AMPLIFY ETF TR MJ
ALTRNTV HARV ETF · ETP · CUSIP 032108474
115
institutional holders
+3 vs Q1 2026
307.1k
shares reported held*
$7.9mreported value*
14 new
10 added
14 reduced
9 sold out
net sold ≈ $5.4m (-208.0k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $25.74. Options: 3 managers hold calls ($2.5m notional), 3 hold puts ($1.4m).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q2 2024 | 1 |
| Q3 2024 | 1 |
| Q4 2024 | 1 |
| Q1 2025 | 120 |
| Q2 2025 | 117 |
| Q3 2025 | 119 |
| Q4 2025 | 123 |
| Q1 2026 | 112 |
| Q2 2026 | 115 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 0 | 0 |
| Q4 2024 | 0 | 1 |
| Q1 2025 | 120 | 1 |
| Q2 2025 | 28 | 37 |
| Q3 2025 | 37 | 38 |
| Q4 2025 | 38 | 48 |
| Q1 2026 | 30 | 32 |
| Q2 2026 | 24 | 23 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
CallsPuts
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $6.1m | $3.0m | 0.48 |
| Q4 2025 | $4.3m | $5.0m | 1.18 |
| Q1 2026 | $2.8m | $722.8k | 0.26 |
| Q2 2026 | $2.5m | $1.4m | 0.58 |
Biggest buyers
| CITADEL ADVISORS LLC | Added | +12.9k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | +8.2k |
| LPL Financial LLC | Added | +7.6k |
| OSAIC HOLDINGS, INC. | Added | +1.7k |
| Integrated Wealth Concepts LLC | New | +525 |
| Cetera Investment Advisers | Added | +389 |
| WELLS FARGO & COMPANY/MN | Added | +323 |
| GROUP ONE TRADING LLC | New | +283 |
| Rossby Financial, LCC | Added | +187 |
| Rockefeller Capital Management L.P. | New | +105 |
Biggest sellers
| OLD MISSION CAPITAL LLC | Reduced | -154.8k |
| JANE STREET GROUP, LLC | Sold out | -75.3k |
| PenderFund Capital Management Ltd. | Sold out | -3.6k |
| UBS Group AG | Reduced | -2.8k |
| COMMONWEALTH EQUITY SERVICES, LLC | Reduced | -1.7k |
| Forum Finance Group S.A. | Reduced | -417 |
| Advisory Services Network, LLC | Sold out | -385 |
| Ascentis Independent Advisors | Sold out | -339 |
| ROYAL BANK OF CANADA | Reduced | -294 |
| MORGAN STANLEY | Reduced | -235 |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $1.5m58.9k shares |
| CITADEL ADVISORS LLC | Reduced | $746.8k29.0k shares |
| JANE STREET GROUP, LLC | New | $203.4k7.9k shares |
Biggest puts
| CITADEL ADVISORS LLC | Added | $749.3k29.1k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $450.6k17.5k shares |
| JANE STREET GROUP, LLC | New | $221.4k8.6k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| OLD MISSION CAPITAL LLC 0.09% of their portfolio | 133.2k $3.4m | Reduced -154.8k |
| LPL Financial LLC 0.00% of their portfolio | 60.0k $1.5m | Added +7.6k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 28.8k $740.6k | Added +12.9k |
| Cetera Investment Advisers 0.00% of their portfolio | 16.4k $422.8k | Added +389 |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 15.7k $404.5k | Added +1.7k |
| UBS Group AG 0.00% of their portfolio | 11.4k $294.7k | Reduced -2.8k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 10.2k $262.7k | Reduced -1.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 8.2k $211.1k | New |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 6.8k $176.0k | Reduced -294 |
| MORGAN STANLEY 0.00% of their portfolio | 4.7k $120.0k | Reduced -235 |
| HighMark Wealth Management LLC 0.01% of their portfolio | 1.3k $34.6k | Unchanged |
| Atlantic Union Bankshares Corp 0.00% of their portfolio | 943 $24.3k | Unchanged |
| Integrated Wealth Concepts LLC 0.00% of their portfolio | 525 $13.5k | New |
