BREAD FINANCIAL HOLDINGS INC BFH
COM · Common Stock · CUSIP 018581108 · ISIN US0185811082
American technology company
- SectorFinancials
- IndustryPersonal Credit Institutions
- HeadquartersColumbus, OH
- Founded1996
- Websitealliancedata.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($13.9m this quarter). Holder counts are more reliable. Shares outstanding: 49.7m as of 2024-07-26, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $44.66. Options: 11 managers hold calls ($13.7m notional), 11 hold puts ($38.6m).
Trends to Q2 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 267 |
| Q4 2022 | 269 |
| Q1 2023 | 258 |
| Q2 2023 | 256 |
| Q3 2023 | 265 |
| Q4 2023 | 272 |
| Q1 2024 | 279 |
| Q2 2024 | 290 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 127 | 136 |
| Q1 2023 | 118 | 128 |
| Q2 2023 | 126 | 122 |
| Q3 2023 | 128 | 112 |
| Q4 2023 | 120 | 135 |
| Q1 2024 | 127 | 145 |
| Q2 2024 | 139 | 128 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2023 | $6.6m | $28.7m | 4.34 |
| Q4 2023 | $11.0m | $89.6m | 8.12 |
| Q1 2024 | $15.4m | $117.0m | 7.60 |
| Q2 2024 | $13.7m | $38.6m | 2.81 |
Biggest buyers
| CITADEL ADVISORS LLC | Added | +709.0k |
| MILLENNIUM MANAGEMENT LLC | Added | +411.5k |
| FRANKLIN RESOURCES INC | Added | +406.0k |
| Point72 Asset Management, L.P. | Added | +390.4k |
| JACOBS LEVY EQUITY MANAGEMENT, INC | Added | +375.9k |
| HST Ventures, LLC | Added | +268.4k |
| Holocene Advisors, LP | Added | +233.9k |
| AMERICAN CENTURY COMPANIES INC | Added | +212.3k |
| Invesco Ltd. | Added | +199.4k |
| Allianz Asset Management GmbH | Added | +147.2k |
Biggest sellers
| MORGAN STANLEY | Reduced | -1.7m |
| Bank of New York Mellon Corp | Reduced | -270.6k |
| TURTLE CREEK ASSET MANAGEMENT INC. | Reduced | -246.4k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Reduced | -231.4k |
| BNP PARIBAS FINANCIAL MARKETS | Reduced | -229.8k |
| HSBC HOLDINGS PLC | Reduced | -188.0k |
| Balyasny Asset Management L.P. | Sold out | -163.0k |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -152.1k |
| NORGES BANK | Reduced | -135.7k |
| Empowered Funds, LLC | Reduced | -119.9k |
Biggest calls
| BARCLAYS PLC | New | $4.5m100.0k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $3.5m79.3k shares |
| CITADEL ADVISORS LLC | Reduced | $1.5m33.0k shares |
| Walleye Capital LLC | Added | $1.3m29.9k shares |
| Nierenberg Investment Management Company, LLC | Unchanged | $1.2m26.0k shares |
| TWO SIGMA SECURITIES, LLC | Added | $485.7k10.9k shares |
| SIMPLEX TRADING, LLC | Reduced | $374.0k8.4k shares |
| JANE STREET GROUP, LLC | Reduced | $365.4k8.2k shares |
| WOLVERINE TRADING, LLC | New | $347.6k7.8k shares |
| GROUP ONE TRADING LLC | Added | $218.3k4.9k shares |
Biggest puts
| CITIGROUP INC | New | $12.9m289.5k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $9.2m205.9k shares |
| Squarepoint Ops LLC | Added | $7.4m165.0k shares |
| NOMURA HOLDINGS INC | Reduced | $2.2m50.0k shares |
| Walleye Capital LLC | Added | $2.2m49.3k shares |
| WOLVERINE TRADING, LLC | New | $1.7m39.2k shares |
| CITADEL ADVISORS LLC | Added | $1.4m31.2k shares |
| TWO SIGMA INVESTMENTS, LP | Unchanged | $868.9k19.5k shares |
| Caption Management, LLC | Reduced | $401.0k9.0k shares |
| TWO SIGMA SECURITIES, LLC | New | $360.9k8.1k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| DIMENSIONAL FUND ADVISORS LP 13G · institution filed 2026-04-09 | 7.2% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 6.5% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.1% |
Fell to 5% or below in the last year: Turtle Creek Asset Management Inc. (3.2%, 2026-08-14), VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q2 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2022 | 6 | $773.9k | 0 | — | — |
| Q4 2022 | 0 | — | 0 | — | — |
| Q1 2023 | 0 | — | 0 | — | — |
| Q2 2023 | 0 | — | 0 | — | — |
| Q3 2023 | 1 | $100.3k | 0 | — | — |
| Q4 2023 | 0 | — | 0 | — | — |
| Q1 2024 | 0 | — | 0 | — | — |
| Q2 2024 | 0 | — | 0 | — | — |
None reported in Q2 2024.
