VITAL FARMS INC VITL
COM · Common Stock · CUSIP 92847W103 · ISIN US92847W1036
American egg and butter brand
- SectorConsumer staples
- IndustryFood and Kindred Products
- HeadquartersAustin, TX
- Founded2007
- Websitevitalfarms.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.0m this quarter). Holder counts are more reliable. Shares outstanding: 44.8m as of 2025-10-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $31.95. Options: 13 managers hold calls ($16.0m notional), 10 hold puts ($12.6m).
Trends to Q4 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 117 |
| Q4 2022 | 120 |
| Q1 2023 | 134 |
| Q2 2023 | 139 |
| Q3 2023 | 136 |
| Q4 2023 | 142 |
| Q1 2024 | 176 |
| Q2 2024 | 226 |
| Q3 2024 | 248 |
| Q4 2024 | 258 |
| Q1 2025 | 246 |
| Q2 2025 | 245 |
| Q3 2025 | 273 |
| Q4 2025 | 296 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2024 | 101 | 62 |
| Q2 2024 | 144 | 90 |
| Q3 2024 | 162 | 95 |
| Q4 2024 | 131 | 132 |
| Q1 2025 | 129 | 135 |
| Q2 2025 | 136 | 114 |
| Q3 2025 | 145 | 121 |
| Q4 2025 | 175 | 126 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2025 | $64.1m | $26.9m | 0.42 |
| Q2 2025 | $48.1m | $44.2m | 0.92 |
| Q3 2025 | $31.3m | $35.5m | 1.13 |
| Q4 2025 | $16.0m | $12.6m | 0.79 |
Biggest buyers
| BlackRock, Inc. | Added | +2.7m |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC | New | +799.4k |
| VANGUARD GROUP INC | Added | +530.0k |
| Pictet Asset Management Holding SA | Added | +519.4k |
| STATE STREET CORP | Added | +508.2k |
| Balyasny Asset Management L.P. | New | +503.9k |
| Trexquant Investment LP | Added | +421.6k |
| Woodline Partners LP | New | +362.9k |
| Ranger Investment Management, L.P. | Added | +345.5k |
| WASATCH ADVISORS LP | Added | +324.7k |
Biggest sellers
| AMAZON COM INC | Sold out | -1.5m |
| LORD, ABBETT & CO. LLC | Sold out | -1.0m |
| FMR LLC | Reduced | -579.1k |
| RENAISSANCE TECHNOLOGIES LLC | Reduced | -508.2k |
| Divisadero Street Capital Management, LP | Reduced | -458.6k |
| JANE STREET GROUP, LLC | Sold out | -398.6k |
| CITADEL ADVISORS LLC | Reduced | -397.4k |
| MACQUARIE GROUP LTD | Sold out | -387.2k |
| Driehaus Capital Management LLC | Reduced | -362.2k |
| D. E. Shaw & Co., Inc. | Sold out | -332.9k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $3.0m93.6k shares |
| Point72 Asset Management, L.P. | New | $2.4m76.4k shares |
| JANE STREET GROUP, LLC | Added | $2.3m73.3k shares |
| CITADEL ADVISORS LLC | Reduced | $1.9m60.5k shares |
| D. E. Shaw & Co., Inc. | Added | $1.9m58.4k shares |
| SIMPLEX TRADING, LLC | Reduced | $1.2m38.0k shares |
| IMC-Chicago, LLC | Added | $804.9k25.2k shares |
| GROUP ONE TRADING LLC | Added | $798.5k25.0k shares |
| INTERCAPITAL, LLC | First filing | $495.1k15.5k shares |
| Walleye Capital LLC | Added | $424.8k13.3k shares |
Biggest puts
| CITADEL ADVISORS LLC | Added | $5.6m176.0k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $2.9m90.1k shares |
| Point72 Asset Management, L.P. | New | $1.7m52.1k shares |
| JANE STREET GROUP, LLC | Reduced | $718.6k22.5k shares |
| IMC-Chicago, LLC | Reduced | $709.1k22.2k shares |
| SIMPLEX TRADING, LLC | Added | $571.7k17.9k shares |
| GROUP ONE TRADING LLC | Reduced | $345.0k10.8k shares |
| Walleye Trading LLC | Reduced | $44.7k1.4k shares |
| Walleye Capital LLC | Reduced | $25.6k800 shares |
