YETI HLDGS INC YETI
COM · Common Stock · CUSIP 98585X104 · ISIN US98585X1046
Outdoor and recreation company
- SectorConsumer discretionary
- IndustrySporting & Athletic Goods, NEC
- HeadquartersAustin, TX
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($15.1m this quarter). Holder counts are more reliable. Shares outstanding: 75.8m as of 2026-05-07, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $36.68. Options: 9 managers hold calls ($9.0m notional), 15 hold puts ($28.0m).
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 345 |
| Q4 2022 | 392 |
| Q1 2023 | 363 |
| Q2 2023 | 346 |
| Q3 2023 | 355 |
| Q4 2023 | 379 |
| Q1 2024 | 359 |
| Q2 2024 | 368 |
| Q3 2024 | 390 |
| Q4 2024 | 405 |
| Q1 2025 | 416 |
| Q2 2025 | 398 |
| Q3 2025 | 405 |
| Q4 2025 | 445 |
| Q1 2026 | 435 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 182 | 172 |
| Q3 2024 | 181 | 184 |
| Q4 2024 | 199 | 186 |
| Q1 2025 | 223 | 189 |
| Q2 2025 | 219 | 214 |
| Q3 2025 | 195 | 204 |
| Q4 2025 | 191 | 220 |
| Q1 2026 | 234 | 189 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2025 | $68.7m | $78.6m | 1.14 |
| Q3 2025 | $53.1m | $45.9m | 0.86 |
| Q4 2025 | $58.3m | $71.2m | 1.22 |
| Q1 2026 | $9.0m | $28.0m | 3.12 |
Biggest buyers
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | Added | +1.2m |
| JUPITER ASSET MANAGEMENT LTD | Added | +737.8k |
| Quantinno Capital Management LP | Added | +589.2k |
| FMR LLC | Added | +359.1k |
| Empowered Funds, LLC | Added | +279.4k |
| AMERICAN CENTURY COMPANIES INC | Added | +241.8k |
| GOLDMAN SACHS GROUP INC | Added | +208.1k |
| SILVERCREST ASSET MANAGEMENT GROUP LLC | New | +205.7k |
| Swedbank AB | New | +200.0k |
| Corient Private Wealth LP | Added | +199.9k |
Biggest sellers
| WASATCH ADVISORS LP | Sold out | -814.2k |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -617.0k |
| SG Americas Securities, LLC | Reduced | -604.0k |
| MORGAN STANLEY | Reduced | -570.4k |
| Van Berkom & Associates Inc. | Reduced | -317.0k |
| UBS Group AG | Reduced | -253.8k |
| BAILLIE GIFFORD & CO | Reduced | -249.7k |
| Engaged Capital LLC | Reduced | -248.6k |
| Man Group plc | Reduced | -214.0k |
| HRT FINANCIAL LP | Reduced | -210.9k |
Biggest calls
| IMC-Chicago, LLC | Reduced | $2.5m69.3k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $2.3m61.9k shares |
| JANE STREET GROUP, LLC | Reduced | $1.4m38.8k shares |
| CITADEL ADVISORS LLC | Reduced | $1.2m33.3k shares |
| CenterStar Asset Management, LLC | New | $472.0k12.9k shares |
| GROUP ONE TRADING LLC | Reduced | $468.4k12.8k shares |
| Walleye Trading LLC | Reduced | $245.2k6.7k shares |
| SIMPLEX TRADING, LLC | Reduced | $208.6k5.7k shares |
| Walleye Capital LLC | Reduced | $146.4k4.0k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $6.2m168.4k shares |
| PEAK6 LLC | Reduced | $4.1m112.5k shares |
| Caption Management, LLC | New | $3.7m100.0k shares |
| JANE STREET GROUP, LLC | Added | $3.5m95.4k shares |
| Squarepoint Ops LLC | Reduced | $3.4m93.8k shares |
| LOGAN CAPITAL MANAGEMENT INC | New | $2.3m62.2k shares |
| IMC-Chicago, LLC | Reduced | $1.5m42.2k shares |
| Jain Global LLC | Unchanged | $1.5m40.0k shares |
