High Falls Advisors, Inc

ROCHESTER, NY · CIK 1569139 · 13F filing filed 2026-02-18

No investment adviser registration (Form ADV) found for this filer. It may be a parent company whose subsidiaries are the registered advisers, a bank or insurer, or a manager based outside the US.

Others nearbyRochester, NY

$493.6m reported value +1.6% vs Q3 2025

144positions

59.4%in top 10

7 new 60 added 62 reduced 9 sold out vs Q3 2025

Holdings, Q4 2025

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	ISHARES TR CORE TOTAL USD IUSB	IUSB	949,545	$44.2m8.95%	8.95%	Reduced -26.1k	-26,086 -2.7%
2	ISHARES TR CORE S&P500 ETF IVV	IVV	60,629	$41.5m8.41%	8.41%	Added +1.1k	+1,095 1.8%
3	ISHARES TR S&P 500 VAL ETF IVE	IVE	166,772	$35.4m7.16%	7.16%	Added +49.4k	+49,419 42.1%
4	BLACKROCK ETF TRUST ISHARES US EQUIT DYNF	DYNF	567,822	$34.5m6.99%	6.99%	Added +17.0k	+16,981 3.1%
5	ISHARES TR S&P 500 GRWT ETF IVW	IVW	239,321	$29.5m5.98%	5.98%	Added +582	+582 0.2%
6	ISHARES INC CORE MSCI EMKT IEMG	IEMG	406,202	$27.3m5.53%	5.53%	Added +80.9k	+80,866 24.9%
7	ISHARES TR S&P 100 ETF OEF	OEF	74,369	$25.5m5.17%	5.17%	Added +4.3k	+4,347 6.2%
8	ISHARES TR EAFE VALUE ETF EFV	EFV	321,564	$23.0m4.65%	4.65%	Reduced -53.8k	-53,824 -14.3%
9	ISHARES TR 10-20 YR TRS ETF TLH	TLH	172,268	$17.5m3.55%	3.55%	Added +3.0k	+3,047 1.8%
10	APPLE INC COM AAPL	AAPL	54,654	$14.9m3.01%	3.01%	Reduced -4.2k	-4,188 -7.1%
11	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	73,422	$14.6m2.95%	2.95%	Reduced -60.7k	-60,660 -45.2%
12	ISHARES TR MBS ETF MBB	MBB	148,287	$14.1m2.86%	2.86%	Added +5.4k	+5,388 3.8%
13	BLACKROCK ETF TRUST ISHARES US THEMA THRO	THRO	336,400	$13.0m2.63%	2.63%	Added +7.2k	+7,232 2.2%
14	BLACKROCK ETF TRUST ISHA I IN TE ETF BAI	BAI	386,610	$12.9m2.61%	2.61%	Added +48.1k	+48,149 14.2%
15	ISHARES TR MSCI USA MMENTM MTUM	MTUM	49,463	$12.4m2.51%	2.51%	Added +18.7k	+18,668 60.6%
16	BLACKROCK ETF TRUST II ISHARES FLEXIBLE BINC	BINC	196,352	$10.4m2.10%	2.10%	Added +8.7k	+8,738 4.7%
17	ISHARES GOLD TR ISHARES NEW IAU	IAU	122,904	$10.0m2.02%	2.02%	Reduced -2.1k	-2,073 -1.7%
18	ISHARES TR CORE INTL AGGR IAGG	IAGG	188,334	$9.4m1.91%	1.91%	Added +9.8k	+9,776 5.5%
19	ISHARES TR NATIONAL MUN ETF MUB	MUB	66,390	$7.1m1.44%	1.44%	Added +4.8k	+4,789 7.8%
20	VANGUARD MUN BD FDS TAX EXEMPT BD VTEB	VTEB	124,241	$6.2m1.27%	1.27%	Reduced -8.5k	-8,531 -6.4%
21	ISHARES TR US AER DEF ETF ITA	ITA	24,514	$5.3m1.07%	1.07%	Added +3.5k	+3,534 16.8%
