AFFIRM HLDGS INC AFRM
COM CL A · Common Stock · CUSIP 00827B106 · ISIN US00827B1061
U.S. financial services company
- SectorFinancials
- IndustryPersonal Credit Institutions
- HeadquartersSan Francisco, CA
- Founded2012
- Websiteaffirm.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($161.2m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $81.51. Options: 40 managers hold calls ($788.9m notional), 38 hold puts ($874.2m).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 354 |
| Q4 2022 | 354 |
| Q1 2023 | 310 |
| Q2 2023 | 315 |
| Q3 2023 | 314 |
| Q4 2023 | 409 |
| Q1 2024 | 385 |
| Q2 2024 | 380 |
| Q3 2024 | 428 |
| Q4 2024 | 504 |
| Q1 2025 | 493 |
| Q2 2025 | 564 |
| Q3 2025 | 616 |
| Q4 2025 | 640 |
| Q1 2026 | 593 |
| Q2 2026 | 660 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 216 | 177 |
| Q4 2024 | 254 | 203 |
| Q1 2025 | 275 | 244 |
| Q2 2025 | 343 | 204 |
| Q3 2025 | 363 | 258 |
| Q4 2025 | 333 | 271 |
| Q1 2026 | 303 | 326 |
| Q2 2026 | 396 | 240 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $1.5bn | $1.6bn | 1.09 |
| Q4 2025 | $1.1bn | $1.4bn | 1.23 |
| Q1 2026 | $461.5m | $584.0m | 1.27 |
| Q2 2026 | $788.9m | $874.2m | 1.11 |
Biggest buyers
| JPMORGAN CHASE & CO | Added | +11.4m |
| Winslow Capital Management, LLC | New | +4.6m |
| 1832 Asset Management L.P. | New | +1.5m |
| SEI INVESTMENTS CO | Added | +1.5m |
| Capital Research Global Investors | Added | +1.4m |
| MORGAN STANLEY | Added | +1.3m |
| BlackRock, Inc. | Added | +881.0k |
| FEDERATED HERMES, INC. | New | +772.1k |
| WORLDQUANT MILLENNIUM ADVISORS LLC | New | +670.8k |
| Capital World Investors | Added | +602.2k |
Biggest sellers
| CITADEL ADVISORS LLC | Reduced | -2.8m |
| MARSHALL WACE, LLP | Reduced | -1.8m |
| Qube Research & Technologies Ltd | Sold out | -1.6m |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -1.5m |
| Durable Capital Partners LP | Reduced | -1.2m |
| Balyasny Asset Management L.P. | Sold out | -1.1m |
| Foxhaven Asset Management, LP | Reduced | -671.4k |
| AustralianSuper Pty Ltd | Sold out | -614.3k |
| Ardmore Road Asset Management LP | Reduced | -580.9k |
| Capital International Investors | Sold out | -492.8k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $216.6m2.7m shares |
| JANE STREET GROUP, LLC | Added | $138.6m1.7m shares |
| CITADEL ADVISORS LLC | Reduced | $123.8m1.5m shares |
| IMC-Chicago, LLC | Added | $77.1m945.0k shares |
| Optiver Holding B.V. | Reduced | $47.9m587.3k shares |
| Walleye Trading LLC | Added | $29.0m356.2k shares |
| Militia Capital Management LLC | New | $28.8m353.4k shares |
| Point72 Asset Management, L.P. | Added | $18.1m222.4k shares |
| SUMMIT PARTNERS PUBLIC ASSET MANAGEMENT, LLC | New | $13.2m162.0k shares |
| PEAK6 LLC | Added | $12.2m149.5k shares |
Biggest puts
| JANE STREET GROUP, LLC | Reduced | $199.7m2.4m shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $142.6m1.7m shares |
| CITADEL ADVISORS LLC | Reduced | $103.8m1.3m shares |
| IMC-Chicago, LLC | Reduced | $67.4m826.0k shares |
| PEAK6 LLC | Reduced | $44.4m544.8k shares |
| Parallax Volatility Advisers, L.P. | Reduced | $40.5m496.2k shares |
| Optiver Holding B.V. | Added | $36.1m443.0k shares |
| Flat Footed LLC | New | $31.8m390.0k shares |
| BNP PARIBAS FINANCIAL MARKETS | Added | $29.3m3.6k shares |
| Walleye Trading LLC | Reduced | $23.8m292.2k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| Capital World Investors 13G · institution filed 2026-08-12 | 7.9% |