| CITADEL ADVISORS LLC | Reduced | $834.3k22.8k shares |
| CenterStar Asset Management, LLC | New | $289.1k7.9k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-04-24 | 9.1% |
| WELLINGTON MANAGEMENT GROUP LLP 13G · institution -1.3 pts · filed 2026-08-13 | 5.6% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.4% |
| FMR LLC 13G · institution new · filed 2026-08-06 | 5.3% |
| REINHART PARTNERS, LLC. 13G · institution new · filed 2026-10-13 | 5.1% |
Fell to 5% or below in the last year: BAILLIE GIFFORD & CO (4.9%, 2026-05-07), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2024 | 0 | — | 0 | — | — |
| Q3 2024 | 0 | — | 1 | $29.9k | $29.9k |
| Q4 2024 | 0 | — | 1 | $33.6k | $33.6k |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 0 | — | 0 | — | — |
| Q3 2025 | 0 | — | 0 | — | — |
| Q4 2025 | 0 | — | 1 | $442.1k | $442.1k |
| Q1 2026 | 0 | — | 0 | — | — |
None reported in Q1 2026.
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 7.2m $261.6m | Added +144.5k |
| WELLINGTON MANAGEMENT GROUP LLP 0.03% of their portfolio | 4.8m $174.5m | Reduced -617.0k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.01% of their portfolio | 3.7m $135.4m | First filing |
| BAILLIE GIFFORD & CO 0.14% of their portfolio | 3.7m $135.2m | Reduced -249.7k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 3.5m $127.7m | First filing |
| REINHART PARTNERS, LLC. 3.28% of their portfolio | 3.1m $114.1m | Added +82.8k |
| AMERICAN CENTURY COMPANIES INC 0.05% of their portfolio | 2.6m $94.0m | Added +241.8k |
| FMR LLC 0.00% of their portfolio | 2.5m $91.4m | Added +359.1k |
| STATE STREET CORP 0.00% of their portfolio | 2.4m $87.4m | Added +50.0k |
| CITADEL ADVISORS LLC 0.05% of their portfolio | 1.9m $70.4m | Reduced -57.1k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 1.9m $69.0m | Added +70.3k |
| Quantinno Capital Management LP 0.11% of their portfolio | 1.9m $68.5m | Added +589.2k |
| Engaged Capital LLC 21.52% of their portfolio | 1.8m $65.3m | Reduced -248.6k |
| WESTWOOD HOLDINGS GROUP INC 0.41% of their portfolio | 1.5m $56.6m | Reduced -85.9k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 1.4m $52.5m | Added +23.1k |
| CONGRESS ASSET MANAGEMENT CO 0.37% of their portfolio | 1.4m $51.3m | Added +108.3k |
| UBS Group AG 0.01% of their portfolio | 1.4m $51.0m | Reduced -253.8k |
| NOMURA ASSET MANAGEMENT INTERNATIONAL INC. 0.09% of their portfolio | 1.4m $49.7m | Added +126.3k |
| LOOMIS SAYLES & CO L P 0.06% of their portfolio | 1.3m $48.2m | Reduced -92.9k |
| MORGAN STANLEY 0.00% of their portfolio | 1.3m $48.1m | Reduced -570.4k |
| Van Berkom & Associates Inc. 0.78% of their portfolio | 1.3m $47.7m | Reduced -317.0k |
| ALLIANCEBERNSTEIN L.P. 0.02% of their portfolio | 1.2m $55.0m | Added +31.1k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 1.2m $45.0m | Reduced -22.7k |
| JUPITER ASSET MANAGEMENT LTD 0.24% of their portfolio | 1.2m $44.2m | Added +737.8k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.05% of their portfolio | 1.2m $43.3m | Added +1.2m |
| Clark Capital Management Group, Inc. 0.22% of their portfolio | 996.1k $36.4m | Reduced -15.1k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 925.7k $33.9m | Added +208.1k |