22	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	6,605	$4.1m0.82%	0.82%	Reduced -2.9k	-2,895 -30.5%
23	ISHARES TR JPMORGAN USD EMG EMB	EMB	39,852	$3.8m0.78%	0.78%	Added +1.6k	+1,577 4.1%
24	NVIDIA CORPORATION COM NVDA	NVDA	18,193	$3.4m0.69%	0.69%	Reduced -401	-401 -2.2%
25	MICROSOFT CORP COM MSFT	MSFT	6,955	$3.4m0.68%	0.68%	Reduced -399	-399 -5.4%
26	CATERPILLAR INC COM CAT	CAT	5,344	$3.1m0.62%	0.62%	Added +2	+2 0.0%
27	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	4,377	$3.0m0.60%	0.60%	Reduced -1.1k	-1,050 -19.4%
28	ISHARES TR ESG AWR MSCI USA ESGU	ESGU	17,673	$2.6m0.53%	0.53%	Reduced -8	-8 -0.1%
29	VISA INC COM CL A V	V	6,648	$2.3m0.47%	0.47%	Reduced -199	-199 -2.9%
30	ISHARES TR U.S. TECH ETF IYW	IYW	9,487	$1.9m0.38%	0.38%	Reduced -4.1k	-4,077 -30.1%
31	JPMORGAN CHASE & CO COM JPM	JPM	5,827	$1.9m0.38%	0.38%	Reduced -902	-902 -13.4%
32	ISHARES TR US TREAS BD ETF GOVT	GOVT	78,546	$1.8m0.37%	0.37%	Added +5.8k	+5,750 7.9%
33	ISHARES TR EAFE GRWTH ETF EFG	EFG	13,483	$1.5m0.31%	0.31%	Reduced -16.0k	-15,968 -54.2%
34	SPDR SER TR S&P DIVID ETF SDY	SDY	10,499	$1.5m0.30%	0.30%	Reduced -3.0k	-3,044 -22.5%
35	ISHARES TR RUS 1000 GRW ETF IWF	IWF	2,828	$1.3m0.27%	0.27%	Reduced -2	-2 -0.1%
36	BLACKROCK ETF TRUST II ISHARES HIGH YIE HIMU	HIMU	25,728	$1.3m0.25%	0.25%	Reduced -4.0k	-4,000 -13.5%
37	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	4,030	$1.2m0.25%	0.25%	Added +20	+20 0.5%
38	ISHARES TR SYSTEMATIC BD ET SYSB	SYSB	13,567	$1.2m0.25%	0.25%	New
39	SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP MDY	MDY	1,902	$1.1m0.23%	0.23%	Reduced -100	-100 -5.0%
40	ISHARES TR MSCI INTL VLU FT IVLU	IVLU	28,977	$1.1m0.22%	0.22%	Added +186	+186 0.7%
41	EXXON MOBIL CORP COM XOM	XOM	8,253	$993.1k0.20%	0.20%	Added +682	+682 9.0%
42	ISHARES TR AGGRES ALLOC ETF AOA	AOA	11,013	$986.4k0.20%	0.20%	Reduced -506	-506 -4.4%
43	AMAZON COM INC COM AMZN	AMZN	4,213	$972.3k0.20%	0.20%	Reduced -136	-136 -3.1%
44	WALMART INC COM WMT	WMT	8,619	$960.3k0.19%	0.19%	Unchanged
45	ISHARES TR EUROPE ETF IEV	IEV	13,426	$921.0k0.19%	0.19%	Added +336	+336 2.6%
46	BROADCOM INC COM AVGO	AVGO	2,651	$917.6k0.19%	0.19%	Reduced -156	-156 -5.6%
47	MICRON TECHNOLOGY INC COM MU	MU	3,146	$898.0k0.18%	0.18%	Unchanged
48	ISHARES TR SELECT DIVID ETF DVY	DVY	6,128	$865.0k0.18%	0.18%	Reduced -3.3k	-3,268 -34.8%
49	ISHARES TR MSCI USA MIN VOL USMV	USMV	9,112	$858.0k0.17%	0.17%	Reduced -670	-670 -6.8%
50	ISHARES TR 20 YR TR BD ETF TLT	TLT	9,399	$819.2k0.17%	0.17%	Added +6.5k	+6,523 226.8%