| MORGAN STANLEY 13G · institution -1.0 pts · filed 2026-05-11 | 7.1% |
| FMR LLC 13G · institution new · filed 2026-05-06 | 6.1% |
| JPMORGAN CHASE & CO 13G · institution no change · filed 2026-07-16 | 5.7% |
| BlackRock, Inc. 13G · institution new · filed 2026-01-21 | 5.1% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 7 | $95.1m | $95.1m |
| Q1 2025 | 0 | — | 4 | $4.1m | $4.1m |
| Q2 2025 | 0 | — | 2 | $1.7m | $1.7m |
| Q3 2025 | 0 | — | 6 | $160.3m | $156.9m |
| Q4 2025 | 0 | — | 1 | $573.2k | $573.2k |
| Q1 2026 | 0 | — | 2 | $56.7m | $56.7m |
| Q2 2026 | 0 | — | 2 | $8.2m | $8.2m |
| Q3 2026 | 0 | — | 5 | $18.7m | $14.9m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-09-14 | Jiyane Siphelele Chief Accounting Officer | Sold | $1.9m27.0k shares |
| 2026-09-04 | Jiyane Siphelele Chief Accounting Officer | Sold | $1.8m25.0k shares |
| 2026-09-03 | Adkins Katherine Chief Legal Officer | Sold plan | $3.1m41.7k shares |
| 2026-09-02 | O'Hare Robert Chief Financial Officer | Sold plan | $435.7k5.9k shares |
| 2026-09-01 | Adkins Katherine Chief Legal Officer | Sold plan | $2.9m41.7k shares |
| 2026-09-01 | O'Hare Robert Chief Financial Officer | Sold plan | $1.1m15.7k shares |
| 2026-08-28 | Linford Michael Chief Operating Officer | Sold plan | $7.1m79.2k shares |
| 2026-08-12 | Watson Noel Bertram Director | Sold plan | $155.7k2.0k shares |
| 2026-06-26 | Linford Michael Chief Operating Officer | Sold plan | $8.0m100.0k shares |
| 2026-05-13 | Watson Noel Bertram Director | Sold plan | $130.0k2.0k shares |
| 2026-04-14 | Watson Noel Bertram Director | Sold plan | $110.0k2.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Capital Research Global Investors 0.30% of their portfolio | 26.0m $2.1bn | Added +1.4m |
| Capital World Investors 0.22% of their portfolio | 23.1m $1.9bn | Added +602.2k |
| MORGAN STANLEY 0.10% of their portfolio | 23.0m $1.9bn | Added +1.3m |
| BlackRock, Inc. 0.02% of their portfolio | 19.6m $1.6bn | Added +881.0k |
| FMR LLC 0.06% of their portfolio | 17.6m $1.4bn | Added +287.3k |
| JPMORGAN CHASE & CO 0.08% of their portfolio | 16.7m $1.4bn | Added +11.4m |
| VANGUARD CAPITAL MANAGEMENT LLC 0.02% of their portfolio | 12.3m $1.0bn | Added +168.5k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.04% of their portfolio | 11.9m $969.3m | Added +286.4k |
| STATE STREET CORP 0.02% of their portfolio | 6.3m $517.8m | Added +318.1k |
| BAILLIE GIFFORD & CO 0.43% of their portfolio | 5.9m $477.6m | Added +554.3k |
| GEODE CAPITAL MANAGEMENT, LLC 0.02% of their portfolio | 5.7m $464.7m | Added +189.7k |
| Winslow Capital Management, LLC 1.28% of their portfolio | 4.6m $373.3m | New |
| Durable Capital Partners LP 3.51% of their portfolio | 4.4m $360.9m | Reduced -1.2m |
| NORGES BANK 0.03% of their portfolio | 3.7m $300.2m | Not comparable |
| BANK OF AMERICA CORP /DE/ 0.01% of their portfolio | 2.8m $231.6m | Added +66.0k |
| UBS Group AG 0.03% of their portfolio | 2.5m $204.8m | Added +209.0k |
| D1 Capital Partners L.P. 0.45% of their portfolio | 1.9m $155.6m | Reduced -28.4k |
| VANGUARD FIDUCIARY TRUST CO 0.03% of their portfolio | 1.9m $152.9m | Added +62.2k |
| NORTHERN TRUST CORP 0.02% of their portfolio | 1.8m $148.0m | Added +52.0k |
| SEI INVESTMENTS CO 0.12% of their portfolio | 1.7m $139.1m | Added +1.5m |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.02% of their portfolio | 1.7m $135.1m | Added +188.4k |
| DIMENSIONAL FUND ADVISORS LP 0.02% of their portfolio | 1.6m $130.6m | Added +26.7k |