| Gotham Asset Management, LLC 0.09% of their portfolio | 845.0k $30.9m | Added +75.7k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 831.3k $30.4m | Added +19.9k |
| Invesco Ltd. 0.00% of their portfolio | 772.4k $28.3m | Added +41.2k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 723.3k $25.7m | Added +119.0k |
| ROYCE & ASSOCIATES LP 0.26% of their portfolio | 716.4k $26.2m | Added +103.8k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 681.9k $25.0m | Reduced -45.3k |
| FORT WASHINGTON INVESTMENT ADVISORS INC /OH/ 0.14% of their portfolio | 677.4k $24.8m | Added +159.4k |
| AQR CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 665.2k $24.2m | Added +46.6k |
| Capital International Investors 0.01% of their portfolio | 641.4k $23.5m | Unchanged |
| Langdon Equity Partners 16.30% of their portfolio | 595.0k $21.8m | Reduced -839 |
| BROWN ADVISORY INC 0.03% of their portfolio | 556.1k $20.3m | Reduced -29.3k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 524.2k $19.2m | Reduced -119.7k |
| FEDERATED HERMES, INC. 0.03% of their portfolio | 514.9k $18.8m | Added +29.7k |
| MetLife Investment Management, LLC 0.10% of their portfolio | 513.6k $18.8m | Reduced -61 |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 483.8k $17.7m | Reduced -23.0k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 481.9k $17.6m | First filing |
| Nuveen, LLC 0.00% of their portfolio | 410.2k $15.0m | Reduced -27.4k |
| LORD, ABBETT & CO. LLC 0.05% of their portfolio | 387.8k $14.2m | Added +47.9k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.04% of their portfolio | 367.4k $13.4m | Reduced -92.4k |
| JANUS HENDERSON GROUP PLC 0.01% of their portfolio | 367.1k $13.4m | Added +15.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 363.5k $13.3m | Added +47.2k |
| VAN LANSCHOT KEMPEN INVESTMENT MANAGEMENT N.V. 0.11% of their portfolio | 340.6k $12.5m | Reduced -45.1k |
| Retirement Systems of Alabama 0.04% of their portfolio | 336.3k $12.3m | Reduced -56.6k |
| KENNEDY CAPITAL MANAGEMENT LLC 0.25% of their portfolio | 318.6k $11.7m | Reduced -5.1k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.01% of their portfolio | 313.4k $11.5m | Reduced -27.6k |
| DISCIPLINED GROWTH INVESTORS INC /MN 0.22% of their portfolio | 293.8k $10.8m | Added +161.1k |
| Empowered Funds, LLC 0.07% of their portfolio | 289.1k $10.6m | Added +279.4k |
| Public Sector Pension Investment Board 0.03% of their portfolio | 287.7k $10.5m | Added +53.8k |
| Corient Private Wealth LP 0.01% of their portfolio | 283.9k $10.3m | Added +199.9k |
| GLENMEDE TRUST CO NA 0.05% of their portfolio | 282.2k $10.3m | Reduced -27.1k |
| BNP PARIBAS FINANCIAL MARKETS 0.01% of their portfolio | 280.7k $10.3m | Added +156.9k |
| VICTORY CAPITAL MANAGEMENT INC 0.01% of their portfolio | 276.4k $10.1m | Added +44.9k |
| One Fin Capital Management LP 3.77% of their portfolio | 267.1k $9.8m | Reduced -32.9k |
| WCM INVESTMENT MANAGEMENT, LLC 0.02% of their portfolio | 255.9k $9.1m | Reduced -186.6k |
| Potrero Capital Research LLC 5.73% of their portfolio | 255.0k $9.3m | Reduced -65.8k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 229.7k $8.4m | Reduced -5.2k |