| Cresset Asset Management, LLC | Unchanged | $6.4k200 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| OHAYER MATTHEW 13G · exempt (held before listing) -2.0 pts · filed 2025-11-13 | 16.1% |
| BlackRock, Inc. 13G · institution -5.2 pts · filed 2026-07-08 | 6.9% |
| BlackRock Portfolio Management LLC 13G · institution +1.4 pts · filed 2026-10-27 | 6.6% |
Fell to 5% or below in the last year: Van Berkom & Associates Inc. (0.1%, 2026-06-01), WASATCH ADVISORS LP (4.3%, 2026-04-23), VANGUARD GROUP INC (0.0%, 2026-03-27)
Insider purchases and sales in Q4 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2024 | 0 | — | 5 | $8.0m | $2.8m |
| Q2 2024 | 0 | — | 9 | $27.8m | $9.0m |
| Q3 2024 | 0 | — | 2 | $13.4m | $13.4m |
| Q4 2024 | 0 | — | 2 | $10.5m | $10.5m |
| Q1 2025 | 0 | — | 5 | $10.2m | $9.8m |
| Q2 2025 | 0 | — | 3 | $5.7m | $5.7m |
| Q3 2025 | 0 | — | 9 | $26.9m | $19.2m |
| Q4 2025 | 0 | — | 2 | $4.4m | $4.4m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-12-15 | Diez-Canseco Russell PRESIDENT AND CEO, director | Sold plan | $586.5k16.7k shares |
| 2025-12-15 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $176.2k5.0k shares |
| 2025-12-01 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $829.2k25.0k shares |
| 2025-11-04 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $188.9k5.0k shares |
| 2025-11-03 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $798.0k25.0k shares |
| 2025-10-08 | Diez-Canseco Russell PRESIDENT AND CEO, director | Sold plan | $429.1k9.7k shares |
| 2025-10-01 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $1.4m35.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q4 2025
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 5.7m $180.8m | Added +2.7m |
| VANGUARD GROUP INC 0.00% of their portfolio | 2.8m $90.9m | Added +530.0k |
| WASATCH ADVISORS LP 0.51% of their portfolio | 2.7m $85.8m | Added +324.7k |
| WELLINGTON MANAGEMENT GROUP LLP 0.01% of their portfolio | 2.0m $65.4m | Added +26.1k |
| MORGAN STANLEY 0.00% of their portfolio | 1.6m $49.9m | Added +213.8k |
| PRINCIPAL FINANCIAL GROUP INC 0.02% of their portfolio | 1.5m $48.6m | Added +142.8k |
| STATE STREET CORP 0.00% of their portfolio | 1.3m $41.3m | Added +508.2k |
| Pictet Asset Management Holding SA 0.04% of their portfolio | 1.2m $37.5m | Added +519.4k |
| EMERALD ADVISERS, LLC 1.14% of their portfolio | 1.2m $37.1m | Added +171.4k |
| AMERICAN CENTURY COMPANIES INC 0.02% of their portfolio | 1.1m $34.2m | Reduced -30.8k |
| MILLENNIUM MANAGEMENT LLC 0.02% of their portfolio | 980.4k $31.3m | Added +113.2k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 957.3k $30.6m | Added +14.8k |
| MARSHALL WACE, LLP 0.03% of their portfolio | 956.2k $30.5m | Added +276.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 879.3k $28.1m | Added +8.9k |
| TWO SIGMA INVESTMENTS, LP 0.04% of their portfolio | 841.9k $26.9m | Added +1.4k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.07% of their portfolio | 799.4k $25.5m | New |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 761.8k $24.3m | Added +109.7k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 700.0k $22.4m | Reduced -58.2k |
| EMERALD MUTUAL FUND ADVISERS TRUST 1.09% of their portfolio | 698.1k $22.3m | Added +79.5k |
| NEEDHAM INVESTMENT MANAGEMENT LLC 1.38% of their portfolio | 685.0k $21.9m | Added +162.5k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 676.5k $21.6m | Added +5.5k |
