YETI HLDGS INC YETI
COM · Common Stock · CUSIP 98585X104 · ISIN US98585X1046
Outdoor and recreation company
- SectorConsumer discretionary
- IndustrySporting & Athletic Goods, NEC
- HeadquartersAustin, TX
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($15.3m this quarter). Holder counts are more reliable. Shares outstanding: 81.2m as of 2025-07-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $31.51. Options: 20 managers hold calls ($68.7m notional), 17 hold puts ($78.6m).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 345 |
| Q4 2022 | 392 |
| Q1 2023 | 363 |
| Q2 2023 | 346 |
| Q3 2023 | 355 |
| Q4 2023 | 379 |
| Q1 2024 | 359 |
| Q2 2024 | 368 |
| Q3 2024 | 390 |
| Q4 2024 | 405 |
| Q1 2025 | 416 |
| Q2 2025 | 398 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 187 | 161 |
| Q4 2023 | 167 | 187 |
| Q1 2024 | 185 | 189 |
| Q2 2024 | 182 | 172 |
| Q3 2024 | 181 | 184 |
| Q4 2024 | 199 | 186 |
| Q1 2025 | 223 | 189 |
| Q2 2025 | 219 | 214 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $45.1m | $57.0m | 1.27 |
| Q4 2024 | $34.4m | $70.2m | 2.04 |
| Q1 2025 | $29.3m | $92.6m | 3.16 |
| Q2 2025 | $68.7m | $78.6m | 1.14 |
Biggest buyers
| FMR LLC | Added | +1.6m |
| Southpoint Capital Advisors LP | New | +1.5m |
| WESTWOOD HOLDINGS GROUP INC | Added | +1.3m |
| WELLINGTON MANAGEMENT GROUP LLP | Added | +1.2m |
| REINHART PARTNERS, LLC. | Added | +1.1m |
| Engaged Capital LLC | Added | +619.0k |
| JUPITER ASSET MANAGEMENT LTD | New | +611.8k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC | New | +538.1k |
| Squarepoint Ops LLC | Added | +475.5k |
| MetLife Investment Management, LLC | Added | +418.2k |
Biggest sellers
| BAILLIE GIFFORD & CO | Reduced | -4.5m |
| WASATCH ADVISORS LP | Reduced | -3.9m |
| Capital Research Global Investors | Sold out | -2.6m |
| Gates Capital Management, Inc. | Sold out | -2.3m |
| Capital World Investors | Reduced | -1.7m |
| BlackRock, Inc. | Reduced | -1.3m |
| AMERICAN CENTURY COMPANIES INC | Reduced | -715.9k |
| AQR CAPITAL MANAGEMENT LLC | Reduced | -594.1k |
| LORD, ABBETT & CO. LLC | Reduced | -541.5k |
| Hook Mill Capital Partners, LP | Sold out | -492.3k |
Biggest calls
| PEAK6 LLC | Added | $22.4m709.8k shares |
| MILLENNIUM MANAGEMENT LLC | New | $9.5m300.0k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $5.6m177.4k shares |
| Avalon Global Asset Management LLC | New | $4.7m150.0k shares |
| GROUP ONE TRADING LLC | Reduced | $4.1m130.1k shares |
| Caption Management, LLC | New | $3.9m125.0k shares |
| JANE STREET GROUP, LLC | Added | $3.7m117.7k shares |
| CITADEL ADVISORS LLC | Reduced | $3.6m113.5k shares |
| IMC-Chicago, LLC | Reduced | $2.5m80.8k shares |
| SIMPLEX TRADING, LLC | Reduced | $1.9m61.8k shares |
Biggest puts
| PEAK6 LLC | Added | $24.9m789.8k shares |
| Balyasny Asset Management L.P. | New | $11.0m350.0k shares |
| CITADEL ADVISORS LLC | Reduced | $9.6m303.3k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $9.1m287.6k shares |
| MILLENNIUM MANAGEMENT LLC | New | $7.9m250.0k shares |
| IMC-Chicago, LLC | Added | $3.1m97.0k shares |
| JANE STREET GROUP, LLC | Reduced | $2.9m92.8k shares |
| SIMPLEX TRADING, LLC | Added | $2.7m86.0k shares |
| WOLVERINE TRADING, LLC | Added | $2.5m82.8k shares |
| Walleye Trading LLC | Reduced | $1.3m42.7k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-04-24 | 9.1% |
| WELLINGTON MANAGEMENT GROUP LLP 13G · institution -1.3 pts · filed 2026-08-13 | 5.6% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.4% |
| FMR LLC 13G · institution new · filed 2026-08-06 | 5.3% |
| REINHART PARTNERS, LLC. 13G · institution new · filed 2026-10-13 | 5.1% |
Fell to 5% or below in the last year: BAILLIE GIFFORD & CO (4.9%, 2026-05-07), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 1 | $118.3k | $118.3k |
| Q4 2023 | 0 | — | 0 | — | — |
| Q1 2024 | 0 | — | 0 | — | — |
| Q2 2024 | 0 | — | 0 | — | — |
| Q3 2024 | 0 | — | 1 | $29.9k | $29.9k |
| Q4 2024 | 0 | — | 1 | $33.6k | $33.6k |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 0 | — | 0 | — | — |
None reported in Q2 2025.