51	ISHARES TR GRWT ALLOCAT ETF AOR	AOR	12,495	$812.3k0.16%	0.16%	Reduced -1.8k	-1,781 -12.5%
52	ISHARES INC MSCI EMRG CHN EMXC	EMXC	10,482	$761.8k0.15%	0.15%	Reduced -896	-896 -7.9%
53	BERKSHIRE HATHAWAY INC DEL CL A BRK.A	BRK.A	1	$754.8k0.15%	0.15%	Unchanged
54	ORACLE CORP COM ORCL	ORCL	3,540	$690.0k0.14%	0.14%	Added +70	+70 2.0%
55	ELI LILLY & CO COM LLY	LLY	565	$606.9k0.12%	0.12%	Reduced -48	-48 -7.8%
56	VANGUARD WORLD FD INF TECH ETF VGT	VGT	800	$603.0k0.12%	0.12%	Reduced -47	-47 -5.5%
57	WORLD GOLD TR SPDR GLD MINIS GLDM	GLDM	6,968	$594.9k0.12%	0.12%	Added +367	+367 5.6%
58	ARM HOLDINGS PLC SPONSORED ADS ARM	ARM	5,400	$590.3k0.12%	0.12%	Unchanged
59	ISHARES TR CONV BD ETF ICVT	ICVT	5,751	$566.5k0.11%	0.11%	Added +1.5k	+1,465 34.2%
60	PAYCHEX INC COM PAYX	PAYX	4,951	$555.4k0.11%	0.11%	Reduced -741	-741 -13.0%
61	CAPITAL GROUP GROWTH ETF SHS CREATION UNI CGGR	CGGR	12,440	$553.2k0.11%	0.11%	Added +1.6k	+1,561 14.3%
62	FIDELITY MERRIMACK STR TR INVESTMENT GR SE FSEC	FSEC	12,305	$543.0k0.11%	0.11%	Added +577	+577 4.9%
63	ISHARES TR INVESTMENT GRADE IGEB	IGEB	11,242	$513.3k0.10%	0.10%	Added +775	+775 7.4%
64	TESLA INC COM TSLA	TSLA	1,135	$510.4k0.10%	0.10%	Unchanged
65	ISHARES TR IBOXX INV CP ETF LQD	LQD	4,624	$509.5k0.10%	0.10%	Reduced -1.1k	-1,067 -18.8%
66	CORNING INC COM GLW	GLW	5,785	$506.6k0.10%	0.10%	Added +1	+1 0.0%
67	ISHARES TR A RATE CP BD ETF QLTA	QLTA	10,282	$494.4k0.10%	0.10%	Reduced -6.9k	-6,875 -40.1%
68	ISHARES TR RUS 1000 VAL ETF IWD	IWD	2,321	$488.2k0.10%	0.10%	Added +95	+95 4.3%
69	CAPITAL GROUP CORE EQUITY ET SHS CREATION UNI CGUS	CGUS	11,926	$479.8k0.10%	0.10%	Reduced -3.0k	-3,033 -20.3%
70	SPDR GOLD TR GOLD SHS GLD	GLD	1,206	$478.0k0.10%	0.10%	Unchanged
71	ISHARES TR MSCI ACWI EX US ACWX	ACWX	7,101	$476.7k0.10%	0.10%	Reduced -47	-47 -0.7%
72	ISHARES TR EXPND TEC SC ETF IGM	IGM	3,677	$474.9k0.10%	0.10%	Added +68	+68 1.9%
73	ISHARES TR CORE S&P MCP ETF IJH	IJH	6,965	$459.7k0.09%	0.09%	Reduced -1.2k	-1,166 -14.3%
74	ISHARES TR CORE S&P TTL STK ITOT	ITOT	3,091	$459.6k0.09%	0.09%	Added +189	+189 6.5%
75	ISHARES TR CORE DIV GRWTH DGRO	DGRO	6,599	$458.1k0.09%	0.09%	Added +24	+24 0.4%
76	FIDELITY COVINGTON TRUST INTL MULTIFACTOR FDEV	FDEV	13,185	$456.3k0.09%	0.09%	Reduced -1.9k	-1,934 -12.8%
77	ISHARES TR CORE S&P US GWT IUSG	IUSG	2,681	$450.2k0.09%	0.09%	Reduced -2.1k	-2,063 -43.5%
78	ALPHABET INC CAP STK CL C GOOG	GOOG	1,365	$428.3k0.09%	0.09%	Added +1	+1 0.1%
79	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	5,179	$415.4k0.08%	0.08%	Added +116	+116 2.3%
