Heritage Wealth Management, Inc. /CA/

SAN DIEGO, CA · CIK 2012170 · 13F filing filed 2026-02-04

No investment adviser registration (Form ADV) found for this filer. It may be a parent company whose subsidiaries are the registered advisers, a bank or insurer, or a manager based outside the US.

$154.4m reported value +5.5% vs Q3 2025

89positions

47.2%in top 10

8 new 39 added 29 reduced 9 sold out vs Q3 2025

Options: 1 call positions ($3.0m notional), 0 put positions (— notional) – listed below, not included above.

Holdings, Q4 2025

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	AMERICAN CENTY ETF TR US LARGE CAP VLU AVLV	AVLV	216,227	$16.4m10.61%	10.61%	Added +11.4k	+11,368 5.5%
2	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	354,124	$11.6m7.48%	7.48%	Reduced -17.8k	-17,779 -4.8%
3	VANGUARD SCOTTSDALE FDS SHORT TERM TREAS VGSH	VGSH	125,686	$7.4m4.78%	4.78%	Added +6.5k	+6,483 5.4%
4	APPLE INC COM AAPL	AAPL	26,313	$7.2m4.63%	4.63%	Reduced -2.1k	-2,056 -7.2%
5	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	131,673	$5.2m3.38%	3.38%	Reduced -731	-731 -0.6%
6	PALANTIR TECHNOLOGIES INC CL A PLTR	PLTR	29,101	$5.2m3.35%	3.35%	Added +23	+23 0.1%
7	ISHARES TR 0-3 MNTH TREASRY SGOV	SGOV	51,409	$5.2m3.34%	3.34%	Added +10.5k	+10,537 25.8%
8	BROADCOM INC COM AVGO	AVGO	14,840	$5.1m3.33%	3.33%	Reduced -1.3k	-1,271 -7.9%
9	SCHWAB STRATEGIC TR INT-TRM U.S TRES SCHR	SCHR	204,474	$5.1m3.32%	3.32%	Added +4.2k	+4,245 2.1%
10	VANGUARD BD INDEX FDS TOTAL BND MRKT BND	BND	62,201	$4.6m2.98%	2.98%	Added +17.3k	+17,310 38.6%
11	ISHARES TR IBOXX INV CP ETF LQD	LQD	35,212	$3.9m2.51%	2.51%	Added +1.4k	+1,430 4.2%
12	ISHARES TR CORE US AGGBD ET AGG	AGG	28,873	$2.9m1.87%	1.87%	Added +11.8k	+11,801 69.1%
13	SSGA ACTIVE ETF TR SPDR TR TACTIC TOTL	TOTL	70,926	$2.9m1.85%	1.85%	Added +4.1k	+4,069 6.1%
14	ISHARES TR CALIF MUN BD ETF CMF	CMF	48,987	$2.8m1.82%	1.82%	Added +2.1k	+2,146 4.6%
15	ISHARES TR 20 YR TR BD ETF TLT	TLT	30,930	$2.7m1.75%	1.75%	Added +1.2k	+1,221 4.1%
16	ISHARES TR S&P MC 400VL ETF IJJ	IJJ	19,710	$2.6m1.68%	1.68%	Added +1.0k	+1,021 5.5%
17	SPDR SER TR S&P 400 MDCP GRW MDYG	MDYG	27,998	$2.6m1.68%	1.68%	Added +1.9k	+1,885 7.2%
18	ISHARES TR US TREAS BD ETF GOVT	GOVT	111,425	$2.6m1.66%	1.66%	Added +30.7k	+30,744 38.1%
19	AMERICAN CENTY ETF TR US SML CP VALU AVUV	AVUV	24,408	$2.5m1.61%	1.61%	Added +1.8k	+1,839 8.2%
20	VANGUARD INDEX FDS SML CP GRW ETF VBK	VBK	8,214	$2.5m1.61%	1.61%	Added +539	+539 7.0%
21	MICROSOFT CORP COM MSFT	MSFT	4,872	$2.4m1.53%	1.53%	Added +52	+52 1.1%
22	DIMENSIONAL ETF TRUST EMGR CRE EQT MNG DFAE	DFAE	69,184	$2.3m1.46%	1.46%	Added +278	+278 0.4%
23	ISHARES TR IBOXX HI YD ETF HYG	HYG	25,908	$2.1m1.35%	1.35%	Added +1.8k	+1,789 7.4%
24	SSGA ACTIVE ETF TR BLACKSTONE SENR SRLN	SRLN	50,034	$2.1m1.34%	1.34%	Added +4.0k	+4,035 8.8%
25	NVIDIA CORPORATION COM NVDA	NVDA	10,507	$2.0m1.27%	1.27%	Reduced -680	-680 -6.1%
