their portfolio | 1 $43 | New |