| Spyglass Capital Management LLC 6.79% of their portfolio | 1.5m $125.4m | Reduced -124.5k |
| 1832 Asset Management L.P. 0.15% of their portfolio | 1.5m $125.1m | New |
| Foxhaven Asset Management, LP 3.35% of their portfolio | 1.5m $125.1m | Reduced -671.4k |
| Allspring Global Investments Holdings, LLC 0.20% of their portfolio | 1.5m $127.5m | Reduced -57.0k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.01% of their portfolio | 1.5m $122.1m | Reduced -225.6k |
| MILLENNIUM MANAGEMENT LLC 0.08% of their portfolio | 1.5m $120.2m | Added +91.5k |
| TREMBLANT CAPITAL GROUP 3.43% of their portfolio | 1.5m $119.4m | Added +66.9k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 0.36% of their portfolio | 1.4m $110.3m | Added +271.6k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 1.3m $103.9m | Reduced -283.9k |
| Atreides Management, LP 0.93% of their portfolio | 1.3m $103.8m | Added +78.3k |
| CITADEL ADVISORS LLC 0.06% of their portfolio | 1.2m $101.8m | Reduced -2.8m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.02% of their portfolio | 1.2m $101.6m | Added +181.3k |
| WELLINGTON MANAGEMENT GROUP LLP 0.02% of their portfolio | 1.2m $101.4m | Reduced -1.5m |
| GILDER GAGNON HOWE & CO LLC 0.93% of their portfolio | 1.1m $90.4m | Added +150.1k |
| AMERICAN CENTURY COMPANIES INC 0.04% of their portfolio | 1.1m $87.8m | Added +172.8k |
| Artemis Investment Management LLP 0.70% of their portfolio | 961.0k $78.4m | Added +275.4k |
| MARSHALL WACE, LLP 0.07% of their portfolio | 950.7k $77.5m | Reduced -1.8m |
| Bank of New York Mellon Corp 0.01% of their portfolio | 921.2k $75.1m | Reduced -102.5k |
| Amundi 0.02% of their portfolio | 847.0k $69.1m | Added +111.7k |
| Nuveen, LLC 0.02% of their portfolio | 786.0k $64.1m | Added +148.7k |
| Swiss National Bank 0.03% of their portfolio | 785.2k $64.0m | Reduced -21.6k |
| FEDERATED HERMES, INC. 0.09% of their portfolio | 772.1k $63.0m | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.05% of their portfolio | 742.3k $60.5m | Reduced -297.8k |
| AMERIPRISE FINANCIAL INC 0.01% of their portfolio | 723.2k $59.0m | Added +557.7k |
| ALLEN OPERATIONS LLC 8.15% of their portfolio | 721.4k $58.8m | Unchanged |
| Capital Impact Advisors, LLC 3.22% of their portfolio | 704.1k $57.4m | Added +594.1k |
| Holocene Advisors, LP 0.13% of their portfolio | 703.5k $57.4m | Added +533.4k |
| JANE STREET GROUP, LLC 0.04% of their portfolio | 694.1k $56.6m | Reduced -342.9k |
| NEUBERGER BERMAN GROUP LLC 0.04% of their portfolio | 691.9k $56.4m | Added +244.3k |
| CITIGROUP INC 0.03% of their portfolio | 684.5k $55.8m | Reduced -28.7k |
| WORLDQUANT MILLENNIUM ADVISORS LLC 0.19% of their portfolio | 670.8k $54.7m | New |
| Pacific Heights Asset Management LLC 1.68% of their portfolio | 650.0k $53.0m | Reduced -25.0k |
| Schonfeld Strategic Advisors LLC 0.25% of their portfolio | 569.2k $46.4m | Added +251.4k |
| ThornTree Capital Partners LP 6.34% of their portfolio | 568.5k $46.4m | Reduced -265.8k |
| Legal & General Group Plc 0.01% of their portfolio | 550.5k $44.9m | Reduced -65.0k |
| Driehaus Capital Management LLC 0.25% of their portfolio | 537.5k $43.8m | New |
| Daiwa Securities Group Inc. 0.10% of their portfolio | 529.3k $43.2m | Added +504.7k |
| Islander Capital Partners, L.P. 15.65% of their portfolio | 529.1k $43.1m | Reduced -40.9k |
| Invesco Ltd. 0.00% of their portfolio | 524.9k $42.8m | Added +27.6k |