26	DIMENSIONAL ETF TRUST INTL CORE EQT MK DFAI	DFAI	50,361	$1.9m1.24%	1.24%	Added +861	+861 1.7%
27	SCHWAB STRATEGIC TR SHT TM US TRES SCHO	SCHO	77,000	$1.9m1.21%	1.21%	New
28	ALPHABET INC CAP STK CL A GOOGL	GOOGL	5,967	$1.9m1.21%	1.21%	Added +40	+40 0.7%
29	META PLATFORMS INC CL A META	META	2,739	$1.8m1.17%	1.17%	Added +13	+13 0.5%
30	ISHARES TR CORE S&P US GWT IUSG	IUSG	9,735	$1.6m1.06%	1.06%	Unchanged
31	DIMENSIONAL ETF TRUST NATL MUN BD ETF DFNM	DFNM	32,625	$1.6m1.02%	1.02%	Added +3.1k	+3,094 10.5%
32	SPDR SER TR NUVEEN BLOOMBERG HYMB	HYMB	59,650	$1.5m0.96%	0.96%	Added +5.7k	+5,669 10.5%
33	RBB FD INC US TREAS 3 MNTH TBIL	TBIL	29,000	$1.4m0.94%	0.94%	New
34	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	2,296	$1.4m0.93%	0.93%	Added +8	+8 0.3%
35	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	2,271	$1.4m0.90%	0.90%	Reduced -78	-78 -3.3%
36	DIMENSIONAL ETF TRUST WORLD EX US CORE DFAX	DFAX	42,053	$1.4m0.89%	0.89%	Reduced -209	-209 -0.5%
37	AMAZON COM INC COM AMZN	AMZN	5,459	$1.3m0.82%	0.82%	Added +84	+84 1.6%
38	WALMART INC COM WMT	WMT	10,424	$1.2m0.75%	0.75%	Added +35	+35 0.3%
39	ELI LILLY & CO COM LLY	LLY	976	$1.0m0.68%	0.68%	Reduced -49	-49 -4.8%
40	VANGUARD INDEX FDS VALUE ETF VTV	VTV	5,025	$959.7k0.62%	0.62%	Reduced -4.3k	-4,267 -45.9%
41	HOME DEPOT INC COM HD	HD	2,717	$935.0k0.61%	0.61%	Added +9	+9 0.3%
42	QUALCOMM INC COM QCOM	QCOM	5,089	$870.5k0.56%	0.56%	Reduced -123	-123 -2.4%
43	DIMENSIONAL ETF TRUST US REAL ESTATE E US REAL ESTATE E		37,692	$863.2k0.56%	0.56%	Added +607	+607 1.6%
44	STRYKER CORPORATION COM SYK	SYK	2,444	$859.0k0.56%	0.56%	Unchanged
45	AMERICAN CENTY ETF TR US EQT ETF AVUS	AVUS	7,626	$852.4k0.55%	0.55%	Added +693	+693 10.0%
46	COUPANG INC CL A CPNG	CPNG	33,916	$800.1k0.52%	0.52%	Unchanged
47	ORACLE CORP COM ORCL	ORCL	3,610	$703.6k0.46%	0.46%	Added +21	+21 0.6%
48	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	977	$666.2k0.43%	0.43%	Reduced -2	-2 -0.2%
49	INTEL CORP COM INTC	INTC	17,432	$643.3k0.42%	0.42%	Reduced -477	-477 -2.7%
50	SPDR SER TR NUVEEN BLMBRG SH SHM	SHM	13,327	$639.6k0.41%	0.41%	Added +848	+848 6.8%
51	JOHNSON & JOHNSON COM JNJ	JNJ	2,832	$586.1k0.38%	0.38%	Added +88	+88 3.2%
52	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	1,152	$579.1k0.37%	0.37%	Added +11	+11 1.0%
53	RTX CORPORATION COM RTX	RTX	3,063	$561.8k0.36%	0.36%	Reduced -8	-8 -0.3%
54	JPMORGAN CHASE & CO COM JPM	JPM	1,704	$549.1k0.36%	0.36%	Reduced -55	-55 -3.1%
55	HIMS & HERS HEALTH INC COM CL A HIMS	HIMS	16,111	$523.1k0.34%	0.34%	Unchanged
56	ISHARES TR RUS 1000 GRW ETF IWF	IWF	975	$461.5k0.30%	0.30%	Reduced -15	-15 -1.5%
57	CISCO SYS INC COM CSCO	CSCO	5,918	$455.8k0.30%	0.30%	Reduced -1.1k	-1,092 -15.6%
58	TESLA INC COM TSLA	TSLA	1,006	$452.4k0.29%	0.29%	Reduced -80	-80 -7.4%
59	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	7,105	$443.8k0.29%	0.29%	Unchanged
60	PEPSICO INC COM PEP	PEP	2,999	$430.3k0.28%	0.28%	Reduced -215	-215 -6.7%
