Herold Advisors, Inc.
New York, NY · CIK 1891713 · 13F filing filed 2022-11-08
SEC-registered investment adviser since 1976 · corporation
- Assets managed$540.2m
- Staff9 · 8 in investment roles
- Main clients (by assets)High net worth individuals 69%, Individuals 26%, Pension plans 4%
- Websiteheroldlantern.com
- Form ADV · 2026-09-10SEC adviser record
$205.8m
reported value
188positions
24.5%in top 10
—no comparable previous quarter
Options: 0 call positions (— notional), 1 put positions ($2.3m notional) – listed below, not included above.
Holdings, Q3 2022
The small lines show how much was held over the last 4 quarters (adjusted for stock splits).
| Security | Value | Change |
|---|---|---|
| APPLE INC AAPL | $11.5m5.61% | — |
| MICROSOFT CORP MSFT | $8.1m3.96% | — |
| MASTERCARD INCORPORATED MA | $5.0m2.43% | — |
| VISA INC V | $4.9m2.39% | — |
| ABBVIE INC ABBV | $4.3m2.11% | — |
| BROOKFIELD INFRAST PARTNERS BIP | $4.3m2.10% | — |
| JPMORGAN CHASE & CO JPM | $3.1m1.51% | — |
| HOME DEPOT INC HD | $3.1m1.49% | — |
| CHEVRON CORP NEW CVX | $3.0m1.48% | — |
| WALMART INC WMT | $2.9m1.43% | — |
| ELI LILLY & CO LLY | $2.9m1.42% | — |
| CVS HEALTH CORP CVS | $2.9m1.41% | — |
| EXXON MOBIL CORP XOM | $2.9m1.40% | — |
| JOHNSON & JOHNSON JNJ | $2.9m1.39% | — |
| PROCTER AND GAMBLE CO PG | $2.8m1.38% | — |
| NIKE INC NKE | $2.8m1.37% | — |
| SELECT SECTOR SPDR TR XLE | $2.7m1.32% | — |
| MERCK & CO INC MRK | $2.5m1.20% | — |
| BROOKFIELD ASSET MGMT INC CL A LTD VT SH | $2.4m1.18% | — |
| COSTCO WHSL CORP NEW COST | $2.4m1.16% | — |
| INTERNATIONAL BUSINESS MACHS IBM | $2.3m1.14% | — |
| AMERICAN TOWER CORP NEW AMT | $2.3m1.11% | — |
| WASTE MGMT INC DEL WM | $2.2m1.08% | — |
| VERIZON COMMUNICATIONS INC VZ | $2.2m1.07% | — |
| ONEOK INC NEW OKE | $2.1m1.04% | — |
| BRISTOL-MYERS SQUIBB CO BMY | $2.1m1.03% | — |
| ZOETIS INC ZTS | $2.1m1.00% | — |
| INVESCO EXCH TRD SLF IDX FD OMFL | $2.0m0.98% | — |
| WP CAREY INC WPC | $2.0m0.97% | — |
| INTUIT INTU | $2.0m0.96% | — |
| ETF SER SOLUTIONS DSTL | $1.9m0.93% | — |
| GOLDMAN SACHS ETF TR GSLC | $1.9m0.93% | — |
| CINTAS CORP CTAS | $1.8m0.90% | — |
| NVIDIA CORPORATION NVDA | $1.8m0.89% | — |
| CHUBB LIMITED CB | $1.8m0.87% | — |
| DEERE & CO DE | $1.8m0.86% | — |
| AMPHENOL CORP APH | $1.7m0.84% | — |
| NEXTERA ENERGY INC NEE | $1.7m0.83% | — |
| PHILLIPS 66 PSX | $1.7m0.82% | — |
| UNITEDHEALTH GROUP INC UNH | $1.7m0.80% | — |
| AMAZON COM INC AMZN | $1.6m0.76% | — |
| BROOKFIELD RENEWABLE PARTNER BEP | $1.6m0.75% | — |
| ABBOTT LABS ABT | $1.5m0.75% | — |
| TESLA INC TSLA | $1.5m0.74% | — |