| PFS Partners, LLC 0.00% of their portfolio | 460 $11.8k | Unchanged |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 432 $11.1k | Added +323 |
| Forum Finance Group S.A. 0.00% of their portfolio | 417 $9.0k | Reduced -417 |
| Global Retirement Partners, LLC 0.00% of their portfolio | 362 $9.3k | First filing |
| Allworth Financial LP 0.00% of their portfolio | 355 $9.1k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 315 $8.1k | Reduced -83 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 303 $7.8k | Reduced -14 |
| Aspect Partners, LLC 0.00% of their portfolio | 300 $7.7k | Unchanged |
| North Star Investment Management Corp. 0.00% of their portfolio | 290 $7.5k | Unchanged |
| GROUP ONE TRADING LLC 0.00% of their portfolio | 283 $7.3k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 245 $6.3k | Added +5 |
| Tidemark, LLC 0.00% of their portfolio | 241 $6.2k | Reduced -13 |
| Kilter Group LLC 0.00% of their portfolio | 236 $6.1k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 203 $5.2k | Unchanged |
| SHP Wealth Management 0.00% of their portfolio | 196 $5.0k | Unchanged |
| ARMSTRONG ADVISORY GROUP, INC 0.00% of their portfolio | 192 $4.9k | Unchanged |
| Rossby Financial, LCC 0.00% of their portfolio | 192 $4.9k | Added +187 |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 178 $4.6k | Unchanged |
| SIGNATUREFD, LLC 0.00% of their portfolio | 169 $4.4k | Unchanged |
| Allied Private Wealth LLC 0.00% of their portfolio | 169 $4.1k | First filing |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 165 $4.2k | Unchanged |
| NewEdge Advisors, LLC 0.00% of their portfolio | 156 $4.0k | Reduced -31 |
| NFSG Corp 0.00% of their portfolio | 127 $3.3k | Unchanged |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 116 $3.0k | Unchanged |
| Arax Advisory Partners 0.00% of their portfolio | 108 $2.8k | Added +101 |
| Rockefeller Capital Management L.P. 0.00% of their portfolio | 105 $2.7k | New |
| BLUELINE ADVISORS LLC 0.00% of their portfolio | 105 $2.7k | Unchanged |
| Caitlin John, LLC 0.00% of their portfolio | 100 $2.6k | Unchanged |
| Basepoint Wealth LLC 0.00% of their portfolio | 97 $2.5k | Unchanged |
| WHITTIER TRUST CO OF NEVADA INC 0.00% of their portfolio | 91 $2.2k | Unchanged |
| WealthShield Partners, LLC 0.00% of their portfolio | 87 $2.2k | Reduced -70 |
| EQUITEC PROPRIETARY MARKETS, LLC 0.00% of their portfolio | 83 $2.1k | Unchanged |
| GABLES CAPITAL MANAGEMENT INC. 0.00% of their portfolio | 83 $2.1k | Unchanged |
| Murphy & Mullick Capital Management Corp 0.00% of their portfolio | 83 $2.1k | Unchanged |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC 0.00% of their portfolio | 79 $2.0k | Unchanged |
| FIDUCIARY FINANCIAL ADVISORS 0.00% of their portfolio | 78 $2.0k | New |
| MCDONALD PARTNERS LLC 0.00% of their portfolio | 65 $1.7k | New |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 64 $1.6k | Added +62 |
| Key Financial Inc 0.00% of their portfolio | 63 $1.6k | Unchanged |
| Ancora Advisors LLC 0.00% of their portfolio | 61 $1.6k | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 61 $1.6k | Reduced -26 |
| ROTHSCHILD INVESTMENT LLC 0.00% of their portfolio | 59 $1.5k | Unchanged |
| Miller Global Investments, LLC 0.00% of their portfolio | 58 $1.5k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 55 $1.0k | Added +21 |
