Willis Investment Counsel

GAINESVILLE, GA · CIK 1310929 · 13F filing filed 2026-08-03

SEC-registered investment adviser since 1983 · corporation

Assets managed$4.2bn
Staff13 · 8 in investment roles
Main clients (by assets)Companies 43%, Pension plans 35%, High net worth individuals 12%
Private funds3 · $205.2m gross assets
Websitewicinvest.com
Form ADV · 2026-04-30SEC adviser record

Kindinstitutions
Others nearbyGainesville, GA

As an employer

Offices in1 country
Private fundsother private 3

$2.1bn reported value +14.6% vs Q1 2026

125positions

28.2%in top 10

7 new 72 added 28 reduced 5 sold out vs Q1 2026

Holdings, Q2 2026

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	CISCO SYS INC COM CSCO	CSCO	884,202	$103.9m4.95%	4.95%	Added +50.1k	+50,145 6.0%
2	JOHNSON & JOHNSON COM JNJ	JNJ	309,486	$78.6m3.75%	3.75%	Added +20.1k	+20,068 6.9%
3	TEXAS INSTRS INC COM TXN	TXN	237,001	$70.6m3.37%	3.37%	Reduced -29.6k	-29,643 -11.1%
4	CATERPILLAR INC COM CAT	CAT	54,570	$58.1m2.77%	2.77%	Added +4.9k	+4,884 9.8%
5	CHUBB LIMITED COM CB	CB	162,875	$55.5m2.65%	2.65%	Added +9.1k	+9,084 5.9%
6	LOCKHEED MARTIN CORP COM LMT	LMT	96,275	$49.0m2.34%	2.34%	Added +5.0k	+5,036 5.5%
7	PAYCHEX INC COM PAYX	PAYX	467,688	$46.0m2.19%	2.19%	Added +30.7k	+30,658 7.0%
8	MICROSOFT CORP COM MSFT	MSFT	121,147	$45.2m2.15%	2.15%	Added +7.7k	+7,713 6.8%
9	PFIZER INC COM PFE	PFE	1,818,508	$43.8m2.09%	2.09%	Added +100.6k	+100,571 5.8%
10	MERCK & CO INC COM MRK	MRK	312,767	$40.2m1.92%	1.92%	Reduced -951	-951 -0.3%
11	HOME DEPOT INC COM HD	HD	112,868	$39.8m1.90%	1.90%	Added +5.4k	+5,385 5.0%
12	AFLAC INC COM AFL	AFL	324,544	$38.1m1.81%	1.81%	Added +22.4k	+22,364 7.4%
13	FORTINET INC COM FTNT	FTNT	230,869	$35.5m1.69%	1.69%	Added +34.6k	+34,630 17.6%
14	EXXONMOBIL HOLDINGS CORP COM SHS STOCK XOM	XOM	246,874	$33.8m1.61%	1.61%	New
15	HERSHEY CO COM HSY	HSY	190,740	$33.5m1.60%	1.60%	Added +9.8k	+9,779 5.4%
16	GENERAC HLDGS INC COM GNRC	GNRC	113,995	$33.4m1.59%	1.59%	Reduced -31.4k	-31,426 -21.6%
17	KEYSIGHT TECHNOLOGIES INC COM KEYS	KEYS	95,062	$33.3m1.59%	1.59%	Added +14.1k	+14,069 17.4%
18	AUTOMATIC DATA PROCESSING IN COM ADP	ADP	148,056	$33.2m1.58%	1.58%	Reduced -400	-400 -0.3%
19	ACCENTURE PLC IRELAND SHS CLASS A ACN	ACN	265,973	$33.1m1.58%	1.58%	Added +71.2k	+71,175 36.5%
20	EATON CORP PLC SHS ETN	ETN	76,973	$32.8m1.56%	1.56%	Reduced -100	-100 -0.1%