| INTECH INVESTMENT MANAGEMENT LLC 0.08% of their portfolio | 227.3k $8.3m | Added +101.8k |
| PARTHENON LLC 0.91% of their portfolio | 217.4k $8.0m | Reduced -2.5k |
| PEREGRINE CAPITAL MANAGEMENT LLC 0.29% of their portfolio | 214.1k $7.8m | Reduced -34.3k |
| CITIGROUP INC 0.00% of their portfolio | 209.6k $7.7m | Added +64.9k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 208.0k $7.6m | Added +887 |
| SILVERCREST ASSET MANAGEMENT GROUP LLC 0.05% of their portfolio | 205.7k $7.5m | New |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 0.02% of their portfolio | 205.5k $7.5m | Added +15.6k |
| Swedbank AB 0.01% of their portfolio | 200.0k $7.3m | New |
| PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO 0.02% of their portfolio | 197.5k $7.2m | Added +26.9k |
| Chevy Chase Trust Holdings, LLC 0.02% of their portfolio | 196.8k $7.2m | Reduced -64.2k |
| California Public Employees Retirement System 0.00% of their portfolio | 192.8k $7.1m | Added +26.9k |
| BLAIR WILLIAM & CO/IL 0.02% of their portfolio | 186.4k $6.8m | Reduced -97.9k |
| TEACHERS RETIREMENT SYSTEM OF THE STATE OF KENTUCKY 0.05% of their portfolio | 185.2k $6.8m | Added +6.0k |
| Clearbridge Investments, LLC 0.01% of their portfolio | 181.9k $6.7m | Reduced -34.5k |
| Handelsbanken Fonder AB 0.02% of their portfolio | 181.9k $6.7m | New |
| FIL Ltd 0.01% of their portfolio | 181.0k $6.6m | Added +75.0k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 179.6k $6.6m | Added +59.3k |
| OSAIC HOLDINGS, INC. 0.01% of their portfolio | 177.1k $6.5m | Reduced -2.1k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 173.7k $6.4m | Added +6.2k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.01% of their portfolio | 173.6k $6.4m | Reduced -2.9k |
| Western Standard LLC 3.12% of their portfolio | 162.0k $5.9m | New |
| Swiss National Bank 0.00% of their portfolio | 153.9k $5.6m | Reduced -6.3k |
| Cinctive Capital Management LP 0.37% of their portfolio | 152.0k $5.6m | Added +82.3k |
| Leeward Investments, LLC - MA 0.27% of their portfolio | 151.2k $5.5m | Reduced -4.2k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 150.0k $5.5m | Added +13.7k |
| SG Americas Securities, LLC 0.01% of their portfolio | 143.8k $5.3m | Reduced -604.0k |
| Crossmark Global Holdings, Inc. 0.08% of their portfolio | 141.8k $5.2m | Reduced -9.3k |
| SCHWARTZ INVESTMENT COUNSEL INC 0.18% of their portfolio | 140.6k $5.1m | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 138.6k $5.1m | Added +63.8k |
| BARCLAYS PLC 0.00% of their portfolio | 134.6k $4.9m | Reduced -137.6k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 131.6k $4.8m | Reduced -334 |
| Campbell & CO Investment Adviser LLC 0.27% of their portfolio | 128.7k $4.7m | New |
| Edgestream Partners, L.P. 0.14% of their portfolio | 120.4k $4.4m | New |
| Man Group plc 0.01% of their portfolio | 119.1k $4.4m | Reduced -214.0k |
| Future Fund LLC 1.53% of their portfolio | 118.6k $4.3m | Added +8.6k |
| Hilton Capital Management, LLC 0.33% of their portfolio | 118.4k $4.3m | Added +15.1k |
| LPL Financial LLC 0.00% of their portfolio | 113.5k $4.2m | Added +3.7k |