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.00% of their portfolio | 8.2m $258.8m | Added +198.6k |
| BlackRock, Inc. 0.00% of their portfolio | 7.4m $231.9m | Reduced -1.3m |
| WELLINGTON MANAGEMENT GROUP LLP 0.03% of their portfolio | 4.9m $153.9m | Added +1.2m |
| BAILLIE GIFFORD & CO 0.06% of their portfolio | 2.7m $84.8m | Reduced -4.5m |
| WESTWOOD HOLDINGS GROUP INC 0.57% of their portfolio | 2.5m $79.0m | Added +1.3m |
| STATE STREET CORP 0.00% of their portfolio | 2.5m $78.5m | Reduced -121.5k |
| Engaged Capital LLC 19.06% of their portfolio | 2.2m $68.2m | Added +619.0k |
| REINHART PARTNERS, LLC. 2.31% of their portfolio | 2.1m $67.5m | Added +1.1m |
| WASATCH ADVISORS LP 0.32% of their portfolio | 1.9m $60.4m | Reduced -3.9m |
| FMR LLC 0.00% of their portfolio | 1.8m $57.3m | Added +1.6m |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 1.8m $56.9m | Added +127.5k |
| Van Berkom & Associates Inc. 1.69% of their portfolio | 1.8m $56.8m | Reduced -14.4k |
| Southpoint Capital Advisors LP 1.19% of their portfolio | 1.5m $47.3m | New |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 1.4m $45.3m | Reduced -58.7k |
| AMERICAN CENTURY COMPANIES INC 0.02% of their portfolio | 1.4m $45.2m | Reduced -715.9k |
| MACQUARIE GROUP LTD 0.05% of their portfolio | 1.3m $41.9m | Added +8.6k |
| CONGRESS ASSET MANAGEMENT CO 0.27% of their portfolio | 1.2m $39.0m | Added +19.5k |
| NORGES BANK 0.00% of their portfolio | 1.0m $33.0m | Added +180.4k |
| BROWN ADVISORY INC 0.04% of their portfolio | 1.0m $31.9m | Reduced -64.6k |
| MORGAN STANLEY 0.00% of their portfolio | 975.9k $30.8m | Added +149.0k |
| ROYCE & ASSOCIATES LP 0.30% of their portfolio | 937.8k $29.6m | Added +80.0k |
| Quantinno Capital Management LP 0.12% of their portfolio | 893.3k $28.2m | Added +244.1k |
| AQR CAPITAL MANAGEMENT LLC 0.02% of their portfolio | 850.5k $26.4m | Reduced -594.1k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 813.1k $25.6m | Added +22.6k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 810.5k $25.5m | Added +149.4k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 806.0k $25.4m | Reduced -172.7k |
| Invesco Ltd. 0.00% of their portfolio | 734.6k $23.2m | Reduced -144.4k |
| Verition Fund Management LLC 0.13% of their portfolio | 720.3k $22.7m | Added +352.4k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 644.2k $20.3m | Reduced -244.1k |
| Capital International Investors 0.00% of their portfolio | 641.4k $20.2m | Unchanged |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 624.1k $19.7m | Reduced -183.8k |
| JUPITER ASSET MANAGEMENT LTD 0.16% of their portfolio | 611.8k $19.3m | New |
| LORD, ABBETT & CO. LLC 0.06% of their portfolio | 551.8k $17.4m | Reduced -541.5k |
| Squarepoint Ops LLC 0.04% of their portfolio | 550.8k $17.4m | Added +475.5k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 542.7k $17.1m | Added +100.0k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.05% of their portfolio | 538.1k $17.0m | New |
| Man Group plc 0.04% of their portfolio | 515.4k $16.2m | Added +411.2k |
| Gotham Asset Management, LLC 0.10% of their portfolio | 505.8k $15.9m | Added +328.9k |
| FORT WASHINGTON INVESTMENT ADVISORS INC /OH/ 0.09% of their portfolio | 503.9k $15.9m | Added +551 |
| FEDERATED HERMES, INC. 0.03% of their portfolio | 502.8k $15.8m | Added +6.4k |
| WCM INVESTMENT MANAGEMENT, LLC 0.03% of their portfolio | 473.7k $14.5m | Added +4.7k |
| MetLife Investment Management, LLC 0.09% of their portfolio | 466.4k $14.7m | Added +418.2k |
| Qube Research & Technologies Ltd 0.02% of their portfolio | 452.4k $14.3m | Added +17.3k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.01% of their portfolio | 448.4k $14.1m | Added +164.8k |
| JANE STREET GROUP, LLC 0.02% of their portfolio | 413.0k $13.0m | Added +333.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 403.1k $12.7m | Added +82.0k |
| Retirement Systems of Alabama 0.05% of their portfolio | 400.7k $12.6m | Added +102.1k |
| BLAIR WILLIAM & CO/IL 0.03% of their portfolio | 378.9k $11.9m | Reduced -6.1k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 376.1k $11.9m | Added +88.3k |
| Pacer Advisors, Inc. 0.03% of their portfolio | 366.6k $11.6m | New |