21	PEPSICO INC COM PEP	PEP	239,514	$32.4m1.55%	1.55%	Added +10.5k	+10,462 4.6%
22	MEDTRONIC PLC SHS MDT	MDT	414,539	$32.4m1.55%	1.55%	Added +22.5k	+22,491 5.7%
23	APPLE INC COM AAPL	AAPL	111,285	$32.2m1.53%	1.53%	Added +2.1k	+2,149 2.0%
24	QUEST DIAGNOSTICS INC COM DGX	DGX	151,500	$32.1m1.53%	1.53%	Reduced -300	-300 -0.2%
25	ABBOTT LABS COM ABT	ABT	345,349	$31.3m1.49%	1.49%	Added +146.0k	+146,000 73.2%
26	PROCTER AND GAMBLE CO COM PG	PG	209,370	$30.7m1.46%	1.46%	Reduced -397	-397 -0.2%
27	CONOCOPHILLIPS COM COP	COP	274,201	$28.5m1.36%	1.36%	Added +16.8k	+16,768 6.5%
28	AMERICAN ELEC PWR CO INC COM AEP	AEP	203,038	$27.8m1.32%	1.32%	Reduced -500	-500 -0.2%
29	BHP GROUP LTD SPONSORED ADS BHP	BHP	331,239	$27.6m1.32%	1.32%	Added +16.2k	+16,230 5.2%
30	GRAINGER W W INC COM GWW	GWW	20,102	$27.3m1.30%	1.30%	Added +3.4k	+3,406 20.4%
31	VALERO ENERGY CORP COM VLO	VLO	104,300	$27.2m1.29%	1.29%	Reduced -300	-300 -0.3%
32	SANOFI SPONSORED ADR SNY	SNY	602,300	$25.7m1.22%	1.22%	Reduced -1.7k	-1,700 -0.3%
33	JPMORGAN CHASE & CO COM JPM	JPM	77,798	$25.5m1.21%	1.21%	Reduced -81	-81 -0.1%
34	DARDEN RESTAURANTS INC COM DRI	DRI	122,400	$25.2m1.20%	1.20%	Reduced -200	-200 -0.2%
35	TRACTOR SUPPLY CO COM TSCO	TSCO	759,707	$24.0m1.14%	1.14%	Added +76.5k	+76,476 11.2%
36	3M CO COM MMM	MMM	146,840	$23.8m1.13%	1.13%	Added +10.3k	+10,270 7.5%
37	VERIZON COMMUNICATIONS INC COM VZ	VZ	557,990	$23.6m1.13%	1.13%	Reduced -1.5k	-1,510 -0.3%
38	GENERAL DYNAMICS CORP COM GD	GD	66,500	$23.6m1.12%	1.12%	Reduced -200	-200 -0.3%
39	AMERICAN EXPRESS CO COM AXP	AXP	67,676	$22.9m1.09%	1.09%	Added +10.4k	+10,440 18.2%
40	MCDONALDS CORP COM MCD	MCD	84,485	$22.8m1.09%	1.09%	Reduced -300	-300 -0.3%
41	SHELL PLC SPON ADS SHEL	SHEL	292,008	$22.6m1.08%	1.08%	Added +14.5k	+14,488 5.2%
42	APPLIED MATLS INC COM AMAT	AMAT	31,135	$22.5m1.07%	1.07%	Added +4.7k	+4,686 17.7%
43	CLOROX CO DEL COM CLX	CLX	229,300	$21.9m1.04%	1.04%	Reduced -700	-700 -0.3%
44	DEERE & CO COM DE	DE	34,200	$21.7m1.03%	1.03%	Reduced -100	-100 -0.3%
45	ELI LILLY & CO COM LLY	LLY	18,017	$21.6m1.03%	1.03%	Added +3.2k	+3,240 21.9%
46	ADOBE INC COM ADBE	ADBE	103,802	$21.3m1.01%	1.01%	Added +49.6k	+49,563 91.4%
47	LABCORP HOLDINGS INC COM SHS LH	LH	75,319	$21.1m1.01%	1.01%	Added +10.8k	+10,829 16.8%
48	AT&T INC COM T	T	1,014,010	$21.0m1.00%	1.00%	Reduced -1.6k	-1,600 -0.2%