Holders, Q2 2024
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.00% of their portfolio | 5.8m $257.8m | Reduced -62.3k |
| BlackRock Inc. 0.00% of their portfolio | 4.8m $215.2m | Reduced -9.3k |
| TURTLE CREEK ASSET MANAGEMENT INC. 5.37% of their portfolio | 4.7m $208.6m | Reduced -246.4k |
| DIMENSIONAL FUND ADVISORS LP 0.04% of their portfolio | 3.2m $141.4m | Added +70.1k |
| WELLINGTON MANAGEMENT GROUP LLP 0.02% of their portfolio | 3.0m $132.4m | Reduced -152.1k |
| STATE STREET CORP 0.00% of their portfolio | 2.0m $88.8m | Added +7.6k |
| HSBC HOLDINGS PLC 0.04% of their portfolio | 1.5m $65.6m | Reduced -188.0k |
| MILLENNIUM MANAGEMENT LLC 0.05% of their portfolio | 1.5m $65.2m | Added +411.5k |
| VICTORY CAPITAL MANAGEMENT INC 0.06% of their portfolio | 1.2m $55.7m | Added +71.8k |
| AMERICAN CENTURY COMPANIES INC 0.03% of their portfolio | 1.2m $51.8m | Added +212.3k |
| FRANKLIN RESOURCES INC 0.02% of their portfolio | 1.2m $51.6m | Added +406.0k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 1.1m $50.9m | Added +46.8k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 958.7k $48.0m | Added +36.1k |
| MACQUARIE GROUP LTD 0.04% of their portfolio | 879.8k $39.2m | Reduced -31.7k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.16% of their portfolio | 861.0k $38.4m | Added +375.9k |
| MORGAN STANLEY 0.00% of their portfolio | 833.8k $37.2m | Reduced -1.7m |
| CITADEL ADVISORS LLC 0.03% of their portfolio | 743.7k $33.1m | Added +709.0k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.03% of their portfolio | 727.9k $32.4m | Reduced -231.4k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 717.0k $32.0m | Added +8.0k |
| DEUTSCHE BANK AG\ 0.01% of their portfolio | 695.4k $31.0m | Reduced -41.2k |
| Point72 Asset Management, L.P. 0.09% of their portfolio | 645.7k $28.8m | Added +390.4k |
| PZENA INVESTMENT MANAGEMENT LLC 0.10% of their portfolio | 637.4k $28.4m | Reduced -67.3k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 595.6k $26.5m | Reduced -270.6k |
| Invesco Ltd. 0.01% of their portfolio | 586.3k $26.1m | Added +199.4k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.58% of their portfolio | 554.6k $24.7m | Added +14.4k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 514.9k $22.9m | Reduced -10.0k |
| NEUBERGER BERMAN GROUP LLC 0.02% of their portfolio | 447.5k $19.9m | Reduced -41.3k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 427.4k $19.0m | Reduced -25.7k |
| LSV ASSET MANAGEMENT 0.03% of their portfolio | 357.4k $15.9m | Reduced -36.5k |
| HST Ventures, LLC 6.74% of their portfolio | 334.8k $14.9m | Added +268.4k |
| TWO SIGMA INVESTMENTS, LP 0.03% of their portfolio | 330.6k $14.7m | Added +35.5k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 321.7k $14.3m | Reduced -25.0k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 314.4k $14.0m | Added +43.2k |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 0.05% of their portfolio | 297.8k $13.3m | Reduced -32.3k |
| MIZUHO MARKETS AMERICAS LLC 0.36% of their portfolio | 291.0k $13.0m | Reduced -12.5k |
| Allianz Asset Management GmbH 0.02% of their portfolio | 287.8k $12.8m | Added +147.2k |
| NORGES BANK 0.00% of their portfolio | 266.2k $11.9m | Reduced -135.7k |
| Holocene Advisors, LP 0.05% of their portfolio | 259.1k $11.5m | Added +233.9k |
| RENAISSANCE TECHNOLOGIES LLC 0.02% of their portfolio | 258.4k $11.5m | Added +146.9k |
| THOMPSON INVESTMENT MANAGEMENT, INC. 1.76% of their portfolio | 255.3k $11.4m | Reduced -10.9k |
| Miller Value Partners, LLC 7.25% of their portfolio | 254.8k $11.4m | Added +15 |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 244.9k $10.9m | Reduced -103.1k |
| PRINCIPAL FINANCIAL GROUP INC 0.01% of their portfolio | 244.6k $10.9m | Reduced -11.5k |
| PRUDENTIAL FINANCIAL INC 0.02% of their portfolio | 225.9k $10.1m | Added +2.8k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 212.1k $9.5m | Reduced -17.0k |
| STOREBRAND ASSET MANAGEMENT AS 0.03% of their portfolio | 209.5k $9.3m | Unchanged |
| BNP PARIBAS FINANCIAL MARKETS 0.01% of their portfolio | 209.0k $9.3m | Reduced -229.8k |
| Empowered Funds, LLC 0.16% of their portfolio | 206.0k $9.2m | Reduced -119.9k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 188.8k $8.4m | Added +24.3k |