| FMR LLC 0.00% of their portfolio | 672.9k $21.5m | Reduced -579.1k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 658.0k $21.5m | Added +121.9k |
| Ranger Investment Management, L.P. 1.28% of their portfolio | 583.2k $18.6m | Added +345.5k |
| Divisadero Street Capital Management, LP 0.97% of their portfolio | 534.8k $17.1m | Reduced -458.6k |
| EVENTIDE ASSET MANAGEMENT, LLC 0.26% of their portfolio | 518.0k $16.6m | Added +1.3k |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 512.9k $16.4m | Reduced -397.4k |
| ANCHOR CAPITAL MANAGEMENT COMPANY, LLC 14.38% of their portfolio | 507.3k $16.2m | Added +149.7k |
| Balyasny Asset Management L.P. 0.03% of their portfolio | 503.9k $16.1m | New |
| TWO SIGMA ADVISERS, LP 0.03% of their portfolio | 482.5k $15.4m | Added +105.7k |
| Trexquant Investment LP 0.13% of their portfolio | 448.8k $14.3m | Added +421.6k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 363.2k $11.6m | Added +11.9k |
| Woodline Partners LP 0.04% of their portfolio | 362.9k $11.6m | New |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 337.7k $10.8m | Added +31.9k |
| OSTERWEIS CAPITAL MANAGEMENT INC 0.45% of their portfolio | 335.6k $10.7m | Added +104.2k |
| First Eagle Investment Management, LLC 0.02% of their portfolio | 330.2k $10.5m | Added +48.9k |
| SEGALL BRYANT & HAMILL, LLC 0.14% of their portfolio | 327.9k $10.5m | Added +14.7k |
| Driehaus Capital Management LLC 0.06% of their portfolio | 257.2k $8.2m | Reduced -362.2k |
| PEREGRINE CAPITAL MANAGEMENT LLC 0.24% of their portfolio | 248.1k $7.9m | Added +54.2k |
| Impax Asset Management Group plc 0.05% of their portfolio | 238.9k $7.6m | Added +130.0k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 233.0k $7.4m | Added +137.8k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 225.2k $7.2m | Reduced -54.3k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 225.1k $7.2m | Added +61.9k |
| HRT FINANCIAL LP 0.03% of their portfolio | 220.4k $7.0m | Added +140.3k |
| Granahan Investment Management, LLC 0.30% of their portfolio | 216.6k $6.9m | New |
| Mawer Investment Management Ltd. 0.04% of their portfolio | 216.1k $6.9m | New |
| Bank of New York Mellon Corp 0.00% of their portfolio | 214.6k $6.9m | Added +99.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 212.9k $6.8m | Reduced -6.5k |
| RENAISSANCE GROUP LLC 0.27% of their portfolio | 212.6k $6.8m | Reduced -18.5k |
| AWM Investment Company, Inc. 0.63% of their portfolio | 204.7k $6.5m | Reduced -37.5k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 202.1k $6.5m | Reduced -44.8k |
| Verition Fund Management LLC 0.03% of their portfolio | 201.2k $6.4m | Added +156.5k |
| Squarepoint Ops LLC 0.01% of their portfolio | 193.6k $6.2m | Reduced -103 |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.02% of their portfolio | 192.9k $6.2m | Added +128.3k |
| RICE HALL JAMES & ASSOCIATES, LLC 0.33% of their portfolio | 185.3k $5.9m | Reduced -16.5k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 180.7k $5.8m | Reduced -9.8k |
| Lighthouse Investment Partners, LLC 0.18% of their portfolio | 170.1k $5.4m | New |
| Invesco Ltd. 0.00% of their portfolio | 168.3k $5.4m | Added +82.1k |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 153.5k $4.9m | Added +26.6k |
| De Lisle Partners LLP 0.63% of their portfolio | 152.8k $4.9m | Added +2.0k |