61	AXON ENTERPRISE INC COM AXON	AXON	721	$409.5k0.27%	0.27%	Unchanged
62	EXXON MOBIL CORP COM XOM	XOM	3,280	$394.7k0.26%	0.26%	Reduced -91	-91 -2.7%
63	ISHARES TR NATIONAL MUN ETF MUB	MUB	3,682	$394.4k0.26%	0.26%	Unchanged
64	ALPHABET INC CAP STK CL C GOOG	GOOG	1,212	$380.3k0.25%	0.25%	Added +175	+175 16.9%
65	ARK ETF TR INNOVATION ETF ARKK	ARKK	4,778	$367.5k0.24%	0.24%	Reduced -101	-101 -2.1%
66	ISHARES TR SHRT NAT MUN ETF SUB	SUB	3,340	$356.4k0.23%	0.23%	Unchanged
67	MICRON TECHNOLOGY INC COM MU	MU	1,208	$344.8k0.22%	0.22%	New
68	MCDONALDS CORP COM MCD	MCD	1,023	$312.7k0.20%	0.20%	Added +49	+49 5.0%
69	STARBUCKS CORP COM SBUX	SBUX	3,671	$309.1k0.20%	0.20%	Reduced -100	-100 -2.6%
70	ISHARES TR CORE S&P500 ETF IVV	IVV	436	$298.6k0.19%	0.19%	Unchanged
71	ISHARES TR S&P 100 ETF OEF	OEF	856	$293.6k0.19%	0.19%	Unchanged
72	VISA INC COM CL A V	V	818	$286.9k0.19%	0.19%	Added +5	+5 0.6%
73	UNITEDHEALTH GROUP INC COM UNH	UNH	825	$272.3k0.18%	0.18%	Reduced -74	-74 -8.2%
74	DIMENSIONAL ETF TRUST US CORE EQT MKT DFAU	DFAU	5,554	$259.9k0.17%	0.17%	Unchanged
75	CHEVRON CORP NEW COM CVX	CVX	1,699	$258.9k0.17%	0.17%	Added +43	+43 2.6%
76	ADVANCED MICRO DEVICES INC COM AMD	AMD	1,190	$254.8k0.17%	0.17%	New
77	ISHARES TR RUS 1000 VAL ETF IWD	IWD	1,207	$253.9k0.16%	0.16%	Reduced -2	-2 -0.2%
78	MERCADOLIBRE INC COM MELI	MELI	125	$251.8k0.16%	0.16%	Reduced -1	-1 -0.8%
79	COSTCO WHSL CORP NEW COM COST	COST	286	$246.6k0.16%	0.16%	Reduced -18	-18 -5.9%
80	AMCOR PLC ORD AMCR	AMCR	28,801	$240.2k0.16%	0.16%	New
81	VANGUARD WORLD FD INF TECH ETF VGT	VGT	309	$232.9k0.15%	0.15%	Reduced -8	-8 -2.5%
82	NETFLIX INC COM NFLX	NFLX	2,457	$230.4k0.15%	0.15%	Reduced -283	-283 -10.3%
83	NIKE INC CL B NKE	NKE	3,416	$217.6k0.14%	0.14%	Reduced -238	-238 -6.5%
84	DIMENSIONAL ETF TRUST US MKTWIDE VALUE DFUV	DFUV	4,459	$207.7k0.13%	0.13%	New
85	MASTERCARD INCORPORATED CL A MA	MA	361	$206.1k0.13%	0.13%	New
86	AMERICAN EXPRESS CO COM AXP	AXP	550	$203.5k0.13%	0.13%	New
87	TEXAS INSTRS INC COM TXN	TXN	1,157	$200.7k0.13%	0.13%	Reduced -13	-13 -1.1%
88	NU HLDGS LTD ORD SHS CL A NU	NU	10,000	$167.4k0.11%	0.11%	Unchanged
89	HNR ACQUISITION CORP *W EXP 02/04/202 EONR.WS	EONR.WS	191,735	$9.1k0.01%	0.01%	Unchanged

Sold out since Q3 2025

Security	Ticker	Shares held before	Value then
SCHWAB STRATEGIC TR SCHD	SCHD	31,700	$865.4k31.7k shares
SCHWAB STRATEGIC TR SCHF	SCHF	20,188	$470.0k20.2k shares
VANGUARD INDEX FDS VO	VO	972	$285.6k972 shares
ISHARES INC EMXC	EMXC	3,712	$250.6k3.7k shares
DIMENSIONAL ETF TRUST DFAS	DFAS	3,627	$248.3k3.6k shares
EXCHANGE TRADED CONCEPTS TRU EMQQ	EMQQ	4,984	$231.4k5.0k shares
PROCTER AND GAMBLE CO PG	PG	1,453	$223.3k1.5k shares
ABBVIE INC ABBV	ABBV	944	$218.6k944 shares
TJX COS INC NEW TJX	TJX	1,423	$205.7k1.4k shares

Options (notional value)

Underlying	Ticker	Type	Shares controlled	Notional	Change
SPDR S&P 500 ETF TR SPY · Call	SPY	Call	37,100	$3.0m37.1k shares	Added