| BARTLETT & CO. WEALTH MANAGEMENT LLC 0.00% of their portfolio | 55 $1.4k | Unchanged |
| Triumph Capital Management 0.00% of their portfolio | 52 $1.3k | Unchanged |
| IFG Advisory, LLC 0.00% of their portfolio | 49 $1.3k | New |
| CITY HOLDING CO 0.00% of their portfolio | 47 $1.2k | Unchanged |
| VSM Wealth Advisory, LLC 0.00% of their portfolio | 43 $1.1k | Unchanged |
| Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio | 41 $1.1k | Unchanged |
| MPWM ADVISORY SOLUTIONS, LLC 0.00% of their portfolio | 41 $1.1k | Unchanged |
| Founders Financial Alliance, LLC 0.00% of their portfolio | 39 $1.0k | Reduced -196 |
| ELEVATION WEALTH PARTNERS, LLC 0.00% of their portfolio | 39 $1.0k | Unchanged |
| IAG Wealth Partners, LLC 0.00% of their portfolio | 38 $979 | Unchanged |
| Atlantic Edge Private Wealth Management, LLC 0.00% of their portfolio | 37 $953 | Unchanged |
| Harbor Asset Planning, Inc. 0.00% of their portfolio | 36 $919 | Unchanged |
| Golden State Wealth Management, LLC 0.00% of their portfolio | 35 $912 | Unchanged |
| Bulwark Capital Corp 0.00% of their portfolio | 35 $901 | Unchanged |
| PINNEY & SCOFIELD, INC. 0.00% of their portfolio | 34 $876 | Unchanged |
| HARBOR INVESTMENT ADVISORY, LLC 0.00% of their portfolio | 33 $850 | Unchanged |
| Measured Wealth Private Client Group, LLC 0.00% of their portfolio | 33 $850 | Unchanged |
| Clearstead Advisors, LLC 0.00% of their portfolio | 30 $773 | Unchanged |
| Meramec Financial Planners, LLC 0.00% of their portfolio | 30 $684 | Unchanged |
| FMR LLC 0.00% of their portfolio | 28 $721 | New |
| FIFTH THIRD BANCORP 0.00% of their portfolio | 27 $695 | Unchanged |
| Realta Investment Advisors 0.00% of their portfolio | 26 $670 | Unchanged |
| Fairway Wealth LLC 0.00% of their portfolio | 26 $670 | Unchanged |
| Millstone Evans Group, LLC 0.00% of their portfolio | 26 $670 | Unchanged |
| AlphaCore Capital LLC 0.00% of their portfolio | 25 $644 | Unchanged |
| Wealth Enhancement Trust Services, Inc. 0.00% of their portfolio | 25 $644 | Unchanged |
| Independence Bank of Kentucky 0.00% of their portfolio | 24 $618 | Unchanged |
| SIMS INVESTMENT MANAGEMENT, LLC 0.00% of their portfolio | 23 $592 | New |
| Financial Life Planners 0.00% of their portfolio | 21 $552 | Unchanged |
| Parallel Advisors, LLC 0.00% of their portfolio | 20 $515 | Reduced -33 |
| SOA Wealth Advisors, LLC. 0.00% of their portfolio | 20 $515 | Unchanged |
| Strategic Wealth Partners, Ltd. 0.00% of their portfolio | 19 $489 | Unchanged |
| Smallwood Wealth Investment Management, LLC 0.00% of their portfolio | 17 $437 | Unchanged |
| TD Waterhouse Canada Inc. 0.00% of their portfolio | 16 $406 | Unchanged |
| BlackRock, Inc. 0.00% of their portfolio | 16 $412 | New |
| Capital Advisors, Ltd. LLC 0.00% of their portfolio | 12 $0 | Unchanged |
| Cassaday & Co Wealth Management LLC 0.00% of their portfolio | 12 $309 | Unchanged |
| COMPASS FINANCIAL MANAGEMENT LLC 0.00% of their portfolio | 12 $309 | First filing |
| Fortis Group Advisors, LLC 0.00% of their portfolio | 11 $284 | Unchanged |
| New England Capital Financial Advisors LLC 0.00% of their portfolio | 10 $258 | Unchanged |
| Federation des caisses Desjardins du Quebec 0.00% of their portfolio | 9 $224 | Unchanged |
| PEOPLES FINANCIAL SERVICES CORP. 0.00% of their portfolio | 8 $206 | Unchanged |
| Axiom Investment Management LLC 0.00% of their portfolio | 8 $206 | New |