BLUE SQUARE ASSET MANAGEMENT, LLC

NEW YORK, NY · CIK 1769578 · 13F filing filed 2023-01-24

SEC-registered investment adviser since 2018 · limited liability company

Assets managed$410.3m
Staff9 · 6 in investment roles
Main clients (by assets)High net worth individuals 86%, Pension plans 6%, Private funds 5%
Private funds1 (1 hedge) · $18.6m gross assets
Form ADV · 2026-07-01SEC adviser record

$155.6m reported value +5.9% vs Q3 2022

26positions

95.3%in top 10

11 new 6 added 3 reduced 13 sold out vs Q3 2022

Holdings, Q4 2022

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	GOLDMAN SACHS ETF TR ACCES TREASURY GBIL	GBIL	1,349,750	$134.6m86.47%	86.47%	Added +29.6k	+29,573 2.2%
2	SCHWAB STRATEGIC TR US MID-CAP ETF SCHM	SCHM	54,185	$3.6m2.28%	2.28%	New
3	SCHWAB STRATEGIC TR INTL EQTY ETF SCHF	SCHF	73,745	$2.4m1.53%	1.53%	New
4	ISHARES TR IBONDS DEC2023 IBONDS DEC2023		59,570	$1.5m0.97%	0.97%	Added +22.9k	+22,850 62.2%
5	ISHARES TR IBONDS DEC 26 IBMO	IBMO	47,132	$1.2m0.76%	0.76%	Added +1.1k	+1,054 2.3%
6	ISHARES TR IBONDS DEC 25 IBONDS DEC 25		44,763	$1.2m0.76%	0.76%	Added +920	+920 2.1%
7	APPLE INC COM AAPL	AAPL	8,732	$1.1m0.73%	0.73%	Reduced -2.6k	-2,561 -22.7%
8	ISHARES TR IBONDS DEC IBONDS DEC		37,209	$958.1k0.62%	0.62%	Added +1.0k	+1,030 2.9%
9	ISHARES TR IBONDS DEC 27 IBMP	IBMP	36,648	$918.9k0.59%	0.59%	New
10	ISHARES TR IBONDS DEC23 ETF · principal IBONDS DEC23 ETF · principal		34,405	$861.2k0.55%	0.55%	New
11	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	2,432	$854.5k0.55%	0.55%	Added +1.5k	+1,468 152.3%
12	ISHARES TR IBONDS DEC24 ETF · principal IBDP · principal	IBDP	34,813	$850.1k0.55%	0.55%	New
13	ISHARES TR IBONDS DEC25 ETF · principal IBDQ · principal	IBDQ	34,717	$844.3k0.54%	0.54%	New
14	ISHARES TR IBONDS DEC2026 · principal IBDR · principal	IBDR	35,943	$839.3k0.54%	0.54%	New
15	ISHARES TR IBONDS 27 ETF · principal IBDS · principal	IBDS	35,700	$834.3k0.54%	0.54%	New
16	BRINKS CO COM BCO	BCO	9,058	$486.5k0.31%	0.31%	Unchanged
17	JOHNSON CTLS INTL PLC SHS JCI	JCI	6,710	$429.4k0.28%	0.28%	Unchanged
18	UNITEDHEALTH GROUP INC COM UNH	UNH	735	$389.7k0.25%	0.25%	Unchanged
19	MERCK & CO INC COM MRK	MRK	2,832	$314.2k0.20%	0.20%	Unchanged
20	HOME DEPOT INC COM HD	HD	805	$254.3k0.16%	0.16%	Reduced -339	-339 -29.6%
21	OLD DOMINION FREIGHT LINE IN COM ODFL	ODFL	868	$246.3k0.16%	0.16%	Unchanged
22	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	690	$213.1k0.14%	0.14%	New
23	JOHNSON & JOHNSON COM JNJ	JNJ	1,181	$208.7k0.13%	0.13%	Reduced -406	-406 -25.6%
24	VISA INC COM CL A V	V	993	$206.3k0.13%	0.13%	New
25	CDW CORP COM CDW	CDW	1,151	$205.5k0.13%	0.13%	New
26	ALPHABET INC CAP STK CL C GOOG	GOOG	2,300	$204.1k0.13%	0.13%	Unchanged

Sold out since Q3 2022

Security	Ticker	Shares held before	Value then
ISHARES TR		35,942	$931.0k35.9k shares
ISHARES TR		34,334	$859.0k34.3k shares
ISHARES TR		34,142	$852.0k34.1k shares
ISHARES TR IBDP	IBDP	34,547	$841.0k34.5k shares
ISHARES TR IBDQ	IBDQ	34,451	$831.0k34.5k shares
ISHARES TR IBDR	IBDR	35,673	$824.0k35.7k shares
AMAZON COM INC AMZN	AMZN	2,920	$330.0k2.9k shares
TESLA INC TSLA	TSLA	1,055	$280.0k1.1k shares
MICROSOFT CORP MSFT	MSFT	1,132	$264.0k1.1k shares
ELI LILLY & CO LLY	LLY	735	$238.0k735 shares
ZOETIS INC ZTS	ZTS	1,513	$224.0k1.5k shares
COSTCO WHSL CORP NEW COST	COST	426	$201.0k426 shares
CAREMAX INC		12,360	$88.0k12.4k shares