49	DUKE ENERGY CORP NEW COM NEW DUK	DUK	160,137	$20.3m0.97%	0.97%	Reduced -145	-145 -0.1%
50	EMERSON ELEC CO COM EMR	EMR	139,200	$19.9m0.95%	0.95%	Reduced -400	-400 -0.3%
51	INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT RSP	RSP	92,880	$19.8m0.94%	0.94%	Added +12.2k	+12,175 15.1%
52	LOWES COS INC COM LOW	LOW	83,218	$18.3m0.87%	0.87%	Reduced -200	-200 -0.2%
53	ALPHABET INC CAP STK CL A GOOGL	GOOGL	49,797	$17.8m0.85%	0.85%	Added +9.1k	+9,120 22.4%
54	HUBBELL INC COM HUBB	HUBB	32,723	$17.1m0.82%	0.82%	Added +4.9k	+4,924 17.7%
55	NVIDIA CORPORATION COM NVDA	NVDA	83,643	$16.7m0.80%	0.80%	Added +14.7k	+14,700 21.3%
56	CHEVRON CORP NEW COM CVX	CVX	99,877	$16.6m0.79%	0.79%	Reduced -118	-118 -0.1%
57	MASTERCARD INCORPORATED CL A MA	MA	30,118	$15.5m0.74%	0.74%	Added +5.1k	+5,133 20.5%
58	WASTE MGMT INC DEL COM WM	WM	68,626	$15.3m0.73%	0.73%	Reduced -300	-300 -0.4%
59	WATERS CORP COM WAT	WAT	39,360	$14.8m0.70%	0.70%	Added +6.0k	+5,980 17.9%
60	MOTOROLA SOLUTIONS INC COM NEW MSI	MSI	32,600	$13.5m0.65%	0.65%	New
61	ZOETIS INC CL A ZTS	ZTS	171,746	$12.3m0.59%	0.59%	Added +31.8k	+31,787 22.7%
62	FACTSET RESH SYS INC COM FDS	FDS	51,021	$11.7m0.56%	0.56%	Added +8.2k	+8,197 19.1%
63	UNITED PARCEL SERVICE INC CL B UPS	UPS	109,094	$11.7m0.56%	0.56%	Added +20.1k	+20,121 22.6%
64	META PLATFORMS INC CL A META	META	19,367	$10.9m0.52%	0.52%	Added +3.4k	+3,422 21.5%
65	ROSS STORES INC COM ROST	ROST	46,244	$9.8m0.47%	0.47%	Added +8.0k	+7,980 20.9%
66	SHERWIN WILLIAMS CO COM SHW	SHW	28,553	$9.8m0.47%	0.47%	Added +4.5k	+4,549 18.9%
67	NATIONAL RESH CORP COM NEW NRC	NRC	434,785	$9.4m0.45%	0.45%	Added +210.1k	+210,147 93.5%
68	FRONTDOOR INC COM FTDR	FTDR	119,899	$9.3m0.44%	0.44%	Added +40.7k	+40,711 51.4%
69	MEDPACE HLDGS INC COM MEDP	MEDP	14,855	$7.9m0.37%	0.37%	Added +4.7k	+4,741 46.9%
70	QUALYS INC COM QLYS	QLYS	57,156	$7.9m0.37%	0.37%	Added +22.7k	+22,719 66.0%
71	LIQUIDITY SVCS INC COM LQDT	LQDT	193,441	$7.6m0.36%	0.36%	Added +61.0k	+61,015 46.1%
72	DONALDSON INC COM DCI	DCI	81,745	$7.3m0.35%	0.35%	Added +26.3k	+26,298 47.4%
73	GILDAN ACTIVEWEAR INC COM GIL	GIL	133,186	$6.9m0.33%	0.33%	Added +50.4k	+50,447 61.0%
74	STERLING INFRASTRUCTURE INC COM STRL	STRL	8,160	$6.8m0.33%	0.33%	Reduced -8.1k	-8,073 -49.7%
75	S&P GLOBAL INC COM SPGI	SPGI	16,757	$6.8m0.33%	0.33%	Added +3.0k	+3,012 21.9%