| AVERY DENNISON CORP AVY | $1.5m0.73% | — |
| NUCOR CORP NUE | $1.5m0.73% | — |
| INTUITIVE SURGICAL INC ISRG | $1.5m0.72% | — |
| HENRY JACK & ASSOC INC JKHY | $1.5m0.72% | — |
| PFIZER INC PFE | $1.4m0.68% | — |
| QUALCOMM INC QCOM | $1.4m0.68% | — |
| AMERICAN CENTY ETF TR AVUS | $1.4m0.68% | — |
| PROLOGIS INC. PLD | $1.4m0.66% | — |
| TRACTOR SUPPLY CO TSCO | $1.3m0.64% | — |
| WISDOMTREE TR DGRW | $1.3m0.63% | — |
| LOCKHEED MARTIN CORP LMT | $1.3m0.61% | — |
| DISNEY WALT CO DIS | $1.2m0.61% | — |
| FIRST TR EXCHANGE TRADED FD RDVY | $1.2m0.59% | — |
| BLACKROCK INC BLK | $1.2m0.58% | — |
| MCDONALDS CORP MCD | $1.1m0.56% | — |
| NRG ENERGY INC NRG | $1.1m0.54% | — |
| WISDOMTREE TR XSOE | $1.1m0.52% | — |
| SCHWAB STRATEGIC TR SCHG | $1.1m0.52% | — |
| UNION PAC CORP UNP | $1.1m0.51% | — |
| IQVIA HLDGS INC IQV | $1.1m0.51% | — |
| RTX CORPORATION RTX | $1.0m0.51% | — |
| SHELL PLC SHEL | $1.0m0.51% | — |
| J P MORGAN EXCHANGE TRADED F JEPI | $1.0m0.49% | — |
| BANK AMERICA CORP BAC | $1.0m0.49% | — |
| CISCO SYS INC CSCO | $1.0m0.49% | — |
| CONSTELLATION BRANDS INC STZ | $1.0m0.49% | — |
| POOL CORP POOL | $986.0k0.48% | — |
| ALPHABET INC GOOGL | $983.0k0.48% | — |
| ISHARES TR ICVT | $951.0k0.46% | — |
| PEPSICO INC PEP | $943.0k0.46% | — |
| WISDOMTREE TR NTSX | $935.0k0.45% | — |
| ISHARES TR DGRO | $929.0k0.45% | — |
| WISDOMTREE TR EPS | $929.0k0.45% | — |
| AT&T INC T | $915.0k0.44% | — |
| L3HARRIS TECHNOLOGIES INC LHX | $894.0k0.43% | — |
| SPDR SER TR CWB | $889.0k0.43% | — |
| ICICI BANK LIMITED IBN | $853.0k0.41% | — |
| PUBLIC SVC ENTERPRISE GRP IN PEG | $849.0k0.41% | — |
| META PLATFORMS INC META | $841.0k0.41% | — |
| COMCAST CORP NEW CMCSA | $834.0k0.41% | — |
| ALPHABET INC GOOG | $788.0k0.38% | — |
| BERKSHIRE HATHAWAY INC DEL BRK.B | $787.0k0.38% | — |
| GSK PLC GSK | $781.0k0.38% | — |
| EATON CORP PLC ETN | $763.0k0.37% | — |
| FLEXSHARES TR GUNR | $738.0k0.36% | — |
| CONSOLIDATED EDISON INC ED | $697.0k0.34% | — |
| AMERICAN CENTY ETF TR AVDE | $694.0k0.34% | — |
| PACER FDS TR COWZ | $671.0k0.33% | — |
| MCCORMICK & CO INC MKC | $668.0k0.32% | — |
| BOEING CO BA | $665.0k0.32% | — |
| SPDR GOLD TR GLD | $603.0k0.29% | — |
| VANGUARD SPECIALIZED FUNDS VIG | $595.0k0.29% | — |
| AIR PRODS & CHEMS INC APD | $587.0k0.29% | — |
| BNY MELLON ETF TRUST BKLC | $584.0k0.28% | — |
| J P MORGAN EXCHANGE TRADED F JPST | $572.0k0.28% | — |
| BROOKFIELD INFRASTRUCTURE CO COM SB VTG SHS A | $557.0k0.27% | — |
Options (notional value)
| Underlying | Notional | Change |
|---|---|---|
| S&P GLOBAL INC SPGI · Put | $2.3m7.4k shares | — |