| Nuveen Asset Management, LLC 0.00% of their portfolio | 183.7k $8.2m | Reduced -7.1k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 183.3k $8.2m | Reduced -3.3k |
| Trexquant Investment LP 0.12% of their portfolio | 177.5k $7.9m | Added +125.3k |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 175.1k $7.8m | Reduced -45.3k |
| BROOKTREE CAPITAL MANAGEMENT 6.00% of their portfolio | 157.4k $7.0m | Reduced -7.2k |
| Legal & General Group Plc 0.00% of their portfolio | 146.9k $6.5m | Added +4.6k |
| AQR CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 144.2k $6.4m | Reduced -49.0k |
| FIRST TRUST ADVISORS LP 0.01% of their portfolio | 135.0k $6.0m | Added +2.5k |
| Brandywine Global Investment Management, LLC 0.04% of their portfolio | 130.9k $5.8m | Reduced -6.3k |
| ROYCE & ASSOCIATES LP 0.05% of their portfolio | 123.8k $5.5m | Reduced -1.3k |
| TWO SIGMA ADVISERS, LP 0.01% of their portfolio | 122.3k $5.4m | Added +13.8k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 112.6k $5.0m | Added +90.5k |
| Public Sector Pension Investment Board 0.03% of their portfolio | 109.1k $4.9m | Added +8.0k |
| BANCO BILBAO VIZCAYA ARGENTARIA, S.A. 0.05% of their portfolio | 106.6k $4.7m | Reduced -101.6k |
| Swiss National Bank 0.00% of their portfolio | 97.3k $4.3m | Unchanged |
| ASSETMARK, INC 0.01% of their portfolio | 92.3k $4.1m | Added +4.8k |
| KIZE CAPITAL LP 3.70% of their portfolio | 88.2k $3.9m | Unchanged |
| Squarepoint Ops LLC 0.01% of their portfolio | 87.0k $3.9m | Added +1.8k |
| EXCHANGE TRADED CONCEPTS, LLC 0.10% of their portfolio | 84.0k $3.7m | Added +6.2k |
| Robeco Institutional Asset Management B.V. 0.01% of their portfolio | 83.3k $3.7m | New |
| Graham Capital Management, L.P. 0.12% of their portfolio | 81.3k $3.6m | Added +72.2k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 80.6k $3.6m | Reduced -3.8k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 0.00% of their portfolio | 75.8k $3.4m | Added +32.8k |
| Courant Investment Management LLC 3.01% of their portfolio | 72.0k $3.2m | Unchanged |
| AXA S.A. 0.00% of their portfolio | 71.8k $3.2m | Added +12.4k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 69.9k $3.1m | Reduced -800 |
| Neo Ivy Capital Management 0.61% of their portfolio | 69.8k $3.1m | First filing |
| CANADA LIFE ASSURANCE Co 0.01% of their portfolio | 67.4k $3.0m | Added +8.8k |
| SUSQUEHANNA FUNDAMENTAL INVESTMENTS, LLC 0.07% of their portfolio | 66.8k $3.0m | Added +1.4k |
| CITIGROUP INC 0.00% of their portfolio | 66.5k $3.0m | Added +15.3k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 63.6k $2.8m | Added +29.6k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 60.2k $2.7m | Added +4.3k |
| Pacifica Capital Investments, LLC 0.95% of their portfolio | 59.7k $2.7m | Reduced -28.9k |
| Man Group plc 0.01% of their portfolio | 53.3k $2.4m | New |
| STATE OF WISCONSIN INVESTMENT BOARD 0.01% of their portfolio | 53.2k $2.4m | Added +28.5k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 50.3k $2.2m | Reduced -1.2k |
| CAPSTONE INVESTMENT ADVISORS, LLC 0.05% of their portfolio | 47.5k $2.1m | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 44.1k $2.0m | Reduced -7.0k |
| MARSHALL WACE, LLP 0.00% of their portfolio | 42.9k $1.9m | Added +33.8k |
| PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO 0.01% of their portfolio | 41.5k $1.8m | Unchanged |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 41.2k $1.8m | Reduced -1.6k |
| Verition Fund Management LLC 0.01% of their portfolio | 39.7k $1.8m | New |
| Mitsubishi UFJ Trust & Banking Corp 0.00% of their portfolio | 39.6k $1.8m | Added +12.6k |
| Walleye Capital LLC 0.02% of their portfolio | 38.0k $1.7m | Added +401 |
| Stratos Wealth Advisors, LLC 0.08% of their portfolio | 37.0k $1.6m | Added +1.1k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 36.0k $1.6m | Reduced -4.9k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 35.4k $1.6m | Added +1.6k |
| MARTINGALE ASSET MANAGEMENT L P 0.03% of their portfolio | 34.1k $1.5m | Added +3.0k |
| Interval Partners, LP 0.04% of their portfolio | 31.9k $1.4m | New |
| FEDERATED HERMES, INC. 0.00% of their portfolio | 30.3k $1.4m | Reduced -447 |
| Edgestream Partners, L.P. 0.06% of their portfolio | 29.6k $1.3m | New |