| Sumitomo Mitsui Trust Group, Inc. 0.02% of their portfolio | 515.3k $42.0m | Reduced -13.1k |
| Glendon Capital Management LP 5.43% of their portfolio | 514.1k $41.9m | Unchanged |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 498.2k $40.6m | Added +287.3k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.02% of their portfolio | 480.7k $39.2m | Added +24.8k |
| Quantinno Capital Management LP 0.05% of their portfolio | 474.3k $38.7m | Reduced -46.6k |
| 12 West Capital Management LP 7.02% of their portfolio | 460.0k $37.5m | Reduced -75.0k |
| DEUTSCHE BANK AG\ 0.01% of their portfolio | 456.9k $37.3m | Added +39.4k |
| Gotham Asset Management, LLC 0.09% of their portfolio | 454.5k $37.1m | Added +267.3k |
| CONGRESS ASSET MANAGEMENT CO 0.21% of their portfolio | 426.5k $34.8m | Added +417.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 410.8k $33.5m | Added +69.0k |
| Polar Capital Holdings Plc 0.09% of their portfolio | 404.9k $33.0m | Added +26.2k |
| WELLS FARGO & COMPANY/MN 0.01% of their portfolio | 389.6k $31.8m | Added +194.2k |
| California Public Employees Retirement System 0.02% of their portfolio | 368.9k $30.1m | Reduced -122.2k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.03% of their portfolio | 367.0k $29.9m | Reduced -16.0k |
| T. Rowe Price Investment Management, Inc. 0.02% of their portfolio | 363.8k $29.7m | Added +8.6k |
| Diversify Advisory Services, LLC 0.44% of their portfolio | 355.9k $26.0m | Added +75.2k |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.44% of their portfolio | 355.9k $26.0m | Added +32.9k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 353.7k $28.8m | Added +34.9k |
| VOYA INVESTMENT MANAGEMENT LLC 0.02% of their portfolio | 350.9k $28.6m | Added +169.6k |
| CAPITAL FUND MANAGEMENT S.A. 0.20% of their portfolio | 348.6k $28.4m | Added +113.5k |
| RHUMBLINE ADVISERS 0.02% of their portfolio | 341.3k $27.8m | Added +25.6k |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND 0.04% of their portfolio | 334.0k $27.2m | New |
| BIT Capital GmbH 0.93% of their portfolio | 331.2k $27.0m | Added +279.0k |
| SG Americas Securities, LLC 0.01% of their portfolio | 274.1k $22.4m | Reduced -196.4k |
| NORDEA INVESTMENT MANAGEMENT AB 0.02% of their portfolio | 273.7k $22.3m | Reduced -8.4k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.03% of their portfolio | 269.6k $22.0m | Added +209.5k |
| SUSQUEHANNA FUNDAMENTAL INVESTMENTS, LLC 0.38% of their portfolio | 247.9k $20.2m | New |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.03% of their portfolio | 241.9k $19.7m | Reduced -2.0k |
| RJA Asset Management LLC 6.14% of their portfolio | 241.6k $19.7m | Reduced -3.9k |
| AQR CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 237.1k $19.3m | Reduced -201.1k |
| ALLEN HOLDING INC /NY 1.85% of their portfolio | 230.0k $18.8m | Unchanged |
| Russell Investments Group, Ltd. 0.02% of their portfolio | 223.6k $18.2m | Added +138.4k |
| Eurizon Capital SGR S.p.A. 0.05% of their portfolio | 223.5k $18.2m | Added +44.3k |
| BARCLAYS PLC 0.01% of their portfolio | 220.8k $18.0m | Added +1.4k |
| LPL Financial LLC 0.00% of their portfolio | 211.9k $17.3m | Reduced -22.0k |
| AVIVA PLC 0.03% of their portfolio | 208.2k $17.0m | Added +2.0k |
| Meridiem Capital Partners LP 0.75% of their portfolio | 201.0k $16.4m | New |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC 0.27% of their portfolio | 184.4k $15.0m | New |
| Gillson Capital LP 0.87% of their portfolio | 180.6k $14.7m | Reduced -149.2k |