76	LOGITECH INTL S A SHS LOGI	LOGI	72,038	$6.8m0.32%	0.32%	Added +26.9k	+26,937 59.7%
77	HENRY JACK & ASSOC INC COM JKHY	JKHY	48,588	$6.7m0.32%	0.32%	Added +30.1k	+30,060 162.2%
78	AVERY DENNISON CORP COM AVY	AVY	34,558	$5.6m0.27%	0.27%	Added +24.0k	+24,046 228.8%
79	LAMAR ADVERTISING CO NEW CL A LAMR	LAMR	33,811	$5.3m0.25%	0.25%	Added +14.3k	+14,275 73.1%
80	PAYCOM SOFTWARE INC COM PAYC	PAYC	39,620	$5.0m0.24%	0.24%	Added +16.1k	+16,091 68.4%
81	SMITH A O CORP COM AOS	AOS	76,226	$4.8m0.23%	0.23%	Added +28.3k	+28,296 59.0%
82	ALIGN TECHNOLOGY INC COM ALGN	ALGN	28,035	$4.7m0.23%	0.23%	Added +21.6k	+21,573 333.8%
83	TORO CO COM TTC	TTC	47,415	$4.6m0.22%	0.22%	Added +20.0k	+19,960 72.7%
84	ZEBRA TECHNOLOGIES CORPORATI CL A ZBRA	ZBRA	17,175	$4.5m0.22%	0.22%	Added +7.1k	+7,068 69.9%
85	INTUIT COM INTU	INTU	16,168	$4.2m0.20%	0.20%	Added +3.3k	+3,304 25.7%
86	EVERTEC INC COM EVTC	EVTC	150,575	$4.2m0.20%	0.20%	Added +55.6k	+55,575 58.5%
87	JOHN BEAN TECHNOLOGIES CORP COM JBTM	JBTM	27,401	$4.0m0.19%	0.19%	Added +15.6k	+15,634 132.9%
88	VERISIGN INC COM VRSN	VRSN	15,294	$3.8m0.18%	0.18%	Added +6.3k	+6,299 70.0%
89	HEXCEL CORP NEW COM HXL	HXL	38,150	$3.8m0.18%	0.18%	Added +17.0k	+17,014 80.5%
90	UBIQUITI INC COM UI	UI	6,989	$3.7m0.18%	0.18%	Added +3.1k	+3,061 77.9%
91	MSC INDL DIRECT INC CL A MSM	MSM	31,258	$3.7m0.18%	0.18%	Reduced -8.7k	-8,728 -21.8%
92	BADGER METER INC COM BMI	BMI	18,383	$2.7m0.13%	0.13%	New
93	BIO-TECHNE CORP COM TECH	TECH	37,659	$2.7m0.13%	0.13%	Added +20.4k	+20,357 117.7%
94	DOLBY LABORATORIES INC COM CL A DLB	DLB	39,854	$2.1m0.10%	0.10%	Added +19.2k	+19,250 93.4%
95	GAZTRANSPORT & TECHNIGAZ COM GZPZF	GZPZF	8,105	$1.7m0.08%	0.08%	New
96	ISHARES TR CORE S&P MCP ETF IJH	IJH	16,164	$1.2m0.06%	0.06%	Unchanged
97	MAXCYTE INC COM MXCT	MXCT	862,758	$1.1m0.05%	0.05%	Unchanged
98	COCA COLA CO COM KO	KO	12,664	$1.0m0.05%	0.05%	Reduced -44	-44 -0.3%
99	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	1,211	$831.7k0.04%	0.04%	Added +38	+38 3.2%
100	VANGUARD INDEX FDS MID CAP ETF VO	VO	10,268	$827.3k0.04%	0.04%	Unchanged

Sold out since Q1 2026

Security	Ticker	Shares held before	Value then
EXXON MOBIL CORP XOM	XOM	229,781	$39.0m229.8k shares
VANGUARD INDEX FDS VBR	VBR	83,829	$18.2m83.8k shares
TREDEGAR CORP TG	TG	35,000	$278.2k35.0k shares
MCKESSON CORP MCK	MCK	262	$227.0k262 shares
MURPHY OIL CORP MUR	MUR	5,405	$223.0k5.4k shares