| SCHWARTZ INVESTMENT COUNSEL INC 0.37% of their portfolio | 355.1k $11.2m | Added +3.1k |
| LOOMIS SAYLES & CO L P 0.01% of their portfolio | 354.7k $11.2m | Added +68.4k |
| Glenmede Investment Management, LP 0.06% of their portfolio | 351.9k $11.1m | First filing |
| Western Standard LLC 5.86% of their portfolio | 334.3k $10.5m | Added +228.0k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 330.5k $10.4m | Added +275.9k |
| Capital World Investors 0.00% of their portfolio | 325.3k $10.3m | Reduced -1.7m |
| Grandeur Peak Global Advisors, LLC 1.22% of their portfolio | 321.3k $10.1m | Reduced -7.2k |
| JANUS HENDERSON GROUP PLC 0.00% of their portfolio | 312.2k $9.8m | Reduced -113.5k |
| Nuveen, LLC 0.00% of their portfolio | 304.2k $9.6m | Added +48.6k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 290.0k $9.1m | Added +234.1k |
| INTECH INVESTMENT MANAGEMENT LLC 0.08% of their portfolio | 285.2k $9.0m | Added +28.1k |
| KENNEDY CAPITAL MANAGEMENT LLC 0.21% of their portfolio | 282.7k $8.9m | Added +70.3k |
| NFJ INVESTMENT GROUP, LLC 0.29% of their portfolio | 265.9k $8.4m | Added +180.2k |
| CAPITAL FUND MANAGEMENT S.A. 0.09% of their portfolio | 265.5k $8.4m | Added +16.9k |
| UBS Group AG 0.00% of their portfolio | 260.2k $8.2m | Reduced -289.8k |
| Clearbridge Investments, LLC 0.01% of their portfolio | 258.6k $8.2m | Added +30.2k |
| Cubist Systematic Strategies, LLC 0.09% of their portfolio | 257.4k $8.1m | New |
| Chevy Chase Trust Holdings, LLC 0.02% of their portfolio | 252.3k $8.0m | Added +3.5k |
| Empowered Funds, LLC 0.09% of their portfolio | 250.4k $7.9m | Added +24.6k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.03% of their portfolio | 245.3k $7.7m | New |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 231.6k $7.2m | Added +61.7k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 226.2k $7.1m | Reduced -11.6k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 224.3k $7.1m | Reduced -50.5k |
| PARTHENON LLC 0.81% of their portfolio | 223.3k $7.0m | Added +2.1k |
| Crossmark Global Holdings, Inc. 0.11% of their portfolio | 215.1k $6.8m | Added +159.5k |
| HARBOR CAPITAL ADVISORS, INC. 0.27% of their portfolio | 204.2k $6.4m | Added +81.7k |
| Engineers Gate Manager LP 0.08% of their portfolio | 201.8k $6.4m | Added +194.6k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 190.2k $6.0m | Added +2.2k |
| Point72 Asset Management, L.P. 0.01% of their portfolio | 186.2k $5.9m | New |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 181.7k $5.7m | Added +63.9k |
| PEAK6 LLC 0.10% of their portfolio | 179.8k $5.7m | Added +52.1k |
| 13D Management LLC 4.72% of their portfolio | 164.0k $5.2m | Reduced -4.6k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 163.3k $5.1m | Added +1.3k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 160.7k $5.1m | Reduced -142.5k |
| Public Sector Pension Investment Board 0.02% of their portfolio | 160.2k $5.1m | Added +1.9k |
| CW Advisors, LLC 0.05% of their portfolio | 160.1k $5.0m | Added +2.6k |
| Swiss National Bank 0.00% of their portfolio | 158.1k $5.0m | Reduced -6.3k |
| TEACHERS RETIREMENT SYSTEM OF THE STATE OF KENTUCKY 0.04% of their portfolio | 155.4k $4.9m | Reduced -2.0k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 150.7k $4.7m | Added +22.5k |
| RENAISSANCE TECHNOLOGIES LLC 0.01% of their portfolio | 149.3k $4.7m | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 144.5k $4.6m | Added +97.1k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.01% of their portfolio | 144.4k $4.6m | Added +99.3k |
| California Public Employees Retirement System 0.00% of their portfolio | 144.1k $4.5m | Added +3.5k |
| Legal & General Group Plc 0.00% of their portfolio | 139.9k $4.4m | Added +2.1k |
| First Eagle Investment Management, LLC 0.01% of their portfolio | 139.2k $4.4m | Reduced -98.8k |
| ONTARIO TEACHERS PENSION PLAN BOARD 0.09% of their portfolio | 131.4k $4.1m | Added +48.8k |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 128.1k $4.0m | Reduced -43.2k |
| NEXPOINT ASSET MANAGEMENT, L.P. 0.38% of their portfolio | 125.0k $3.9m | New |
| MAVERICK CAPITAL LTD 0.06% of their portfolio | 121.1k $3.8m | New |
| TWO SIGMA INVESTMENTS, LP 0.01% of their portfolio | 120.7k $3.8m | New |