80	ALPHABET INC CAP STK CL A GOOGL	GOOGL	1,321	$413.4k0.08%	0.08%	Added +1	+1 0.1%
81	ISHARES TR LARGE CAP MAX BU DMAX	DMAX	14,863	$396.4k0.08%	0.08%	Added +663	+663 4.7%
82	ISHARES TR GLOBAL TECH ETF IXN	IXN	3,746	$393.3k0.08%	0.08%	Reduced -830	-830 -18.1%
83	ISHARES TR 7-10 YR TRSY BD IEF	IEF	4,062	$390.6k0.08%	0.08%	Reduced -192	-192 -4.5%
84	INTUIT COM INTU	INTU	571	$378.1k0.08%	0.08%	Unchanged
85	FIDELITY COVINGTON TRUST INT VL FCT ETF FIVA	FIVA	10,958	$375.1k0.08%	0.08%	Added +2.5k	+2,493 29.4%
86	FIDELITY COVINGTON TRUST DIVID ETF RISI FDRR	FDRR	6,077	$370.8k0.08%	0.08%	Added +1.7k	+1,669 37.9%
87	BLACKROCK ETF TRUST II ISHARES AAA CLO CLOA	CLOA	7,113	$368.1k0.07%	0.07%	Added +1.9k	+1,873 35.7%
88	CAPITAL GROUP DIVIDEND VALUE SHS CREATION UNI CGDV	CGDV	8,232	$359.3k0.07%	0.07%	Unchanged
89	FIDELITY COVINGTON TRUST MOMENTUM FACTR FDMO	FDMO	4,242	$356.2k0.07%	0.07%	Reduced -632	-632 -13.0%
90	CAPITAL GROUP CORE BALANCED SHS CGBL	CGBL	10,064	$355.6k0.07%	0.07%	Added +429	+429 4.5%
91	ISHARES TR RUS 2000 GRW ETF IWO	IWO	1,071	$346.1k0.07%	0.07%	Reduced -595	-595 -35.7%
92	ISHARES TR RUS 1000 ETF IWB	IWB	923	$344.7k0.07%	0.07%	Added +30	+30 3.4%
93	LOCKHEED MARTIN CORP COM LMT	LMT	702	$339.6k0.07%	0.07%	Reduced -183	-183 -20.7%
94	ISHARES TR RUS MD CP GR ETF IWP	IWP	2,480	$339.6k0.07%	0.07%	Reduced -413	-413 -14.3%
95	FIDELITY MERRIMACK STR TR TOTAL BD ETF FBND	FBND	7,344	$338.1k0.07%	0.07%	Added +366	+366 5.2%
96	VANGUARD INDEX FDS LARGE CAP ETF VV	VV	1,073	$337.8k0.07%	0.07%	Unchanged
97	INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT RSP	RSP	1,757	$336.7k0.07%	0.07%	Reduced -43	-43 -2.4%
98	ISHARES TR CORE S&P SCP ETF IJR	IJR	2,787	$334.9k0.07%	0.07%	Reduced -408	-408 -12.8%
99	ISHARES TR IBONDS 2026 TERM IBHF	IBHF	14,462	$333.8k0.07%	0.07%	Added +1.8k	+1,821 14.4%
100	FIDELITY MERRIMACK STR TR CORP BOND ETF FCOR	FCOR	6,960	$332.9k0.07%	0.07%	Added +326	+326 4.9%

Sold out since Q3 2025

Security	Ticker	Shares held before	Value then
DEERE & CO DE	DE	1,450	$663.0k1.4k shares
ISHARES TR IBHE	IBHE	15,444	$358.6k15.4k shares
AMERICAN CENTY ETF TR FDG	FDG	2,655	$319.8k2.7k shares
MERCK & CO INC MRK	MRK	3,405	$285.7k3.4k shares
FIDELITY COVINGTON TRUST FLRG	FLRG	7,069	$271.8k7.1k shares
INTERNATIONAL BUSINESS MACHS IBM	IBM	946	$267.0k946 shares
PROCTER AND GAMBLE CO PG	PG	1,659	$254.9k1.7k shares
ISHARES INC ACWV	ACWV	2,121	$254.3k2.1k shares
HOME DEPOT INC HD	HD	590	$239.1k590 shares