| UBS Group AG 0.00% of their portfolio | 146.1k $4.7m | Reduced -43.1k |
| Public Sector Pension Investment Board 0.01% of their portfolio | 128.6k $4.1m | New |
| Nuveen, LLC 0.00% of their portfolio | 128.1k $4.1m | Reduced -75.1k |
| Susquehanna Portfolio Strategies, LLC 0.06% of their portfolio | 111.7k $3.6m | Added +58.0k |
| Qube Research & Technologies Ltd 0.01% of their portfolio | 110.8k $3.5m | Reduced -190.9k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.00% of their portfolio | 110.1k $3.5m | Added +60.9k |
| Dayah Capital LLC 2.36% of their portfolio | 109.9k $3.5m | First filing |
| Van Berkom & Associates Inc. 0.10% of their portfolio | 107.8k $3.4m | New |
| PDT Partners, LLC 0.22% of their portfolio | 105.8k $3.4m | Reduced -95.9k |
| Connor, Clark & Lunn Investment Management Ltd. 0.01% of their portfolio | 103.3k $3.3m | Added +14.6k |
| SEI INVESTMENTS CO 0.00% of their portfolio | 101.3k $3.2m | Added +35.1k |
| Hamilton Point Investment Advisors, LLC 0.49% of their portfolio | 100.0k $3.2m | New |
| Jump Financial, LLC 0.04% of their portfolio | 99.1k $3.2m | Reduced -35.2k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 99.1k $3.2m | Reduced -60.5k |
| FIL Ltd 0.00% of their portfolio | 97.8k $3.1m | New |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 93.4k $3.0m | Added +43.5k |
| RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio | 93.2k $3.0m | Reduced -508.2k |
| PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO 0.01% of their portfolio | 92.6k $3.0m | Added +11.6k |
| Legal & General Group Plc 0.00% of their portfolio | 92.5k $3.0m | Added +54.4k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.00% of their portfolio | 90.8k $2.9m | Reduced -1.2k |
| Taproot Management LP 0.45% of their portfolio | 87.8k $2.8m | First filing |
| HUSSMAN STRATEGIC ADVISORS, INC. 0.65% of their portfolio | 84.0k $2.7m | Added +42.0k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 82.7k $2.6m | Added +1.7k |
| CITIGROUP INC 0.00% of their portfolio | 82.6k $2.6m | Reduced -12.7k |
| CREDIT AGRICOLE S A 0.01% of their portfolio | 81.0k $2.6m | Reduced -1.6k |
| BARCLAYS PLC 0.00% of their portfolio | 79.6k $2.5m | Added +2.9k |
| TRILLIUM ASSET MANAGEMENT, LLC 0.08% of their portfolio | 76.9k $2.5m | Added +19.5k |
| Granite Investment Partners, LLC 0.14% of their portfolio | 72.9k $2.3m | Added +13.8k |
| CHATHAM CAPITAL GROUP, INC. 0.33% of their portfolio | 72.0k $2.3m | Added +1.0k |
| Swiss National Bank 0.00% of their portfolio | 70.5k $2.3m | Added +1.4k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 70.0k $2.2m | Added +22.2k |
| NOMURA ASSET MANAGEMENT INTERNATIONAL INC. 0.00% of their portfolio | 68.1k $2.2m | First filing |
| NORDEA INVESTMENT MANAGEMENT AB 0.00% of their portfolio | 68.0k $2.3m | Reduced -8.4k |
| CAMPBELL NEWMAN ASSET MANAGEMENT INC 0.15% of their portfolio | 66.2k $2.1m | Reduced -2.5k |
| Clean Yield Group 0.58% of their portfolio | 65.4k $2.1m | Added +596 |
| WINTON GROUP Ltd 0.07% of their portfolio | 65.4k $2.1m | Added +54.2k |
| Expect Equity LLC 1.70% of their portfolio | 64.7k $2.1m | New |
| GSA CAPITAL PARTNERS LLP 0.17% of their portfolio | 61.6k $2.0m | Reduced -21.2k |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND 0.00% of their portfolio | 60.0k $1.9m | Reduced -20.0k |
| E. Ohman J:or Asset Management AB 0.04% of their portfolio | 58.2k $1.9m | Added +12.0k |